Professional Documents
Culture Documents
HERBAL
SALON
HERBAL
SALON
Hello
all,
this
survey
is
intended
for
understanding
customer
preference
to
changing
culture
of
use
of
Natural/Ayurveda
Cosmetics
or
skin
care
products
and
services.
This
will
help
us
know
your
preference
towards
natural
skin
care
techniques,
and
design
services
for
the
same.
We
request
you
to
give
us
your
5
min
and
fill
this
survey.
*Required
1.
1.
Do
you
prefer
DIY
remedies
or
prefer
to
go
visit
a
professional
salon?
Mark
only
one
oval.
DIY
remedies
Professional
Salon
2.
2.
How
frequently
due
you
visit
a
salon?
*
Mark
only
one
oval.
a.
Fortnightly
b.
Once
a
month
c.
Once
in
2
months
d.
Every
Quarter
e.
More
than
3
months
3.
3.
Do
you
prefer
a
renowned
brand
or
a
local
salon?
(Tick
you
preferred
salon
brand
)
Mark
only
one
oval.
Lakme
Salon
Enrich
Salon
Lemon
Salon
Radiance
Salon
Other:
4.
4.
Tick
down
reasons
for
selecting
a
Specific
Salon.
*
Tick
all
that
apply.
a.
Service
b.
Quality
c.
Location
d.
Facilities
e.
Ambience
f.
Price
g.
Hygiene
h.
Others
please
specify
https://docs.google.com/forms/d/17-
lJofGPTSSuFP3b58ekRU1qeuWGMBOdSw7aDuijXPg/edit
09/11/2017
HERBAL
SALON
5.
5.
Rate
these
attributes
in
scale
of
15
(I
being
lowest
and
5
being
Highest)
for
your
important
preference
?
*
Mark
only
one
oval
per
row.
1(Lowest)
2
3
4
5(Highest)
Service
Quality
Location
Facilities
Ambience
Price
Hygiene
6.
6.
What
types
of
services
do
you
usually
visit
the
salon
for?
*
Tick
all
that
apply.
a.
Hair
spas
b.
Facial
spas
c.
Body
spas
d.
Manicure/Pedicure
Other:
7.
7.
How
much
time
do
you
spend
in
a
salon?
*
Mark
only
one
oval.
a.
Less
than
2
hours
b.
24
hours
c.
More
than
4
hours
8.
8.
What
is
you
average
spending
per
visit?
*
Mark
only
one
oval.
a.
Rs.10002000
b.
Rs.20005000
c.
Rs.500010000
d.
More
than
10000
9.
9.
What
factors
matter
the
most
for
a
pleasurable
experience?
(Pleas
rank
them
15
,
1being
lowest
and
5
being
Highest)
*
Mark
only
one
oval
per
row.
12345
a.
Quality
of
the
Service
provided
b.
Ambience
c.
Friendly
staff
d.
Expert�s
advice
e.
Complementary
products/
Gift
vouchers/
Discount
coupons
HERBAL
PRODUCTS
https://docs.google.com/forms/d/17-lJofGPTSSuFP3b58ekRU1qeuWGMBOdSw7aDuijXPg/edit
09/11/2017
HERBAL
SALON
10.
1.
How
often
do
you
buy
cosmetic
products?
*
Mark
only
one
oval.
Once
a
Month
Once
in
Two
Months
Quaterly
Once
in
6
Months
11.
2.
Do
you
purchase
salon
products
based
on
the
recommendations
of
the
beautician/
experts
at
the
salon?
*
Mark
only
one
oval.
Always
Occasionally
Maybe
Sometimes
Never
12.
3.
How
often
do
you
purchase
Cosmetics/Herbal
products?
*
Mark
only
one
oval.
Based
on
Requirement
Impulsive
Purchase
(Likes
to
experiment
with
products
and
varieties)
13.
4.
What
are
the
factors
for
purchasing
cosmetic
products?
(Tick
the
preferred
option
from
below
list)
*
Tick
all
that
apply.
a.
Special
offer
or
promotion
b.
Advice
from
instore
consultant
c.
Recommendation
from
friend
d.
Price
e.
Quality
f.
Brand
g.
Packaging
Other:
14.
5.
Where
do
you
buy
cosmetic
products?
*
Mark
only
one
oval.
a.
Shopping
Malls
b.
Medical
shop
c.
General
stores
d.
Internet
e.
Flagship
Stores
(Ex.
Body
Shop)
f.
Salons
https://docs.google.com/forms/d/17-
lJofGPTSSuFP3b58ekRU1qeuWGMBOdSw7aDuijXPg/edit
09/11/2017
HERBAL
SALON
15.
6.
Do
Celebrity
endorsements
influence
your
choice
of
brands/
products?
*
Mark
only
one
oval.
Yes
No
Maybe
16.
7.
Would
you
like
to
use
Herbal/Natural
Cosmetic
products
instead
of
Chemical
cosmetics
?
*
Mark
only
one
oval.
Yes
No
17.
8.
If
yes,
Then
rank
your
following
resons
from
15
opting
for
Herbal
Cosmetics
over
Chemical
based
cosmetics
*
Mark
only
one
oval
per
row.
12345
Trendy
Skin
Friendly
Chemical
Free
No
Side
Effect
Long
term
skin
benifits
Tell
us
about
yourself
Tell
us
about
yourself.
All
your
data
will
be
kept
confidential
and
is
purely
for
academic
Purpose
18.
1.
Name
*
19.
2.
Gender
*
Mark
only
one
oval.
Female
Male
Prefer
not
to
say
20.
3.
Age
*
Mark
only
one
oval.
a.
1625
b.
2635
c.
3645
d.
4655
e.
56
and
above
https://docs.google.com/forms/d/17-
lJofGPTSSuFP3b58ekRU1qeuWGMBOdSw7aDuijXPg/edit
09/11/2017
HERBAL
SALON
21.
4.
Annual
Family
Income
*
Mark
only
one
oval.
a.
Less
than
5
lakhs
b.
510
lakhs
c.
1020
lakhs
d.
2030
lakhs
e.
30
lakhs
and
above
22.
5.
Occupation
*
Mark
only
one
oval.
a.
Student
b.
Housewife
c.
Selfemployed
d.
Employed
e.
Retired
23.
6.
Does
your
profession
require
you
to
use
cosmetic
products?
*
Mark
only
one
oval.
a.
Everyday
b.
Sometimes
(on
a
few
occasions)
c.
Never
24.
7.
What
is
the
average
amount
you
spend
monthly
on
cosmetics?
*
Mark
only
one
oval.
a.
Less
than
Rs.1000
b.
Rs.10003000
c.
Rs.30005000
d.
Rs.500010000
e.
More
than
Rs.10000
25.
8.
Family
Type
*
Mark
only
one
oval.
a.
Nuclear
family
b.
Joint
Family
c.
Others
26.
9.
Location
*
QR
Code
of
this
Form
https://docs.google.com/forms/d/17-lJofGPTSSuFP3b58ekRU1qeuWGMBOdSw7aDuijXPg/edit
09/11/2017
HERBAL
SALON
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