Aditya Birla Fashion and Retail

About the Group:

Founded in 1857, ABG is a private conglomerate in the league of Fortune

500. The group interests in sectors such as viscose staple fiber, metals,
Seth Shiv Narayan
cement (largest in India), viscose filament yarn, branded apparel, carbon Founder
Birla
black, chemicals, fertilizers, insulators, financial services, telecom (third
largest in India), BPO and IT services. Kumar Mangalam
Chairman
Birla
ABFRL: Number of
120,000
ABFRL emerged after the consolidation of the branded apparel Employees
businesses of Aditya Birla Group comprising ABNL's Madura Fashion
Revenue INR 6633 crore (FY17)
division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL)
and Madura Fashion & Lifestyle (MF&L) in May 2015. Post the
consolidation, PFRL was renamed Aditya Birla Fashion and Retail Headquarters Mumbai
Limited. No of
36
Countries of
Divisions under the ABFRL Umbrella
•Dedicated to the core business of fashion retail in India
•Mono brands - Louis Phillipe, Van Heusen, Allen Soly, Peter England. Has online
presence with Trendin.com
•Planet Fashion - multi-brand, apparel-retailing format that houses MF&L's in-house
brands and some significant others
Madura Fashion and •Has entered into luxury brand business with The Collective and Hackett London
Lifestyle • It also includes India's first fast-fashion youth brand, People
•ABFRL has acquired exclusive online and offline rights to market the global brand –
‘Forever 21’ and its existing store network, in the fast-fashion segment in India.
• International portfolio: ABFRL has exclusive partnerships with two of UK’s most
successful fashion brands, ‘Simon Carter’ and `Ted Bake

• Brand has its presence in 78 Indian cities/towns with over 200 licensed and
international brands, including 24 exclusive brands
Pantaloons
•Covers both apparel and non-apparel (footwear,handbags,cosmetics,etc.) categories
•Exclusive brands include Ajile, Akkriti, Alto Moda,Honey,Poppers,Rangmanch,etc

Relevant News
• Indian Rayon, a division of Aditya Birla Nuvo, bagged the coveted Asian CSR Award in the category of
poverty alleviation
• Aditya Birla Fashion and Retail Ltd. and Khadi and Village Industries Commission, Ministry of
MSME, Government of India today announced a strategic collaboration to strengthen the
synergies between the two iconic Indian brands. This initiative is in line with the Hon. Prime
Minister’s vision of promoting ‘Khadi for Fashion’ and hand-woven fabric
'• The $100-billion Indian textile and apparel industry has lost 30-40% of business since the surprise
announcement of demonetisation of high value currency notes on November 8.
• Menswear brand Peter England launched on Monday a collection of handloom shirts in partnership with India
Handloom Brand (IHB), a government initiative to promote high quality handloom products.
• Madura Fashion & Lifestyle (MF&L), has partnered with India’s largest public
sector bank - State Bank of India (SBI) to launch payments through their mobile wallet `State Bank
Buddy’ across their retail network to create exciting shopping experiences for customers across the
country
CSR
• Aditya Birla Centre for Community Initiatives and Rural Development, spearheaded by Chairperson Mrs.
Rajashree Birla : Reaches out annually to 7.5 million people
• Focuses on: health-care, education, the girl child, sustainable livelihood, women empowerment projects,
infrastructure and espousing social reform
• Has 18 hospitals tend to more than a million villagers. Also runs 42 schools catering to 45000 students.
• Overseas projects: Ongoing education, healthcare and sustainable livelihood projects in Philippines, Thailand,
Indonesia, Egypt, Korea and Brazil, lift thousands of people out of poverty