Saved Audience

Custom Product 1 Product 2 Product 3 Product 4 • Create 4 campaigns with same audience
•
R1 •
All $5
All saved audience
Audience • Create custom for Look alike later
$5 $5 $5 $5

Product 1 Product 3
•
R2 •
Let sit for 2-3 days
Delete products that haven’t made sales

$5 $5

P1 P1 P3 P3
R3 • Duplicate those winning items that made sales

$5 $5 $5 $5
Look alike
audience
• After a day or 2
P1 P3 P1 P1 P3 P3 • Up budget for winners

R4 •
•
Keep budget if no sales
Make LA ads for R2 winners
$5 $5 $10 $10 $5 $5 • Look alike will start at $5

P1 P1 P3 P3 P1 P1 P3 P3 • Delete ads that don’t make $

R5 $10 $10 +10% +10%

•
•
Up the winning ads 10%
Duplicate winning LA ad
$10 $10 • Bump all winning LA to $10
 Saved
Round 1 R Cus Pro Pro Pro Pro
$ $ $ $
Pro Pro
Round 2 R
$ $
Round 3 R P P P P
$ $ $ $
Loo
Round 4 R P
$ P P
$ P
$ P
$
P
$
$ • Delete ads that don’t make $
• Up the winning ads 10%
• Duplicate winning LA ad
• Bump all winning LA to $10

P1 P1 P3 P3 P1 P1 P3 P3
R5
$10 $10 $10 $10 +10% +10%

P1 P1 P3 P3 P1 P1
R6 •
•
Up the Look alike by 10%
Sit on the +10% Reg Ads
+10% +10% Stay Stay • Delete ones that don’t make $

P1 P1 P1 P1 • Up the Reg by 10%

R7 +10% +10%
• Sit on the LA ads

Stay Stay

R8 Repeat Round 6 & 7 Until You’ve scaled to comfortable level

 WHATS A WINNING AD?
• CPC under 30 cents
• CTR over 2%
• Cost per purchase under $3

WHEN TO STOP AN AD?

• 3 Consecutive days no sales

• CPC above 30 cents 2 days straight
• CTR less than 2%