Brainstorming Guidelines

Interview Project
(to be presented in Introduction)

1. Project topic
💡 In your group, have a look through all the topics and answer the following
questions.
• What topics are you learning in the course?

• Which topic does your group choose? (Choose only 01 topic)

- Our group chooses topic: Why we buy
 2. The purpose of the interview project & the Interview Questions
💡 In your group, discuss the question below together and fill in the chart below.
• What is the purpose of your interview? (e.g. 02 groups might choose the
same topic but group 1 aims to understand more about the topic, while group
2 aims to look for some solutions to that topic. In other words, the groups
have different purposes when addressing the chosen topic.)
→ Complete the sentence “The purpose of our interview is to ……….” in the
chart below.

• What questions are you going to ask the interviewees? Discuss and choose
3-4 interview questions. Your interview questions must directly link to the
chosen topic AND the purpose of your interview project.
→ Write your interview questions in the chart below.

The purpose of our interview is to survey people's shopping needs today, learn
about the market and marketing tactics of brands.

Interview Question Interview Question Interview Question Interview Question 4:

1: 2: 3: What do you usually
Where do you Suppose you What do you usually buy things for? (You
usually shop? receive a poor buy in there? like it or it’s
(traditional quality item, what What made you necessary)
markets, the will you do? (for decide to buy an Do you often buy
supermarket, shopping online) item/product? more than you
shopping malls or In your opinion, (discounts, need? Do you often
shopping online/ what are some beautiful buy things that are
e-commerce sites) items that can be packaging, not planned?
Why? shopping offline advertising)
but not online?
❌
💡DON’T just have closed-ended questions (i.e. this-or-that, yes-or-no questions).
DO have some open-ended questions (i.e. what, why, when, how, who… questions).
 MEMBERS OF GROUP 7
Full name Student ID

1. Thái Huỳnh Mỹ Hằng 2173201080101

2. Hồ Tiến Phát 2173401010875

3. Nguyễn Hoàng Phúc 2173402010525

4. Lê Huỳnh Văn Tây 2173801070302

5. Lê Trương Thanh Uyên 2172104030091

6. Ngô Thị Khánh Vi 2173401220091