Project Branding & Marketing Strategy Questionnaire

The following form is a brief questionnaire, which will help us understand the
project technical info in its full scope. Please provide answers below each
question.

Date:

Client:

Project:

Contact Name:

Email:

Mobile Number:

Please define the most relevant aspect(s) or issue(s) affecting

1 Project/Client Name positioning in the market, either negatively or
positively:

Positive:

Negative:

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 What is the aim of the company? Current and past situation? What is
2
the bigger picture?

Why are we there?

(Most important factors in real estate market/social/clientele/other which
3
contribute to The Wings brand strength or weakness)

Most Critical Issue(s) Affecting Where We Should Be

4
The target set for the Corporate marketing development:
1.

Who are we talking to?

5

1. A rich description of the Target Group:

2. Client/Project Name belief and feelings about the category (any
personality and lifestyle dimensions?)
3. Are we talking to clients only and/or agents, suppliers, prospective
employees, community?
4. Target regions (linguistics)

6 What will help us to get there?

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 1. Which type of message is expected for target audience?
2. What strengths or brand touch points should be defined during the sales
process?
3. Define the USP (unique selling proposition) outlined for the stakeholders
targets in the media (Corporate Clients, End Users, Investors, Agents):
4. Which media will be used (either jointly or specifically) to address our
message to the different targets?
5. Are there any considerations or limitations?
a. Budget or time expectations?
b. Management considerations?
6. Any additional information that might affect or help:

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