Gati shakti vishwavidyalaya

RELIANCE JIO
INFOCOMM LIMITED
UNDER THE GUIDANCE OF: PROF. JITESH J. THAKKAR

Presented by :
Rishab Singh (2340027)
Aditya Kumar (2340004)
Shruti (2340031)
Ashutosh Singh (2340012)
 Introducti
• Jio, short for Reliance Jio Infocom Limited, is a telecommunications company based in
India, subsidiary of Reliance Industries Limited, one of the largest conglomerates in
on
India. launched on September 5, 2016, and quickly gained widespread attention for its
disruptive approach to the Indian telecom market.
• Jio primarily operates in the telecommunications sector, providing mobile and
broadband services to consumers and businesses
• Jio operates pan-India LTE(long-term evolution) network,providing high-speed
broadband services.
• Its portfolio includes mobile and internet services, along with a suite of digital
applications, including jioTv, Jio Saavan, and Jio Cinema, offering a comprehensive
digital entertainment experience.
• Jio entered the market with the aim of providing affordable and high-quality 4G data
services. company played a pivotal role in the digital transformation of India by offering
low-cost data plans, free voice calls, and a range of digital services.
 MISSION AND MARKET ENTRY
• Jio’s actions and strategies suggest a commitment to digital inclusion, affordability, and providing
innovative solutions to consumers.
• Jio's initiatives, such as offering affordable data plans, free voice calls, and a range of digital services,
align with the broader goal of making digital technologies accessible to a wide segment of the Indian
population.
• Jio's entry into the Indian telecom market in 2016 was a watershed moment.
• It introduced disruptive pricing strategies, offering free data and voice calls for extended periods.
• This strategy shook the industry, forcing competitors and interference of T.R.A.I to re-evaluate their
pricing models.
• The company positioned itself as a provider of affordable, high-quality 4G services, challenging
established players in the industry
 Market
The pie chart shows that the most popular telecom service provider

Survey
in India is Jio, with 64.4% of the market share. This is followed by
Airtel (15.8%), VI (11.9%), and BSNL (7.9%).
This data suggests that Jio is the dominant player in the Indian
telecom market. This is likely due to a number of factors, including
its competitive pricing, wide network coverage, and innovative
services.

Here are the key takeaways:

• 83% of respondents said NO, they do not feel Jio Telecom offers
good value for the price. This suggests that a significant majority
of the surveyed population is not satisfied with the value
proposition of Jio Telecom.
• 17% of respondents said YES, they do feel that Jio Telecom
offers good value for the price. This implies that a minority of the
surveyed population perceives Jio Telecom's services as fairly
priced or even a good deal for the included services.
aFter getting these result we moved to other question of
our market survey
Do you know about the data rollover plan (daily data carry forward)?
MANAGERIAL DECISION

• Jio should continue to invest in its network coverage and service quality to
maintain its market leadership.
• Airtel, VI, and BSNL should focus on differentiating their offerings from Jio to
attract and retain customers. This could involve offering innovative services,
competitive pricing, or superior customer service.

• Jio Telecom should focus on improving the customer satisfaction of the 17% of
Do you know about any company providing night-long unlimited data? customers who are not satisfied with the company's services. This could involve
identifying the specific areas where these customers are dissatisfied and taking
steps to address those issues.
• Jio Telecom should also continue to focus on maintaining its high level of
customer satisfaction among the 83% of customers who are currently satisfied
with the company's services. This could involve investing in customer service
training, offering new and innovative services, and providing competitive
pricing.
 NORMAL
QUESTION- HOW MUCH DO YOU PREFER TO PAY FOR CALLING AND DATA SERVICES PER MONTH?

DISTRIBUTION Mean= 250

QUESTION: HOW MUCH DATA DO YOU CONSUME EVERYDAY?

Mean= 1526
Best Jio Prepaid plan for
1.5GB/Day The 336 days pack offers the best prepaid plane for
1.5GB/Day, with a total profit of R.S 51708 Million
for 84 days, R.S 142958 Million
for 56 days, R.S 154603 Million
for 30 days, R.S 140351 Million
for 28 days, R.S 157354 Million
for 23 days, and R.S 135136 Million for 14 days.
Managerial decision

• Jio Telecom should promote the 336-day pack as its best prepaid plan for customers who use 1.5GB of data per
day.
• Jio Telecom should also consider offering discounts or promotions on the 336-day pack to make it even more
attractive to customers.
• Jio Telecom could also consider offering a wider range of prepaid plans with different data limits and price points to
meet the needs of different customer segments.
• Jio Telecom should monitor the performance of its different prepaid plans and make adjustments as needed to
ensure that it is offering the most competitive and profitable plans to its customers.
 CONCULSION
• Promote the 336-day pack as its best prepaid plan for customers who use 1.5GB of data per day. This plan
offers the highest total profit for Jio Telecom.

• Consider offering discounts or promotions on the 336-day pack to make it even more attractive to customers.
This could help to increase the number of customers who choose this plan and boost Jio Telecom's revenue.

• Offer a wider range of prepaid plans with different data limits and price points to meet the needs of different
customer segments. This would allow Jio Telecom to capture a larger share of the market and maximize its
profits.

• Monitor the performance of its different prepaid plans and make adjustments as needed. This could involve
adjusting the pricing of plans, offering new features, or discontinuing plans that are not performing well.