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  • Kenya Institute of Management: DMM 202: Marketing Management Instructions: Attempt Any 2 (Two) Questions

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    Stanley Cheruiyot
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    This document provides instructions for a marketing management exam, asking students to answer two of three questions. The first question asks students to discuss the four scenarios presented in a SWOT analysis and briefly define the term "marketing mix." The second question asks students to discuss the four main functions of a marketing manager and elements of the internal marketing environment. The third question asks students to define various marketing concepts, explain their relevance, and describe three levels of marketing planning.

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    This document provides instructions for a marketing management exam, asking students to answer two of three questions. The first question asks students to discuss the four scenarios presented in a SWOT analysis and briefly define the term "marketing mix." The second question asks students to discuss the four main functions of a marketing manager and elements of the internal marketing environment. The third question asks students to define various marketing concepts, explain their relevance, and describe three levels of marketing planning.

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    8 views1 page

    Kenya Institute of Management: DMM 202: Marketing Management Instructions: Attempt Any 2 (Two) Questions

    Uploaded by

    Stanley Cheruiyot
    This document provides instructions for a marketing management exam, asking students to answer two of three questions. The first question asks students to discuss the four scenarios presented in a SWOT analysis and briefly define the term "marketing mix." The second question asks students to discuss the four main functions of a marketing manager and elements of the internal marketing environment. The third question asks students to define various marketing concepts, explain their relevance, and describe three levels of marketing planning.

    Copyright:

    © All Rights Reserved
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    KENYA INSTITUTE OF MANAGEMENT

    DMM 202: MARKETING MANAGEMENT

    Instructions: Attempt any 2(Two) Questions

    1) A) ‘A SWOT analysis presents a company in four possible scenarios’. Discuss (20 marks)

    B) Briefly define the term ‘Marketing Mix’ (5 Marks)

    2) A)Discuss the 4 main functions of a marketing manager (10 Marks)

    B) Discuss the various elements that constitute the internal marketing environment (15marks)

    3) A)Briefly define the various marketing concepts and explain its relevance to a modern organization
    (15 marks)

    B) Describe the three levels of marketing planning (10 marks)

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