Market Segmentation

Demographic Profile

As of 2015, San Luis has a total population of 54,106, of which 50.7% is

male and 49.3% is female.

Based on the table above, people aging from 20-24 years old shares 9.0%;

25-29 years old shares 8.6%; 30-34 years old shares 7.3%; 35-39 years old shares 7.1%;

40-44 years old shares 5.9%; 45-49 years old shares 4.8%; 50-54 years old shares 3.9%;

55-59 years old shares 3.0%; 60-64 years old shares 2.2%; 65-69 years old shares 1.6%;
70-74 years old shares 1.2%; 75-79 years old shares 0.7%; and last 80-84 years old shares

0.4% of the total population of San Luis, Pampanga.

Religion

Roman Catholicism remains the faith of the majority in San Luis. Trade and

commerce in San Luis is concentrated at the town center where the public market is

located. San Luis has a land area of 5683 hectares or 56.83 square kilometers. San Luis

Pampanga provides preferable locations for the possibility of opening business operations

like hog farms.

Population Change

San Luis has an annual population growth rate of 1.78% from 2010 to 2015. With

this growth rate, the population of the municipality is expected to double in 39 years.

Population Projection

The population of the municipality is projected from 2015 to 2026 using the

1.78% annual population growth rate. By 2020, the total population is expected to

increase by 9% to 59,096.

Source: Municipal Planning and Development Office of San Luis, Pampanga