https://www.scribd.

com/doc/80482029/Country-Notebook-of-Canada-New

CULTURAL ANALYSIS

Introduction

My company name is Bukhari Soccer industry and it was established in 2006. We were
exporting soccer too many European countries and also to Latin American countries, but now we
have founded opportunity in Spain as Spain is popular in football and its second largest game in
Spain. Spain won the FIFA world cup in 2014 and three times champion of UEFA. The product
is to be exported to Spain, reason behind is that the cost factor and second largest in a survey of
sports habits of the Spanish population made in 2014 game that people played in Spain. A total
of 75.9% of people said they had ever bought tickets to attend a football match. However, in this
survey football was still the sport that interests the majority of Spain’s people (48%). Football
exported to Spain from Pakistan because of its cheap labor and good quality in around the world.
Pakistan Soccer famous all over the world, due to its quality and cost China, Vietnam, and
Indonesia is big competitor but Pakistan has take advantage of its Soccer ball made by hands, but
the other country made Soccer by Machine. Round about Pakistan exported 57% of its Soccer to
europe A relationship between football, politics, identity and attitudes towards regionalism in
Spain has also been reported. Association football is the most popular sport in Spain, and is a
widespread passion among the people of Spain. Football is the sport with the most registered
players (a total of 874,093 of which 829,220 are men and 44,873 women), and most registered
clubs (a total of 21,649) among all Spanish sport federations according to data issued by the
sports administration of Spain’s government in 2014.

II) Brief discussion of the country relevant history

Spain's powerful world empire of the 16th and 17th centuries ultimately yielded command of the
seas to England. Subsequent failure to embrace the mercantile and industrial revolutions caused
the country to fall behind Britain, France, and Germany in economic and political power. Spain
remained neutral in World Wars I and II but suffered through a devastating civil war (1936-39).
A peaceful transition to democracy following the death of Dictator Francisco Franco in 1975 and
rapid economic modernization gave Spain a dynamic and rapidly growing economy and made it
a global champion of freedom and human rights. The government's major focus for the
immediate future will be on measures to reverse the severe economic recession that started in
mid-2008.Spain joined the European Union (EU) on 1 January 1986 and participated in the
introduction of the Euro (EUR) in a two-phased approach in 1999 (accounting phase) and 2002
(monetary phase) to replace the Spanish Peseta (ESP). In 1982 Spain joined NATO. Spain is
also a member country of the Schengen Area in which border controls with other Schengen
members have been eliminated while at the same those with non-Schengen countries have been
strengthened.

III) Geographical Setting

A. Location
One of the oldest countries of Europe, Spain is located in the south west of Europe
occupying maximum part of the Iberian Peninsula. "This member state of the European
Union is partly bordered by water bodies such as the Mediterranean Sea in the east, strait
of Gibraltar in the south and Bay of Biscay in the north". It shares its land boundary with
Portugal in the west, France and Andorra in the north and northeast and a small boundary
with Gibraltar in the south. Spain, officially the Kingdom of Spain has the thirteenth
largest economy of the world. It is the fifty second largest country of the world with a
total area of 505,370 sq. km. Its geographic coordinates are 40 00 N and 4 00 W and
Madrid is its capital and largest city. Besides the mainland Spain, its territory includes
many islands on the Atlantic Ocean and the Mediterranean Sea such as the Canary
Islands in the Atlantic Ocean and the Balearic Islands in the Mediterranean Sea.

B. Climate
Three main climatic zones can be separated, according to geographical situation
and conditions.

 The Mediterranean climate, characterized by warm and dry summers. It is

dominant in the peninsula, with two varieties:Csa and Csb according to
the Köppen climate classification. The Csb Zone, with a more extreme climate,
hotter in summer and colder in winter, extends to additional areas not typically
 associated with a Mediterranean climate, such as much of central and northern-
central of Spain (e.g. Valladolid, Burgos, León).

 The semi-arid climate (Bsh, Bsk), located in the southeastern quarter of the
country, especially in the Murcia and in the Ebro valley. In contrast with the
Mediterranean climate, the dry season extends beyond the summer

 The oceanic climate (Cfb), located in the northern quarter of the country,
especially in the region of Country, Cantabria, Asturias and partly Galicia. In
contrary to the Mediterranean climate, winter and summer temperatures are
influenced by the ocean, and have no seasonal drought.

C. Topography

Continental Spain is divided into five general topographic regions: The first is the
northern coastal belt. It is a mountainous region with fertile valleys and large areas under
pasture and covered with forests. The second is the central plateau, or Meseta, comprises
most of Castilla y León, Castilla–La Mancha, and the city of Madrid. The third is
Andalucía, with Sevilla its largest city, covers the whole of southern and southwestern
Spain. The fourth is the Levante, on the Mediterranean coastal belt, with Valencia as its
chief city. And lastly, the fifth is Catalonia (Cataluña) and the Ebro Valley, which
comprise the northeastern region.

IV) Social Institutions

A. Family

1. The Nuclear Family

The family is the basis of the social structure and includes both the nuclear and
the extended family, which sometimes provides both a social and a financial support network.
Today, it is less common than previously for family members to work in a family business, as
personal preferences are important and university education is general. The structure and the
size of the family vary, but generally, people live until longer lives, have fewer children than
before, and fewer people live in their homes with extended family.

2. The extended Family

The family is the basis of the social structure and includes both the nuclear and
the extended family, which sometimes provides both a social and a financial support network.
Tend to be close-knit, visiting each other frequently and sharing in large weekend gatherings.
3. Dynamics of family
a. Parental roles

The mother manages the household while the father works outside the
home. Because homes and apartments in Spain tend to be small, siblings
often share rooms.

b. Marriage and courtship

Courtship in Spain is a long, drawn-out process. If the woman shows
interest too soon, she may scare the man away. A game of refusal and
pursuit typically takes place among both parties before a date even occurs.
During the wedding ceremony the couple stands at the altar alone, with no
bridesmaids or groomsmen in attendance. The traditional lace mantilla, a
veil worn over the head and shoulders, has recently come back into fashion
among Spanish brides. It is worn over a traje de novia, or wedding gown.

4. Female and male roles

The women or the wife’s role in the household is childcare and household
chores. The men or the husband of the house hold are generally responsible for
being the provider and protector, and the wife or women are in charge of
running the household. Meaning that they generally do the household chores
and childcare and the men assist them with their duties.

B. Education
1. The role of education in Society
 State education in Spain is free and compulsory from the age of six to sixteen.
The current education system was established by the 2006 educational law. The
number of female students has increased by around 40 per cent in the last
decade and they now outnumber male students (more women also complete
their courses and obtain degrees than men).

a. Primary education

Structured as three year cycle

 First Cycle (6 to 8 years of age)

 Second Cycle (8 to 10 years of age)
 Third Cycle (10 to 12 years of age)
b. Secondary education

Consists of 4 years, structured as two cycles since the Organic Law for
improvement of quality of education of 2013.

 First Cycle: 1st, 2nd and 3rd year.

 Second Cycle: 4th year.
c. Higher education

The Baccalaureate is non-compulsory free education that consists of one

cycle in two academic years for students age 16-18. The Spanish
Baccalaureate consists of a series of required common classes, elective
classes and specialization classes known as “modalities”, or concentration
in a certain discipline. A student must specialize in one of the offered
disciplines and if the students plan to continue on to university, certain
concentrations may be required in order to be admitted into certain
university programs.
2. Literacy rates

97.9% of Spain's population was literate. The figure encompasses a literacy

rate in Spain of 98.7% among males and 97.2% among females.
C. Political system
1. Political structure

Type: Constitutional monarchy

Constitution: 1978.

Executive-president of government nominated by monarch, subject to

approval by democratically elected Congress of Deputies. Legislative-
bicameral Cortes: a 350-seat Congress of Deputies (elected by the d'Hondt
system of proportional representation) and a Senate. Four senators are
elected in each of 47 peninsular provinces, 16 are elected from the three
island provinces, and Ceuta and Melilla elect two each; this accounts for
208 senators. The parliaments of the 17 autonomous regions also elect one
senator as well as one additional senator for every 1 million inhabitants
within their territory (about 20 senators). Judicial-Constitutional Tribunal
has jurisdiction over constitutional issues. Supreme Tribunal heads system
comprising territorial, provincial, regional, and municipal courts.

2. Political parties

Party Position
People's Party (PP) Centre-right to right-wing
Partido Popular
Spanish Socialist Workers' Party(PSOE) Centre-left

We Can (Podemos) Left-wing

Citizens (Ciudadanos) Centre-left to centre-right
Popular Unity (IU-UPEC) Left-wing
Republican Left of Catalonia (ERC) Left-wing
Democracy and Freedom (DIL) Centre-right
Basque Nationalist Party (PNV) Centre-right
Basque Country Unite Far-left
Union, Progress and Centre
Democracy (UPYD)
 3. Stability of Government

Spain: Political stability index (-2.5 weak; 2.5 strong): For that indicator, The
World Bank (govindicators.org) provides data for Spain from 2000 to 2014.
The average value for Spain during that period was -0.01 points with
a minimum of -0.47 points in 2009 and a maximum of 0.42 points in 2000.

Year Stability Year Stability

2000 0.42 2008 −0.4
2001 0.41 2009 −0.47
2002 0.39 2010 −0.29
2003 −0.04 2011 0.04
2004 −0.04 2012 −0.01
2005 0.18 2013 0.03
2006 −0.19 2014 0.32

4. Role of Local government

There are a total of 8,118 municipalities in Spain, including the autonomous

cities of Ceuta and Melilla. The average population of a municipality is about
5,300, but this figure masks a huge range. the most populous Spanish
municipality is the city of Madrid, with a population of 3,141,991. usually
ranges 2–40 km. The organization of the municipalities is governed by a 2
April 1985 law, completed by the 18 April 1986 royal decree. The mayor and
the deputy mayors are elected by the plenary assembly, which is itself elected
by universal suffrage on a list system every four years. Each municipality is a
corporation with independent legal personality. he governing commission,
whose role is to assist the mayor between meetings of the plenary assembly,
may not include more than one third of the councilors.
D. Legal system
1. Organization of the judiciary system

The Judiciary of Spain consists of Courts and Tribunals, composed

of judges and magistrates (Justices), who have the power to administer justice
in the name of the King of Spain.
 1. The judiciary can be organized into different levels of territorial
organization:

 The national courts.

 The autonomous communities of Spain.
 The provinces of Spain.
 The judicial district, which is the basic unit of the judiciary, covers one
or several municipalities, and is served by at least one first instance and
inquiry court.

2. The judiciary can be also organized into five jurisdictional orders.

Civil jurisdiction.
Criminal jurisdiction.
Administrative jurisdiction.
Labor or social jurisdiction.
Military jurisdiction.
2. Islamic law country

As appose to common law, which is based on precedent court rulings, the

Spanish legal system is a civil law system. It is based on widespread legal
codes and laws rooted from Roman law.

3. Participation in patents, trademark, and other convictions

E. Social Organization
1. Group Behavior

 The business culture is rooted in hierarchy, so it is normal for the boss to be the one to
make any decisions.
 It is important to remain patient in business transactions, as the pace at which decisions
are made can be slow.
  Always try to build rapport with your colleagues as feelings are as important as evidence
in making a decision to the Spanish.
 It is a good idea to include a paper summary of your presentation in Spanish to hand out
to audiences to make sure that they understand what you are saying.
2. Social classes

On a macro-level, Spain, in the past, has been a country with a sharp divide
between the very wealthy and very poor, in addition to the royal monarchy. From the late 1980s
the country developed a large middle class and “was the ninth's largest economy. This growth
was largely due to tourism and industrial development. Recently, however, the recession of
2008 and 2009 has created a growing unemployment class, which is largely made of the young
and immigrants In 2011, among those under the age of 25 in Spain, 42.8 percent are
unemployed. On a micro-level, social structure in Spain features an openness to form
friendships. Groups are formed among co-workers, students sharing classes at school, and people
from the same town that go to parties and events together. Having friends from kindergarten is
also popular. Groups of friends will often go for late nights having fun, however, less so among
Catalans who have developed a strong work ethic.

3. Club and other organization

4. Race. ethnicity and sub culture

Spain has evolved as a nation with diverse ethnicities that have been living in the
Iberian Peninsula since the ancient period. Modern Spain has other ethnic groups than those that
existed in the Iberian Peninsula, due to the immigrants from countries in Asia, Middle East,
Europe and Africa. The ethnic groups in Spain that have lived in Spain since ancient times in

 Aragoneses
 Andalusians
 Asturians
 Basques
 Castilians
 Catalans
 Cantabrians
  Galicians
 Gypsies
F. Business customs and Practice

 The Spanish prefer to do business with those they know and trust.

 It is important that you spend sufficient time letting your business colleagues get to
know you.
 Once you develop a relationship, it will prevail even if you switch companies, since
your Spanish business colleagues' allegiance will be to you rather than the company
you represent.
 Face-to-face contact is preferred to written or telephone communication.
 The way you present yourself is of critical importance when dealing with Spaniards.
 It is best to display modesty when describing your achievements.
 Spaniards place great importance on the character of the person.
 Hierarchy and rank are important. You should deal with people of similar rank to your
own.
 Decision-making is held at the top of the company, since this is a hierarchical country.
You may never actually meet the person who ultimately makes the decision.
 First you must reach an oral understanding. A formal contract will be drawn up at a
later date.

V). Religion and aesthetics

A. Religion and other Belief System
1. Orthodox and other structures

According to an April 2012 study by the Spanish Center of Sociological

Research, roughly 71 percent of the Spanish population self-identifies as Roman Catholic.
Other faiths account for a combined 2.7 percent of the population, while approximately 24
percent identify with no religion (9.4 percent of this total are atheists). The estimated
population of Spain currently stands at roughly 47.2 million. When you compare this figure to
our data above, you’ll see that there are approximately 33 million Catholics in Spain, 7 million
agnostics, 4.5 million atheists, and only about 1.2 million people practicing something other
than Catholicism.
Spanish Attitudes about Religion

 Fifty-nine percent of Spaniards responded that “they believe in God.”

 Twenty-one percent answered that “they believe there is some sort of spirit or
life force”
 And nineteen percent responded that “they do not believe there is any sort of
spirit, God or life force.”
2. Relationship with other people
3. Which religion is prominent?

1. Roman Catholicism

From 80% to 94% self-identify as Catholics, whereas around 6% to 13%

identify with other religions or none at all.

2. Barcelona Cathedral

Evidence of the secular nature of contemporary Spain can be seen in the

large support for the legalization of same-sex marriage in Spain - over 70% of Spaniards support
gay marriage.

3. Other religions

Also practiced in Spain include Islam, Judaism, Protestantism, and Hinduism, all
of which have places where to conduct their rituals. Today, Islam is the second largest religion in
Spain, after Roman Catholicism, accounting for about 3% of the total population. Hindus and
Sikhs are less than 0.3%.Spain, after Roman Catholicism, accounting for about 3% of the total
population. Hindus and Sikhs are less than 0.3%.

4. Membership of each religion

According to a July 2009 study by the Spanish Center of Sociological Research

about 76% of Spaniards self-identify as Catholics, 2% other faith, and about 20%
 identify with no religion. Most Spaniards do not participate regularly in religious
services.
5. Any power or influential cult
B. Aesthetics

1. Visual arts

Spanish art has been an important contributor to Western art and Spain
has produced many famous and influential artists including Velázquez, Goya and Picasso.
Spanish art was particularly influenced by Italy and France during the Baroque and
Neoclassical periods, but Spanish art has often had very distinctive characteristics, partly
explained by the Moorish heritage in Spain (especially in Andalusia), and through the political
and cultural climate in Spain during the Counter-Reformation and the subsequent eclipse of
Spanish power under the Bourbon dynasty. Spanish Baroque architecture has survived in large
quantity, and has both strains marked by exuberant extravagance, as in
the Churrigueresque style, and a rather severe classicism, as in the work of Juan de Herrera. It
was generally the former which marked the emerging art and Spanish Colonial architecture of
the Spanish Empire outside Europe, as in Latin America (New Spanish Baroque and Andean
Baroque), while the Baroque Churches of the Philippines are simpler.

2. Music

In the sixth century, Saint Isadora of Seville recorded the first

information about the early music of the Christian church. Isadora’s
influences were predominantly Greek, yet, being an original thinker, he
recorded some of the first information about the early music of the
Christian church.

 Zarzuela

Throughout the 17th and 18th centuries a surge in the ‘Zarzuela’, a

Spanish form of opera, popular and folk music occurred throughout Spain. This secular, lyric-
dramatic genre of music allegedly derived from the Palacio de la Zarzuela, near Madrid, when it
was presented as a type of entertainment to the court.
  The Cobla

These diverging styles of music that Spain has nurtured for centuries
include the cobla, a traditional music ensemble of Catalonia, which was
generally accompanied by the Sardinia, a traditional Catalan folk
dance. The cobla contrasts vividly to the distinct musical traditions
of Galicia in northwest Spain, that dates back to the middle Ages
which, because of the Celtic influence in Galicia, bagpipes is the
signature instrument.

 Jota

Jota, which blends the guitar, castanets, tambourines and sometimes

the flute, is popular throughout the whole of Spain, although its historical
roots are attributed to Aragon. It varies considerably from region to
region, ranging from uniquely slow in Castillo Leon to a more energetic
in Leon.

 Flamenco

Flamenco, music rooted in the cante jondo (deep song) of the gitanos
(gypsies) of Andalusia, is experiencing a revival. Paco de Lucia is perhaps one of the best known
(internationally) flamenco guitarists.

 The Gypsy Kings

Amongst the many music legends Spain has produced through the
decades, Ana Belen, Alejandro Sanz and the popular 80s and 90s pop band Bebe, immediately
spring to mind. However there is one name that remains present-day embodiment of the
individuality, diversity and influence Spanish music has had on international music – the Gypsy
Kings.

3. Drama, ballet, and other performing arts

4. Folklore and relevant symbols
 Best known among Spain's folkloristic traditions are
certainly Flamenco and bullfights. You will find bullfights indeed throughout the
country, the most popular event perhaps being the "Running of Bulls" during
the Sanfermines in Pamplona. But bullfights are part and parcel of any Fiesta.Flamenco,
on the other hand, is the musical tradition in the country's south, in particular in
Andalusia. That is where you have to move to see and listen first rate dancing and guitar
playing. In April takes place Feria de Abril, in Seville, an entire week of singing and
dancing and trying that great Sherry wine, those delicious tasty snacks called "Tapas" and
more Sherry wine ... and if you like this sort of things you REALLY should not miss that
events.

VI. Living condition

A. Diet and nutrition

1. Meat and vegetables consumption rates

Spain consumes more fruit and vegetables than many other European countries,
including France, Italy, Germany and the UK. This is one of the main conclusions of the study
presented by “5 a day”, the world-wide movement to promote F&V consumption, at its II
Professional Symposium held in Madrid on 5 March. According to the study, which was
compiled by the market research company TNS, the Spanish consume an average of 260 kg of
fruit and 220 kg of vegetables a year. However, this volume still falls short of the minimum
recommended intake, especially among children. One of the main objectives of the presentation
was to show that prices do not constitute a barrier to F&V consumption. Indeed, 0.90 Euros is
the maximum price that the Spanish would have to pay in order to buy the minimum daily intake
of fruit and vegetables recommended by 5 a day (625g), the study reports.

2. Typically meals
Spanish cuisine is made of very different kinds of dishes due to the differences in
geography, culture and climate. It is heavily influenced by the variety of seafood available from
the waters that surround the country. As Spain has had a history with many different cultural
influences, the richness and variety of its cuisine is overwhelming, but all these ingredients have
 made up a unique cuisine with thousands of recipes and flavors. Much influence on Spanish
cuisine has come from the Jewish and Moorish traditions.

The Moors were a strong influence in Spain for many centuries and their food is still
eaten in Spain today.

 Cocido
 Cuisine of Catalonia
 Fabada Asturiana
 Gazpacho soup
 Jamón (curado)
 Paella (valenciana)
 Sangría
 Tortilla de patatas
3. Malnutrition rates

Percentage below / above median

A
r
e
Year Sex
a Age group Sample Weight / age Height / age Weight / height BMI / age
Size
-3SD -2SD -3SD -2SD -3SD -2SD +1SD +2SD +3SD -3SD -2SD +1SD +2SD +3SD
2000-04 0. -5.00 14778 0.2 1.6 0.1 1.8 0.3 2.6 19.6 4.7 1.1 0.4 2.8 19.4 4.6 1.2

0. -0.49 8180 0.3 2.3 0.2 2.3 0.4 3.9 8.7 1.1 0.1 0.4 4.2 8.3 1.0 0.1
0.50-0.99 771 0.0 0.5 0.1 1.3 0.1 1.6 31.5 6.9 1.9 0.1 1.6 29.4 6.5 1.9
1. -1.99 1146 0.0 0.7 0.0 2.0 0.3 1.0 41.1 10.8 1.1 0.4 1.1 41.7 10.9 1.3
2. -2.99 1056 0.0 0.3 0.0 0.8 0.5 2.1 26.3 6.9 0.9 0.9 2.3 26.4 6.6 0.9
3. -3.99 1788 0.1 1.2 0.0 1.5 0.2 1.3 27.5 8.0 2.8 0.2 1.5 27.4 8.0 3.4
4. -5.00 1837 0.1 0.4 0.0 0.9 0.1 0.8 28.1 8.4 2.9 0.1 0.9 28.6 8.6 2.9
M 0. -5.00 7753 0.2 1.6 0.2 1.9 0.5 2.6 21.3 6.3 1.6 0.5 2.8 21.0 5.9 1.7
M 0. -0.49 4218 0.4 2.4 0.3 2.7 0.6 3.4 9.5 1.3 0.2 0.5 3.8 8.9 1.1 0.2
M 0.50-0.99 408 0.0 1.0 0.2 1.2 0.2 2.9 31.9 7.8 2.5 0.2 2.9 30.6 7.6 2.5
M 1. -1.99 622 0.0 0.6 0.0 2.1 0.5 1.3 40.9 14.7 1.4 0.8 1.3 41.1 14.4 1.8
M 2. -2.99 586 0.0 0.3 0.0 0.7 0.9 2.6 26.8 8.5 1.5 1.5 2.6 26.2 6.5 1.5
M 3. -3.99 951 0.1 1.3 0.0 1.5 0.3 1.9 32.6 10.9 3.5 0.4 1.9 31.7 10.1 4.4
M 4. -5.00 968 0.1 0.5 0.0 0.7 0.0 0.8 30.2 11.3 4.3 0.1 0.9 31.5 11.9 4.2
F 0. -5.00 7025 0.1 1.5 0.0 1.6 0.2 2.6 17.8 3.0 0.7 0.2 2.8 17.6 3.2 0.7
F 0. -0.49 3962 0.1 2.2 0.1 1.8 0.3 4.4 7.9 0.8 0.1 0.3 4.6 7.6 0.8 0.1
F 0.50-0.99 363 0.0 0.0 0.0 1.4 0.0 0.0 31.1 5.8 1.4 0.0 0.0 28.1 5.2 1.4
F 1. -1.99 524 0.0 0.8 0.0 1.9 0.0 0.8 41.4 6.3 0.8 0.0 0.8 42.3 6.7 0.8
F 2. -2.99 470 0.0 0.2 0.0 0.9 0.0 1.5 25.6 4.9 0.0 0.0 1.9 26.7 6.8 0.0
F 3. -3.99 837 0.0 1.1 0.0 1.4 0.0 0.7 21.7 4.8 2.0 0.0 1.1 22.4 5.5 2.2
F 4. -5.00 869 0.0 0.2 0.0 1.0 0.1 0.8 25.8 5.2 1.4 0.0 0.8 25.4 5.0 1.4
 4. Foods Available

Strongly influenced by seafood that is accessible from the waters that surround
the country. Depending on farming and tradition in the region, Spanish cooking
uses a lot of meat, such as, chicken, pork and rabbit.
B. Hosing
1. Types of Housing available

 Se vende chalet:

Chalet refers to a Spanish villa built on a piece of land ranging from 400 to 3000
squared meters. Chalets were almost one-storey houses until recent years, but
increasingly the newer chalets have two or even three floors. Many have
swimming pools in the garden, fruit orchids, and shady areas.
 Se vende piso:

A piso in Spain is a flat, generally set in urban areas. It is unusual for blocks of
flats set in the city centers to have a garden, but flats on the outskirts often have
shared gardens, pools, playing areas, tennis courts etc.
 Se vende apartamento:

Spaniards use apartamento to describe small flats in tourist, coastal areas. Most
blocks of apartments have shared gardens, pool and playing areas.

 Se vende finca:

Fincas are estates, usually quite large. Most of them consisted of an old house
surrounded by land with olive, orange and lemon groves, wooded areas. The house often has an
indoor patio, and a large terrace with vines to provide shade from the sun. Fincas are usually
quite hard work, even if you enjoy working on the land.

 Se vende terreno:

A terreno is a plot of land. Make sure you are shown a document certifying what the land
can be used for. Some people buy plots of land in Spain planning to build a house on it, and are
dismayed when they find out after the sale, that the plot is part of an area which is "protected
land" where any kind of development is forbidden.
 2. Do most people own or rent
3. Do most people live in one family dwellings or with other family

C. Clothing
1. National Dress

The national costume of Spain is generally considered the Andalusia-style dress,

which is referred to as the flamenco. Traditional Spanish fashion during the 16th
century combined heavy fabrics with decorative styles influenced by the Moorish
occupation of the peninsula.
2. Types of clothing worn at work

In general the Spanish have a very modern outlook on clothing. They are keen on
designer clothes but quality is more important than a designer name. Spanish made clothes tend
to be high quality and reasonably priced .Teenage girls tend to wear trousers more than skirts.
Denim is definitely 'in'. Teenage boys are keen on designer wear and appearance is important to
them. Mature Spaniards dress conservatively and with style. Older men in particular tend to wear
high quality clothing.
D. Recreation, sports, and other leisure activities
1. Types available and in demand

 Walking
 Fishing
 Golf
 Football
 Dancing
2. Percentage of income spent on such activity
E. Social security

The social security system (Spanish: ) in Spain is its principal system of social
protection. The concept of social security first appeared in Spain in 1883 under the
Committee for Social Reform, it was expanded several times during the twentieth
century and finally the right to social security was enshrined in the Spanish
Constitution of 1978 under Article 41 which states "that the public authorities shall
maintain a public social security system for all citizens, guaranteeing sufficient
 support and social benefits in situations of need, especially in the event of
unemployment, and that the support and additional benefits shall be free.
F. Healthcare
VII). Languages
A. Official languages

Official language: Spanish

Spanish, or Castilian, is one of the languages with the largest number of

speakers in the world. The Basque language (Euskera), Galician and Catalan are just some
examples of the regional languages that exist in Spain that contribute to the rich cultural diversity
that the country celebrates.

B. Spoken verses written languages

Nowadays five languages are spoken in Spain:

 Spanish (Castilian): It is the official language in all over the country.

 Galician: ...
 Basque (Euskarian): ...
 Aranès: ...
 Catalan.
C. Dialects

 Aragonese (aragonés)
 Astur-Leonese. Asturian (asturianu, bable) ...
 Basque (euskara)
 Catalan (català), known as Valencian (valencià) in the Valencian
 Fala.
 Galician (galego)
 Gascon (Occitan dialect) Aranese (aranés)
 Spanish (español), also known as Castilian (castellano)

ECONOMIC ANALYSIS
 I. Introduction

The population of Spain is approximately in 2014 is 46.5 million and in 2015

46.4 million with 1.4% growth in 2015 and 2.7% in 2016 will be expected by economical panelist
.Global ranking of Spain is 43rd and regional ranking is about 20th in Europe. GDP is about
$1.6trillion.Spain GNP is $33711.and unemployment rate is 24.7%.Spain 78% population living
in town and cities.

II. Population

A. Total

46.4 million

1. Growth rates

1.4% growth

2. Number of live birth

426076 in 2014

3 Birth rates

9 births/1,000 population in 2014

B. Distribution of population
1. Age structure

 0-14 years: 14.4% (male 3,423,861/female 3,232,028)

 15-64 years: 69.1% (male 16,185,575/female 15,683,433)
 65 years and over: 16.5% (male 3,238,301/female 4,394,624)
2. Sex

 At birth: 1.07 male(s)/female

 Under 15 years: 1.06 male(s)/female
 15-64 years: 1.01 male(s)/female
 65 years and over: 0.72 male(s)/female
 Total population: 0.96 male(s)/female
 3. Geographic areas

 Urban population 2015

37,560,715

 Rural population 2015

9,638,354

 % urban population
79.6%
4. Migration rates and patterns

Net migration rate: 7.24 migrant(s)/1,000 populations (2014 est.)

5 Ethnic groups

The term "Spanish people" (pueblo español) is defined in the 1978 constitution as the political
sovereign, i.e. the citizens of the Kingdom of Spain. Native-born Spanish citizens of all ethnic
groups make up 86% of the total population, and 14% are immigrants. Among the immigrants,
around 57% of them come from Spain's former colonies in Latin America (including those
from Cuba, Argentina, Ecuador, Puerto Rico, Chile and Uruguay), Africa and Asia Philippines.
4. Economic statistics and activity
D. Gross national product

a. Total

1.393 trillion USD (2013

Rate of growth GDP

-1.2% annual change (2013)

b. Personal income per Captia

$ 26,326

c. Average family income

Gross 26,161.81
Taxes 2,370.75
Soc sec 1,661.27

C. Distribution of Wealth

Income classes
  Income share held by second 20%
The value for Income share held by second 20% in Spain was 12.13 as of 2010.
 Income share held by third 20%
The value for Income share held by third 20% in Spain was 17.26 as of 2010.
 Income share held by fourth 20%
The value for Income share held by fourth 20% in Spain was 23.92 as of 2010.

 Income share held by highest 20%

The value for Income share held by highest 20% in Spain was 41.28 as of 2010.
 Income share held by highest 10%
The value for Income share held by highest 10% in Spain was 25.20 as of 2010.
 Income share held by lowest 10%
The value for Income share held by lowest 10% in Spain was 1.36 as of 2010.

D. Minerals and Resources

Globally, Spain is:

 The third largest producer of gypsum.

 The sixth largest producer of fluorspar.

 The eighth largest producer of cement.

Spain has abundant reserves of lead, uranium, tungsten, mercury, magnetite, fluorspar,

gypsum, sepiolite, iron, nickel, crude oil and natural gas. The country’s significant mineral

products in terms of value include copper, zinc, gold, steel, coal, cement and alumina.

E. Surface Transportation

 Modes
 Availability
 Usage rates
 Ports
Transport in Spain is characterized by an extensive network of roads, railways, rapid transit, air
routes, and ports. Its geographic location makes it an important link between Europe, Africa, and
the New World. Major forms of transit generally radiate from the capital, Madrid, located in the
centre of the country, to link with the capitals of the autonomous communities.

1. Rail transport and AVE transport

Spanish railways date from 1848. The total route length in 2004, was
14,781 km (8,791 km electrified).

 Iberian gauge (1,668 mm (5 ft 5 21⁄32 in)): 11,829 km

(6,950 km electrified at 3 kV DC).
 Standard gauge (1,435 mm (4 ft 8 1⁄2 in)): 998 km (all
electrified at 25 kV AC).
 Narrow gauge (1,000 mm (3 ft 3 3⁄8 in)): 1,926 km (815 km
electrified).
 Narrow gauge (914 mm (3 ft)): 28 km (all electrified).
1. Road system

 Total: 681,298 km (2008)

 Expressways: 16,204 km (2012)

The first-class motorways in Spain are called autopistas and

autovías. There are also many national roads.
2. Waterways
There are 1,045 km of waterways, but they have minor economic importance.

3. Pipelines
 Gas: 7,962 km
 Oil: 622 km
 Refined products: 3,447 km
5. Ports and harbors

The most important port and harbors are

Algeciras A Coruña Los Cristianos Alicante
Barcelona Las Palmas Santander Pasaia,
Valencia Málaga Tarragona Avilés,
Bilbao Melilla Vigo Ferrol
Cádiz, Gijón Motril
Cartagena Palma de Mallorca, Almería
Ceuta Saguntum, Seville
Huelva Santa Cruz de Castellón de la Plana
Tenerife

6. .Air transport

Total: 96

 10,000 ft (3,048 m) and over: 16

 8,000 to 9,999 ft (2,438 to 3,047 m): 10
 5,000 to 7,999 ft (1,524 to 2,437 m): 20
 3,000 to 4,999 ft (914 to 1,523 m): 24
 under 3,000 ft (914 m): 26

7. Airports – with unpaved runways

Total: 61

 5,000 to 7,999 ft (1,524 to 2,437 m): 2

 3,000 to 4,999 ft (914 to 1,523 m): 15

 Under 3,000 ft (914 m): 44

D. Communication system
 Types
 Availability

News paper Radios TV Sets Cable subscribers Mobile Phones

100 333 506 11.8 179

Fax Machines Personal Computers Internet Hosts Internet Users

17.8 144 76.75 4,652

Data are from International Telecommunication Union, World Telecommunication Development
Report are per 1,000 people.

E. Working condition
 Employer and employee relation

 Trade Unions
Union density in Spain is now around 20% and the results of elections to works councils
indicate that unions have much wider support. There are two dominant union confederations in
Spain, CCOO and the UGT, although there are other important groupings at regional level and in
the public sector.

 Collective Bargaining
Negotiations take place at national, industry and company level in Spain and since 2002,
with the exception of 2009, an annual national agreement has provided a framework for lower-
level bargaining. The overall level of coverage is high at around 70% of the total workforce.

 Workplace representation
 Elected works councils are the main channel of workplace representation for employees
in Spain, although the law also gives a specific role to the unions at the workplace and in
larger workplaces the trade union delegate may be the key figure. The works councils
themselves are dominated by the unions and, as well as information and consultation
rights, they also bargain on pay and conditions at company level.
 Board level representation
There is no overall right to employee board-level representation. However, there are a
small number of employees on the boards of some public companies.

1. Salaries and benefits

 Health care
 Only available with a card proving entitlement.
 Child benefit

Immediate payment of up to £20 per month.

 Unemployment benefit

Immediate payment available based on a variable proportion of average wages.

  Housing benefit

No equivalent scheme
2. Salaries

Occupation Salary Occupation Salary

Dentist €13,500 Teacher €2300.

Bankers €8500 HGV drivers €1800
engineer €4200 cashier €1500
Sales €3900 Trainee €1400
manager managers
Dental €3000 Computer €1200
assistant programmers month
Technical €2800
support
services
Diplomatic €2400
service

The study also reveals that currently in Spain around 1.6 million businessmen and
women and professionals earn a gross monthly salary of less than 1,100 euros a month. Region
by region the highest number of low earners (those earning 1,100 euros a month or less) are
concentrated in Extremadura, with almost three quarters of its workforce (74%) earning around
1000 euros in their monthly gross salary followed closely by the Canary Islands (69.1%), Galicia
(69%), Andalucía (69.9%), Murcia (68.7%) and Castilla- La Mancha (67.4%).The Comunidad
de Madrid has 50.7% of the total number of low earners in Spain (50.7%) followed by the
Principado de Asturias (54.8%), Catalonia (55.2%), Aragón (56%), Cantabria (58.4%) and La
Rioja (59.3%).

The average net salary in Spain has been calculated at €2440 per month.

3 Principle industries

What proportion of GNP does each industry contribute

Spain’s economic structure is principally dominated by its service sector, which accounts
for about 70% of its GDP. Spain’s tourism industry is the one of the largest in the world, next
only to France and the US. The industry contributes nearly 11% to the nation’s GDP, and is
responsible for employment of over 2 million individuals in the Spanish economy. The service
sector of the nation was responsible for the lion’s share of this amount, accounting for 69.6% of
the total GDP and 71.7% of the total employment in Spain. According to CIA reports, Spain’s
industrial production growth rate in 2009 was a dismal -15.8%. The agricultural sector has been
lagging substantially.

1. Ratio of private to publically owned industries

 Foreign investment

Opportunities by Sector

Agriculture Food and Drink Wholesale and

retail Distribution

Halal Food Furniture and Franchise Re

Wood sales

Clothing Manufacturing Media

Commercial Professional Estate

Property Services Retail

Construction Real Estate Automobile

industry
Education Tech and Media

3. International trade statistics

 Major exports
 Machinery, motor vehicles, chemicals, shipbuilding, foodstuffs,electronic devices,
pharmaceuticals and medicines, other consumer goods, Cars, Refined Petroleum, Packaged
Medicaments, Vehicle Parts , Petroleum Gas.

A. Dollar Value

In 2014 Spain exported $299Billion, making it the 16th largest exporter in the world.

 Trend

In 2014 Spain exported $299B, making it the 16th largest exporter in the world. During
the last five years the exports of Spain have increased at an annualized rate of 7%, from $214B
in 2009 to $299B in 2014. The most recent exports are led by Cars which represent 10.6% of the
total exports of Spain, followed by Refined Petroleum, which account for 4.45%.

 Major Imports

Fuels, chemicals, semi-finished goods, foodstuffs, consumer goods, measuring and

medical control instruments, machinery and equipment.

A. Dollar Value

In 2014 Spain imported $342B.

 Trend

During the last five years the imports of Spain have increased at an annualized rate of
3.8%, from $284B in 2009 to $342B in 2014. The most recent imports are led by Crude
Petroleum which represents 11.9% of the total imports of Spain, followed by Cars, which
account for 4.28%.

Balance of Payment (2014) Spain balance of payment million of Euros

2013 2104

I. Current account 15,081 -5,375

Goods and services 35,731 22,919
Primary and secondary income -20,650 -28,295
II. Capital Account 6,884 3,805
III. Financial Account 40,583 13,541
 Total (excluding Bank of Spain) -73,599 6,152
Direct investment -11,979 -5,071
Portfolio investment -34,853 29,200
Other investment -27,807 17,947
Financial derivatives 1,039 -30
Bank of Spain 114,182 7,389
Reserves 535 190
Claims with the Euro system 123,660 12,215
Other net assets -10,012 -5,016
IV. Net errors & omissions 18,618 15,111

a. Surplus or deficit

Spanish trade gap narrowed 13.6 percent year-on-year to €1.76 billion in February of 2016 as
exports increased faster than imports. It is the lowest trade gap since July of 2015 and the
smallest deficit on record for a February month. Imports grew 1.2 percent year-on-year to €22.2
billion.Spain Trade Deficit at 7-Month Low

b. Recent trend

As of 2016 Spain had a negative trade balance of $42.5B in net imports. As compared to their
trade balance in 1995 when they still had a negative trade balance of $21.8B in net imports.
1. Exchange rates

a. Single or multiple exchange rates

N/A
Current rate of exchange
1 Euro =1.14USD, $1 1USD=0.88 euro

A. Trade restrictions

 Embargoes

An embargo might be placed on your Spanish bank account when you have an outstanding debt.
It could be a missed mortgage repayment, a loan you’ve defaulted on, non-resident taxes or IBI
property tax in Spain that remain unpaid. It sounds harsh, and it is. Even more so when you
 consider that if your account is frozen your bills in Spain will not be paid. This can lead to
services being disconnected with all the additional costs and inconvenience that can cause.
 Quotas

Spanish dealers usually use so-called tariff-rate quota (TRQ) permits to import from Black Sea
countries such as Ukraine and Russia, but reported hold-ups due to cold weather and competitive
pricing in recent weeks diverted interest to across the Atlantic.

 Import taxes

The duty rates applied to imports into Spain typically range between 0% (for example
books) and 17% (for example Wellington Boots). Some products, such as Laptops, Mobile
Phones, Digital cameras and Video Game consoles, are duty free. Certain goods may be subject
to additional duties depending on the country of manufacture, for example Bicycles made in
China carry an additional (anti dumping) duty of 48.5%.

 Tariffs

The standard VAT rate for importing products in Spain is 21 %, but in certain products, a
reduced VAT rate of 10% or a reduction of 4% tax applies. The VAT is calculated on the
value of the goods plus the costs of international shipping and insurance, in addition to
import tariffs. Tariff is high on agriculture products it’s about 38.7% value of imports.

 Licensing

N/A

 Customs duties

Countervailing duties are assessed to counter the effects of subsidies provided by a

foreign government for merchandise exported to Spain resulting in artificially low prices that are
detrimental to Spanish and other European Union member states' industries. The duration of the
countervailing duty imposition varies from case to case and the duty imposed currently ranges
from 5 to 33 percent.

A. Extent of economic activity not include in cash income activities

 1. Countertrades

Means exchanging goods or services which are paid for, in whole or part, with other
goods or services, rather than with money. A monetary valuation can however be used in counter
trade for accounting purposes. In dealings between sovereign states, the term bilateral trade is
used.

2. Product generally offered for countertrades

 Agricultural Age:

Barter, pre-money economy: goods and services are traded without any money being
exchanged.

 Industrial Age:

Money economy: rise of labor sold for wages, and goods and services sold for

money/currency.

 Information Age:

Continued money economy, as well as rise of a substantial barter economy--both within

nations (a counter-economy) and between nations (counter trade).

3. Types of countertrades requested

 Counter purchase
 Tolling
 Barter
 Buyback
 Offset
A. Labor force
1. Size
Year Size
2011 23,635,272
2012 23,667,418
2013 23,419,921
 2014 23,342,592

2 Unemployment rate
 22.7% (Apr 2015)

3 Inflation rates
 -0.66 % in 2016

A. Development in science and technology

i. Current technology available

Spain is fast becoming a leader in innovation and generating advanced

solutions in the industries of aerospace, renewable energies, water treatment, rail, biotechnology,
industrial machinery and civil engineering. The country is determined to deepen and intensify its
productive specialization in industries that depend on technology and innovation.

ii. Percentage of GNP invested in research and development

Year % in GNP
2011 1.32
2012 1.27
2013 1.24
iii. Technology skill of the labor force and general population
 Research and Development expenditures (% of GDP) in Spain was last
measured at 1.30 in 2012, according to the world bank, expenditures for research and
development are current and capital expenditures for both public and private sector. The
government was working towards achieving the target whereby renewable energy will account
for 29% of total power generated by 2010. It succeeded in achieving its target by2009. The
government also approved the Action Plan for the Spanish Strategy of Energy Efficiency to
increase investment in renewable energy technology.

B. Channel of distribution
i. Retailer
1. Number of retailer

Fashion and 132 Furniture 39 Baby ware 27

clothing
Food 63 Home ware 30 Sport 34
Electronics 57 Personal care 56 Books 17
Die and 24 Foot ware 53 Toys and 24
gardening and leather games
Jewelry and 33 Optical 12
watches
2 Typical size of retail outlets

Our database has more than 460 retail chains that operate in Spain. Retailers are ranked
by turnover for each of the 18 retail sectors. For each retailer, we present a detailed profile. The
financial crisis has been particularly harsh in Spain, and this has translated into a dramatic drop
on household expenditure. Since 2008, the government has increased taxes on consumption such
as the VAT or excise taxes in an attempt to refill state coffers. This has caused a higher decrease
on economic activity. In spite of it all, some companies have continued to grow. This is the
case of food providers Mercado and DIA, and of the German giant of consumer electronics
Media Market, part of the Metro Group. On the other side of the balance, well established
businesses such as El Corte Inglés or Carrefour have witnessed major shake-Upson the right, we
present the top 10 retailers in turnover value in Spain. As in most countries, food is the dominant
industry.

1. Customary markup for various classes of goods

2, Method of operation

In Spain credit and debit cards account for the majority of online transactions. A very popular
payment option in Spain is 4B, a payment method owned by various Spanish banks. The credit
and debit cards of Euro 6000 are also frequently used in Spain. In Spain, Credit/Debit Cards
were the most popular payment method for purchases made online last year. They were followed
by PayPal, Cash on Delivery, Prepaid Cards and Bank Transfers. A survey indicate that about
60% Spanish online customer pay afterwards.
2 Scale of operation (large, small)

N/A

3 Role of chain store and department store

Currently trading:

A department store is a retail establishment offering a wide range of consumer goods in

different product categories known as "departments". In modern major cities. apartment stores
today have sections that sell the following: clothing, furniture, home appliances, toys, cosmetics,
gardening, toiletries, sporting goods, do it yourself, paint, and hardware and additionally select
other lines of products such as food, books, jewelry, electronics, stationery, photographic
equipment, baby products, and products for pets.
The first department store in Spain was Almacenes el Siglo opened in October 1881 in
Barcelona. Following the 2002 closure by the Australian group Partridges of
their SEPU (Sociedad Española de Precios Unicos) department store chain, which was one of
Spain's oldest, the market is now dominated by El Corte Inglés, founded in 1934 as a drapery
store. El Corte Inglés stores tend to be vast buildings, selling a very broad range of products and
the group also controls a number of other retail formats including supermarket chain 'Supercor'
and hypermarket chain 'Hipercor'. Other competitors such as 'Simago' and 'Galerías Preciados'
closed in the 1990s, however El Corte Inglés, faces major competition from French discount
operators such as Carrefour and Auchan.

4. Retail

Retail involves the process of selling consumer goods or services to customers through
multiple channels of distribution to earn a profit. Demand is identified and then satisfied through
a supply chain. Attempts are made to increase demand through advertising. it is used for used
for business-to-consumer (B2C) transactions) and mail order.

5. Wholesales middleman
Number and size

Industry Number of wholesaler in Spain

Food, beverages and tobacco 315,769
House hold goods 221,416
Machinery,equipment,and suppliers 113,767
Trade intermediaries 73,253
Information and communication equipment 56,550
Agriculture raw material and live animals 30,479
Non specialized wholesale trade 5590
Other specialized wholesale trade 176,715
1. Customary markup for various classes of goods

These sectors represent about 51.3% of Spanish Gross Value Added (GVA). The median
firm changes the price of its main product once a year, the customary markup for wholesale is
standard throughout its goods and services.

2. Method of operation

In Spain credit and debit cards account for the majority of online transactions. The wholesale
middlemen method of operation is credit because it opens up the market share for business that
are looking to use their goods and services.

3. Imports and exports agents

N/A

4. Warehousing

There are a few companies who take care of the ware house needs of the company as when
required.

5. Penetration of urban and rural markets

Total Population: 46,404,602

Urban Population: 79.4%
Rural Population: 20.6%
Density of Population: 93 Inhab./km²
Men (in %) 49.3%
Women (in %) 50.9%

A. Media
Availability of media

A mixture of both publicly-operated and privately-owned TV and radio stations broadcasting;

overall, hundreds of TV channels are available including national, regional, local, public, and
international channels; satellite and cable TV systems are accessible; multiple national radio
networks, a large number of regional radio networks, and a larger number of local radio stations
broadcasting; overall, hundreds of radio stations operating.

B. Cost
N/A
2. Television

The most important TV stations in Spain are: Antena 3, Cuatro, Telencino and La Sexta. The
prices for a TV commercial on one of these stations are very different, but the factors which
influence the prices are the same.

 Antena 3: for a 20 second commercial in the morning, the prices are between €500 ( at
7.a.m) and €1.400 (at noon). If the commercial is meant for the interval 12:00 P.M.-20:00
P.M, the prices vary between €3.500 and €14.500.

 Cuatro offers a different range of prices. The most expensive is during the evening with a
price of €19.500, while the cheapest is in the morning at €500. For a noon commercial
one has to pay between €6.500 and €9.000.

 Telencino is the most expensive Spanish TV station for commercials. In the morning, a
commercial starts from €850, reaching €17.500 in the afternoon. The peak in the evening
can reach up to €25.000.
3 Radio

 Radio Nacional
 Radio 3
 Radio 4
  Radio 5
 Radio Exterior de España
 Radio Clásica

Radio Receivers per 1,000: 327.2

Radio Consumption (minutes per day): 95

4 Print

In May, 2009, the most-read newspaper was Marca, a sports newspaper, with 2.7m daily
readers. The second most-read paper was the free daily 20 Minutos, with a readership of
2.5m. Women-oriented magazines led the magazine market with Pronto and Hola at the top
of the list.

Number of daily news paper: 136

Total Circulation: 4,300,000

Circulation per 1000: 129

5 Internet

Number of Individuals with Computers: 5,800,000

Computers per 1,000: 144.9

Number of Individuals with Internet Access: 5,388,000

Internet Access per 1,000: 134.6

Internet Consumption (minutes per day): 6

a. Agency assistance
There are many advertising agencies in Spain some of the best ones include, Elespacio, iMeelz,
UNO digital, Arroba, Market valley, Doctor Jekyll, On twice, BTOB, Adesis netlife, Sra.
Rushmore, Schackleton group, Gastazion, Vasava, Loud, Tribal DDB, B Real, Gyro.
b. Coverage of various media
Advertising is a coverage of media that is used in Spain. Television in Spain is the most
successful forms of media. The internet allows consumers to purchase products no matter the
location. Radio is still popular and is listened too by majority of the population.

c. Percentage of population reached by each medium

By 2015, Newmediatrend.com predicts that Spain’s internet users will total over 33 million.
Social Media is very popular in Spain with Face book leading the way. Of the 30 million people
on the Internet in Spain, 69% of them use Face book, followed by YouTube at 10% and Tuenti at
10% as well. Twitter is still behind at 5% but is gaining popularity Over 3 billion videos were
viewed online in Spain in March of 2011, according to ComScore.com. That’s all in one month,
so apparently the Spaniards love their online videos. The less resourceful outlet would probably
be the newspaper.

MARKET AUDIT AND COMPETITIVE MARKET ANALYSIS

I. Introduction:

A brief introduction about my company was started in 2007.The overall goal is promote to
Pakistan Soccer to Spain the reason is Spain is big market for Soccer but Pakistan cannot capture
as he export their product to Great Britain, Germany and France and Belgium. In Asian region
China and Vietnam is big exporter of soccer and Pakistan is the second. But China and Vietnam
export machine stitched balls and Pakistan exported hand snitched ball Hand-stitched balls have
the reputation of being of higher quality than machine-stitched balls. Altogether, the European
countries import more than 57% of the sports goods from Pakistan.

II. The Product

A. Evaluate the product as an innovation it is perceived by the intended

market:

1. Relative advantage

Foot ball industry plays a key role in Pakistan sport industry.

About 57% Pakistan export to Europe and big share exported to
US and South American countries. Pakistan is the second in region
that export soccer after China and Vietnam but the demand of
 Pakistan soccer high then China and Vietnam due to high quality
and Pakistan charged extra then China and Vietnam.

2. Compatibility

Pakistan is the big player of soccer around the world, but at second
now Pakistan increasingly their share globally, because due to
quality and cheap labor, Pakistan’s main competitor is China.
However, China’s labor costs have been increasing these last
years, which may constitute a comparative advantage for Pakistan.
Also, Pakistan produces higher quality hand-stitched balls while
China produces machine-stitched balls. Pakistan has to promote
the quality of its balls and differentiate his product from the lower
quality machine stitched balls.

3. Complexity

Pakistan soccer industry face some compatibility, the major has

child labor by that the international boycott Pakistan product and
second one technology adoption, most of Pakistan soccer industry
manufactured hand stitched ball while the world shifted machine
stitched ball.

4. Trial ability

The majority of Pakistan soccer industry manufactured hand

stitched ball, a minor portion manufactured machine stitched ball,
if majority adopted the technology Pakistan play a leading in
soccer industry.

5. Observability

The government seems to have seized the importance the soccer

market and considers valuable part of Pakistan economy, so
government take a intuitive that an international airport was
launched in Sialkot, because Sialkot is the main hub of
international soccer production.

B. Major problems and resistances to product acceptance based on the

preceding evaluation.

Soccer is the second popular game that played in Spain. A total of 75.9%
of people said they had ever bought tickets to attend a football match. In
addition, a total of 67.3% of the people said that they saw all, almost all,
many, or some of the football matches broadcast on television. However,
 in this survey football was still the sport that interests the majority of
Spain’s people (48%). A total of 67% of the population said they were
fans or had sympathy for a particular club. In addition, 74.9% said they
watched, whenever possible, the matches broadcast on television
regarding their favorite teams.

III. The Market

A. Describe the market(s) in which the product is to be sold

1. Geographically region

Spain is a country located in southwestern Europe occupying most (about 85 percent) of

the Iberian Peninsula and includes a small exclave inside France called Llívia as well as

the Balearic Islands in the Mediterranean. The Spanish mainland is bordered to the south and

east almost entirely by the Mediterranean Sea. to the north by France, Andorra, and the Bay of

Biscay; and to the west by the Atlantic Ocean and Portugal. With an area of 504,030 km², Spain

is the second largest country in Western Europe (behind France) and with an average altitude of

650 m, the third highest country in Europe. Spain lies between latitudes 36° and 44° N, and

longitudes 19° W and 5° E. Its Atlantic coast is 710 km (441 mi) long.

2. Forms of transportation and communication available in that

(those) region

Spain communication systems include telephones, radio, television and Internet. Spain’s calling

code is 34. Submarine cables provide connectivity to Europe, Middle East, Asia, and

US. There are approximately 50.8 million mobile connections in 2014 alone. Fixed-line

teledensity exceeds 40 per 100 persons. Internet user are 35.5 million , Telephone

fixes line subscription is 19.09 million.

Transport in Spain is characterized by an extensive network of roads, railways, rapid transit, air

routes, and ports. Its geographic location makes it an important link between Europe, Africa, and
the New World. Major forms of transit generally radiate from the capital, Madrid, located in the

centre of the country, to link with the capitals of the autonomous communities. Spanish transit is

marked by a high degree of integration between its long distance railway system and inner-

city metro systems.

3. Consumer buying habits

a. Product use pattern

In a survey of sports habits of the Spanish population made in 2010, football was the second

most popular recreational sport practiced by the population. A total of 75.9% of people said they

had ever bought tickets to attend a football match. In addition, a total of 67.3% of the people said

that they saw all, almost all, many, or some of the football matches broadcast on television.

However, in this survey football was still the sport that interests the majority of Spain’s people

(48%).

b. Product features preference

Like other European Spanish like hand stitched balls. The pay more price for Pakistan hand

stitched soccer rather than machine stitched. Their more focus on quality rather than price.

c. Shopping habits

41% is spent on leisure activities/entertainment outside of the home, 37% on savings, 29% on

clothes, 25% on holidays, 24% on paying off debts or loans and only 6% is dedicated to pension

plans or investments.

4. Distribution of the product

a. Typical retail outlets

We are more focuses on northern Spain because the northern Spain is called soccer cities.

However we opened retail outlets in mall, as it is a place that is the most visited by consumers.

The company would also set up few shops in other places that attract the crowd.

b. Product sales by other middlemen

As a company we have never used any middlemen as it believes in dealing directly with the

customers. The reason behind to cannot hold middle man our deep analysis on Spain and their

people.

5. Advertising and Promotion

a. Advertising media usually used to reach your target

market(s)

Advertising and promotion In Spain consumers can view various mediums of advertising
including television, print, radio and the internet. Television ads would be more feasible and
cause TOMA (top of the mind awareness) for this product. The internet can allow consumers to
purchase the product online. Many consumers have access to a computer in Spain. Radio
advertising would be less expensive and can generate sales.

b. Sales promotions customarily used (sampling, coupons,

etc.)

We offer gifts during the Purchase of Soccer, the purpose offer gift to encourage the sale at the
same time at a very low price or even free, we also offer discounts on many occasions, like FIFA
cup, EURO cup. New Year EVE.

6. Pricing Strategy