Professional Documents
Culture Documents
CB - Tivo Segmentation
CB - Tivo Segmentation
#KEL932.
Err:502 Err:502
Purchasing Purchasing
Purchasing Decision-maker Purchasing Location
family mass-consumer electronics
single mass-consumer electronics
family specialty stores
family mass-consumer electronics
single mass-consumer electronics
single retail
single discount
single retail
family specialty stores
family discount
single discount
family mass-consumer electronics
family specialty stores
single discount
family retail
family retail
single discount
family discount
single retail
family retail
family mass-consumer electronics
single discount
family mass-consumer electronics
family mass-consumer electronics
single retail
family discount
family retail
family discount
family mass-consumer electronics
family retail
single specialty stores
single retail
family retail
family retail
family mass-consumer electronics
single mass-consumer electronics
single retail
single retail
single web (ebay)
family retail
single web (ebay)
family specialty stores
single retail
single discount
single retail
family discount
family specialty stores
family specialty stores
single web (ebay)
single retail
family retail
family discount
single retail
single discount
single discount
single retail
single discount
family retail
family mass-consumer electronics
family specialty stores
family discount
family mass-consumer electronics
family mass-consumer electronics
family retail
single web (ebay)
single web (ebay)
single web (ebay)
single discount
family discount
family retail
single discount
family retail
family specialty stores
family discount
family mass-consumer electronics
family mass-consumer electronics
single specialty stores
family retail
family specialty stores
single retail
family retail
single discount
single retail
family specialty stores
single retail
single discount
family mass-consumer electronics
single retail
single discount
family retail
family mass-consumer electronics
single discount
family retail
single retail
family specialty stores
family mass-consumer electronics
single mass-consumer electronics
single discount
family retail
family mass-consumer electronics
single specialty stores
single mass-consumer electronics
family specialty stores
family discount
family discount
single discount
single retail
family discount
family specialty stores
single discount
single retail
single specialty stores
family retail
single discount
single retail
family mass-consumer electronics
family mass-consumer electronics
family specialty stores
single discount
family retail
single retail
family retail
single retail
family mass-consumer electronics
single discount
family specialty stores
family mass-consumer electronics
family discount
family discount
family retail
family discount
single web (ebay)
single retail
family specialty stores
family discount
family mass-consumer electronics
single discount
family mass-consumer electronics
family specialty stores
family mass-consumer electronics
family mass-consumer electronics
family discount
family discount
single mass-consumer electronics
single discount
single retail
family specialty stores
family specialty stores
single discount
family discount
single discount
family specialty stores
family mass-consumer electronics
family mass-consumer electronics
family specialty stores
single retail
single discount
family mass-consumer electronics
family specialty stores
family discount
single specialty stores
family retail
single discount
single retail
family discount
family specialty stores
family mass-consumer electronics
family mass-consumer electronics
single discount
family mass-consumer electronics
family mass-consumer electronics
family specialty stores
family specialty stores
single web (ebay)
family retail
family discount
family mass-consumer electronics
single retail
family mass-consumer electronics
single retail
family retail
family discount
family mass-consumer electronics
single discount
single discount
single retail
single retail
family specialty stores
family specialty stores
family discount
single retail
family mass-consumer electronics
single retail
single retail
family retail
family discount
family retail
family specialty stores
family mass-consumer electronics
family discount
family mass-consumer electronics
family retail
single retail
family specialty stores
family specialty stores
single retail
single retail
family specialty stores
family discount
single retail
single web (ebay)
single discount
family discount
family retail
family discount
family mass-consumer electronics
single retail
family specialty stores
single discount
single retail
family specialty stores
single retail
single retail
single discount
family specialty stores
single discount
family mass-consumer electronics
single web (ebay)
single mass-consumer electronics
family mass-consumer electronics
single web (ebay)
family discount
family mass-consumer electronics
family mass-consumer electronics
family retail
family mass-consumer electronics
family mass-consumer electronics
single retail
family discount
family mass-consumer electronics
family discount
single retail
family specialty stores
family specialty stores
single specialty stores
family discount
family specialty stores
single retail
family mass-consumer electronics
single retail
single discount
family mass-consumer electronics
single discount
single specialty stores
family discount
single web (ebay)
family specialty stores
family retail
family mass-consumer electronics
family specialty stores
single specialty stores
single specialty stores
single retail
family mass-consumer electronics
single retail
single discount
family mass-consumer electronics
family discount
single web (ebay)
single discount
family specialty stores
family discount
single retail
family retail
single mass-consumer electronics
family mass-consumer electronics
single discount
family retail
family retail
family specialty stores
single retail
family retail
family mass-consumer electronics
family retail
family mass-consumer electronics
single mass-consumer electronics
family discount
family discount
family mass-consumer electronics
family retail
family mass-consumer electronics
single discount
family specialty stores
single specialty stores
single retail
single discount
single retail
single retail
single discount
single discount
family retail
family mass-consumer electronics
family discount
family mass-consumer electronics
single specialty stores
family specialty stores
family retail
single discount
single specialty stores
single retail
single retail
family mass-consumer electronics
single retail
single discount
family discount
single discount
single discount
family retail
single retail
family retail
family mass-consumer electronics
family retail
single specialty stores
family discount
family mass-consumer electronics
single mass-consumer electronics
single retail
family discount
family specialty stores
single retail
single discount
single retail
single retail
single discount
single specialty stores
single discount
single specialty stores
family specialty stores
single discount
family mass-consumer electronics
family retail
single discount
family specialty stores
family discount
single retail
family mass-consumer electronics
single retail
single retail
single specialty stores
single retail
single discount
family specialty stores
single discount
family mass-consumer electronics
family mass-consumer electronics
single discount
family specialty stores
single discount
family retail
family specialty stores
single discount
family specialty stores
single web (ebay)
family discount
single retail
single retail
family retail
family specialty stores
family mass-consumer electronics
family specialty stores
family discount
single discount
family retail
family mass-consumer electronics
family discount
single web (ebay)
single retail
single retail
single specialty stores
single retail
single retail
single discount
single retail
single discount
single specialty stores
family specialty stores
single retail
single mass-consumer electronics
single retail
family specialty stores
single discount
single retail
family retail
family specialty stores
single retail
single retail
family mass-consumer electronics
family discount
single retail
family specialty stores
single retail
single web (ebay)
family retail
single mass-consumer electronics
family mass-consumer electronics
single retail
single discount
family retail
family mass-consumer electronics
single discount
single specialty stores
single retail
family retail
family specialty stores
single discount
family mass-consumer electronics
single specialty stores
family discount
family discount
family specialty stores
single discount
family retail
family retail
family specialty stores
single retail
single web (ebay)
single discount
family specialty stores
single discount
family mass-consumer electronics
single discount
family discount
single web (ebay)
single retail
family mass-consumer electronics
family retail
family mass-consumer electronics
family retail
family mass-consumer electronics
family mass-consumer electronics
family specialty stores
family specialty stores
family discount
family mass-consumer electronics
family specialty stores
family discount
family specialty stores
single web (ebay)
single discount
family discount
family mass-consumer electronics
family retail
single retail
single retail
family mass-consumer electronics
family specialty stores
single retail
family mass-consumer electronics
single retail
single discount
single discount
single web (ebay)
family mass-consumer electronics
family mass-consumer electronics
family specialty stores
family mass-consumer electronics
family specialty stores
single retail
family discount
family specialty stores
single discount
single retail
single retail
family mass-consumer electronics
family retail
family discount
family retail
single web (ebay)
family specialty stores
family retail
single retail
family specialty stores
family mass-consumer electronics
family mass-consumer electronics
family mass-consumer electronics
single retail
family retail
family mass-consumer electronics
single discount
single mass-consumer electronics
family retail
family mass-consumer electronics
single retail
family retail
family mass-consumer electronics
single retail
family specialty stores
family discount
family specialty stores
family specialty stores
single discount
family retail
family discount
family discount
family discount
single retail
single discount
family specialty stores
family mass-consumer electronics
single discount
single discount
single discount
family specialty stores
single discount
single discount
family discount
family mass-consumer electronics
single specialty stores
family discount
family discount
family retail
family mass-consumer electronics
family retail
single specialty stores
single retail
single specialty stores
single discount
single discount
single web (ebay)
family specialty stores
family discount
single web (ebay)
family specialty stores
family retail
family discount
family specialty stores
family mass-consumer electronics
single discount
family discount
family discount
single retail
family retail
family mass-consumer electronics
single retail
family discount
family mass-consumer electronics
single retail
single retail
family mass-consumer electronics
single retail
single retail
single retail
single discount
single discount
family mass-consumer electronics
single discount
single discount
family mass-consumer electronics
single web (ebay)
family specialty stores
single discount
family specialty stores
family discount
single discount
single specialty stores
family discount
single retail
family specialty stores
family mass-consumer electronics
family retail
single specialty stores
single retail
family retail
single discount
single discount
family mass-consumer electronics
single web (ebay)
family mass-consumer electronics
family retail
family mass-consumer electronics
family discount
single discount
family retail
family mass-consumer electronics
single discount
family discount
family mass-consumer electronics
family specialty stores
single retail
family mass-consumer electronics
family mass-consumer electronics
single discount
single discount
family discount
single retail
family discount
family specialty stores
single mass-consumer electronics
family discount
single retail
single retail
family discount
single discount
single retail
family discount
single retail
family discount
family retail
single web (ebay)
family specialty stores
family mass-consumer electronics
family specialty stores
family retail
family retail
family specialty stores
single discount
family discount
family retail
family retail
family specialty stores
family retail
single specialty stores
family specialty stores
family discount
single discount
family retail
family mass-consumer electronics
single discount
single specialty stores
single discount
single discount
single web (ebay)
single discount
family retail
family mass-consumer electronics
single discount
family specialty stores
family retail
single discount
family specialty stores
single retail
family retail
single specialty stores
family specialty stores
family discount
family mass-consumer electronics
family mass-consumer electronics
family specialty stores
family mass-consumer electronics
single discount
family mass-consumer electronics
family discount
family mass-consumer electronics
single retail
single web (ebay)
family discount
single discount
single discount
single discount
family retail
family retail
family mass-consumer electronics
family specialty stores
family discount
family mass-consumer electronics
family mass-consumer electronics
family discount
family retail
single discount
family mass-consumer electronics
family specialty stores
single retail
single discount
family retail
family specialty stores
family mass-consumer electronics
family retail
family discount
single retail
family mass-consumer electronics
family specialty stores
family discount
family discount
family specialty stores
single discount
single mass-consumer electronics
family discount
family retail
single discount
single discount
single discount
single discount
single mass-consumer electronics
single retail
family discount
single discount
family discount
family discount
family discount
family specialty stores
family discount
single specialty stores
family retail
single retail
family specialty stores
single retail
family discount
single discount
single retail
family mass-consumer electronics
family specialty stores
single discount
single discount
family retail
single discount
family discount
family retail
single web (ebay)
single retail
single retail
family discount
family mass-consumer electronics
family retail
family mass-consumer electronics
single retail
family retail
single retail
single discount
single discount
single retail
family discount
family specialty stores
family mass-consumer electronics
family mass-consumer electronics
family mass-consumer electronics
single retail
single retail
single retail
family mass-consumer electronics
family specialty stores
family mass-consumer electronics
family discount
family specialty stores
single discount
family mass-consumer electronics
single discount
family mass-consumer electronics
family specialty stores
family mass-consumer electronics
single discount
family retail
family mass-consumer electronics
family retail
single retail
family mass-consumer electronics
family mass-consumer electronics
family discount
family discount
family mass-consumer electronics
family discount
single retail
single retail
family mass-consumer electronics
family mass-consumer electronics
single discount
single retail
single discount
single retail
family mass-consumer electronics
family mass-consumer electronics
family discount
family retail
single specialty stores
family retail
family specialty stores
family specialty stores
family retail
single mass-consumer electronics
family retail
family mass-consumer electronics
family retail
family mass-consumer electronics
single retail
family specialty stores
single discount
family specialty stores
family specialty stores
single retail
single discount
single web (ebay)
single specialty stores
single retail
family mass-consumer electronics
family specialty stores
single retail
family retail
single discount
single specialty stores
single discount
single web (ebay)
family specialty stores
single retail
family mass-consumer electronics
single retail
family retail
single retail
single retail
single specialty stores
family discount
single web (ebay)
family retail
family mass-consumer electronics
family mass-consumer electronics
single retail
family specialty stores
single discount
single retail
family retail
family retail
family retail
family retail
family discount
family retail
family discount
family mass-consumer electronics
family discount
family specialty stores
family mass-consumer electronics
family mass-consumer electronics
family mass-consumer electronics
family mass-consumer electronics
family specialty stores
single retail
single web (ebay)
single specialty stores
family retail
single specialty stores
family discount
family specialty stores
single discount
single retail
single retail
single retail
family retail
single mass-consumer electronics
single web (ebay)
family mass-consumer electronics
single discount
family specialty stores
family retail
family mass-consumer electronics
family mass-consumer electronics
single retail
single discount
single discount
single retail
single discount
single retail
family specialty stores
single discount
family retail
family mass-consumer electronics
family mass-consumer electronics
single discount
single discount
single discount
single specialty stores
family specialty stores
family discount
family retail
family mass-consumer electronics
family mass-consumer electronics
family mass-consumer electronics
single retail
single discount
family retail
single mass-consumer electronics
single retail
family mass-consumer electronics
family specialty stores
family mass-consumer electronics
single web (ebay)
single discount
family specialty stores
single specialty stores
family mass-consumer electronics
single retail
single web (ebay)
family specialty stores
single retail
family discount
family mass-consumer electronics
single web (ebay)
family retail
family mass-consumer electronics
family mass-consumer electronics
single retail
single retail
family specialty stores
single specialty stores
single discount
single discount
single specialty stores
single retail
family specialty stores
single retail
family retail
family retail
single discount
family retail
single retail
single web (ebay)
family mass-consumer electronics
family mass-consumer electronics
single retail
family mass-consumer electronics
family discount
single discount
family discount
single discount
single discount
single web (ebay)
family specialty stores
family mass-consumer electronics
single retail
single discount
single web (ebay)
family retail
family specialty stores
family discount
single retail
single web (ebay)
family mass-consumer electronics
single discount
single discount
family mass-consumer electronics
family discount
single retail
family discount
family retail
family retail
family specialty stores
family mass-consumer electronics
family discount
single discount
single retail
single retail
family discount
family retail
single mass-consumer electronics
single discount
family discount
single discount
single discount
family mass-consumer electronics
single web (ebay)
family discount
single discount
single specialty stores
single retail
single retail
family retail
family specialty stores
family specialty stores
family discount
single discount
single discount
family mass-consumer electronics
single discount
family retail
family mass-consumer electronics
family specialty stores
family discount
single discount
single discount
family mass-consumer electronics
family mass-consumer electronics
single discount
single web (ebay)
single discount
family retail
family retail
single retail
single discount
family discount
family discount
family mass-consumer electronics
single discount
family mass-consumer electronics
family discount
family retail
family discount
single discount
single discount
family specialty stores
family retail
single retail
single discount
family mass-consumer electronics
single retail
Purchasing Behavioral
Monthly Electronics Spend Monthly Household Spend
35 150
35 163
64 103
33 154
45 161
14 21
18 40
23 75
74 358
16 78
38 66
46 225
53 257
16 48
14 60
14 24
16 44
14 66
24 101
17 83
47 172
16 20
38 168
51 242
31 117
18 73
14 56
17 45
42 154
15 27
67 259
19 24
18 40
12 16
43 64
41 177
13 50
17 40
30 145
20 25
32 90
44 114
19 78
13 55
12 22
20 61
26 74
51 185
35 136
19 77
14 31
19 72
16 59
32 56
19 30
15 46
19 93
20 49
45 153
60 119
13 53
44 93
35 108
13 50
27 124
34 165
36 117
12 20
10 17
21 45
18 79
19 40
78 334
22 46
44 208
46 114
50 94
18 38
60 211
34 101
13 33
21 92
17 58
60 195
16 75
16 36
47 191
16 65
21 55
18 60
37 52
19 25
17 54
34 141
75 356
45 73
47 156
30 88
20 23
39 95
53 92
41 173
65 151
22 70
20 35
18 63
12 26
13 48
57 216
18 73
17 49
67 96
20 40
15 70
18 31
51 221
34 109
41 205
18 26
16 46
24 37
18 88
30 34
35 145
17 73
50 225
43 62
16 43
16 34
20 85
12 34
31 145
16 29
67 143
19 32
34 56
14 63
43 145
51 166
44 74
41 182
16 57
16 40
36 112
22 59
38 54
65 133
52 83
17 31
13 27
18 50
55 72
45 208
42 201
47 142
34 103
36 88
35 162
54 138
20 31
72 299
14 37
17 35
14 38
16 24
79 128
43 206
48 232
15 51
47 63
39 79
58 144
55 237
38 45
12 16
13 23
40 146
19 76
48 175
35 101
20 65
20 46
40 161
12 23
30 114
14 26
16 41
48 170
67 278
23 33
33 156
44 182
32 96
27 76
17 49
15 35
20 62
55 171
41 176
13 55
37 134
19 49
21 90
57 182
33 82
18 86
14 64
65 211
22 78
16 55
39 75
16 37
15 45
19 38
22 97
45 84
16 32
43 76
13 26
33 93
47 109
18 85
20 56
15 28
74 343
14 69
45 127
29 45
44 93
44 119
32 110
13 28
35 121
41 159
21 42
35 55
38 86
32 75
17 47
40 124
16 23
21 45
61 258
71 87
66 312
18 72
38 115
17 58
50 102
18 53
34 166
45 146
14 44
82 165
12 37
37 131
71 267
20 53
38 97
76 377
46 58
84 383
19 89
33 139
14 21
16 34
35 85
18 68
28 46
17 67
49 75
20 73
15 46
9 38
37 144
43 199
19 87
21 51
24 92
71 133
14 18
15 61
31 95
20 60
40 186
43 150
14 50
18 81
47 200
19 64
29 53
19 39
67 306
25 31
20 61
33 58
32 158
19 74
16 49
26 77
19 26
47 177
10 13
34 47
88 276
52 77
19 82
23 99
51 200
35 59
16 59
43 135
20 98
26 95
11 47
16 46
19 53
14 61
38 55
13 22
36 64
17 45
83 361
17 72
35 47
37 99
14 45
13 36
55 202
20 71
34 77
16 45
19 23
15 75
39 69
31 47
46 118
54 102
21 64
50 122
15 73
35 165
72 94
19 76
15 33
47 130
12 39
18 86
60 164
37 183
18 41
58 223
32 119
40 129
38 146
14 52
42 76
18 29
17 85
67 119
20 25
55 181
34 155
17 64
19 36
17 44
20 58
45 222
34 59
54 240
15 55
15 39
19 36
46 128
16 48
33 52
35 119
15 30
71 185
28 95
15 32
15 34
39 137
17 37
69 298
71 351
18 72
51 125
18 61
58 89
27 126
20 91
18 78
60 128
36 124
18 22
40 111
18 42
16 28
76 137
16 44
28 42
22 76
36 106
43 165
32 123
31 112
22 28
44 61
17 40
65 207
17 63
19 52
60 258
16 63
35 171
39 124
17 41
16 25
73 255
14 58
17 47
18 27
85 182
13 23
33 73
35 99
54 171
33 96
44 199
17 54
16 77
34 122
12 59
47 96
21 79
37 83
14 53
42 161
39 54
65 137
50 99
16 60
46 203
63 154
18 75
59 221
31 35
34 118
18 47
40 187
19 21
19 56
17 47
40 116
52 214
35 83
50 209
15 45
14 18
23 42
32 126
47 139
39 67
48 117
38 132
60 111
14 56
22 46
61 286
18 39
18 74
19 35
36 80
19 28
14 47
21 80
35 114
65 180
15 55
18 66
75 282
54 194
36 173
42 81
13 51
19 39
39 62
34 118
43 123
24 70
39 144
15 62
18 45
45 166
40 109
57 250
17 74
66 139
72 252
21 71
18 58
19 86
20 43
18 43
18 29
15 72
61 221
46 137
12 44
29 94
20 73
49 158
22 87
29 91
17 85
34 67
54 82
18 28
21 29
22 59
46 132
17 43
75 306
36 128
47 194
23 109
20 98
31 58
44 73
18 69
34 50
54 171
18 58
14 63
61 183
33 87
15 56
19 76
17 54
23 57
18 31
39 133
19 41
15 20
36 146
17 35
16 46
47 178
16 41
16 64
34 90
18 68
17 66
44 125
37 44
35 84
43 119
35 76
47 88
22 95
69 192
15 69
16 43
26 107
21 56
32 137
45 183
51 132
15 30
55 231
18 87
18 43
14 53
10 29
38 166
35 144
40 71
14 63
39 194
10 32
15 69
18 62
43 74
13 25
13 35
42 169
60 260
15 63
41 97
44 141
33 48
13 20
18 30
18 68
14 43
66 122
40 122
19 32
16 22
15 67
14 47
34 161
15 58
15 51
17 73
12 55
17 85
32 36
55 247
34 119
49 244
19 61
13 39
77 326
22 44
18 55
13 60
14 47
51 225
18 72
83 281
60 124
16 60
15 22
17 61
37 137
11 44
80 366
17 84
16 66
28 95
20 95
14 48
31 37
35 55
73 326
21 63
15 66
45 87
28 92
18 65
67 83
64 224
18 46
45 59
34 103
43 80
45 72
17 33
40 67
16 30
59 75
15 54
33 73
18 58
15 58
32 98
14 45
18 52
21 34
30 91
43 191
16 73
44 95
31 60
16 53
15 54
11 30
42 80
52 250
11 16
9 14
19 32
55 97
32 113
21 71
20 27
31 147
51 202
23 92
19 26
19 85
65 309
14 70
38 170
19 80
14 44
14 26
19 51
35 57
14 18
50 239
10 23
20 46
32 77
15 44
15 55
17 21
81 356
19 63
43 191
22 55
16 46
64 84
19 35
17 63
29 70
21 97
42 66
67 332
17 55
36 139
13 65
18 41
10 28
16 47
34 139
27 116
17 26
16 29
30 76
17 23
41 129
20 49
13 24
19 37
15 70
32 120
15 44
23 108
61 92
48 193
37 147
46 152
17 31
34 117
17 39
44 72
31 60
36 166
7 10
72 148
35 46
36 102
33 39
49 226
42 79
48 71
18 42
20 58
35 53
12 60
17 41
41 93
32 43
16 37
15 20
54 166
19 78
31 111
35 51
55 78
35 145
17 79
14 45
16 25
24 104
52 126
36 81
10 41
18 21
54 70
19 71
62 215
60 190
13 52
37 143
19 79
52 116
21 80
36 118
20 53
60 81
31 129
49 119
46 160
16 64
21 32
37 60
27 88
18 54
46 211
45 190
31 123
11 15
18 25
59 86
20 85
35 168
43 162
34 55
39 153
16 25
19 30
34 123
31 74
64 234
13 53
33 112
15 60
44 89
40 159
34 167
48 216
25 36
27 69
15 39
21 80
16 55
21 88
17 44
12 23
20 29
39 161
19 37
65 170
36 118
48 96
48 173
39 117
70 119
36 150
35 53
46 104
19 39
57 181
21 31
62 167
17 26
18 28
16 67
12 27
13 45
38 185
37 104
47 180
19 78
62 173
18 66
43 66
40 190
14 26
15 33
16 68
14 43
18 74
33 88
35 76
15 19
13 49
45 125
39 112
15 53
16 22
32 75
84 346
54 207
20 32
17 28
43 63
28 32
47 130
35 128
35 138
17 54
41 63
14 50
35 56
52 85
44 66
36 60
15 27
58 109
62 145
43 101
18 36
33 69
85 390
36 139
15 50
50 91
36 70
14 20
42 196
36 139
17 56
19 45
57 100
47 166
22 109
18 32
80 169
11 30
69 96
29 110
14 38
19 94
32 86
17 60
17 29
34 88
44 77
42 171
19 86
51 126
15 57
33 75
20 64
19 83
20 69
32 78
55 125
47 135
19 53
12 31
36 118
17 68
60 166
19 53
18 29
38 46
40 90
22 52
11 41
45 218
18 86
21 61
15 31
18 74
20 82
77 308
37 149
20 31
16 61
29 85
16 31
20 30
17 74
45 81
32 56
15 56
21 97
20 63
40 154
36 62
21 102
19 61
69 259
14 18
34 145
17 69
60 95
36 114
14 34
13 43
44 117
35 96
32 58
16 34
38 45
52 245
15 55
12 57
15 27
50 235
42 177
13 44
36 102
18 38
13 53
12 24
20 28
12 50
12 45
15 59
37 134
28 77
43 113
16 69
20 47
19 82
36 151
12 54
40 123
15 54
15 73
10 29
41 55
23 104
Attitude Behavioral Behavioral
Purchasing Frequency (every x months) Technology Adoption TV Viewing (hours/day)
13 late 2
26 late 10
13 early 0
22 late 5
47 late 2
32 early 1
41 early 0
9 early 1
1 early 0
25 early 0
2 early 6
20 late 5
10 early 1
8 early 2
39 early 1
16 early 0
14 early 1
8 early 2
11 early 5
16 early 0
17 late 8
15 early 1
37 late 5
43 late 8
16 early 6
29 early 2
32 early 2
44 early 1
43 late 2
8 early 1
1 early 1
17 early 0
5 early 1
47 early 1
22 late 4
34 late 11
38 early 1
31 early 0
45 early 5
34 early 1
43 early 2
12 early 0
34 early 1
26 early 0
21 early 0
25 early 1
15 early 2
1 early 1
9 early 2
4 early 0
11 early 1
15 early 1
36 early 1
5 early 4
39 early 2
22 early 1
2 early 1
40 early 1
46 late 4
9 early 2
16 early 2
33 late 2
15 late 4
44 early 2
16 early 1
3 early 0
40 early 2
35 early 1
20 early 1
37 early 1
21 early 2
15 early 2
14 early 2
8 early 0
40 late 7
29 late 6
4 early 2
14 early 0
7 early 1
1 early 3
44 early 1
28 early 1
41 early 2
7 early 1
11 early 1
7 early 2
36 late 13
18 early 1
22 early 1
30 early 1
43 late 13
8 early 1
21 early 1
38 early 3
7 early 1
33 late 6
28 late 12
47 early 1
8 early 1
18 late 0
3 early 1
43 late 13
6 early 2
30 early 1
48 early 1
30 early 0
34 early 1
18 early 0
7 early 2
4 early 2
17 early 1
8 early 2
16 early 0
45 early 1
37 early 0
37 late 11
27 late 8
9 early 1
6 early 2
16 early 1
38 early 1
28 early 0
41 early 5
35 late 13
45 early 1
13 early 2
36 late 5
29 early 1
21 early 2
32 early 1
9 early 2
1 early 0
14 early 1
3 early 1
4 early 1
34 late 1
38 early 0
37 late 3
13 early 2
40 late 6
31 late 10
29 early 2
46 early 1
28 late 10
10 early 2
9 early 5
6 early 1
2 early 2
10 early 2
21 early 2
42 early 1
2 early 1
36 late 1
42 late 5
8 early 1
11 early 5
22 early 6
13 late 12
6 early 2
38 early 1
5 early 0
18 early 2
29 early 2
22 early 0
41 early 0
11 early 0
36 late 5
28 late 11
30 early 0
37 late 5
20 late 10
5 early 1
11 early 2
24 early 2
39 early 1
3 early 1
33 late 13
11 early 0
46 late 13
10 early 5
43 early 1
7 early 2
43 late 11
3 early 2
30 early 0
11 early 0
19 early 1
2 early 1
3 early 1
19 early 1
2 early 4
14 late 13
16 early 2
22 early 3
43 early 2
33 early 1
26 early 0
3 early 2
41 late 11
40 early 1
22 late 3
12 early 1
9 early 0
15 early 1
8 early 0
31 early 2
39 early 1
15 early 1
39 early 1
41 early 1
9 early 3
30 early 2
34 early 1
29 early 2
9 early 1
43 late 2
14 early 2
7 early 2
29 early 0
45 early 5
3 early 0
18 early 1
9 early 1
37 early 1
12 early 2
34 early 1
30 late 2
12 early 3
24 late 13
23 late 12
21 early 5
47 early 0
16 late 10
34 late 7
29 early 1
17 late 5
33 late 5
4 early 1
27 early 0
15 late 9
12 early 1
32 early 1
16 early 1
10 early 1
14 early 1
46 early 0
16 early 1
11 early 1
42 late 5
11 early 0
36 early 2
43 late 0
9 early 1
15 early 1
44 early 2
23 early 4
11 early 2
27 early 1
23 late 11
9 early 1
11 early 0
7 early 0
40 early 2
26 late 1
17 early 1
2 early 2
21 late 12
3 early 1
37 early 3
47 early 1
7 early 1
8 early 0
12 early 1
19 early 2
18 late 7
30 late 4
6 early 0
47 early 0
40 early 0
11 early 2
19 early 1
16 early 0
21 late 2
35 early 1
30 late 2
21 late 9
26 early 1
40 early 2
45 late 8
28 early 2
35 late 2
40 early 1
4 early 1
14 early 1
48 early 1
12 early 5
17 early 3
28 early 2
25 early 1
23 early 2
44 early 2
16 late 9
24 early 1
46 late 2
8 early 0
12 early 2
32 early 1
23 early 1
10 early 0
46 early 6
36 early 0
36 late 2
27 early 0
31 early 1
10 early 1
33 early 2
20 early 2
5 early 0
34 early 4
29 early 1
41 late 0
11 early 1
3 early 1
1 early 0
21 late 1
19 late 5
17 early 2
26 early 2
3 early 0
42 early 2
39 early 3
25 early 1
7 early 1
40 early 1
14 early 1
6 early 2
6 early 1
5 early 2
31 early 1
13 late 11
23 early 1
48 early 0
14 early 1
46 early 2
39 early 2
46 late 2
43 early 1
5 early 1
13 early 1
30 early 2
40 early 1
8 early 1
5 early 2
37 late 3
28 late 2
44 early 1
10 early 1
12 early 1
10 early 0
11 early 2
13 early 2
14 early 2
13 early 5
14 early 1
18 early 1
4 early 1
34 early 2
12 early 2
24 late 11
4 early 1
20 early 1
48 early 2
33 early 0
46 late 1
29 early 0
13 early 5
33 early 6
17 early 1
9 early 0
14 early 1
17 early 2
28 early 1
10 early 6
5 early 0
6 early 0
12 early 2
5 early 1
32 late 11
40 early 0
11 early 1
29 early 2
29 early 2
41 early 2
15 early 1
23 early 5
32 early 1
44 late 11
9 early 1
2 early 2
12 early 0
41 early 0
24 early 3
43 early 1
38 late 2
24 late 11
32 early 1
25 early 5
5 early 1
15 late 11
7 early 2
12 early 2
46 early 0
27 early 0
2 early 2
18 early 0
42 late 4
7 early 1
39 early 1
35 early 1
3 early 1
24 early 2
14 early 1
34 early 0
9 early 1
16 early 1
42 early 3
24 early 1
7 early 1
38 early 6
27 late 1
3 early 1
34 early 2
2 early 4
41 early 0
34 late 1
33 early 1
30 late 8
1 early 1
13 late 1
14 late 13
14 early 1
5 early 1
19 early 1
41 late 4
2 early 2
16 early 2
12 early 1
44 early 2
24 early 3
4 early 2
18 late 6
31 early 2
27 early 1
11 early 0
33 late 0
4 early 1
8 early 4
46 late 7
26 early 0
45 early 1
21 early 2
17 early 3
14 late 4
40 late 10
3 early 1
24 late 0
7 early 1
17 early 1
21 early 2
14 early 2
46 early 1
25 early 1
17 early 2
35 late 6
44 early 1
24 early 1
31 early 0
17 early 3
14 early 2
46 early 2
41 early 2
5 early 1
17 late 5
26 late 9
47 late 5
37 early 0
10 early 0
27 late 1
27 early 2
37 late 2
38 early 1
21 late 7
39 early 1
44 early 1
37 late 11
21 early 1
15 early 1
8 early 2
10 early 2
14 early 1
2 early 1
20 early 2
30 early 2
40 early 0
18 early 0
29 early 2
43 early 1
14 early 1
17 late 10
36 early 2
46 early 4
46 early 0
16 early 2
3 early 0
43 early 1
10 early 2
32 late 1
9 early 1
17 early 0
11 early 1
34 early 1
23 late 9
17 early 2
5 early 0
9 early 1
1 early 1
38 early 0
20 early 0
22 early 5
2 early 2
20 early 2
32 early 4
7 early 0
34 early 1
19 early 1
4 early 0
19 late 8
41 early 0
12 early 1
31 early 0
24 early 0
19 early 1
17 late 5
10 early 1
37 early 2
33 late 10
29 early 1
35 early 1
31 late 3
6 early 1
2 early 1
6 early 5
41 early 0
35 early 1
17 late 0
45 early 4
27 early 0
36 late 11
32 early 4
4 early 1
8 early 1
12 early 1
31 early 1
43 early 2
13 early 2
3 early 2
20 early 3
7 early 1
27 late 6
11 early 1
2 early 1
5 early 2
25 early 0
41 early 2
18 early 1
14 late 5
41 early 4
35 late 11
37 early 1
27 late 4
17 early 2
37 early 1
34 early 1
31 late 4
35 early 1
32 early 1
19 late 10
3 early 0
47 early 1
28 late 12
24 late 5
12 early 4
36 early 1
17 early 0
37 early 2
23 early 1
12 early 1
31 late 3
26 early 2
5 early 1
8 early 0
46 early 1
42 early 2
6 early 1
15 early 1
34 early 0
36 early 1
7 early 1
21 early 2
10 early 1
31 late 2
3 early 1
44 early 0
39 early 1
8 early 1
5 early 1
47 early 0
25 early 1
42 early 2
15 early 0
10 early 2
1 early 1
7 early 1
8 early 0
45 early 1
36 early 1
21 late 3
22 early 2
1 early 2
10 early 1
19 early 1
31 early 4
7 early 1
47 early 1
22 late 9
38 early 2
13 early 0
13 early 2
37 early 2
15 early 0
33 early 2
42 early 2
6 early 2
8 early 2
22 early 1
40 late 4
16 late 9
2 early 2
20 late 14
12 early 0
31 late 10
27 early 1
14 late 6
40 early 1
42 early 0
45 early 2
29 early 1
46 early 4
2 early 1
33 early 0
39 early 1
25 late 0
5 early 1
5 early 0
23 late 8
24 late 11
12 early 1
36 early 1
16 early 1
43 late 13
6 early 1
27 early 0
4 early 2
2 early 0
12 early 2
26 late 13
27 early 1
3 early 2
19 early 3
26 late 13
7 early 1
19 early 0
26 early 2
10 early 0
15 early 2
48 late 11
32 early 0
44 early 0
21 early 2
43 early 2
10 early 0
20 early 2
39 late 3
4 early 1
23 early 1
16 early 1
4 early 2
42 early 1
45 early 0
11 early 1
16 early 1
3 early 2
5 early 1
36 early 0
11 early 0
41 early 1
35 early 1
36 early 6
38 early 0
14 late 0
11 early 1
4 early 0
4 early 2
23 early 0
25 early 1
45 early 0
21 early 1
19 early 3
33 early 2
27 early 0
47 early 1
37 late 11
5 early 1
25 late 2
29 early 2
22 early 0
46 early 0
42 early 1
26 early 2
2 early 1
24 early 1
4 early 0
37 late 1
47 late 0
40 late 4
47 early 1
5 early 3
41 early 0
22 late 6
4 early 0
38 late 4
9 early 1
7 early 1
17 early 5
32 late 5
29 early 2
31 late 3
2 early 2
36 late 3
25 early 0
39 early 1
43 late 8
5 early 2
22 early 1
40 late 5
41 late 6
45 early 0
40 early 2
27 late 1
10 early 1
44 early 4
43 early 0
37 late 6
13 late 4
48 early 1
20 early 2
41 early 1
8 early 2
24 late 14
41 late 0
5 early 0
27 early 1
15 early 0
44 early 0
9 early 1
9 early 0
17 early 0
20 late 2
25 early 1
22 late 3
12 early 1
43 late 5
19 early 2
13 early 2
7 early 4
15 early 0
9 early 1
4 early 2
1 early 1
5 early 4
1 early 2
41 early 2
13 late 7
9 early 1
21 early 2
10 early 2
25 early 1
15 early 2
15 early 1
41 early 6
2 early 1
9 early 4
32 late 2
6 early 1
35 early 1
5 early 4
41 early 0
3 early 1
23 early 1
10 early 0
9 early 0
33 late 4
30 late 12
24 early 4
4 early 1
4 early 2
39 early 1
48 early 2
46 early 2
23 early 1
48 early 2
2 early 1
4 early 2
33 early 2
28 late 2
33 early 0
1 early 1
47 late 9
18 late 10
12 late 3
21 late 1
13 early 0
4 early 2
26 early 5
15 early 1
19 early 1
12 early 1
12 early 2
9 early 1
45 early 2
6 early 1
25 early 1
1 early 2
36 early 2
35 late 13
48 early 0
18 late 7
33 early 0
11 early 1
17 early 1
42 late 3
30 late 14
41 early 0
21 early 2
32 early 1
41 early 0
45 early 2
23 early 0
12 early 2
30 early 1
10 early 1
41 late 11
46 late 10
25 early 1
26 early 1
47 early 2
1 early 2
3 early 1
46 early 1
5 early 1
19 late 12
35 late 8
29 late 13
36 early 1
9 early 1
31 early 1
37 late 4
15 early 0
40 late 3
3 early 0
46 late 9
42 early 4
19 early 2
3 early 1
15 early 2
14 late 2
34 early 1
33 early 4
3 early 1
14 early 5
45 early 2
25 late 2
11 early 6
35 early 2
20 late 11
15 late 1
47 early 1
31 early 0
8 early 1
15 early 1
25 early 2
31 early 2
13 early 2
30 early 1
10 early 1
22 early 4
2 early 0
18 early 0
27 early 2
11 early 0
45 early 0
46 early 6
18 late 10
25 late 5
10 early 1
46 late 4
21 early 1
20 early 5
32 early 1
5 early 1
26 early 2
9 early 1
2 early 2
34 late 5
12 early 0
17 early 1
33 early 6
36 early 2
2 early 2
6 early 1
19 early 2
38 early 5
17 late 1
8 early 1
15 early 0
45 late 4
45 early 0
47 early 0
15 early 1
21 early 0
19 early 0
14 early 1
23 late 7
23 early 2
35 early 0
19 early 4
26 early 0
34 early 0
13 early 1
33 late 7
39 early 2
23 early 2
30 early 2
31 early 2
40 late 4
39 early 1
13 early 0
10 early 2
2 early 1
20 early 1
37 early 4
8 early 0
10 early 1
10 early 2
7 early 1
35 early 1
39 early 3
29 late 5
20 early 3
39 early 0
43 late 5
8 early 2
12 early 1
26 early 0
35 early 1
24 late 10
30 late 8
4 early 2
48 early 5
15 early 1
4 early 2
43 early 2
47 early 0
27 early 0
38 early 1
24 early 1
44 late 4
3 early 4
25 late 14
3 early 2
26 early 2
20 early 2
47 early 2
38 early 1
11 early 1
21 early 2
21 early 0
11 early 1
23 late 10
1 early 1
Others
Favorite feature Annual Spending on Electronics
saving favorite shows to watch as a family 1800
saving favorite shows to watch as a family 1956
time shifting 1236
saving favorite shows to watch as a family 1848
saving favorite shows to watch as a family 1932
time shifting 252
cool gadget 480
schedule control 900
schedule control 4296
schedule control 936
programming/interactive features 792
saving favorite shows to watch as a family 2700
cool gadget 3084
schedule control 576
cool gadget 720
cool gadget 288
cool gadget 528
cool gadget 792
programming/interactive features 1212
time shifting 996
saving favorite shows to watch as a family 2064
cool gadget 240
saving favorite shows to watch as a family 2016
saving favorite shows to watch as a family 2904
programming/interactive features 1404
schedule control 876
cool gadget 672
schedule control 540
saving favorite shows to watch as a family 1848
time shifting 324
cool gadget 3108
cool gadget 288
cool gadget 480
cool gadget 192
saving favorite shows to watch as a family 768
saving favorite shows to watch as a family 2124
cool gadget 600
time shifting 480
programming/interactive features 1740
schedule control 300
programming/interactive features 1080
schedule control 1368
time shifting 936
schedule control 660
schedule control 264
time shifting 732
cool gadget 888
cool gadget 2220
programming/interactive features 1632
cool gadget 924
schedule control 372
schedule control 864
cool gadget 708
programming/interactive features 672
schedule control 360
schedule control 552
cool gadget 1116
time shifting 588
saving favorite shows to watch as a family 1836
time shifting 1428
cool gadget 636
saving favorite shows to watch as a family 1116
saving favorite shows to watch as a family 1296
cool gadget 600
programming/interactive features 1488
programming/interactive features 1980
programming/interactive features 1404
time shifting 240
schedule control 204
schedule control 540
schedule control 948
cool gadget 480
time shifting 4008
time shifting 552
saving favorite shows to watch as a family 2496
saving favorite shows to watch as a family 1368
time shifting 1128
cool gadget 456
cool gadget 2532
programming/interactive features 1212
cool gadget 396
time shifting 1104
schedule control 696
cool gadget 2340
time shifting 900
cool gadget 432
saving favorite shows to watch as a family 2292
schedule control 780
cool gadget 660
schedule control 720
saving favorite shows to watch as a family 624
time shifting 300
cool gadget 648
programming/interactive features 1692
time shifting 4272
saving favorite shows to watch as a family 876
saving favorite shows to watch as a family 1872
programming/interactive features 1056
schedule control 276
saving favorite shows to watch as a family 1140
time shifting 1104
saving favorite shows to watch as a family 2076
schedule control 1812
schedule control 840
schedule control 420
cool gadget 756
cool gadget 312
time shifting 576
schedule control 2592
schedule control 876
schedule control 588
time shifting 1152
schedule control 480
cool gadget 840
schedule control 372
saving favorite shows to watch as a family 2652
saving favorite shows to watch as a family 1308
schedule control 2460
time shifting 312
schedule control 552
schedule control 444
time shifting 1056
programming/interactive features 408
saving favorite shows to watch as a family 1740
cool gadget 876
schedule control 2700
saving favorite shows to watch as a family 744
time shifting 516
cool gadget 408
time shifting 1020
schedule control 408
programming/interactive features 1740
cool gadget 348
schedule control 1716
schedule control 384
saving favorite shows to watch as a family 672
cool gadget 756
saving favorite shows to watch as a family 1740
time shifting 1992
saving favorite shows to watch as a family 888
saving favorite shows to watch as a family 2184
schedule control 684
cool gadget 480
saving favorite shows to watch as a family 1344
cool gadget 708
programming/interactive features 648
time shifting 1596
schedule control 996
cool gadget 372
time shifting 324
cool gadget 600
schedule control 864
saving favorite shows to watch as a family 2496
saving favorite shows to watch as a family 2412
schedule control 1704
programming/interactive features 1236
programming/interactive features 1056
saving favorite shows to watch as a family 1944
cool gadget 1656
cool gadget 372
schedule control 3588
time shifting 444
time shifting 420
schedule control 456
time shifting 288
cool gadget 1536
saving favorite shows to watch as a family 2472
saving favorite shows to watch as a family 2784
cool gadget 612
saving favorite shows to watch as a family 756
saving favorite shows to watch as a family 948
cool gadget 1728
schedule control 2844
programming/interactive features 540
cool gadget 192
time shifting 276
saving favorite shows to watch as a family 1752
cool gadget 912
saving favorite shows to watch as a family 2100
programming/interactive features 1212
cool gadget 780
schedule control 552
saving favorite shows to watch as a family 1932
schedule control 276
programming/interactive features 1368
time shifting 312
cool gadget 492
time shifting 2040
cool gadget 3336
cool gadget 396
programming/interactive features 1872
saving favorite shows to watch as a family 2184
programming/interactive features 1152
programming/interactive features 912
cool gadget 588
schedule control 420
schedule control 744
schedule control 2052
saving favorite shows to watch as a family 2112
schedule control 660
saving favorite shows to watch as a family 1608
schedule control 588
time shifting 1080
time shifting 2184
schedule control 984
cool gadget 1032
time shifting 768
cool gadget 2532
time shifting 936
cool gadget 660
programming/interactive features 900
cool gadget 444
cool gadget 540
cool gadget 456
schedule control 1164
saving favorite shows to watch as a family 1008
schedule control 384
time shifting 912
cool gadget 312
programming/interactive features 1116
schedule control 1308
time shifting 1020
time shifting 672
cool gadget 336
cool gadget 4116
time shifting 828
saving favorite shows to watch as a family 1524
programming/interactive features 540
saving favorite shows to watch as a family 1116
saving favorite shows to watch as a family 1428
programming/interactive features 1320
time shifting 336
saving favorite shows to watch as a family 1452
saving favorite shows to watch as a family 1908
schedule control 504
saving favorite shows to watch as a family 660
saving favorite shows to watch as a family 1032
programming/interactive features 900
schedule control 564
saving favorite shows to watch as a family 1488
time shifting 276
schedule control 540
time shifting 3096
schedule control 1044
time shifting 3744
schedule control 864
schedule control 1380
cool gadget 696
saving favorite shows to watch as a family 1224
schedule control 636
programming/interactive features 1992
saving favorite shows to watch as a family 1752
schedule control 528
time shifting 1980
time shifting 444
programming/interactive features 1572
time shifting 3204
time shifting 636
saving favorite shows to watch as a family 1164
schedule control 4524
cool gadget 696
schedule control 4596
schedule control 1068
saving favorite shows to watch as a family 1668
time shifting 252
time shifting 408
saving favorite shows to watch as a family 1020
time shifting 816
programming/interactive features 552
cool gadget 804
cool gadget 900
time shifting 876
cool gadget 552
schedule control 456
saving favorite shows to watch as a family 1728
saving favorite shows to watch as a family 2388
time shifting 1044
schedule control 612
schedule control 1104
time shifting 1596
schedule control 216
schedule control 732
saving favorite shows to watch as a family 1140
time shifting 720
saving favorite shows to watch as a family 2232
saving favorite shows to watch as a family 1800
time shifting 600
schedule control 972
saving favorite shows to watch as a family 2400
cool gadget 768
saving favorite shows to watch as a family 636
cool gadget 468
cool gadget 3672
schedule control 372
cool gadget 732
programming/interactive features 696
programming/interactive features 1896
schedule control 888
cool gadget 588
programming/interactive features 924
time shifting 312
saving favorite shows to watch as a family 2124
cool gadget 156
saving favorite shows to watch as a family 564
cool gadget 3312
time shifting 924
schedule control 984
cool gadget 1188
schedule control 2400
programming/interactive features 708
schedule control 708
saving favorite shows to watch as a family 1620
time shifting 1176
cool gadget 1140
time shifting 564
schedule control 552
schedule control 636
schedule control 732
programming/interactive features 660
time shifting 264
saving favorite shows to watch as a family 768
time shifting 540
cool gadget 4332
time shifting 864
saving favorite shows to watch as a family 564
saving favorite shows to watch as a family 1188
schedule control 540
schedule control 432
cool gadget 2424
cool gadget 852
programming/interactive features 924
cool gadget 540
schedule control 276
time shifting 900
cool gadget 828
programming/interactive features 564
time shifting 1416
time shifting 1224
time shifting 768
saving favorite shows to watch as a family 1464
cool gadget 876
programming/interactive features 1980
schedule control 1128
schedule control 912
cool gadget 396
saving favorite shows to watch as a family 1560
time shifting 468
cool gadget 1032
time shifting 1968
programming/interactive features 2196
cool gadget 492
cool gadget 2676
programming/interactive features 1428
saving favorite shows to watch as a family 1548
saving favorite shows to watch as a family 1752
schedule control 624
time shifting 912
cool gadget 348
cool gadget 1020
schedule control 1428
cool gadget 300
time shifting 2172
programming/interactive features 1860
time shifting 768
cool gadget 432
schedule control 528
time shifting 696
time shifting 2664
saving favorite shows to watch as a family 708
schedule control 2880
cool gadget 660
time shifting 468
time shifting 432
saving favorite shows to watch as a family 1536
cool gadget 576
programming/interactive features 624
programming/interactive features 1428
schedule control 360
cool gadget 2220
programming/interactive features 1140
time shifting 384
time shifting 408
programming/interactive features 1644
cool gadget 444
time shifting 3576
schedule control 4212
schedule control 864
saving favorite shows to watch as a family 1500
time shifting 732
time shifting 1068
programming/interactive features 1512
cool gadget 1092
cool gadget 936
cool gadget 1536
programming/interactive features 1488
cool gadget 264
saving favorite shows to watch as a family 1332
schedule control 504
cool gadget 336
cool gadget 1644
schedule control 528
programming/interactive features 504
cool gadget 912
saving favorite shows to watch as a family 1272
saving favorite shows to watch as a family 1980
programming/interactive features 1476
programming/interactive features 1344
time shifting 336
saving favorite shows to watch as a family 732
schedule control 480
time shifting 2484
cool gadget 756
schedule control 624
schedule control 3096
schedule control 756
saving favorite shows to watch as a family 2052
time shifting 1488
cool gadget 492
schedule control 300
time shifting 3060
schedule control 696
cool gadget 564
time shifting 324
schedule control 2184
schedule control 276
programming/interactive features 876
programming/interactive features 1188
schedule control 2052
programming/interactive features 1152
saving favorite shows to watch as a family 2388
time shifting 648
time shifting 924
programming/interactive features 1464
schedule control 708
saving favorite shows to watch as a family 1152
cool gadget 948
saving favorite shows to watch as a family 996
time shifting 636
saving favorite shows to watch as a family 1932
saving favorite shows to watch as a family 648
schedule control 1644
time shifting 1188
cool gadget 720
saving favorite shows to watch as a family 2436
cool gadget 1848
cool gadget 900
schedule control 2652
programming/interactive features 420
programming/interactive features 1416
schedule control 564
saving favorite shows to watch as a family 2244
schedule control 252
cool gadget 672
schedule control 564
saving favorite shows to watch as a family 1392
time shifting 2568
programming/interactive features 996
saving favorite shows to watch as a family 2508
schedule control 540
cool gadget 216
schedule control 504
programming/interactive features 1512
saving favorite shows to watch as a family 1668
saving favorite shows to watch as a family 804
schedule control 1404
saving favorite shows to watch as a family 1584
schedule control 1332
time shifting 672
cool gadget 552
cool gadget 3432
time shifting 468
cool gadget 888
time shifting 420
saving favorite shows to watch as a family 960
time shifting 336
cool gadget 564
cool gadget 960
programming/interactive features 1368
cool gadget 2160
cool gadget 660
cool gadget 792
cool gadget 3384
saving favorite shows to watch as a family 2328
saving favorite shows to watch as a family 2076
saving favorite shows to watch as a family 972
cool gadget 612
schedule control 468
saving favorite shows to watch as a family 744
programming/interactive features 1416
saving favorite shows to watch as a family 1476
cool gadget 840
saving favorite shows to watch as a family 1728
cool gadget 744
time shifting 540
saving favorite shows to watch as a family 1992
programming/interactive features 1308
cool gadget 3000
schedule control 888
cool gadget 1668
schedule control 3024
time shifting 852
time shifting 696
cool gadget 1032
schedule control 516
cool gadget 516
cool gadget 348
time shifting 864
schedule control 2652
saving favorite shows to watch as a family 1644
time shifting 528
programming/interactive features 1128
cool gadget 876
cool gadget 1896
cool gadget 1044
programming/interactive features 1092
schedule control 1020
saving favorite shows to watch as a family 804
time shifting 984
cool gadget 336
time shifting 348
cool gadget 708
saving favorite shows to watch as a family 1584
time shifting 516
schedule control 3672
programming/interactive features 1536
time shifting 2328
cool gadget 1308
time shifting 1176
programming/interactive features 696
time shifting 876
time shifting 828
programming/interactive features 600
cool gadget 2052
time shifting 696
cool gadget 756
time shifting 2196
saving favorite shows to watch as a family 1044
time shifting 672
cool gadget 912
time shifting 648
time shifting 684
time shifting 372
saving favorite shows to watch as a family 1596
time shifting 492
time shifting 240
saving favorite shows to watch as a family 1752
time shifting 420
cool gadget 552
saving favorite shows to watch as a family 2136
schedule control 492
cool gadget 768
programming/interactive features 1080
time shifting 816
time shifting 792
saving favorite shows to watch as a family 1500
programming/interactive features 528
programming/interactive features 1008
saving favorite shows to watch as a family 1428
programming/interactive features 912
schedule control 1056
cool gadget 1140
time shifting 2304
time shifting 828
time shifting 516
cool gadget 1284
cool gadget 672
programming/interactive features 1644
cool gadget 2196
saving favorite shows to watch as a family 1584
schedule control 360
schedule control 2772
cool gadget 1044
schedule control 516
schedule control 636
time shifting 348
saving favorite shows to watch as a family 1992
programming/interactive features 1728
saving favorite shows to watch as a family 852
time shifting 756
saving favorite shows to watch as a family 2328
cool gadget 384
time shifting 828
time shifting 744
saving favorite shows to watch as a family 888
cool gadget 300
schedule control 420
saving favorite shows to watch as a family 2028
schedule control 3120
cool gadget 756
saving favorite shows to watch as a family 1164
saving favorite shows to watch as a family 1692
programming/interactive features 576
cool gadget 240
schedule control 360
time shifting 816
time shifting 516
cool gadget 1464
saving favorite shows to watch as a family 1464
cool gadget 384
cool gadget 264
time shifting 804
schedule control 564
programming/interactive features 1932
cool gadget 696
schedule control 612
schedule control 876
time shifting 660
cool gadget 1020
programming/interactive features 432
schedule control 2964
saving favorite shows to watch as a family 1428
cool gadget 2928
schedule control 732
cool gadget 468
schedule control 3912
cool gadget 528
cool gadget 660
schedule control 720
time shifting 564
cool gadget 2700
schedule control 864
schedule control 3372
cool gadget 1488
cool gadget 720
cool gadget 264
time shifting 732
saving favorite shows to watch as a family 1644
cool gadget 528
schedule control 4392
cool gadget 1008
time shifting 792
programming/interactive features 1140
cool gadget 1140
cool gadget 576
saving favorite shows to watch as a family 444
programming/interactive features 660
time shifting 3912
time shifting 756
schedule control 792
schedule control 1044
programming/interactive features 1104
time shifting 780
cool gadget 996
cool gadget 2688
time shifting 552
saving favorite shows to watch as a family 708
saving favorite shows to watch as a family 1236
cool gadget 960
saving favorite shows to watch as a family 864
cool gadget 396
saving favorite shows to watch as a family 804
time shifting 360
saving favorite shows to watch as a family 900
schedule control 648
programming/interactive features 876
schedule control 696
time shifting 696
programming/interactive features 1176
time shifting 540
cool gadget 624
schedule control 408
saving favorite shows to watch as a family 1092
cool gadget 2292
time shifting 876
saving favorite shows to watch as a family 1140
saving favorite shows to watch as a family 720
schedule control 636
cool gadget 648
cool gadget 360
saving favorite shows to watch as a family 960
time shifting 3000
cool gadget 192
schedule control 168
schedule control 384
time shifting 1164
saving favorite shows to watch as a family 1356
schedule control 852
time shifting 324
programming/interactive features 1764
saving favorite shows to watch as a family 2424
schedule control 1104
cool gadget 312
schedule control 1020
time shifting 3708
cool gadget 840
saving favorite shows to watch as a family 2040
cool gadget 960
cool gadget 528
schedule control 312
time shifting 612
programming/interactive features 684
time shifting 216
saving favorite shows to watch as a family 2868
time shifting 276
time shifting 552
programming/interactive features 924
time shifting 528
cool gadget 660
time shifting 252
schedule control 4272
time shifting 756
cool gadget 2292
time shifting 660
time shifting 552
cool gadget 1008
schedule control 420
time shifting 756
programming/interactive features 840
time shifting 1164
saving favorite shows to watch as a family 792
schedule control 3984
schedule control 660
programming/interactive features 1668
schedule control 780
schedule control 492
schedule control 336
schedule control 564
programming/interactive features 1668
cool gadget 1392
schedule control 312
time shifting 348
saving favorite shows to watch as a family 912
time shifting 276
saving favorite shows to watch as a family 1548
schedule control 588
schedule control 288
cool gadget 444
schedule control 840
programming/interactive features 1440
cool gadget 528
cool gadget 1296
time shifting 1104
saving favorite shows to watch as a family 2316
saving favorite shows to watch as a family 1764
saving favorite shows to watch as a family 1824
time shifting 372
programming/interactive features 1404
time shifting 468
saving favorite shows to watch as a family 864
schedule control 720
saving favorite shows to watch as a family 1992
cool gadget 120
time shifting 1776
programming/interactive features 552
saving favorite shows to watch as a family 1224
programming/interactive features 468
saving favorite shows to watch as a family 2712
time shifting 948
saving favorite shows to watch as a family 852
cool gadget 504
cool gadget 696
saving favorite shows to watch as a family 636
time shifting 720
cool gadget 492
saving favorite shows to watch as a family 1116
saving favorite shows to watch as a family 516
cool gadget 444
cool gadget 240
saving favorite shows to watch as a family 1992
time shifting 936
programming/interactive features 1332
programming/interactive features 612
saving favorite shows to watch as a family 936
saving favorite shows to watch as a family 1740
schedule control 948
schedule control 540
cool gadget 300
cool gadget 1248
saving favorite shows to watch as a family 1512
saving favorite shows to watch as a family 972
schedule control 492
schedule control 252
time shifting 840
time shifting 852
cool gadget 2580
time shifting 2280
time shifting 624
saving favorite shows to watch as a family 1716
schedule control 948
saving favorite shows to watch as a family 1392
schedule control 960
saving favorite shows to watch as a family 1416
schedule control 636
schedule control 972
programming/interactive features 1548
cool gadget 1428
time shifting 1920
time shifting 768
time shifting 384
programming/interactive features 720
schedule control 1056
cool gadget 648
saving favorite shows to watch as a family 2532
schedule control 2280
programming/interactive features 1476
cool gadget 180
time shifting 300
schedule control 1032
schedule control 1020
programming/interactive features 2016
cool gadget 1944
programming/interactive features 660
saving favorite shows to watch as a family 1836
schedule control 300
cool gadget 360
programming/interactive features 1476
programming/interactive features 888
cool gadget 2808
cool gadget 636
programming/interactive features 1344
time shifting 720
saving favorite shows to watch as a family 1068
saving favorite shows to watch as a family 1908
programming/interactive features 2004
time shifting 2592
time shifting 432
time shifting 828
time shifting 468
cool gadget 960
cool gadget 660
time shifting 1056
cool gadget 528
time shifting 276
schedule control 348
saving favorite shows to watch as a family 1932
cool gadget 444
cool gadget 2040
saving favorite shows to watch as a family 1416
saving favorite shows to watch as a family 1152
saving favorite shows to watch as a family 2076
saving favorite shows to watch as a family 1404
cool gadget 1428
programming/interactive features 1800
programming/interactive features 636
cool gadget 1248
schedule control 468
cool gadget 2172
time shifting 372
time shifting 2004
schedule control 312
time shifting 336
time shifting 804
schedule control 324
cool gadget 540
saving favorite shows to watch as a family 2220
programming/interactive features 1248
saving favorite shows to watch as a family 2160
cool gadget 936
cool gadget 2076
schedule control 792
saving favorite shows to watch as a family 792
saving favorite shows to watch as a family 2280
time shifting 312
schedule control 396
schedule control 816
schedule control 516
schedule control 888
programming/interactive features 1056
cool gadget 912
schedule control 228
time shifting 588
saving favorite shows to watch as a family 1500
saving favorite shows to watch as a family 1344
schedule control 636
cool gadget 264
programming/interactive features 900
time shifting 4152
schedule control 2484
time shifting 384
schedule control 336
saving favorite shows to watch as a family 756
saving favorite shows to watch as a family 384
saving favorite shows to watch as a family 1560
programming/interactive features 1536
programming/interactive features 1656
cool gadget 648
saving favorite shows to watch as a family 756
time shifting 600
saving favorite shows to watch as a family 672
schedule control 1020
saving favorite shows to watch as a family 792
programming/interactive features 720
schedule control 324
time shifting 1308
time shifting 1740
saving favorite shows to watch as a family 1212
schedule control 432
programming/interactive features 828
time shifting 4680
programming/interactive features 1668
time shifting 600
saving favorite shows to watch as a family 1092
programming/interactive features 840
schedule control 240
saving favorite shows to watch as a family 2352
saving favorite shows to watch as a family 1668
time shifting 672
schedule control 540
schedule control 1200
schedule control 1992
schedule control 1308
cool gadget 384
cool gadget 2028
time shifting 360
time shifting 1152
programming/interactive features 1320
cool gadget 456
schedule control 1128
programming/interactive features 1032
cool gadget 720
time shifting 348
programming/interactive features 1056
saving favorite shows to watch as a family 924
saving favorite shows to watch as a family 2052
schedule control 1032
saving favorite shows to watch as a family 1512
schedule control 684
programming/interactive features 900
time shifting 768
time shifting 996
cool gadget 828
programming/interactive features 936
cool gadget 1500
saving favorite shows to watch as a family 1620
time shifting 636
time shifting 372
programming/interactive features 1416
cool gadget 816
time shifting 1992
cool gadget 636
time shifting 348
programming/interactive features 552
saving favorite shows to watch as a family 1080
time shifting 624
schedule control 492
saving favorite shows to watch as a family 2616
time shifting 1032
time shifting 732
schedule control 372
schedule control 888
time shifting 984
schedule control 3696
saving favorite shows to watch as a family 1788
time shifting 372
schedule control 732
programming/interactive features 1020
time shifting 372
time shifting 360
cool gadget 888
saving favorite shows to watch as a family 972
programming/interactive features 672
time shifting 672
time shifting 1164
schedule control 756
saving favorite shows to watch as a family 1848
programming/interactive features 744
schedule control 1224
schedule control 732
time shifting 3108
time shifting 216
programming/interactive features 1740
time shifting 828
cool gadget 1140
time shifting 1368
schedule control 408
schedule control 516
programming/interactive features 1404
saving favorite shows to watch as a family 1152
programming/interactive features 696
schedule control 408
saving favorite shows to watch as a family 540
cool gadget 2940
cool gadget 660
cool gadget 684
time shifting 324
saving favorite shows to watch as a family 2820
saving favorite shows to watch as a family 2124
schedule control 528
programming/interactive features 1224
schedule control 456
schedule control 636
schedule control 288
time shifting 336
time shifting 600
time shifting 540
schedule control 708
saving favorite shows to watch as a family 1608
programming/interactive features 924
saving favorite shows to watch as a family 1356
cool gadget 828
schedule control 564
schedule control 984
programming/interactive features 1812
time shifting 648
cool gadget 1476
schedule control 648
schedule control 876
schedule control 348
saving favorite shows to watch as a family 660
cool gadget 1248
Spending as % of Income Gender Education
1 1 1
4% -0.06747262 1 1 1
2% 0.004552555 1 2 2 -0.14366165
4% 1 3 1 0.020638669
4% 2 1 1
1% 2 2 2
1% 1 1 3
3% -0.00129262 1 1 4
8% 1.67086E-06 1 1 4
3% 2 1 4
3% 2 3 4
6% 2 1 1
5% 1 2 3
2% 0.084335247 2 1 4
3% 0.007112434 1 1 3 0.803805771
1% 2 1 3 0.646103717
2% 1 2 3
3% 2 1 3
4% 2 3 4
4% 2 1 2
4% 2 4 1
1% 1 1 3
4% 2 1 1
6% 1 1 1
5% 1 2 4
3% 1 1 4
2% 1 1 3
2% 1 1 4
4% 2 1 1
1% 2 1 2
6% 2 2 3
1% 2 1 3
1% 1 2 3
1% 2 1 3
2% 1 1 1
5% 2 3 1
3% 1 1 3
2% 2 1 2
6% 1 3 4
1% 1 1 4
4% 2 4 4
3% 2 2 4
4% 2 1 2
2% 2 1 4
1% 2 1 4
2% 1 1 2
2% 2 2 3
5% 1 2 3
6% 2 2 4
3% 1 1 3
1% 1 1 4
3% 1 1 4
2% 1 1 3
2% 1 1 4
1% 2 2 4
2% 2 4 4
4% 1 1 3
2% 2 2 2
4% 1 2 1
3% 1 4 2
2% 2 1 3
2% 1 3 1
2% 1 3 1
2% 2 1 3
6% 1 2 4
6% 1 4 4
5% 2 1 4
1% 1 3 2
1% 2 1 4
2% 1 1 4
3% 1 2 4
2% 2 1 3
8% 2 1 2
2% 1 1 2
5% 2 1 1
3% 2 4 1
2% 1 2 2
2% 1 1 3
4% 1 2 3
4% 2 2 4
1% 1 1 3
4% 1 1 2
2% 1 1 4
5% 2 2 3
3% 2 1 2
1% 2 4 3
4% 1 4 1
3% 1 1 4
2% 2 1 3
3% 2 1 4
1% 2 2 1
1% 1 1 2
2% 1 1 3
5% 2 3 4
8% 1 3 2
2% 1 2 1
4% 2 4 1
4% 1 1 4
1% 1 1 4
2% 1 2 1
2% 1 2 2
5% 2 4 1
3% 1 1 4
3% 2 1 4
1% 1 1 4
3% 1 1 3
1% 2 2 3
2% 1 1 2
5% 1 2 4
3% 2 1 4
2% 1 1 4
2% 1 2 2
2% 2 1 4
3% 1 2 3
1% 1 1 4
5% 2 1 1
3% 1 4 1
4% 2 3 4
1% 1 1 2
2% 2 1 4
1% 2 4 4
3% 1 1 2
1% 2 3 4
4% 2 1 1
3% 2 1 3
5% 1 2 4
2% 1 4 1
2% 1 1 2
2% 2 1 3
3% 1 1 2
1% 2 1 4
5% 2 1 4
1% 1 1 3
3% 1 2 4
1% 1 1 4
1% 2 4 1
3% 2 1 3
4% 1 4 1
4% 1 1 2
2% 1 2 1
4% 1 4 1
2% 2 1 4
2% 2 1 3
3% 1 2 1
2% 1 1 3
2% 1 3 4
3% 2 2 2
2% 1 2 4
1% 2 1 3
1% 2 1 2
2% 1 1 3
2% 1 2 4
6% 2 1 1
5% 2 3 1
3% 1 2 4
4% 2 3 4
4% 2 1 4
4% 2 3 1
3% 1 2 3
1% 2 1 3
7% 2 1 4
2% 2 1 2
1% 2 1 2
1% 1 1 4
1% 1 1 2
3% 2 1 3
4% 2 1 1
6% 1 2 1
2% 1 1 3
2% 1 4 1
2% 1 4 1
3% 1 1 3
5% 1 2 4
2% 1 2 4
1% 2 2 3
1% 1 1 2
3% 2 1 1
3% 1 1 3
4% 1 2 1
4% 1 3 4
2% 2 1 3
2% 2 4 4
4% 2 1 1
1% 2 1 4
4% 1 1 4
1% 2 1 2
1% 1 2 3
4% 1 2 2
6% 1 2 3
1% 2 2 3
6% 2 4 4
5% 2 1 1
4% 2 3 4
3% 2 4 4
2% 2 1 3
1% 1 1 4
3% 2 1 4
4% 1 4 4
5% 2 4 1
2% 2 1 4
3% 1 4 1
2% 1 1 4
4% 2 1 2
4% 1 4 2
2% 2 2 4
4% 2 1 3
3% 1 1 2
6% 1 4 3
3% 1 1 2
3% 1 1 3
3% 1 3 4
2% 2 1 3
2% 1 1 3
2% 1 2 3
4% 1 1 4
2% 2 2 1
1% 2 1 4
2% 2 2 2
1% 2 1 3
3% 1 3 4
2% 2 2 4
4% 1 1 2
2% 2 1 2
1% 2 1 3
7% 1 4 3
2% 2 2 2
3% 2 1 1
2% 2 1 4
2% 2 2 1
3% 1 2 1
5% 1 2 4
1% 1 1 2
3% 2 2 1
4% 2 2 1
2% 2 1 4
2% 1 2 1
2% 2 1 1
3% 2 4 4
2% 1 1 4
3% 2 4 1
1% 1 1 2
2% 2 1 4
6% 2 2 2
2% 1 2 4
7% 1 2 2
4% 2 1 4
3% 2 4 4
3% 2 1 3
2% 1 2 1
2% 2 1 4
6% 2 2 4
4% 1 1 1
2% 2 1 4
4% 2 4 2
2% 2 1 2
5% 1 1 4
6% 1 2 2
2% 2 1 2
2% 1 2 1
9% 1 1 4
1% 2 3 3
8% 1 2 4
4% 1 1 4
4% 2 1 1
1% 2 1 2
1% 1 1 2
2% 2 1 1
4% 2 2 2
2% 2 4 4
3% 1 1 3
2% 1 2 3
3% 2 2 2
2% 2 1 3
2% 2 1 4
3% 1 2 1
5% 2 3 1
3% 2 1 2
2% 2 1 4
4% 2 2 4
3% 1 2 2
1% 2 1 4
2% 2 1 4
2% 2 1 1
3% 1 1 2
5% 1 1 1
4% 1 4 1
2% 1 1 2
3% 2 2 4
5% 2 4 1
2% 1 2 3
1% 1 3 1
2% 1 1 3
7% 1 3 3
1% 2 3 4
2% 2 1 3
2% 1 1 4
8% 2 1 4
3% 1 1 4
2% 1 3 3
3% 2 2 4
1% 1 1 2
5% 2 3 1
1% 2 1 3
1% 2 4 1
6% 1 4 3
2% 2 4 2
5% 1 1 4
4% 2 1 3
4% 2 2 4
3% 2 2 4
2% 1 1 4
4% 2 2 1
3% 2 1 2
3% 2 1 3
2% 2 1 2
2% 1 3 4
2% 2 1 4
3% 2 1 4
2% 1 4 4
1% 2 2 2
2% 2 1 1
2% 1 1 2
8% 2 2 3
3% 2 4 2
1% 1 2 1
2% 1 4 1
2% 1 1 4
1% 1 1 4
5% 1 4 3
4% 2 1 3
3% 1 1 4
2% 2 1 3
1% 1 1 4
3% 1 1 2
2% 2 2 3
2% 1 2 4
3% 2 2 2
2% 1 1 2
2% 2 1 2
3% 2 1 1
3% 2 1 3
7% 1 2 4
2% 1 1 4
3% 2 2 4
2% 1 1 3
3% 1 2 1
2% 1 1 2
3% 1 1 3
4% 1 1 2
6% 2 1 4
2% 1 2 3
5% 1 1 3
5% 1 2 4
3% 2 3 1
4% 2 1 1
2% 1 1 4
2% 2 2 2
1% 1 1 3
4% 1 2 3
2% 1 2 4
1% 2 1 3
5% 1 4 2
6% 1 1 4
3% 2 1 2
1% 2 1 3
2% 1 1 4
2% 1 2 2
4% 2 4 2
1% 1 3 1
5% 1 2 4
2% 2 1 3
2% 2 1 2
1% 2 1 2
4% 1 1 1
2% 2 1 3
2% 2 4 4
5% 1 2 4
1% 1 2 4
4% 2 2 3
4% 1 4 4
1% 2 2 2
1% 1 2 2
5% 2 2 4
1% 1 1 3
7% 2 1 2
8% 1 2 4
2% 1 1 4
3% 1 2 1
3% 2 1 2
2% 1 2 2
5% 1 4 4
3% 2 2 3
3% 2 3 3
3% 1 2 3
5% 1 2 4
1% 1 2 3
3% 2 2 1
2% 2 1 4
1% 2 1 3
3% 1 4 3
1% 2 1 4
2% 2 3 4
4% 1 1 3
3% 2 1 1
4% 1 3 1
5% 1 2 4
5% 2 4 4
1% 1 3 2
2% 1 3 1
1% 2 2 4
4% 2 2 2
3% 1 1 3
2% 1 1 4
5% 1 2 4
3% 2 1 4
4% 2 1 1
2% 2 2 2
2% 2 1 3
1% 1 2 4
7% 1 3 2
2% 2 1 4
2% 1 1 3
1% 2 1 2
4% 1 3 4
1% 1 1 4
3% 2 3 4
4% 2 4 4
4% 1 2 4
4% 2 4 4
5% 2 4 1
2% 1 1 2
3% 1 1 2
4% 2 2 4
3% 2 1 4
2% 1 1 1
3% 2 1 3
2% 1 4 1
2% 1 1 2
4% 2 1 1
2% 2 2 1
0% 1 2 4
2% 1 1 2
2% 1 1 3
5% 2 4 1
3% 1 2 3
3% 2 1 3
5% 1 2 4
1% 2 4 4
4% 1 3 4
2% 2 1 4
4% 2 2 1
1% 1 2 4
2% 1 4 3
2% 2 2 4
3% 1 3 1
5% 1 2 2
3% 2 2 4
5% 2 4 1
2% 1 1 4
1% 1 1 3
2% 1 1 4
6% 1 2 4
3% 2 4 1
2% 1 3 1
2% 2 1 4
3% 2 2 1
3% 1 4 4
2% 1 1 2
2% 1 1 3
6% 1 2 3
2% 1 1 2
3% 1 3 3
1% 1 2 2
2% 2 3 1
1% 1 1 2
2% 1 1 3
3% 2 1 3
6% 1 1 4
4% 1 2 3
2% 2 1 3
2% 1 2 3
7% 2 2 3
5% 1 3 1
5% 2 2 1
2% 2 2 1
2% 1 1 3
2% 2 1 4
1% 1 2 1
4% 1 3 4
3% 2 3 1
3% 2 1 3
4% 2 3 1
3% 2 2 3
2% 2 3 2
4% 1 2 1
5% 1 3 4
6% 2 2 3
3% 2 1 4
3% 1 2 3
5% 1 4 4
3% 2 1 2
3% 1 1 2
4% 1 4 3
1% 2 1 4
2% 2 2 3
1% 2 1 3
2% 1 1 2
5% 1 1 4
3% 2 4 1
2% 1 1 2
4% 1 1 4
4% 1 2 3
4% 1 1 3
4% 1 1 3
3% 2 1 4
4% 1 1 4
2% 2 1 1
2% 1 2 2
1% 1 1 3
1% 1 1 2
2% 1 1 3
3% 2 4 1
2% 1 1 2
7% 2 2 4
6% 1 3 4
4% 2 2 2
4% 2 2 3
4% 2 1 2
2% 1 3 4
2% 1 4 2
3% 1 2 2
2% 2 1 4
4% 1 2 3
2% 1 2 2
2% 2 1 3
4% 1 1 2
2% 2 1 1
2% 1 1 2
3% 1 1 3
2% 2 1 2
3% 1 1 2
1% 2 1 2
3% 2 1 1
2% 1 1 2
1% 2 1 2
4% 1 3 1
1% 2 1 2
2% 1 1 3
4% 1 4 1
2% 2 1 4
3% 1 2 3
4% 2 2 4
2% 2 4 2
3% 1 1 2
3% 2 1 1
2% 2 3 4
3% 2 4 4
3% 2 4 1
3% 1 1 4
2% 2 2 4
4% 2 1 3
4% 1 2 2
3% 2 1 2
2% 2 1 2
2% 1 1 3
2% 1 1 3
5% 2 1 4
4% 2 2 3
3% 1 3 1
1% 2 1 4
5% 1 4 4
4% 2 1 3
2% 2 1 4
2% 1 1 4
1% 2 1 2
4% 2 1 1
6% 2 4 4
2% 1 4 1
2% 2 1 2
4% 1 4 1
1% 2 1 3
3% 1 1 2
2% 2 2 2
2% 1 1 1
1% 2 4 3
1% 2 2 4
4% 2 4 1
6% 2 2 4
2% 1 1 3
2% 2 4 1
4% 1 1 1
2% 2 1 4
1% 1 1 3
1% 1 1 4
3% 2 1 2
2% 1 1 2
2% 1 2 3
3% 2 3 1
1% 2 4 3
1% 2 1 3
2% 2 1 2
2% 1 2 4
6% 2 2 4
2% 1 1 3
2% 2 1 4
3% 2 2 4
2% 2 1 2
4% 2 1 3
1% 2 2 4
5% 1 2 4
3% 2 1 1
6% 1 4 3
3% 2 1 4
2% 1 2 3
6% 1 2 4
2% 1 1 3
2% 2 1 3
2% 1 1 4
2% 2 1 2
5% 2 2 3
3% 1 1 4
6% 2 1 4
3% 1 2 3
2% 1 1 3
1% 1 1 3
2% 1 2 2
3% 2 1 1
2% 1 1 3
8% 2 4 4
3% 1 1 3
3% 1 1 2
4% 2 4 4
4% 2 1 3
2% 2 1 3
1% 2 3 1
2% 2 2 4
7% 1 1 2
2% 1 2 2
3% 2 1 4
2% 2 2 4
3% 2 3 4
3% 1 1 2
2% 1 4 3
5% 1 2 3
2% 1 1 2
1% 1 2 1
3% 2 4 1
2% 1 3 3
2% 1 1 1
1% 1 1 3
2% 1 4 1
1% 1 1 2
2% 2 2 1
2% 1 1 4
3% 2 3 4
2% 1 1 4
2% 1 2 2
4% 2 4 4
2% 2 1 2
2% 1 1 3
1% 1 1 4
2% 1 1 1
4% 1 2 3
3% 2 2 2
2% 1 4 1
2% 1 4 1
2% 1 1 4
2% 1 2 3
1% 2 1 3
2% 2 2 1
5% 1 2 2
1% 1 1 3
1% 1 1 4
1% 1 2 4
2% 1 2 2
3% 2 3 1
3% 1 1 4
1% 1 1 2
7% 1 4 4
5% 1 2 1
2% 2 3 4
1% 2 3 3
3% 2 1 4
7% 1 2 2
4% 2 1 3
5% 1 3 1
4% 2 1 3
2% 2 1 3
1% 1 1 4
2% 2 2 2
2% 1 2 4
1% 1 1 2
6% 2 4 1
1% 1 1 2
2% 1 1 2
3% 2 3 4
2% 2 1 2
3% 1 1 3
1% 1 2 2
8% 1 2 4
2% 1 1 2
4% 1 3 3
2% 2 1 2
2% 2 1 2
2% 1 2 3
2% 1 1 4
3% 2 1 2
2% 2 1 4
4% 2 1 2
2% 2 3 1
7% 1 2 4
2% 1 1 4
5% 1 4 4
3% 2 1 4
2% 2 1 4
1% 2 1 4
2% 1 1 4
5% 2 1 4
5% 1 1 3
1% 2 2 4
1% 2 1 2
2% 2 1 1
1% 2 1 2
4% 1 3 1
2% 2 1 4
1% 1 1 4
1% 1 1 3
2% 1 1 4
5% 2 1 4
1% 2 2 3
5% 2 2 3
2% 1 3 2
5% 2 2 1
4% 1 4 1
4% 2 4 1
1% 1 2 2
5% 2 4 4
2% 2 1 2
2% 2 3 1
1% 2 2 4
4% 1 3 1
0% 2 1 3
3% 1 3 2
2% 1 3 4
3% 2 1 1
2% 1 2 4
5% 1 1 1
2% 1 3 2
2% 2 1 1
1% 1 2 3
3% 2 2 3
1% 1 3 1
2% 2 1 2
2% 2 1 3
2% 1 2 1
1% 2 3 1
1% 2 1 3
1% 2 3 3
4% 1 3 1
3% 1 2 2
4% 1 2 4
2% 1 3 4
2% 2 3 1
4% 2 2 1
3% 1 2 4
2% 1 1 4
1% 2 1 3
5% 1 1 3
3% 2 4 1
2% 2 2 1
1% 1 1 4
1% 2 1 4
2% 2 2 2
3% 2 1 2
5% 1 2 3
4% 1 2 2
2% 2 1 2
4% 1 1 1
3% 1 4 4
3% 1 3 1
3% 1 1 4
3% 1 3 1
2% 2 1 4
2% 1 2 4
6% 2 3 4
3% 1 4 3
3% 2 1 2
3% 2 4 2
1% 1 1 2
3% 1 4 4
2% 2 4 4
2% 1 1 3
5% 2 2 1
4% 1 3 4
5% 2 3 4
1% 2 1 3
1% 2 1 2
2% 1 2 4
4% 1 1 4
6% 1 3 4
4% 1 1 3
2% 1 3 4
4% 1 3 1
1% 1 1 4
1% 2 2 3
5% 1 4 4
3% 2 1 4
5% 1 2 3
2% 1 2 3
5% 2 3 4
3% 1 1 2
2% 1 3 1
4% 1 3 1
7% 1 3 4
5% 1 2 2
2% 2 1 2
3% 1 3 2
2% 1 1 2
3% 1 1 3
2% 1 1 3
3% 1 1 2
2% 1 4 3
1% 1 1 2
1% 1 1 4
4% 1 3 1
1% 2 1 3
3% 1 4 3
3% 1 4 1
2% 1 4 1
5% 2 3 1
3% 1 3 1
3% 1 2 3
7% 1 2 4
2% 2 2 4
2% 1 3 3
2% 2 2 4
4% 1 2 3
1% 1 1 2
3% 1 2 2
1% 2 1 4
1% 1 1 2
3% 2 1 2
1% 2 2 4
2% 1 1 3
5% 2 3 1
4% 1 4 4
4% 1 4 1
3% 1 1 3
4% 1 2 3
2% 2 1 4
2% 1 4 1
5% 1 3 1
1% 1 1 2
1% 1 1 4
3% 1 2 4
2% 2 1 4
3% 1 1 4
3% 2 4 4
2% 1 4 3
1% 1 1 4
2% 1 2 2
4% 2 2 1
3% 2 2 1
2% 2 1 4
1% 2 1 3
3% 1 1 4
8% 1 2 2
5% 1 2 4
1% 1 1 2
1% 2 1 4
2% 2 2 1
1% 2 2 1
3% 1 2 1
6% 1 3 4
6% 1 1 4
2% 2 1 3
2% 2 2 1
2% 2 1 2
1% 2 4 1
2% 2 2 4
2% 1 4 1
3% 1 4 4
1% 1 1 4
2% 1 2 2
3% 1 2 2
3% 2 3 1
1% 1 1 4
3% 1 1 4
8% 1 2 2
5% 2 2 4
2% 2 1 2
2% 2 3 1
3% 1 2 4
1% 1 1 4
5% 1 1 1
3% 1 1 1
2% 2 1 2
2% 2 2 4
2% 2 4 4
4% 1 2 4
4% 1 1 4
1% 2 1 3
3% 2 2 3
1% 1 1 2
2% 1 2 2
4% 1 1 4
2% 1 1 3
3% 2 1 4
4% 1 3 4
3% 2 1 3
1% 1 1 2
4% 2 4 4
2% 1 2 1
4% 2 3 1
3% 2 1 4
3% 2 4 1
2% 2 1 4
3% 2 4 4
2% 1 1 2
3% 2 1 2
3% 1 1 3
3% 1 4 4
0% 1 1 3
4% 1 2 1
2% 1 1 2
1% 2 1 2
5% 2 2 4
3% 1 1 3
4% 2 3 2
2% 1 1 3
1% 2 1 2
2% 2 1 4
2% 1 3 1
2% 2 1 2
2% 1 1 4
5% 1 2 1
3% 2 1 2
2% 1 1 2
1% 2 2 4
2% 1 1 4
3% 2 2 2
7% 2 4 4
4% 1 3 1
1% 1 1 2
2% 2 1 4
3% 2 4 4
1% 1 2 2
1% 1 1 2
4% 1 1 3
2% 1 1 1
2% 1 3 4
2% 1 1 2
4% 2 4 2
2% 2 1 4
4% 2 2 1
3% 1 2 4
3% 1 1 4
3% 1 1 4
6% 1 1 2
1% 1 1 2
6% 1 1 4
3% 1 1 2
2% 1 2 3
3% 1 2 2
1% 1 1 4
2% 2 1 4
5% 2 2 4
2% 2 3 1
2% 2 4 4
2% 1 1 4
1% 2 4 1
6% 1 3 3
2% 1 2 3
2% 1 1 3
1% 2 1 2
6% 2 4 1
5% 2 3 1
2% 1 1 4
4% 2 4 4
1% 1 1 4
2% 2 2 4
1% 2 1 4
1% 2 1 2
2% 1 1 2
2% 1 1 2
2% 2 1 4
3% 1 2 1
4% 1 4 4
3% 1 4 1
3% 1 1 3
2% 1 1 4
3% 2 2 4
6% 2 1 4
2% 1 1 2
3% 1 2 3
2% 2 1 4
3% 1 4 4
1% 1 1 4
1% 1 2 1
4% 2 1 3
3. Create a table for each attribute (e.g., Gender) and record the percentage of responses for each a
(e.g., % of respondents answering "male" and % answering “female”).
hnology Adoption
Count - Technology Adoption
800
200
1000
Age Location
Age Count - Age Location Count - Location
18-27 168 Alabama 6
28-37 169 Alaska 5
38-47 138 Arizona 43
48-57 174 Arkansas 4
58-67 176 California 41
68-77 133 Colorado 39
78-87 42 Connecticut 37
Total Result 1000 Delaware 45
Florida 35
Georgia 27
Hawaii 45
Idaho 43
Illinois 34
Indiana 6
Iowa 3
Kansas 6
ount - Monthly Household Spend Kentucky 6
Louisiana 5
Maine 41
Maryland 39
Massachusetts 38
Michigan 6
Minnesota 2
Mississippi 2
Missouri 8
Montana 7
Nebraska 1
Nevada 37
New Hampshire 35
New Jersey 35
New Mexico 5
New York 39
North Carolina 8
North Dakota 10
Ohio 3
Oklahoma 3
Oregon 10
Pennsylvania 50
Rhode Island 27
South Carolina 6
South Dakota 4
Tennessee 32
Texas 7
Utah 9
Vermont 43
Virginia 4
Washington 43
West Virginia 8
Wisconsin 4
Wyoming 4
Total Result 1000
Purchasing Decision-maker
Frequency Percentage
family 560 0.56
single 440 0.44
1000
Favorite feature
Favorite feature Count - Favorite feature
cool gadget 228
programming/interactive features 130
saving favorite shows to watch as a fa 200
schedule control 221
time shifting 221
Total Result 1000
TV Viewing (hours/day)
TV Viewing (hours/day) Sum - TV Viewing (hours/day)
0-2 826
3-5 496
6-8 275
9-11 451
12-14 322
Total Result 2370
ID Gender Marital Status Work Status Education Annual Income (x1000 $)
990 male single professional none 26
988 male single professional MA 25
961 male single professional none 27
959 male single professional none 54
956 male single professional BA 29
951 male single professional PhD 34
922 male single professional MA 27
909 male single professional PhD 28
906 male single professional none 32
900 male single professional BA 52
893 male single professional BA 27
15 male single professional none 27
888 male single professional none 26
885 male single professional BA 52
882 male single professional MA 26
875 male single professional none 30
874 male single professional PhD 26
867 male single professional BA 52
25 male single professional BA 26
26 male single none none 28
27 male single none none 35
866 male single professional none 29
837 male single professional BA 50
835 male single professional PhD 54
833 male single professional BA 27
822 male single none MA 34
808 male single professional BA 52
806 male single professional MA 30
39 male single professional PhD 29
802 male single professional PhD 31
800 male single professional PhD 35
798 male single professional BA 55
790 male single professional MA 26
781 male single professional none 35
46 male single none none 33
762 male single professional PhD 28
761 male single professional BA 30
744 male single professional PhD 27
702 male single professional PhD 57
691 male single professional BA 29
679 male single professional MA 24
54 male single professional none 33
667 male single none none 35
656 male single professional none 32
57 male single none none 29
643 male single professional MA 52
630 male single professional none 34
621 male single professional none 34
571 male single professional MA 56
565 male single professional none 54
65 male single professional BA 27
66 male single professional MA 34
559 male single professional none 28
551 male single professional BA 26
531 male single professional BA 28
529 male single professional PhD 31
525 male single professional PhD 27
518 male single professional BA 54
511 male single professional none 30
507 male single professional none 35
502 male single professional none 24
489 male single professional PhD 34
77 male single professional BA 55
478 male single professional none 23
469 male single none none 26
468 male single professional none 29
462 male single professional BA 24
461 male single none none 29
453 male single professional MA 30
449 male single professional PhD 33
412 male single none none 30
406 male single professional BA 28
395 male single professional BA 28
93 male single professional none 32
380 male single professional MA 32
377 male single professional BA 30
366 male single professional none 31
363 male single professional none 29
98 male single professional none 29
356 male single professional none 30
353 male single professional BA 30
101 male single professional BA 56
349 male single professional none 54
342 male single professional BA 30
336 male single professional BA 32
106 male single none none 28
334 male single none none 34
331 male single professional none 31
327 male single none none 28
319 male single professional MA 30
112 male single professional BA 54
305 male single professional MA 54
296 male single professional none 29
262 male single professional BA 59
256 male single professional none 33
245 male single professional BA 57
231 male single professional BA 26
220 male single professional PhD 35
215 male single professional none 28
213 male single professional none 31
211 male single professional PhD 28
185 male single professional none 36
180 male single professional PhD 30
151 male single none none 34
146 male single professional PhD 32
Age Location Purchasing Decision-maker Purchasing Location
32 New Hampshifamily discount
22 Washington single discount
20 Delaware single retail
52 Delaware single specialty stores
27 New Hampshisingle web (ebay)
29 Kansas single discount
20 Nevada single web (ebay)
25 Wyoming single discount
26 Oklahoma single retail
55 Massachusettsingle specialty stores
25 Washington single web (ebay)
61 California family retail
19 Ohio single web (ebay)
45 Pennsylvaniasingle specialty stores
30 Michigan single web (ebay)
27 Vermont single discount
23 Florida single retail
68 New Hampshisingle specialty stores
25 Idaho single retail
74 Alaska family discount
75 Montana family retail
23 Vermont single discount
76 Maryland single specialty stores
47 Georgia single specialty stores
24 Utah single retail
62 Maine family discount
50 Pennsylvaniasingle specialty stores
21 Indiana single retail
20 Hawaii single web (ebay)
22 Missouri single retail
25 Washington single web (ebay)
72 California single specialty stores
26 Indiana single web (ebay)
40 Florida family retail
40 Maine family discount
20 North Caroli single retail
30 Pennsylvaniasingle retail
18 Massachusettsingle discount
61 Maine single specialty stores
27 Massachusettsingle discount
23 Maine single retail
20 North Caroli single discount
64 Massachusettfamily discount
53 Florida family discount
29 Illinois single discount
25 Delaware single specialty stores
28 Hawaii single discount
74 Idaho family retail
75 Pennsylvaniasingle specialty stores
64 California single specialty stores
25 Nebraska single web (ebay)
23 Georgia single web (ebay)
21 Idaho single web (ebay)
77 Florida single retail
23 Hawaii family discount
29 Kentucky single web (ebay)
27 Connecticut single retail
51 Colorado single specialty stores
27 Illinois single discount
66 Texas single discount
56 Maine family retail
22 West Virginiasingle discount
68 Colorado single specialty stores
29 Montana single web (ebay)
67 Minnesota family discount
80 Tennessee single retail
27 North Caroli single web (ebay)
56 Vermont single discount
39 California single retail
27 New York single discount
47 Massachusettsingle retail
24 Alabama single retail
24 North Dakotasingle retail
56 Washington family retail
26 Pennsylvaniasingle retail
21 South Carolinsingle retail
73 Connecticut single retail
20 Louisiana single web (ebay)
26 Iowa single discount
52 Alabama single discount
21 Utah single discount
62 California single specialty stores
71 New Hampshisingle specialty stores
25 Washington single discount
25 Delaware single discount
52 Maryland single discount
63 New Jersey single discount
28 Oregon single discount
79 Tennessee single retail
22 California single retail
23 Georgia single specialty stores
41 Maine single specialty stores
27 New Hampshisingle discount
69 Delaware single specialty stores
24 Missouri single web (ebay)
68 New York single specialty stores
22 New Mexico single web (ebay)
26 Connecticut single retail
75 Missouri family discount
67 New Hampshifamily discount
19 Delaware single web (ebay)
27 Vermont single discount
29 New Mexico single retail
67 Rhode Islandsingle discount
28 Maryland single retail
Monthly Electronics Spend Monthly Household Spend
16 69
28 77
34 145
69 259
36 62
32 56
32 78
32 86
29 110
47 166
36 70
14 60
33 69
62 145
36 60
35 138
35 128
84 346
31 117
18 73
14 56
32 75
57 181
46 104
36 150
17 44
64 234
34 123
30 145
34 55
35 168
59 86
37 60
21 80
20 61
35 51
31 111
35 46
43 191
35 57
31 147
32 56
16 53
18 58
19 93
67 83
17 84
18 72
55 231
26 107
27 124
34 165
35 76
16 64
18 69
31 58
36 128
54 82
29 94
15 72
18 58
34 118
50 94
35 114
22 46
14 56
32 126
23 42
19 56
34 118
17 63
32 123
36 124
17 54
28 95
35 119
17 44
34 155
30 88
14 52
32 119
53 92
60 164
35 165
31 47
18 63
15 75
34 77
14 45
38 55
67 96
88 276
33 58
84 383
37 131
66 312
32 110
33 93
22 97
15 45
39 75
30 114
35 101
18 50
38 54
Purchasing Frequency (every x months) Technology Adoption TV Viewing (hours/day)
3 early 2
3 early 4
37 early 4
2 early 1
39 early 1
39 early 2
9 early 1
27 early 2
22 early 4
15 early 1
11 early 6
39 early 1
33 early 4
15 early 2
42 early 4
9 early 1
36 early 1
1 early 2
16 early 6
29 early 2
32 early 2
47 early 2
12 early 1
15 early 1
4 early 2
2 early 1
3 early 1
5 early 4
45 early 5
9 early 4
41 early 6
15 early 2
5 early 4
12 early 1
25 early 1
43 early 0
44 early 4
17 early 5
3 early 2
10 early 0
19 early 3
5 early 4
12 early 1
45 early 2
2 early 1
6 early 2
10 early 1
10 early 2
2 early 1
13 early 2
16 early 1
3 early 0
32 early 4
2 early 1
20 early 2
22 early 5
9 early 1
9 early 1
46 early 4
43 early 1
20 early 2
27 early 2
4 early 2
17 early 3
21 early 2
17 early 1
17 early 3
21 early 2
27 early 1
24 early 3
46 early 0
32 early 1
23 early 5
21 early 1
14 early 1
33 early 6
4 early 1
13 early 5
47 early 1
44 early 1
5 early 2
3 early 1
13 early 1
48 early 0
6 early 2
30 early 0
40 early 1
39 early 3
17 early 2
34 early 4
8 early 2
8 early 0
12 early 5
7 early 0
23 early 4
14 early 1
21 early 5
45 early 5
9 early 1
34 early 1
9 early 3
30 early 0
10 early 5
42 early 1
9 early 5
Favorite feature Annual Spending on Electronics Spending as % of Income
cool gadget 828 0.0318461538 499
programming/interact 924 0.03696
programming/interact 1740 0.0644444444
time shifting 3108 0.0575555556
programming/interact 744 0.0256551724
programming/interact 672 0.0197647059
programming/interact 936 0.0346666667
programming/interact 1032 0.0368571429
programming/interact 1320 0.04125
schedule control 1992 0.0383076923
programming/interact 840 0.0311111111
cool gadget 720 0.0266666667
programming/interact 828 0.0318461538
time shifting 1740 0.0334615385
programming/interact 720 0.0276923077
programming/interact 1656 0.0552
programming/interact 1536 0.0590769231
time shifting 4152 0.0798461538
programming/interact 1404 0.054
schedule control 876 0.0312857143
cool gadget 672 0.0192
programming/interact 900 0.0310344828
cool gadget 2172 0.04344
cool gadget 1248 0.0231111111
programming/interact 1800 0.0666666667
cool gadget 528 0.0155294118
cool gadget 2808 0.054
programming/interact 1476 0.0492
programming/interact 1740 0.06
programming/interact 660 0.0212903226
programming/interact 2016 0.0576
schedule control 1032 0.0187636364
programming/interact 720 0.0276923077
schedule control 960 0.0274285714
time shifting 732 0.0221818182
programming/interact 612 0.0218571429
programming/interact 1332 0.0444
programming/interact 552 0.0204444444
cool gadget 2292 0.0402105263
programming/interact 684 0.0235862069
programming/interact 1764 0.0735
programming/interact 672 0.0203636364
schedule control 636 0.0181714286
schedule control 696 0.02175
cool gadget 1116 0.0384827586
cool gadget 996 0.0191538462
cool gadget 1008 0.0296470588
schedule control 864 0.0254117647
schedule control 2772 0.0495
cool gadget 1284 0.0237777778
programming/interact 1488 0.0551111111
programming/interact 1980 0.0582352941
programming/interact 912 0.0325714286
cool gadget 768 0.0295384615
time shifting 828 0.0295714286
programming/interact 696 0.0224516129
programming/interact 1536 0.0568888889
time shifting 984 0.0182222222
programming/interact 1128 0.0376
time shifting 864 0.0246857143
time shifting 696 0.029
programming/interact 1416 0.0416470588
time shifting 1128 0.0205090909
programming/interact 1368 0.0594782609
cool gadget 552 0.0212307692
time shifting 672 0.0231724138
programming/interact 1512 0.063
schedule control 504 0.0173793103
cool gadget 672 0.0224
programming/interact 1416 0.0429090909
cool gadget 756 0.0252
programming/interact 1476 0.0527142857
programming/interact 1488 0.0531428571
cool gadget 648 0.02025
programming/interact 1140 0.035625
programming/interact 1428 0.0476
schedule control 528 0.0170322581
programming/interact 1860 0.064137931
programming/interact 1056 0.0364137931
schedule control 624 0.0208
programming/interact 1428 0.0476
time shifting 1104 0.0197142857
time shifting 1968 0.0364444444
programming/interact 1980 0.066
programming/interact 564 0.017625
cool gadget 756 0.027
time shifting 900 0.0264705882
programming/interact 924 0.0298064516
schedule control 540 0.0192857143
programming/interact 660 0.022
time shifting 1152 0.0213333333
cool gadget 3312 0.0613333333
programming/interact 696 0.024
schedule control 4596 0.0778983051
programming/interact 1572 0.0476363636
time shifting 3744 0.0656842105
programming/interact 1320 0.0507692308
programming/interact 1116 0.0318857143
schedule control 1164 0.0415714286
cool gadget 540 0.0174193548
programming/interact 900 0.0321428571
programming/interact 1368 0.038
programming/interact 1212 0.0404
cool gadget 600 0.0176470588
programming/interact 648 0.02025
0.0254487 -0.006397
0.0303067 -0.006653
0.058284 -0.00616
0.0544753 -0.00308
0.0199195 -0.005736
0.0148725 -0.004892
0.0285062 -0.00616
0.0309167 -0.00594
0.0360521 -0.005198
0.035109 -0.003199
0.0249506 -0.00616
0.0205062 -0.00616
0.0254487 -0.006397
0.0302628 -0.003199
0.0212949 -0.006397
0.0496556 -0.005544
0.0526795 -0.006397
0.0766474 -0.003199
0.0476026 -0.006397
0.0253452 -0.00594
0.0144476 -0.004752
0.0252989 -0.005736
0.0401133 -0.003327
0.0200309 -0.00308
0.0605062 -0.00616
0.0106373 -0.004892
0.0508013 -0.003199
0.0436556 -0.005544
0.0542644 -0.005736
0.0159247 -0.005366
0.0528476 -0.004752
0.0157394 -0.003024
0.0212949 -0.006397
0.0226762 -0.004752
0.0171414 -0.00504
0.0159167 -0.00594
0.0388556 -0.005544
0.014284 -0.00616
0.0372924 -0.002918
0.0178506 -0.005736
0.0665694 -0.006931
0.0153232 -0.00504
0.013419 -0.004752
0.0165521 -0.005198
0.0327471 -0.005736
0.0159551 -0.003199
0.0247549 -0.004892
0.0205196 -0.004892
0.0465298 -0.00297
0.0206975 -0.00308
0.0489506 -0.00616
0.0533431 -0.004892
0.026631 -0.00594
0.023141 -0.006397
0.023631 -0.00594
0.017086 -0.005366
0.0507284 -0.00616
0.015142 -0.00308
0.0320556 -0.005544
0.0199333 -0.004752
0.0220694 -0.006931
0.0367549 -0.004892
0.0174848 -0.003024
0.0522464 -0.007232
0.0148333 -0.006397
0.0174368 -0.005736
0.0560694 -0.006931
0.0116437 -0.005736
0.0168556 -0.005544
0.0378687 -0.00504
0.0196556 -0.005544
0.0467738 -0.00594
0.0472024 -0.00594
0.0150521 -0.005198
0.0304271 -0.005198
0.0420556 -0.005544
0.0116667 -0.005366
0.0584023 -0.005736
0.0306782 -0.005736
0.0152556 -0.005544
0.0420556 -0.005544
0.016744 -0.00297
0.0333642 -0.00308
0.0604556 -0.005544
0.0124271 -0.005198
0.0210595 -0.00594
0.0215784 -0.004892
0.0244409 -0.005366
0.0133452 -0.00594
0.0164556 -0.005544
0.0182531 -0.00308
0.0582531 -0.00308
0.0182644 -0.005736
0.0750791 -0.002819
0.042596 -0.00504
0.0627661 -0.002918
0.0443718 -0.006397
0.0271333 -0.004752
0.035631 -0.00594
0.0120538 -0.005366
0.0262024 -0.00594
0.0333796 -0.00462
0.0348556 -0.005544
0.0127549 -0.004892
0.0150521 -0.005198
4. Answer the following questions. In Excel, you may sort, filter, or use pivot tables, or you may use
a. How many married men who are early adopters can afford to purchase a TiVo for $499 and on av
two years ?
Answer 105
b. How many women with education of MA or PhD are making purchasing decisions for electronics
because they are making purchasing decisions without the involvement of their spouses?
Answer 55
c. Among early adopters, how many purchase electronics at least once every year and do so in sto
Answer 132
d. How many seniors (above the age of 65) spend more than six hours a day watching TV? What is
Income range 41 to 55
24 MA 2
(empty)
PhD 4
25 Result 6
26 PhD 2
26 Result 2
27 MA 1
PhD 1
27 Result 2
28 MA 6
28 Result 6
29 MA 1
PhD 1
29 Result 2
30 MA 1
30 Result 1
31 PhD 2
31 Result 2
32 PhD 2
32 Result 2
33 MA 1
PhD 1
33 Result 2
34 PhD 3
34 Result 3
35 MA 2
35 Result 2
36 MA 1
PhD 1
36 Result 2
37 MA 1
PhD 1
37 Result 2
38 MA 1
38 Result 1
40 MA 1
40 Result 1
42 MA 1
PhD 1
42 Result 2
43 MA 1
PhD 1
43 Result 2
44 MA 1
44 Result 1
47 MA 4
PhD 1
47 Result 5
48 MA 2
48 Result 2
49 MA 1
49 Result 1
50 MA 1
PhD 1
50 Result 2
51 MA 1
PhD 1
51 Result 2
52 MA 1
52 Result 1
53 MA 1
PhD 1
53 Result 2
54 MA 1
54 Result 1
56 MA 1
56 Result 1
57 MA 2
57 Result 2
59 PhD 1
59 Result 1
60 MA 2
PhD 1
60 Result 3
61 MA 2
61 Result 2
62 MA 1
PhD 1
62 Result 2
63 PhD 2
63 Result 2
64 PhD 2
64 Result 2
66 MA 1
66 Result 1
67 PhD 3
67 Result 3
68 MA 1
68 Result 1
69 PhD 1
69 Result 1
71 MA 1
71 Result 1
72 PhD 1
72 Result 1
73 MA 1
73 Result 1
74 MA 1
74 Result 1
75 MA 1
PhD 1
75 Result 2
76 PhD 1
76 Result 1
78 PhD 1
78 Result 1
79 MA 1
79 Result 1
80 MA 1
80 Result 1
female Result 112
26 1
28 1
30 1
31 1
33 1
34 1
35 1
36 1
37 1
38 1
39 1
42 1
43 1
46 1
Colorado Result 39
Connecticut 1 1
2 1
3 1
4 2
8 1
9 1
11 1
12 1
15 5
17 2
19 2
21 1
22 1
23 1
28 2
29 1
31 2
33 3
37 1
39 2
41 2
45 2
47 1
Connecticut Result 37
Delaware 2 1
5 3
6 2
7 2
8 5
9 1
10 1
11 3
12 2
13 1
21 1
23 1
24 2
26 2
27 2
28 1
29 1
33 1
34 1
36 1
37 2
38 2
40 1
41 1
43 2
44 2
46 1
Delaware Result 45
Florida 2 2
5 1
8 1
10 1
12 3
13 1
15 1
16 2
17 1
19 3
20 1
21 2
27 2
28 1
29 2
31 1
32 1
33 1
36 1
37 1
38 1
44 1
45 2
46 1
47 1
Florida Result 35
Georgia 2 1
3 2
5 1
6 1
8 2
9 1
10 2
11 2
12 1
14 1
15 2
23 1
25 2
26 1
33 1
34 1
36 1
39 1
42 1
45 1
47 1
Georgia Result 27
Hawaii 3 2
4 2
5 1
7 1
8 1
9 1
10 3
11 1
12 1
13 1
14 1
17 2
18 1
19 1
20 1
21 1
22 2
25 1
26 3
27 2
31 1
34 1
36 2
37 1
40 2
41 4
42 1
43 1
45 1
46 1
48 1
Hawaii Result 45
Idaho 1 1
3 1
4 1
9 1
10 2
11 1
12 2
13 1
14 2
15 1
16 4
18 1
20 2
23 1
24 1
25 2
26 1
29 2
30 1
32 1
33 1
34 1
35 2
36 3
38 1
40 2
41 1
42 1
44 1
45 1
Idaho Result 43
Illinois 1 1
2 1
3 1
5 1
6 1
8 1
10 1
11 1
12 1
14 1
16 1
17 2
18 1
21 2
22 1
23 2
28 1
29 1
30 2
31 2
33 1
36 1
40 2
41 2
44 1
45 1
46 1
Illinois Result 34
Indiana 5 2
13 1
30 1
40 2
Indiana Result 6
Iowa 19 1
46 1
47 1
Iowa Result 3
Kansas 14 1
23 1
32 1
39 3
Kansas Result 6
Kentucky 3 1
4 1
8 1
22 1
24 1
41 1
Kentucky Result 6
Louisiana 2 1
13 1
28 1
31 1
32 1
Louisiana Result 5
Maine 2 3
3 2
5 1
6 1
7 2
8 2
9 1
10 2
11 2
12 1
13 1
14 1
15 1
17 1
19 1
20 2
21 3
23 1
25 1
27 2
28 1
35 1
38 1
40 1
41 1
42 1
44 1
46 2
47 1
Maine Result 41
Maryland 3 1
4 1
7 1
9 2
11 2
12 2
14 1
15 3
16 1
19 1
20 1
23 1
24 2
25 1
26 1
28 1
30 2
31 1
32 1
33 2
34 2
35 1
37 2
40 1
41 1
43 1
44 1
46 1
47 1
Maryland Result 39
Massachusetts 1 2
2 3
4 1
5 1
6 2
8 3
9 1
10 2
11 1
12 2
13 1
14 1
15 1
17 1
21 1
22 1
24 2
25 1
26 1
29 2
31 1
33 1
37 1
41 1
43 1
45 2
46 1
Massachusetts Result 38
Michigan 13 1
24 1
42 1
44 1
47 1
48 1
Michigan Result 6
Minnesota 21 1
25 1
Minnesota Result 2
Mississippi 14 1
38 1
Mississippi Result 2
Missouri 9 2
15 1
23 1
32 1
34 2
43 1
Missouri Result 8
Montana 6 1
17 2
19 1
29 1
32 1
47 1
Montana Result 7
Nebraska 16 1
Nebraska Result 1
Nevada 1 1
3 1
4 1
5 1
7 1
8 1
9 1
13 1
14 2
20 2
22 2
23 2
24 1
32 2
33 1
34 1
35 2
37 2
38 1
39 1
40 1
41 2
43 3
45 1
47 1
48 2
Nevada Result 37
New Hampshire 1 1
3 1
4 1
5 1
7 2
9 2
11 1
12 3
13 1
14 1
15 1
16 1
18 1
21 1
23 1
24 1
31 1
32 1
34 2
35 1
36 1
38 1
39 3
40 1
41 1
43 1
44 1
46 1
New Hampshire Result 35
New Jersey 2 1
3 2
5 1
7 3
10 3
11 1
17 1
18 2
20 2
21 1
25 1
26 1
31 2
32 1
34 2
36 2
38 1
40 2
42 1
43 1
45 1
46 2
48 1
New Jersey Result 35
New Mexico 10 1
21 1
39 1
41 1
45 1
New Mexico Result 5
New York 1 1
2 3
3 1
5 1
6 1
8 2
9 1
10 2
11 1
13 2
14 2
16 1
17 1
18 1
19 1
20 1
21 1
22 1
23 2
24 1
25 1
27 1
29 1
30 2
33 1
35 1
36 1
39 1
43 2
47 1
New York Result 39
North Carolina 1 1
5 2
17 1
18 1
37 2
43 1
North Carolina Result 8
North Dakota 7 1
10 1
11 1
15 2
16 1
23 1
25 1
32 1
38 1
North Dakota Result 10
Ohio 20 1
33 1
46 1
Ohio Result 3
Oklahoma 4 1
22 1
25 1
Oklahoma Result 3
Oregon 1 1
6 2
9 1
17 1
19 1
21 1
39 1
42 1
47 1
Oregon Result 10
Pennsylvania 1 1
2 1
3 3
4 3
5 2
6 1
10 1
11 1
12 1
13 1
14 2
15 1
16 1
17 2
20 1
23 1
26 2
29 2
30 4
31 1
32 1
33 2
34 2
35 2
36 1
37 1
38 2
40 1
41 1
44 1
45 1
46 1
47 2
Pennsylvania Result 50
Rhode Island 1 1
2 1
5 1
11 2
15 1
16 1
17 1
18 1
22 1
24 1
25 1
26 1
30 1
32 1
35 2
36 1
39 1
40 1
41 1
42 2
43 1
46 1
47 1
48 1
Rhode Island Result 27
South Carolina 12 1
14 1
21 1
25 1
33 1
48 1
South Carolina Result 6
South Dakota 16 1
24 1
33 1
42 1
South Dakota Result 4
Tennessee 1 2
5 2
6 1
8 1
9 1
11 1
14 2
15 1
16 1
17 3
18 3
19 2
22 1
24 2
25 1
29 1
30 1
33 1
37 3
47 2
Tennessee Result 32
Texas 9 1
10 1
22 1
35 1
42 1
43 1
44 1
Texas Result 7
Utah 4 1
5 2
12 1
20 1
31 1
35 1
38 1
48 1
Utah Result 9
Vermont 2 1
3 4
4 1
7 2
9 2
10 3
11 2
12 2
15 3
16 1
20 1
21 1
24 1
25 1
27 1
29 1
30 1
32 1
34 1
36 1
37 2
40 1
41 1
43 2
44 1
46 3
47 1
48 1
Vermont Result 43
Virginia 5 1
7 1
14 1
21 1
Virginia Result 4
Washington 2 2
3 1
4 3
6 2
7 1
8 2
9 2
11 1
12 1
13 2
14 1
17 1
19 1
21 3
22 1
26 1
27 2
30 1
31 1
34 1
36 2
37 2
41 2
42 1
43 1
45 3
46 1
48 1
Washington Result 43
West Virginia 12 1
20 1
27 1
29 1
37 1
41 1
46 2
West Virginia Result 8
Wisconsin 24 1
26 1
33 1
44 1
Wisconsin Result 4
Wyoming 1 1
27 1
28 1
42 1
Wyoming Result 4
Total Result 1000
bles, or you may use another method and record your answers.
o for $499 and on average have enough money to purchase another electronic gadget in the next
ions for electronics without discussing them with a spouse, either because they are single, or
r spouses?
ear and do so in stores that specialize in electronics?
tching TV? What is their income range? What is their average annual income?
b. How many women with education of MA or PhD are making purchasing
decisions for electronics without discussing it with a spouse, either because
they are single, or because they are making purchasing decisions without their
husband’s involvement?
c. Among early adopters, how many purchase electronics at least once
every year and do so in stores that specialize in electronics?
d. How many seniors (above the age of 65) spend more than six hours a
day watching TV?
If so, what is the average annual income of the low income group and that of t
A
Count - Gender Marital Status Technology Adoption
Age - multiple -
TV Viewing (hours/ - multiple -
20
41,000 - 55,000
No
N/A
Total Result
465
535
1000
5. Correlate Annual income with Age. What is the correlation (or r squared)? If you use the CORRE
Analysis Toolpak add-in in Excel, they return r, which will need to be squared. You may also use an
calculate the correlation.
If you are unsure how correlation is calculated, check the formulas here:
http://onlinestatbook.com/2/describing_bivariate_data/calculation.html
Correlation 0.01754
uared)? If you use the CORREL function or the
squared. You may also use any other method to
ere:
6. For the attributes Gender and Annual income:
a. Code Gender as a number. What is the correlation between it and Annual income?
Correlation 0.00455
b. Explain why it makes no difference which numbers are used to code Gender or
other non-numeric attributes.
Gender is a categorical value. It should not be confused with data entry. Also, it is in an
unordered form. Thus, taking any value for male and female will make no difference on
correlation.
in an
ce on
7. Repeat the correlation analysis for the following 4 pairs of attributes record
their correlation.
a. Age and Purchasing frequency
Correlation 1.6709E-06
b. Annual Income and TV Viewing
Correlation 0.00711
c. Education and Favorite Feature
Correlation 0.0206
d. Monthly Electronics Spend and Montly Household Spend
Correlation 0.6461
e. Of the four correlations, are any high enough to make one of the attributes
redundant? In other words, you can explain any of the attributes by simply saying
"it behaves like attribute X?”
As you generate segmentation schemes, Use the data in the "Survey Data" worksheet to fill each c
shown below. Remember to try to create segments that are homogenous internally and heterogene
segments for the indicated number of segments. Not all attributes will be used.
a. Segmentation Scheme A: Seven segments
b. Segmentation Scheme B: Four segments
worksheet to fill each cell in the tables
ernally and heterogeneous across
ed.
Age
Segment Segment Segment
5 6 7
Count - TV Viewing (hours/day)
Gender
female
male
Total Result
- all -