Week 1 Pot Noodle Banner ads Short adverts ~ social media appear on begin playing accounts popular once a day on updated websites. ITV during Coronation Street Week 2 Posters are Advert plays ~ ~ ~ ~ put up on on to all billboards commercial channels between 12pm-8pm Week 3 ~ ~ ~ Advert played Advert Advert played Advert played between played between between 10am-8pm between 10am-8pm 10am-8pm 10am-8pm Week 4 ~ ~ ~ ~ ~ ~ Advert played between 12pm-8pm Week 5 Advert played ~ Banner ads Advert played ~ ~ ~ between begin to between 10am-3pm appear less 10am-3pm Week 6 Ads stop on Advert Banner Full advert Adverts stop End of social media played adverts stop played playing campaign between being shown between 10am-1pm 11am-1pm