Professional Documents
Culture Documents
Director
of Marketing and
Communication
fnu.ac.fj
Contents
01 Message from the Vice-Chancellor
04 Job Description
07 Person Specification
08 Application Process
09 About Fiji
Message from the
Vice-Chancellor
B
ula! I am pleased that you are considering
this important senior management role at
Fiji National University (FNU). FNU is
a young and dynamic university, with deep roots
that reach back to the 19th Century. Although
the university was only formed in 2010, its
constituent colleges date back to 1885, when Suva
Medical School was established. Today FNU is
a ‘dual sector’ university, offering technical and
vocational education and training (TVET) and
higher education, from certificates to doctorates.
With six campuses in Suva, and one each in Nadi,
Lautoka, Ba and Labasa, plus a number of smaller
training centres, FNU provides nationwide access
to tertiary education. Uniquely, FNU is also
home to the National Training and Productivity
Centre, which provides training to employees
funded through a national payroll levy paid by
all employers, and Fiji Maritime Academic, which
trains the nation’s ship captains and navigators.
FNU has a clear vision to provide education and training which is aimed at employability – either to ensure that
new graduates are highly employable, or to assist those already in work to advance their careers. All our colleges
have strong vocational roots. FNU trains the nation’s doctors, dentists and nurses, its accountants and managers,
its teachers, its engineers and technicians, its veterinarians and agronomists. It is vital that, as the country’s
national university, FNU’s programmes are co-designed with employers to meet their needs and underpinned by
relevant, applied research which aligns with our national priorities.
FNU is seeking to make a number of senior management appointments to drive us forward to the 135th
anniversary of its founding in 2020. We are seeking to build a high-performing senior management team, which
can lead FNU into the next stage of its development, as the national provider of comprehensive, integrated and
employment-focused tertiary education and training and the heart of the nation’s capacity to undertake research
which transforms lives and society.
If you are seeking an opportunity to join a vibrant, multiracial, multinational team which is committed to
supporting the economic and social development of Fiji, the South Pacific’s ‘hub economy’, we look forward to
hearing from you.
Vinaka vakelevu.
plus:
• National Training and Productivity Centre
• Fiji Maritime Academy
• Fiji Aviation Academy (under development,
jointly with Fiji Airways)
As a small island nation of just under a million people, Fiji is undergoing a period of unprecedented economic
Fiji has always reached out to the world and played growth and social development. As the national
a full part in the global trading economy. For FNU, university, FNU is proud to be one of the critical
our international partnerships with peer institutions in drivers of growth, by providing the human capital and
Australia, New Zealand and further afield are critical to technological knowhow needed for continued success.
accelerating the development of our curricula and our
T
he Director of Marketing and Communication is a senior leader that promotes, enhances and advances
the reputation of the University by leading, developing and delivering the marketing and communication
strategies that will build the FNU brands and raise awareness of its activities across the world.
• Evaluate, develop and implement a strategic marketing and communications plan that will enhance the
reputation of Fiji National University in Fiji and internationally. Clear goals and metrics will be established
that address a variety of target audiences and ensures appropriate brand positioning on multiple levels.
• Manage key issues relating to media relations and crisis management and assume the role of spokesperson
for the university. With overarching responsibility for championing university communications, the
Director of Marketing and Communications will align communications to support key strategies including
International, community relations, government relations, recruitment and retention, community
engagement and research.
• Directs, analyzes and recommends market research which may include audience analysis and survey
development; to constantly monitor and measure marketing results to ensure that marketing goals and
targets are achieved.
• Create multiple tools and tactics to heighten the recognition of Fiji National University in order to positive
increase brand recognition.
• Directs the University’s web presence from a communication and reputation management perspective.
Ensures web tools are consistently managed and leading edge to engage the perspective student body
nationally and internationally. He/She also leads the production and design of specialty publications,
communications and marketing tools utilising the University communications team as well as external
agencies.
• Oversees the marketing and communication divisions expenditure and the budgeting process. Is responsible
for delivering marketing and communication services within established budgets and expected to see value
opportunities to reduce spending or increase value at all times.
• In consultation with the community and its leaders establish and maintain marketing and communications
brand governance, capable of guiding the ongoing evolution of information through community input,
balanced evaluation of options and consensus-based directions.
• Creates and manages a range of materials in support of executive visibility focusing on presentations,
speeches, leadership activities. Develops and manages the University event and visibility calendar for
selected executives ensuring coordination with the corporate relations/ alumni office to support
university engagement and advancement goals.
• Reviews best practices and maintains a breadth of knowledge about current trends, emerging issues and
opportunities in higher education and industry that inform future communication and marketing strategies.
• Administrative Duties relating to all matters that the membership of a University entails, including
School/Division/University wide activities.
• General Responsibility to undertake all other duties as directed by the Vice Chancellor.
• Qualifications: Relevant postgraduate qualification in any of the following areas: Marketing, Communications,
Journalism, and ideally professional qualifications expected of an executive-level managerial appointment that will
command respect and credibility in a national university, as well as with the University’s stakeholder community,
including the Fiji Higher Education Commission, key government ministries, employers and the Fiji National
University Students’ Association.
• Planning and managing for results: Experience of developing strategic and operational plans and demonstrable
success in implementing such plans, with evidence of evaluation and corrective action as necessary.
• Influencing and networking skills: Demonstrable ability to influence the decisions, actions or perceptions of
others. The ability to build collaborative networks and deep collaborative links with key stakeholder groups in a
multicultural environment.
• Communication skills: The ability to organise and present information, views and concepts in a concise,
understandable, interesting and culturally-aware format for a variety of audiences, in a way which ensures that staff
and stakeholders are consulted and well-informed.
• Knowledge of tertiary education: An understanding of contemporary tertiary education issues and the
implications of these on portfolio responsibilities and more broadly for the management of universities. An
awareness of the context of tertiary education in a developing region including the Pacific is an advantage. A
demonstrable commitment to the importance of both post-secondary technical and vocational education, as well
as higher education.
• A full Curriculum Vitae, including (for academic roles) a full list of publications, external research grants and
postgraduate students supervised to completion.
• A covering letter of application addressing each of the person specifications above, evidencing how your
qualifications and experience meet the requirements.
• Three referees, with full contact details, including telephone numbers and e-mail addresses. Candidate should
state their relationship with each referee (eg, line manager, former postgraduate supervisor).
Start date
Candidates are asked to provide an indication of the earliest date at which they would be available to take up the
appointment, if successful (eg, one month, three months).
Referees will only be contacted after prior consultation with the candidate. It is the candidate’s responsibility to
ensure that their referees are willing to provide reports when contacted.
The University reserves the right to seek reports on the suitability of candidates from experts in the field, other than
those nominated by the candidate. Appointment is also subject to a pre-employment security check and health
check.
Fiji is located in the heart of the South Pacific, with more than 330 islands, of which 100 are permanently inhabited
and more than 500 islets. The people of Fiji are well-known for their friendly personality, great hospitality and
regarded as the happiest people on earth. Fiji has a rich culture and tradition. It is a former British colony and
maintains its close ties through the commonwealth. It has two major islands, Viti Levu and Vanua Levu, with the
majority of the almost 1m population residing on Viti Levu.
Fiji Demographics
Fiji’s population is comprised mostly of iTaukei’s (native
Fijians) at just over 56%, with around 36% made up by
Indo-Fijians who are descended from Indian labourers
brought to the islands by the British in the late 19th
and early 20th century. The rest of Fiji’s population are
Rotumans, who are natives of Rotuma (incorporated
into Fiji after independence in 1970), Fijians of Chinese
and European descent and expatriates.
Religion
Accessibility
Language
English is the official language of Fiji and is universally spoken. iTaukeis also speak the native Fijian dialect, while
Fijians of Indian origin speak Fiji-Hindi. Given the close integration between the two communities, many Fijians
are fluent in both vernacular languages, as well as English.
Quick facts
• Fiji are the inaugural Gold Medal winners in the 7’s rugby competition at the Rio Olympics.
• Former World Number 1 golfer Vijay Singh is from Nadi, western part of Fiji.
• Mount Tomanivi which is 1,324 metres (4,344 ft) is Fiji’s highest mountain. Mt Tomanivi, previously
named Mount Victoria, is an extinct volcano located in the northern highlands of Viti Levu.
• Global bottle water brand, Fiji Water is bottled in Fiji.
• Fiji’s farthest island Ono-i-Lau is closer to Tonga then to Fiji’s main island Viti Levu.
• Fiji was battered by the second most powerful Category 5 Cyclone in the world in Feb, 2016.
• The word Bula is used to greet people similar to Hi or Hello.
• Fiji’s traditional way of preparing meals is called Lovo. The meals are prepared in an earth oven.
• Fiji’s main foreign exchange earner is Tourism and remittances from Fijians living abroad.
• The people of Beqa island in Fiji are known as the firewalkers. These villagers have the ability to work on
stones heated in fire without any injury to their feet or body.