SUMMER PROJECT REPORT

On

“ A Study to understand the market potential of Reliance Jio 4G services in Dahisar East Area of
Mumbai.”

Presented By:

Name: Sean Rodrigues

Roll No: 96 Year: 2015

Under the guidance of

Prof. Jackson John.
 COMPANY PROFILE
• Reliance Communications owns and operates the world's largest next generation IP
enabled connectivity infrastructure which comprises 280,000 kilometres of fibre
optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
• Reliance Group ranks among India's top private sector business houses in terms of
net worth.
• The Company has a good customer base.
• Reliance covers over 21,000 cities and towns and over 400,000 villages.(india)
• Reliance Jio is in process to set-up the 4G LTE infrastructure .
• RJIL is setting up reliable (4th generation) high speed internet connectivity, rich
communication services and various digital services on pan India basis in key
domains such as education, healthcare, security, financial services, government
citizen interfaces and entertainment.
 RELIANCE JIO’S VISION
Reliance’s vision for India is that broadband and digital services will no longer be a
luxury item ,Rather convert it into a basic necessity that can be consumed in
abundance by consumers and small businesses .The initiatives are truly aligned with
the Government of India's ‘Digital India’ vision for our nation.
• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity
 DRAWBACK OF EXISTING
SYSTEM.
• Deployment of 4G network in India is certainly not going to be easy as the telecom
operators face the challenge to launch a new network along with improving the
existing 2G and 3G networks in the country.
• Since Airtel will be the first to launch 4G services in India whereas reliance jio
plans to enter the market after a month,Airtel will already acquire a good customer
base.
• *since Reliance Jio is in a pre-launch phase it is very early to specify the
drawbacks.*
 Opportunity for development
• Struggled to deliver quality.

• Airtel 4g is the only is the only major competition that Reliance Jio faces.

• 4G adoption is likely to get another boost from the low-cost/budget smartphones

supporting the network .

• Operators need to brace up to deliver hassle-free services to customers.

• Being the second largest mobile market in the world , Reliance Jio needs to
keep this in mind that they need to cater to a mass audience not only with a
good network but also LTE enabled handset options and various apps.

• Reliance Jio can likely have a triple approach of Voice(calls), TV and Boadband
Data focusing on full wallet share of subscribers.
 OBJECTIVES OF THE STUDY

• To identify the ideal points for Reliance tower installation in F ward.

• To find potential areas for small cell concept.

• To study and analyze the customer’s preference for 4G Services.

 RESEARCH
METHODOLOGY

The study is exploratory in nature and structured questionnaire was used. Some
closed ended questions were also framed to validate the responses.

• Sampling technique - Stratified Random sampling.

• Sample size - 30 Respondents.

• Area Of Study - Dahisar East.

• Primary sources - Retailers and distributors of dahisar east.

 SCOPE OF THE STUDY
1) Tower identification:

• To identify potential area’s with high density of network users.

• To identify alternate sites for the designated ideal point.

• To approach the society for permission and convince them to allow

reliance jio to set up a tower on top of their building which will serve as a
network enhancer for reliance’s upcoming 4g service.

2) Small cell concept

• To identify high footfall vicinity.

• To capture a large customer base.

• To encourage the customer to be a potential buyer by giving a trial of the

upcoming service.

3) Retailers :

• Be in good terms with the retailer .

• To cater to the retailers needs , which is indirectly catering to the need of the
customer.

• To provide special privileges to retailers who have a good customer base in a

area.
 DATA FINDING AND
INTERPRETATION

Q. From how long are you in the business of selling mobile handsets, recharge
top-ups?
Less then 3 years 1-3 years More then 3 years

20%

47%

33%
Interpretation:

• Dahisar and Borivali is an established market. Dahisar east carries out most of the
business in Mumbai in terms of sales of handsets.

• The Graph explains about the established market with 47% businesses are in the
category of above 3 years followed by 33% in between the range of 1 to 3 years.
 Q. What does the customer look for while selecting a network?
Good Connectivity Fast Speed internet After sales Service Prices

27%

50%
6%

17%

Interpretation:
• According to the retailers, about 50% of the customers prefer network with better
connectivity.
• Network is the essential part as through it internet speed is dependent.
• 27% of the retailers believe that the price affects the Consumers buying process.
• And the remaining 17% and 6% opted for fast speed internet and after sales services
respectively.
 Q. Do you sell Airtel 4G internet services/plans
Yes No

37%

63%

Interpretation:
• As 4g has recently entered the market, the retailers are reluctant to purchase the
plans.
• And 4g enabled phones are on the higher cost range, consumers and retailers prefer
purchasing 3g plans.
• According to the graphs, Nearly 63% retailers don’t sell 4g plans and the remaining
37% prefer selling them
 Q. Are you Aware about Reliance Jio's Jio chat app?
Yes No

27%

73%

Interpretation:
• As the Jio app was recently launched, the retailer wasn’t aware about the app.
• 73% weren’t aware about the app where as the remaining 27% already knew about the
app.
 Q. If Reliance Jio Launches 4g internet plans/ Services how
likely are you to consider it?
Highly unlikely Unlikely Likely Highly likely Dont Know

3% 3%
10%

27%

57%

Interpretation:
• As reliance and other companies are coming out with cheaper phones with 4g
enabled, 57% retailers are likely of selling the 4g services to the customers.
• 27% highly accepted to sell the reliance 4g plans.
 Which network do you prefer?

7%

33%

60%

Airtel Vodafone others

Interpretation:
• Vodafone has a very strong customer base in the market.
 Q. WHAT DO YOU THINK SHOULD RELIANCE 4G OFFER TO
CUSTOMER WHICH OTHER SERVICE PROVIDERS ARE NOT
OFFERING?

5
Suggestion
4

0
better better scheme others no answer better network Better after sales
connectivity coverage service
 LIMITATIONS
1) Tower identification :
• Difficult to contact the concerned person of the society
(chairman/secretary).
• Time constraint.
• Identity proof required (people had trust issues).
• Due to various news the customer were under a perception that a
tower emits harmful radiations that causes health issues.so the
customer was already in a negative mind-set
2) Small cell concept :
• Time constraint with relation to setting up a meeting with the owner of
the concerned place.
• Important to approach the owner with the technician to gain more
brightness of how profitable setting up the small cell will be to him.

3) Retailers:
• Very crucial to make the retailer feel that he is important ,so constant
communication should be done on daily basis with the help of the
distributor.
 RECOMMENDATIONS
1) Tower identification:
• Before approaching the society members while convincing them it would be
recommended to explain the members or the head of the society with interactive
techniques like videos and facts stating that the current towers do not emit harmful
radiations which is monitored by TRAI.

2) Small cell concept:

• Explain in detail about how profitable installing a small cell in their vicinity will be
3) Retailers:
• Have a good relationship with the distributors.
• Increase their profit margin by a bit.
 FINDINGS

• One of the major reason quite a lot retailers do not sell reliance services its because
they get less margin when compares to other network providers.

• Reliance needs to put a lot of effort into improving the connectivity issue that most
of the customers face.
 CONCLUSION

Customers do not prefer reliance network therefore it will be a hard task to get a good
customer base for the 4G network , so it is very crucial to improve the image of the 2g
and 3g services available.
 REFERENCE

• https://www.dnb.co.in/IndianTelecomIndustry/OverviewTI.asp

•
http://www.bth.se/fou/cuppsats.nsf/all/5bffd72081787744c1257a2c00516208/$file/BTH2012
Venkatram.pdf

• http://www.digit.in/mobile-phones/4g-revolution-in-india-a-boom-or-a-bubble-
15226.html#sthash.C6ZSUhjg.dpuf

• http://www.digit.in/mobile-phones-4G/4g-revolution-in-india-a-boom-or-a-bubble-
15226.html#sthash.SHJ78Dhjg.dpuf