Google Business Solutions 100 Success Secrets

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 Google Business Solutions 100 Success Secrets

There has never been a Google Business Solutions Guide

like this.

100 Success Secrets is not about the ins and outs of

Google Business Solutions. Instead, it answers the top 100
questions that we are asked and those we come across in forums,
our consultancy and education programs.

It tells you exactly how to deal with those questions, with

tips that have never before been offered in print.

This book is also not about Google Business Solutions’

best practice and standards details. Instead, it introduces every-
thing you want to know to be successful with Google Business
Solutions.
 Table of Contents

Why Google AdWords Spells Success for Sites.............................12

The Pros and Cons of Using Google Apps.....................................13
Better Web Business with Google Business Solutions..................15
Google Docs Makes Word Processing More Collaborative.........16
Importance of Google Geospatial Solutions to Improve
Productivity ........................................................................................18
Enhance Electronic Security through Google Postini Services....20
Tips to Using Google Talk to Improve IM Experience.................22
Google’s Open Social Provides New Opportunities for Social
Networking.........................................................................................24
Two Gmail Tricks to Improve Your Email Account .....................26
Improving Website Performance through Google Analytics......28
Google Base: Supporting Your Items on the Web.........................30
Top Tweaks to Improve Your Google Calendar ...........................31
The Benefits of Using Google Enterprise Search Solutions .........33
Be Found Quickly With Google Maps Business Listings.............35
Google Site Search Can Improve the Performance of Websites..36
A First Look at Google Webmaster Central ...................................38
Improve Your Web Revenue with Google AdSense.....................39
Blog Stat Maintenance with Google Analytics ..............................40
Get Ahead in Research with Google Book Search ........................41
Google Checkout: For a Better Web Shopping Experience..........42
How to Insert Google Gadgets on Your Website ......................... 43
How to Maximize the Potential of Google Pages......................... 45
Steps to Using Google Spreadsheets .............................................. 47
Better Search Results Thanks To Google Website Optimizer..... 49
Add Website to Increase Website Visibility .................................. 50
Google Analytics: A Free Google Stats Tool That Helps............. 51
Google AdWords: The Google Pay Per Click Offering ............... 52
Search Engine Marketing: Essential for Success in E-Commerce
.............................................................................................................. 53
A Free Webmaster Tool Can Be As Beneficial As Paid
Webmaster Tools............................................................................... 54
Google Maps Made Possible by the Google Satellite................... 56
Efficient Internet Advertising: Bring More Visitors and Sales to
Your Site ............................................................................................. 57
Pay Per Click Advertising: The Most Targeted and Economical
Way to Advertise............................................................................... 59
Bring in More Business through Google Search Engine
Optimization ...................................................................................... 60
Website Submission: An Important Part of Search engine
Optimization ...................................................................................... 62
Advertiser Education: Negative Keywords Increase Your ROI. 63
Advertiser Education: What is Return on Investment?............... 65
Google AdWords Success Stories: How Marketers and
Customers Get Connected ............................................................... 67
The Google In-Game Advertising Benefits for Online Marketers
...............................................................................................................69
Introduction to Google's Content Network ...................................71
Advertiser Education: Conversion Tracking & Bid Management
...............................................................................................................73
Demographic Bidding on Google's Content Network .................75
Google Earth: Your Cyber-Friendly Map.......................................77
Google Tools Make You Gain Virtual Power ................................79
Optimizing for Success on Google's Content Network................81
Top 3 Reasons Why You Need to Advertise Your Business on
Google..................................................................................................83
Top Grossing Tips on How to Effectively Earn Revenue from
Your Website ......................................................................................85
Why We Need to Hire a Google Adwords Consultant................86
The Helpful Benefits of Google Analytics Tutorial.......................87
Learning the ABCs of Google Earth Pro.........................................88
How to Efficiently Increase Visitor Satisfaction and Loyalty with
Google..................................................................................................89
Top 2 Reasons Why We Leverage on Google’s Developer Tools
...............................................................................................................90
Reduce Google Chat and E-mail Technical Support Costs by
Enhancing Self-Service Online .........................................................92
Visualize, Analyze and Share: The Distinct Characteristics of
Google Map Earth..............................................................................94
Analyze Website Traffic through Google Web Analytics ........... 95
The Unrevealed Tips to Top Google AdSense.............................. 96
The Knowledge that Google Adwords Learning Centre Bridges
to Us .................................................................................................... 97
Are the Google Apps for Your Domain All Set to Meet the
Expected Outcome? .......................................................................... 99
What is Hot and New with Google Sketchup Pro 6................... 100
Getting a Surefire Increase in Website Conversion Rates ......... 102
The Flexibility of Google to Post All Kinds of Content ............. 103
Effectively Sell Online via the Google Products and Services.. 105
The Best Way to Appear on Google Maps for Free.................... 106
A Close Encounter with Google Adwords API .......................... 108
What are the Expected Skills from a Google Adwords
Professional? .................................................................................... 110
Making the Right Decision about Google Earth Enterprise...... 112
Hot Tips to Improve Your Site’s Visibility .................................. 114
Hot and Sizzling Tips to Increase Website Conversions and Sales
............................................................................................................ 115
The Google Site: A Better Way to Promote your Books ........... 116
Showcase the Most Relevant Products and Earn the Best Results
............................................................................................................ 117
Learn More about Google AdWords in Adwords Learning
Center................................................................................................ 118
Google Analytics Help: An Online Tutorial................................ 119
Google Projects and Its Wonders...................................................120
Google Word: Allowing People to Write Directly Online .........121
Ways to Effectively Manage Pay Per Click Bid ...........................123
The New Adwords Management Tool: AdWords Dominator .125
Google Forums Reveal Google Secrets .........................................127
Implementing Google Website Registration................................128
Updated Ways on How to Improve Search Engine Ranking....129
Catherine Seda Released a Book about Search Engine
Advertising .......................................................................................131
Google AdSense Learning Resources: Learn and Earn with
Google AdSense ...............................................................................133
Learn to Track and Create Higher Conversion Rates with Google
Analytics............................................................................................135
A Closer Look at the Google Enterprise Solutions......................137
Google AdWords Learning Resources: Learn What is Has to
Offer ...................................................................................................139
The New Features of Google Analytics ........................................141
Decrease Visitor Bounce Rate: Impressing Profit........................143
Google Analytics in 60 Seconds: Placement Targeting
Advertising Instructions .................................................................145
Increase Visitor Satisfaction: Sticking to the Basics.....................147
Eliminate Guesswork from Site Designs: An Expert Help .......149
Increase Time Spent on your Site: Arousing the Curiosity........151
Why Add Site Search to Your Website? .......................................153
The Communicate and Collaborate Process under Google ...... 154
Goggle Apps Premier Edition is meant for Enterprises ............ 156
Information about Google Checkout Sandbox ........................... 158
Google Site Search: Learning Its Benefits .................................... 160
How to Build Effective Websites?................................................. 162
Running a Google AdWords Campaign...................................... 163
Issues on Google Book Search ....................................................... 165
The Future of Google OpenSocial................................................. 166
Information about Google Search Company .............................. 168
Different Ways to Post Content on Blogger ................................ 170
11
 12

Why Google AdWords Spells Success for

Sites

One of the best mediums for advertising on the Internet

nowadays is Google AdWords. ranked as the leader when it
comes to the different search engines as well as the advertise-
ments they placed, it certainly becomes the engine which gives
you a higher chance of having your ad clicked by the advertisers.
These advertisers usually pay you around one dollar every time
you get a click on the competitive keywords. But of course,
paying just more money will definitely not be a guarantee that
your advertisement gets to be displayed on top.

Using Google will mean having more preferences to the

ads that have been clicked the most compared to the ads with the
highest payments. One easy way to visualize this is through the
equation wherein twenty clicks on the first ad (at one dollar per
click) is greater than two clicks on a second ad (being that the
second ad has a rate of two dollars per click). Here, you can
surmise that the first ad is a lot more successful than the second
ad and thus you will have given Google more profit coming from
the one dollar ad that you have.

And so, this simply means that the importance of the

kinds of advertisements that are placed here are very effective
indeed and that people really are lured in clicking it. So make
sure that the Google AdWords that you have are very well writ-
ten, creatively constructed and highly attractive for it to be
clicked on. When it is like that, you are well on your way to
bigger revenues.
 13

The Pros and Cons of Using Google Apps

The Google Apps collection is a web based software suite.

It consists of different office tools such as word processors and
spreadsheets, calendar and contact management, email, and web
page creator.

These office tools are normally utilized on desktops. But

with Google Apps, you don’t have to install software on your
computer. Everything would be accessible through web inter-
face.

Google Apps are good alternatives to the commonly used

desktop office suite. But before you take the switch, it is best to
know the pros and cons of using Google Apps.

For its good side, the Google Apps collection is several

hundred times cheaper than popular office suites. Priced at $50
annually per user, it can provide you with cheap office solutions.
Plus, you get the advantage of 24/7 support services which could
also lower your IT maintenance cost.

Another best feature of Google Apps suite is it centralized

storage set-up. This means you can do your work anywhere as
long as there is Internet connection. This opens up opportunities
for telecommuting and establishing remote work places.

For its downside, using Google Apps could be very uncom-

fortable if you’re too concerned about privacy. Because your data
will be stored on third party servers, you might feel uncomfort-
able about its security. Google however has the most secure and
reliable data centers.
 14
Another big disadvantage is if you can’t access the Inter-
net, then you will not be able to work. Google Apps are purely
web based. The software resides in cyberspace. So if you’re
outside of your office and have no means to establish Internet
connection, then your work could be disrupted.
 15

Better Web Business with Google Business

Solutions

Different kinds of businesses can definitely benefit from

Google business solutions. For those who are in the small website
business avenue, they can truly benefit from AdWords. This is a
good way for them to advertise their business on Google as well
as their wide network of partner sites. You can also set any type
of budget that you want and then only pay every time people get
to click on the ads.

Another Google business solution is that which is called

Analytics. Here, you will be able to learn where all your visitors
originate from and how exactly they get to interact with your
website, as well as how you as a business owner can be able to
improve their web experience. AdSense, on the other hand, is the
popular Google business solution that helps you earn a lot of
revenues coming from the relevant ads which you have on your
website.

Of course, following closely is the reliable Google business

solution called Webmaster Central. With this, you can find out
how Google gets to crawl and as well as index the different kinds
of websites. Also, you can make your email a lot more efficient
using custom Gmail accounts with Google Apps. Here, you are
provided with twenty five gigabytes of storage, as well as a very
powerful search engine which can help you find information in
an instant. For the small and medium sized website business
owner, Google business solutions clearly offers a lot of great tools
that expand the network, boost productivity and thereby creating
bigger sales and revenues.
 16

Google Docs Makes Word Processing More

Collaborative

Google Docs is a web based word processing application.

It is a major part of Google’s collection of office tools. Google
Docs however can be used to quickly share documents. You will
be able to collaborate with peers in creating or revising a docu-
ment without using email attachments.

To start using Google Docs, you need to have a Google ac-

count. You will use this account to access your work space.

There are two ways to start working on Google Docs.

First, if you have a readymade document created in Word, you
can simply upload this file to your Google Docs work area. Once
uploaded, you can share it with your colleagues and start group
revisions.

Another way is to directly create a document on Google

Docs. Use it just like any other word processing application.
Your work will be saved not on your local computer but on
Google’s data centers. You can also share this with peers and
collaborate with them in making the necessary revisions.

If you frequently use Google Docs, you can create and con-
figure short cut keys to launch the service. This is very useful in
order to save time whenever you want to access your work area.
You can also create a shortcut key to create a new document to
speed up the process of document creation.

It is also easier to find a document on Google Docs. Just

use its search function to quickly find what you need. Through
the search function of Google Talk, you can skip browsing
 17
through different folders and files. This function streamlines
your work which could improve productivity.
 18

Importance of Google Geospatial Solutions

to Improve Productivity

The Google Geospatial Solutions provide several geo-

graphic data and mapping services to be included on your web-
sites. Mapping and geographic data are important so that your
customers can visualize your business. The geospatial solutions
of Google also help your website visitors to locate your business.

You can use geospatial services to improve website and

business process performance. Here are some of the most impor-
tant functions of Google Geospatial Solutions.

First, Google’s geospatial solutions can be fully integrated

into your public and commercial websites. Visitors of your
websites can simply access the interactive maps so they can
easily find your offices.

This is very important for e-commerce sites that maintain

physical stores. Through geospatial solutions, customers will
find it easier to transact with your company because they will be
able to quickly locate your place of business.

Second, the Google geospatial services also allow you to

organize geographic data and categorize them for easy identifica-
tion. So, if you’re doing a presentation on property locations for
your clients, then the Google geospatial service can provide tools
to visualize the property data you’re discussing.

It can also be used to accurately present a property layout.

If you’re trying to clinch a deal with property developers, provid-
ing them with accurate sketches of the proposed location would
be very convincing.
 19

Geospatial solutions also allow you to manage remote and

field workers. By annotating the locations of your employees,
you can easily deploy them to answer a service call from custom-
ers.

Using the Geospatial Solutions of Google can improve not

just the performance of websites. The geo solutions can also
improve business processes in order to increase productivity.
 20

Enhance Electronic Security through

Google Postini Services

Google offers enterprise class web security services which

are being powered by Postini security solutions. Google acquired
Postini in 2007 so it can get a share of the enterprise web secu-
rity market. The Google Postini service can be deployed on
company sites, communications and data servers.

The Google Postini services include web security, email

security and encryption, anti spam and filtering technologies,
and enterprise email archiving. These services can bulletproof
your web and communication servers from malicious Internet
attacks. The email archiving functions will also enable your
company to follow official regulations.

Getting Google’s security services is affordable. You can

get complete email and web security for $45 for every single user
per year. All you have to do is sign up for the service and the
security features will be implemented. Google also provides
ready support for the security products.

The Google Postini security services also support content

filtering for incoming mail messages. The service will be able to
stop spam and virus messages. It can also provide content
security for all your outgoing communications by encrypting the
messages. Hijacking your messages therefore would be impossi-
ble so you can confidently transfer data over the Internet.

Google can also host archived messages on their data cen-

ters for 10 years. You can easily retrieve archived communica-
tions whenever you want. This service is important so your
 21
company can comply with regulations about electronic data
archiving and retrieval.

Getting the Google Postini services will enhance the secu-

rity features of your web and mail servers. These services could
protect your company from numerous web security risks.
 22

Tips to Using Google Talk to Improve IM

Experience

Google Talk is the instant messaging client of Google. It is

a lightweight application so it would not exert too much pressure
on your local computer. However, like all Google applications,
Google Talk can be accessed and used using your web browser.

There are three ways how you can use Google Talk. First,
you can instantly use Talk service via your Gmail account. When
you access Gmail, a GTalk chat tool will be available for you.
Just use this to start chatting with your friends.

Second, you can simply use a web based Gmail client. You
can get client apps from Google or from third party developers.
You don’t have to download the Google Talk application. You
can chat and call your friends through your browser.

Lastly, you can also download a standalone Google Talk

client and install it on your computer. Use it just like any IM
client to chat or make an Internet call.

The drawback of Google Talk is you cannot connect with

friends using IM services of different networks. However, you
can easily hack Google Talk to connect it with other IM services
such as Yahoo, ICQ, or MSN.

To make the hack, simply connect your Google Talk to any

Jabber server. Jabber is an open source IM service that provides
client and server applications. There are lots of Jabber server
applications which you can use for your local network or via the
Internet.
 23
Once you connect Gtalk to Jabber you can now select an-
other IM service from Jabber to transport Talk to another ser-
vice. You can now use Google Talk to communicate with friends
on other networks.
 24

Google’s Open Social Provides New Oppor-

tunities for Social Networking

Google’s Open Social can be used to build widgets that can

communicate with multiple social networks. It follows the open
source standards so the codes of the widgets will work on any
platform.

Through Google’s Open Social, you can create a small ap-

plication that contains content on your website. You can share
this application on any social networking site that uses Open
Social codes. Your friends and networks on the social site can
access this mini application to go to your website or to get up-
dates from you. They can also share this application with their
own networks.

Google’s Open Social makes it possible for you to create a

reliable marketing tool for your product. The mini application
can serve like a widget commonly used on networking sites or
blogs. If your widget is being shared by lots of web users, then
more people can easily access your website.

The Google help center provides a detailed technical man-

ual on how to use Open Social on your site. You can find step by
step tutorials on how to develop an Open Social code to create a
mini application.

The Open Social mini application can be hosted on your

servers if you like. This is optional because the mini application
you can create will still work even if not hosted. It can simply be
deployed as a simple widget consisting of HTML codes. This will
spare your servers from heavy bandwidth demands if your Open
 25
Social mini application becomes very popular among many
users.
 26

Two Gmail Tricks to Improve Your Email

Account

Gmail is Google’s free email service. It can provide you

with more than 7 GB of space and this grows every day. You can
also use Gmail as a forwarding mail service or create a POP3
account so you can use a third party desktop email application.

Gmail has everything you need for an email service. But

there are tricks which you can do to maximize Gmail and make it
easier to use.

First, if you have slow computer or slow Internet connec-

tion, you can switch Gmail from standard view to basic HTML
view. At the bottom of your Gmail interface, you can see two
links there that say: standard and basic HTML. Just click the
basic HTML and Gmail will be converted to a simple web page
that loads faster.

Some utilities will not be visible however if you switch to

HTML view. If you want to use functions such as chat, contact
list, and interactive label list, you can simply revert to standard
view.

Second, if you’re primarily using a desktop email client

such as Outlook to access Gmail, then it would be best to auto-
matically archive downloaded messages. This will clean-up your
Gmail inbox and you can avoid manually archiving hundreds of
messages that you’ve already read.

To do this, go to the settings page of Gmail then click the

Forwarding/POP/IMAP tab. In the POP download category, you
will find a question there asking: “when messages are accessed
 27
with POP”. Choose the option archive Gmail’s copy from the
dropdown menu. Save your settings and you’re done.
 28

Improving Website Performance through

Google Analytics

If you want an all in one package to monitor your website

performance, Google Analytics could be your best tool. Google
Analytics is a free service but you can get comprehensive website
analysis from it. It can also support multiple websites analysis.

You need to create a Google account to access the Ana-

lytics services. Once you log-in to Google Analytics, get the Meta
code for your website. Paste this code on any page that you want
to be analyzed by Google.

If you have multiple websites, you must use different

codes for them. There is a drop down menu on Google Analytics
page where you can list or add websites.

Once the Meta code is active on your site, Google will be

able to crawl your site and generate performance report for you.
You can see this report on the main page of your Google Ana-
lytics account.

Different graphs and data will be presented to you. You

can easily see which of your pages are performing well. You can
also see which web page on your site converts visitors into actual
buyers.

To study the report, you can download a complete copy of

it in excel file. By studying the Google Analytics report, you and
your webmasters can make adjustments to your websites to
improve performance.
 29
Google Analytics is a powerful and comprehensive web
analysis tool. If you’re maintaining a commercial website, you
should use this service to get actual on-site activities and per-
formance. Google Analytics will enable you to devise strategies
to improve your websites.
 30

Google Base: Supporting Your Items on the

Web

A place where you can efficiently submit all your different

kinds of online and offline content is called Google base. Here,
the different items that you submit may also include the different
labels and attributes that help in describing what it is that you
want to upload so that other people will not have a hard time
looking for your content.

In Google Base, the attributes are also described as words

or phrases that really help in describing the different qualities as
well as characteristics that may be said of your items. Each given
attribute allows you to enter multiple values which you then
separate with commas. The labels, on the other hand, are also
keywords or phrases which may act as tag words that classify or
describe each item that you have.

The items that you end up submitting to Google Base are

also now part of the Base directory. Depending on the kind of
relevance your item has, it can also be automatically posted in
higher places of Google search engines like Froogle and Google
Maps, among others. This is highly important for you to under-
stand as a business owner because you need to make sure of the
quality of your data.

When data is good, you can affect your results in Google

Base in a highly positive way – including the other areas of
Google, too. The Google Base has a data feel which allows you to
be more particular about the own attributes. These means you
can add more information about the different items that you
have.
 31

Top Tweaks to Improve Your Google Cal-

endar

Google Calendar is fast becoming the favorite online or-

ganizer of many Internet users. If you already have a Google
account, creating a Calendar could be your best option in orga-
nizing your activities.

Here are some of the most important functions and

tweaks that you can do with Google Calendar.

First, you can change the standard default view of Google

Calendar to one that suits your needs. If you want your Calendar
to display weekly events and schedules, simply go to the settings
page of Google Calendar and configure it the way you like. This
is very useful if you don’t want to be stuck with the 30 day calen-
dar view of Google.

Second, you can integrate weather reports on your Calen-

dar. You can set the weather report through the settings page.
Just specify your specific location and set the weather report to
be added to your Calendar. You can now determine if you will
have to bring a coat, an umbrella, or other rainy gears to your
schedules.

Another important utility you can use is the share func-

tion. You can easily share your Goggle Calendar to colleagues by
clicking the share button. Your friends will receive a link to your
Google Calendar so they can have access to it.

If you don’t want to forget a scheduled event, simply set

up an alert that will be sent to your email, mobile phone, or POP
 32
mail. Every time an event is forthcoming, the Google Calendar
will send a reminder so you will not forget your schedules.
 33

The Benefits of Using Google Enterprise

Search Solutions

Have you experienced searching for documents on your

company’s Intranet and failing to find what you need? The
Google Enterprise Search Solutions could be the answer to your
troubles.

The Google Enterprise Search service is a comprehensive

solution to increase the business intelligence of enterprises. The
service utilizes software and hardware deployments to improve
corporate search performance.

For example, if you buy a Google Enterprise Search appli-

ance, your company will be able to use Google’s search technol-
ogy for faster and more intelligent search results. You will also
get a hardware that can mine up to 30 million documents from
your local servers and on public Internet servers.

There are two main types of enterprise level Google search

solutions. For medium sized businesses, there is the Google mini
search appliance. It can be used to mine up to 300,000 data and
files from local servers and Internet. It can also search for
hundreds of different file types such as PDF, HTML, Lotus,
Office files, and many others.

For big organizations with large databases, there is the

Google Search Appliance. This will enable your company to find
data and files from almost unlimited sources. The maximum
document count that can be mined using Search Appliance is 30
million. It also supports cross-database search so you will be
able to get data and documents from different databases using
any type of database software.
 34

By using Google Enterprise Search Solutions, your com-

pany will be able to reduce the time searching for important
documents needed by your business. Your organization there-
fore can improve productivity which will have a direct impact on
company profitability.
 35

Be Found Quickly With Google Maps Busi-

ness Listings

Do you have a website which operates to promote a shop,

or maybe a business place to sell your goods? If such is the case,
then it would be very helpful for your customers to locate it using
a location map. They will be twice as likely to visit your store if
they can see right away where your location is and get the exact
directions to it.

The good news is that this can be done quite easily thanks
to the wonder that is Google Maps with business listings. This is
a very easy and free way for you to put your business on the map
– so to speak! Once you go to the Google Maps list, you can
simply follow a few procedures in getting your store in a business
listing.

First, you have to click on the Add/Edit function for busi-

ness owners. Then, you will be directed to the Local Business
Center, where you should log in using your Google Account. As
soon as you are logged in, go to the Add New Business tab that is
found under the Locations tab. Carefully enter the name of your
business as well as its address. You need to add the full postal
address because Google will need it for your activation PIN.

Creating separate listings for each of your businesses (as-

suming that you have more than one, of course) is also a good
idea. Simply follow the rest of the easier directions and you are
well on your way to a better location of business with more
clients knowing where you can be found.
 36

Google Site Search Can Improve the Per-

formance of Websites

Site Search is the new search solution of Google for busi-

ness organizations. The Google Site Search service replaced the
Custom Search Business Edition services.

Site Search is hosted and powered by Google and uses the

algorithms of its public search engine. Google Site Search how-
ever is not ad supported, it has fully customizable search func-
tions, and does not require Google branding.

You will be able to create an on-site search engine with

your company logo on it. You can also configure the search
engine to show biased result. This means more control of search
results so you can direct your visitors to pages you want them to
visit.

For example, you will be able to configure Google Site

Search to show more recent pages or documents on the top
results. You can also include other external websites outside of
Google to show on your search engine.

Having a Goggle Site Search widget on your website could

improve site performance. Site visitors would be able to easily
find individual pages, product pages, and services of your web-
sites.

In fact, webmasters and website owners have reported a

decrease on their bounce rate after they installed Google Site
Search on their websites. This means visitors will stay longer at
your site which is also an indication of improving user engage-
ment.
 37

As a result of using Google Site Search, online businesses

also reported an increase on their conversion rates especially for
their e-commerce pages. This means more cash flow and more
income opportunities for commercial websites.
 38

A First Look at Google Webmaster Central

If there is anything that a budding web enthusiast or en-

trepreneur needs, it is Google Webmaster Central. This is simply
an impressive suite which features a wide host of webmaster
tools that can provide you with an easy and free way of making
your website very much Google-friendly. With Google Webmas-
ter Central, you now have a way to show the Google view of your
site.

This is very helpful when it comes to diagnosing problems

as well as letting you share the different information with other
people as an attempt to improve the visibility of the site. The
latter is actually quite important, because it is the key in coming
up with a secure and high quality spot on the Web. The first thing
that you need to know when it comes to improving the visibility
of your site on Google is all about robots and indexes.

Learning how the Google robots crawl and get to index

your site is vital to success. On Google Webmaster Central, the
Crawl info mean letting others have access to your website and
check if the Googlebot visited it and what exact time. You may
also use it to view the different URLs that others may have had
problems in crawling and why it is so.

As such, it becomes easily fixable and lets you index away

without any more worries or constraints. The Robots.txt file is a
way to validate the troubles that exist on the file and lets you test
out the different changes that may occur from the server itself.
 39

Improve Your Web Revenue with Google

AdSense

If you have not noticed the many Google AdSense ads on

so many websites, you are not as keen an observer as most. You
should truly invest in Google AdSense because it makes your site
very popular. You find the most profitable kind of AdSense
keyword, all you need to do is to build your own AdSense site
that revolves around those keywords. Add to that a setup of an ad
campaign on the smaller types of pay per click systems and you
will surely be reaping in the big bucks.

A closer inspection of one tip for AdSense success is of

course quite necessary for you to be able to see how easy it is to
execute. When you make the AdSense banner present, it is
simply like convincing your readers to click on your links that are
within the block of Google AdSense - which is the direction to
take if you want to generate income out of it. When a visitor is
about to leave, he can either go to another site within the site or
click on an ad by Google AdSense that is said to be high laying.

What you can do here is to simply go ahead and apply the

Google AdSense Program where you get to post up the smaller
ads on some of the article pages. Of course, you would like to
know the best formats for such and if there are some missing
information in the account settings of your AdSense then you
may want to attend to those right away.
 40

Blog Stat Maintenance with Google Ana-

lytics

Would you like to know exactly how many people view

your blog on a daily basis? Are you curious to find out where
these people are from so you may improve your efforts at mar-
keting to reach out to them in a better manner? If so, then
Google Analytics is for you. This is an ingenious way that has
been developed in order to let you in on the basic stats: how
people found out about your blog, where these people originate
and exactly how long they stayed and viewed your pages.

If you really are serious in your efforts to build a highly

profitable blog, then you will find Google Analytics to be very
much useful in tracking your visitors. Of course, the first thing
you need to do is to have an account with two places: Blog-
ger.com and Google Analytics. After you have created accounts
for both, then you need to log on to Analytics and then go to the
Add Website Profile settings.

As soon as you enter the URL or the website address of

your own blog, then you can click Finish. You will then be given
an HTML code which you will need to append to your blog page
as a way of making sure that Google can track all of your visitors.
You should copy this code by pressing right click and highlight
the entire code. Copy this code and then paste it on your blog.

Google Analytics is indeed a great and efficient way to

maintain the stats on your blog!
 41

Get Ahead in Research with Google Book

Search

When you search for a particular thing, you may want to

try the Internet because it might be there. However, the chal-
lenge lies in getting the exact details that you want at the mo-
ment – which may be a bit difficult because of the sheer amount
of information in the Internet. Google is a very well known and
quite effective way of looking for the major links of any person or
any phrase. When it comes to books, you can also use Google for
this.

Of course, there are always book stores such as Amazon

and Barnes and Noble, but Google Book Search offers so much
more than just the title and the price of the book and where you
can buy it. Using Google Book Search has proven to be a very
handy way for many academicians and students alike. This is
because this function allows them to actually browse the book
itself instead of purchasing it.

Google Book Search is like having a copy of the actual

book itself – right on your screen! You may scroll up and down to
read the actual pages from the scanned book and even find the
proper citations should you need it for referencing. Google Book
Search, of course, is not a free online library of any kind of
academic or reference research. Some books are incomplete and
have a few pages missing.

This is also to encourage people to actually go out and buy

the book itself. But for those who find the information they need
from the pages that are allowed to be viewed on Google Book
Search, you are probably counting your blessings that such a tool
is available to you on the Internet.
 42

Google Checkout: For a Better Web Shop-

ping Experience

If you have been yearning to sell some of your digital

products all the while using the payment processor called Google
Checkout, you have probably witnessed a few tricky drawbacks.
Some of this includes the absence of a mechanism which works
to integrate the shopping carts in an automatic manner. This
usually means that each digital product that has been purchased
will need manual approval to be loaded.

However, the good news is that some solutions have been

provided in order for you to come up with an easier time in
downloading and delivering goods to your customers and clients.
This merchant service is very efficient and scalable. It is a robust
payment processor which makes purchasing very easy for your
customers and record keeping a breeze for you, the store keeper.

One thing that customers have been clamoring for would

be the no chargeback policy of Google Checkout – but the good
thing about this is that a solution is well on its way. An instant
online method of paying is a good way for Google Checkout to
encourage business growth. This is certainly better than simply
coming up with a payment scheme in an antiquated manner.

Here, you can select different merchant service providers

that also take in different kinds of currencies. The top three most
popular currencies are the Euro, US Dollar and the British Pound
– thankfully, Google Checkout caters to these three and so much
more for your easy shopping convenience wherever you may be
in the world.
 43

How to Insert Google Gadgets on Your

Website

Google Gadgets can enhance the look and feel of your

websites. You can add these gadgets to your websites or blogs to
provide more tools and functionalities for your visitors.

These Google gadgets can also be used on your iGoogle

home page. Just set the iGoogle as your browser home page and
select any gadget listed on it. You can simply drag and drop the
gadgets to arrange them according to your needs.

If you want to add Google Gadgets to your websites, then

you have to select a specific gadget you want. After selecting a
gadget, you need to click the Add to Webpage button. You will
get an HTML code for your chosen Google gadget.

Copy this code and use your website editor to edit your
web page. Paste your HTML code to any part of your site and
upload the edited page to your hosting server. Your gadget is
now ready to use.

If you’re using a WYSIWYG editor for creating web page,

you can resize the inserted Google Gadget from the standard
view of your editor. Simply select the gadget and drag the resize
tool to get the size you want. This will not affect the basic func-
tion of your gadget.

There are hundreds of Google Gadgets you can use. You

can see a detailed list of gadgets on the iGoogle page. These
gadgets are free to use and you can also easily remove them on
your websites.
 44
Your visitors will surely enjoy their stay on your websites
if you place excellent Google Gadgets on your pages.
 45

How to Maximize the Potential of Google

Pages

Google Pages or Page Creator is a discontinued service of

Google. The giant search company is not accepting any new
sign-up for its Pages service. Existing Google Pages users how-
ever can still continue to use the service. New users on the other
hand are directed by Google to its new roll out: the Google Site
service.

The Google Pages service is essentially a website building

tool. You will be able to create a web page either from templates
or from a scratch blank document. It has a drag and drop inter-
face so you can easily create page elements for your web page.

Because Google Pages have What-You-See-Is-What-You-

Get (WSIWYG) text editor and tools, the service would be ideal if
you don’t know how to code HTML. Your web page will be
hosted by Google on a sub-domain.

If you have an existing Google Pages account, then it is

best to develop it into a full website. Just sign-in using your
Google account and you can proceed to the Pages interface.

You can select a template for your page by choosing it

from a drop down menu. You can customize your page header
and simply type the text in your content box. If you want more
functionality, you can select widgets or tools to be included in
your page.

Google Pages offer simple web building tools. It is a good

application to easily create your own personal site or business
 46
landing page. The service and hosting of your site is free, so you
can create as many web pages that you may need.
 47

Steps to Using Google Spreadsheets

Google Spreadsheets is part of Google’s collections of of-

fice applications found on Google Docs. If you know how to
create, edit, and manipulate data on Excel or any other spread-
sheet program, then you will find Google Spreadsheet very easy
to use.

All the basic tools that can be found on any spreadsheet

programs are also available on Google Spreadsheets. In fact, you
can upload a spreadsheet file from your computer to Google
Spreadsheets. The integration is seamless so you can edit your
file immediately and share it with your team.

Real time collaboration is possible when using Google

Spreadsheets. If you have an open spreadsheet document on
your work area, simply click the share button to invite your peers
to view the document.

Once you invited your peers, Google will send a link to

them to access the spreadsheet file. They need to log-in to their
Google Docs account to view the spreadsheet. Once your col-
leagues are online, you can now start team collaboration in
making revisions to the document.

To enhance this collaboration process, Google provided a

chat function so you can interact with your team. The chat utility
can speed up the effort because you can discuss in real time any
important change that should be made on the document. Any-
one on your team can make changes and these changes will be
tracked automatically.

Once you’re done, you can save the spreadsheet to your

computer by locating the command “Download as XLS” on the
 48
File menu. You can also print the file immediately without losing
the layout of the spreadsheet.
 49

Better Search Results Thanks To Google

Website Optimizer

If you happen to come across a page on the web that has

the label SEO or Search Engine Optimization) Made Easy, then
you might do a double take. Such a website is making its own
claim that it is part of the top results pages of the successful
search engine company called Google. This is what they call the
Google Website Optimizer.

With the help of certain types of algorithms that help put

into place new site pages, you will have an opportunity to be
ranked higher than most. Google Website Optimizer is a great
way for you to have a support plan that can grow and has a fee,
but also lets you put your products through a free test module to
see how it can fare. This assesses if your own website can be
made much more profitable.

A tool such as Google Website Optimizer helps you in

connecting with most of the search engines as well as your
customers. It does so by letting you see the different combina-
tions of data that seems to be most appealing to all your consum-
ers. A lot of people have placed their trust in Google website
Optimizer since it is actually the one and only gold standard
when it comes to SEO. So you should follow their lead and do the
same thing as well, and get to tap the potential of Google for
producing the best types of results ever. May website owners
have placed their trust in this – it is time you place your trust in
as well.
 50

Add Website to Increase Website Visibility

Adding the website is quite a useful step in making a web-

site more popular. Search engine and directories accept website
submissions for free. So this makes adding the website easy for
any webmaster or website owner.

Why should websites be added to search engines and di-

rectories? Again, this is an effective way of promoting a website.
By adding the website, its chances of being more visible on
search results are increased. People are able to see the link to the
site more often. More people will see and know the site exists—
and more people are likely to visit the site.

Adding the website on search engines and directories does

not automatically get it shown on result pages though. Search
engines will do its work in qualifying the sites relevant enough
for each category. Google, for example, does not promise that
that all added sites will be displayed nor does it make commit-
ments as to when a newly added site will get exposure. It is
therefore also important for the site content to be relevant and
updated always.

By adding the website, it is given a jumpstart for search

engine optimization. The website will surely be included in the
search for websites to be indexed. While it does not guarantee
result inclusion, its chances are significantly improved. So while
it is not all when it comes to search engine optimization it is a
vital component. Adding the website to search engine and to
directory listings is the first step towards a good and solid search
engine optimization strategy.
 51

Google Analytics: A Free Google Stats Tool

That Helps

Google stats are presented as Google Analytics. This is yet

another free Google tool available for all webmasters and website
owners. As what the name suggests, it is all about the statistics
on website traffic.

Google Analytics allows webmasters to see a detailed pic-

ture of how keywords and ad campaigns are performing. This is
important in making sure that the website is well placed.
Through the stats provided by Google Analytics, webmasters can
better make the websites visible and profitable. Less money
would also be wasted on ads that are ineffective. Alternatively,
these ads could be fine-tuned to make them effective in bringing
in traffic too.

Google Analytics even provides webmasters and website

owners stats about the visitors who go to the site and immedi-
ately leave. So if the site’s landing pages are inefficient they
would know and they would be able to make adjustments. This
way, visitors will be enticed to stay and browse around the site
more. More site visitors will even be enticed to buy the products
or the services offered there.

With all the details and all the information provided by

Google Analytics, webmasters can be better at their jobs. The
reports that the tool provides is detailed enough to enable web-
masters to look into every small thing that affects site traffic.
They are assisted by Google Analytics in bringing in ample traffic
to websites. They are also aided by this tool to make sure that
landing pages are entertaining and informative enough to make
visitors stay on the site longer.
 52

Google AdWords: The Google Pay Per Click

Offering

Driving more traffic to the site is one very primary aim of

all website owners. They have to get the most traffic in order to
be profitable. But websites need the help of search engines to
show the public that their site exists and to show them what it
has to offer.

One of the easiest and quickest ways to drive traffic to the

site is by availing a service called pay per click or also known as
AdWords for Google. By subscribing to this Google business
service, the ads for the website will appear in relevant searches.
Links to the site will also be shown in sites related to the theme
of the website.

The advantage of getting this service is that ads are dis-

played to targeted audience. People will see the links when they
are searching for the site category. People will also see them in
sites which are about or at least related to the same things the
site is offering. So the interest is definitely there. This is indeed a
good investment in terms of site marketing.

As an advertiser, the website owner only pays for the

times when the visitors clicks on the links and visit the site.
There is no wasted money here. What is billed is the exact num-
ber of new visitors the service drives to the site only. While it
provides more links and exposure for the site, what is actually
paid is the number of clicks visitors make on the ads.
 53

Search Engine Marketing: Essential for

Success in E-Commerce

Search engine marketing encompasses all efforts geared

towards increasing website visibility. This includes search engine
optimization and paid advertising among others. What the
website basically aims is to have their websites included in the
results of the searches made by the public. What is even also
important is the position it takes on the result page. The higher
the website is displayed on the result page, the more beneficial it
is for the website.

By investing a certain amount for search engine market-

ing, the website gains more exposure on the Internet. The web-
site in effect pays the search engine to display links of the website
such as what happens in pay per click programs like Google
AdWords. When the particular relevant keyword is searched, the
website is displayed on top of the search results along with the
other advertised websites. This means that people would be
checking out the website before they click on the others on the
bottom. Again, more traffic will be driven to the website. This
gives the site an opportunity to gain more customers.

This, of course, does not warrant automatic sales for the

website. It would take an effective landing page and a good
product to convert traffic to sales. Still, search engine marketing
is that important. It is there to establish the presence of the site
and its offerings to the public. Without search engine marketing,
a website will have a very hard time to make sales and to make
profit. A serious website owner must therefore allot a budget for
search engine marketing if he wants to succeed.
 54

A Free Webmaster Tool Can Be As Benefi-

cial As Paid Webmaster Tools

In doing search engine optimization, it is important that

the website owner or the webmaster knows how the system
works. For example, if the site’s search engine optimization
efforts are targeted for Google, he should know how to best
market the site to Google. In other words, one should know the
criteria that Google follows in indexing the sites to include in
search results.

This is very important so that one can optimize the web-

site effectively. He can customize the website so it will satisfy
each criterion. Fortunately, Google webmaster tools are available
for free for such purpose. This suite of webmaster tools gives
information about the website. Any problem relating to the
indexing of the website is indicated. Also indicated is the number
of pages the index contains. There is also a list of all pages that
links to the website.

With these data available to the webmaster, he can ana-

lyze which ads and banners are effective in bringing traffic. Any
problem can be corrected to increase site traffic too.

Another webmaster tool that Google offers is the keyword

suggestion tool. This will help the webmaster to use the keywords
that will bring more exposure and more traffic to the site. By
using the more popular keywords, the site will appear more in
search results.

Again, these tools are provided by Google for free. So,

webmasters can take advantage of them and be more efficient in
bringing in more traffic with lower costs. They will be able to
 55
build more Google-friendly websites. And they will be able build
more successful and profitable sites as well.
 56

Google Maps Made Possible by the Google

Satellite

Google is so rich in providing business services and tools

to all Internet users and businessmen. A businessman, for exam-
ple, can simply list his business to Google Maps. And then what
will happen is people in the locality searching for the products
and services that the business offers will be shown the way to the
store or establishment. A map will be provided and the store
address will be displayed as well.

Google Maps is, of course, powered by the Google satellite

which enables it to provide the maps to various store and estab-
lishment addresses. What’s good about this service is that any
size of business can benefit from it. Even individual professionals
and practitioners can advertise their practices through Google
Maps.

This is another way of making a business visible on the In-

ternet. Even businesses and professionals who do not have
websites can avail of such service. They are not only able to
display their addresses but their office and store hours as well.
Businesses can even include printable discount coupons and
promos. And even if an individual has a couple of businesses to
advertise, he can easily do so using just one account.

Google Maps benefit businesses by bringing them closer

and bringing them to the attention of potential customers in
their localities who are making the searches. Since it’s a free
service to display the business details, anyone can use this tool in
Internet advertising. And since the Internet is widely used in
making searches for just about anything, this service is quite
helpful for every business and professional availing it.
 57

Efficient Internet Advertising: Bring More

Visitors and Sales to Your Site

Internet advertising is a very important part of marketing

a website. When a website is there to sell something, traffic is
very important. No one would buy the products and the services
it sells if there is no one visiting the site. It is therefore important
to drive as much traffic to the site.

Through Internet advertising, the existence of the website

is announced. The website and links to it also become visible to
its potential customers. The more the links are displayed, the
more traffic will the website have. Paid Internet advertising will
ensure the site more exposure on relevant sites.

It is also important that the links are shown higher on

every search results. Subscribing to Google AdWords, for exam-
ple, gives the website visibility through ads displayed on top of
every search result page. The exposure that such Internet adver-
tising tool provides is very powerful since people who get to see
them already have an interest on the category.

Internet advertising through classifieds is also one effec-

tive way to do it. Search engines like Google have this service.
And it’s effective since people who view and make searches
through the classifieds are more or less looking to buy some-
thing.

Of course, it is not only the Internet advertising tools that

are important. The way that ads are sent out is also important.
The words should be descriptive and informative enough to
attract visitors to the site. Where permitted, images also help
make potential customers visit the site. The site itself should be
 58
informative, entertaining and enticing as well. With all the
ingredients put together, Internet advertising will actually be-
come effective in helping the site bring in more sales.
 59

Pay Per Click Advertising: The Most Tar-

geted and Economical Way to Advertise

Pay per click advertising is one of the most common forms

of online advertising. Ads are displayed on top of search result
pages. And ads are shown on websites related to what the site is
offering. By displaying the ads this way, the website is given an
exposure to the people who are likely to be interested on its
products and services.

This form of advertising is targeted to people who are al-

ready interested on the products and service the site is offering.
So, the visibility given to the site is not wasted. What’s even good
about it is that website owners only pay for the number of clicks
made on the ads. So, pay per click advertising is actually eco-
nomical.

Pay per click advertising has been effective in bringing in

more traffic to websites. So, using this form of online advertising
is really worth it for most website owners. In order to capitalize
on this technique, one must use the best site to advertise with.
Many prefer to do it with Google through Google AdWords. Since
people use Google much to make searches more people are likely
to come across the ad and visit the site.

More visitors mean more chances of making a sale. That is

why the success of a pay per click advertising campaign can at
times make or break the business. After all, every website needs
as much visitors. Without visitors, no one will buy the products
and services on the site. On the other hand, if good traffic is
supplemented with good landing pages and good products,
traffic will be converted to sales. The website will be making
more sales and it will be profitable.
 60

Bring in More Business through Google

Search Engine Optimization

What is search engine optimization? It’s basically about

making one’s website more accessible to the public. This means
aiming for the site to be at the top of search engine search re-
sults. But why would people want to do search engine optimiza-
tion?

Most online businesses value the benefits that search en-

gine optimization bring. When their sites are shown at the top,
people are most likely to visit their sites. With more people able
to browse their sites they would have better chances of getting
better sales.

Most businesses target their search engine optimization

on popular search engines such as Google. This is, of course, only
logical since most people use Google for making their searches.
Again, more people are likely going to see their sites.

So how does a site rank well with Google? Google ranks

pages. This means that the most relevant page is shown on top of
search results. It’s possible that one page of the site is the most
relevant to the search. It will therefore be shown on top even if
the home page is less relevant.

Keyword density is important to Google. It looks at how

many times the search keywords are repeated in a specific page.
In search engine optimization, it is therefore important that the
keywords being optimized are used repeatedly in that particular
page.
 61
Links to the website is also very important. The website
should have as many back links. Quality should not be sacrificed
though. Relevance, link quality and anchor text are also being
considered by Google.

Using Google services could also help in search engine op-

timization. By availing AdWords for example, the site will get
exposure in many other relevant sites. The site will also be shown
in search results.
 62

Website Submission: An Important Part of

Search engine Optimization

Website submission is done in order to drive more traffic

to the site. By this token it is actually a part of search engine
optimization. It’s easy to submit a website to search engines and
to directories. And it’s usually free to submit websites to the
search engines. But what’s difficult is passing their criteria for
the site to be included in search results pages. It also takes time
before a website will be included in search results.

However, website submission is very beneficial to the site

when successful. It provides a way for customers to find the
website when they use the search engine to do searches. It is also
a way of creating intrinsic back links for website search engine
optimization.

While some argue that the importance of website submis-

sion has diminished it is an important part of search engine
optimization. By submitting the URL of the website, the website
is somehow introduced to the search engine. This also assures
the website owner that the website is categorized in the right
category. But again, this does not warrant automatic inclusion to
search results. Much more time and effort must then be focused
in other search engine optimization tools as well.

So website submission has its purpose in search engine

optimization. If the right search engine marketing mix is planned
and implemented, the website will surely drive more traffic. If
this is coupled with a good landing page, site traffic will be
converted to sales. The website will be successful and it will be
more profitable.
 63

Advertiser Education: Negative Keywords

Increase Your ROI

In coming up with a successful list of keywords, you have

to determine negative keywords as well. What does it mean when
you include negative keywords in your campaigns? This means
negative keywords will not be included in the search results. This
is good because it filters the unwanted results from any queries
made. It also lessens your cost per click. This event will in turn
increase your return on investment.

For instance, if your chosen negative keyword is ‘free

download’, then your ads will not be shown on the search queries
that users will make. However, if the keyword is interchanged,
your ad can possibly be included in the search results. More so, if
one keyword will be searched, your ads will still show.

Negative Keywords Manipulation

To make your negative keywords effective, you have to
learn how to manipulate them. The process of including negative
keywords only involves adding of negative sign prior the negative
keyword. There are tools like Keyword Tool and Search Query
Performance that you can take advantage of so you can come
with your list of possible negative keywords.

The list of negative keywords will not just benefit your

campaign ads but will lead you to lower costs of advertising and
assurance that your website will be targeted. However, don’t
over manipulate or misuse your negative keywords because it
may result to a very limited number of audiences.

On the contrary, if you don’t use negative keywords, you

might end up getting audiences who are not interested in the
 64
product you are offering. Uninterested audience can lower your
quality score when it comes to keyword measurement. That’s
why before you add any negative keyword in your account you
have to make sure that they are significant at all.
 65

Advertiser Education: What is Return on

Investment?

Google, based on statistics conducted in US alone, is the

most widely used search engine. This is why the search market-
ing and advertising industry highly trusts Google in increasing
their return on investments and in gathering potential customers
for their business. Unlike any other forms of media used in
marketing, online marketing done in Google drives profit and
enhanced return on investments.

Part of advertiser education is to get full knowledge of

what return on investment is and what can it do in making your
business profitable. For starters, return on investment means the
ratio of the advertising costs relative to revenue that is generated
after conversion of sales and leads are done.

Your return on investment identifies the value of your

earnings derived from the costs of your ads and campaigns.
There are conversion formulas and calculations in identifying
your ROI. But the simplest conversation calculation could be
through getting the revenue of your sales. Then, the revenue of
your sales will deduct the costs of your advertising. After that,
you divide the answer from your overall ad costs.

Since ROI is highly significant in any online marketing,

you have to learn how to improve it. Google AdWords is proven
to be efficient in drawing large number of potential customers.
Thus, you have to execute the following:

-make every ad and campaign you create visible to the

landing page of your website to get more clicks from your tar-
geted market
 66

-make sure that your website is navigable and is user-

friendly to let your visitors stick around your site
-keyword selection and keyword placement should be re-
levant so that your keywords will be easily found on search
engines

-be sure that you regularly monitor your ROI once you ac-
quire an increased of ROI with the use of Google conversion
tracking and your account statistics

Once everything is done and put on their right places,

then you wouldn’t be surprised that you were able to increase
your ROI and bring a great number of customers to your busi-
ness.
 67

Google AdWords Success Stories: How

Marketers and Customers Get Connected

What better results can Google AdWords acquire and pro-

vide? There are a lot of success stories that can serve as evidences
of how Google Adwords can be so effective and efficient at the
same time.

With Google AdWords you can create, design and opti-

mize your ads and campaigns. You can get keyword ideas from
Google AdWords itself that are related to your business, product,
and services that you want to advertise. Afterwards, your ads will
appear on Google. Then your ads start to attract your targeted
audiences who are using one of the keywords you have chosen.

More so, you get the interest of your audiences just by get-
ting the necessary keyword. This way, you let your audience learn
more about your business because you have drawn them to your
site or webpage. All of this is given by Google free of charge. Such
procedures are the start of success stories from businesses and
marketers who employ Google AdWords in their advertising
method. The execution of your advertising methods need not be
as perfect as they supposed to be.

Google AdWords has the power to connect you with your

potential customers. You will have a good story and tale to tell
once you successfully learn the technology of Google’s contextual
targeting technology. This technology enables you to match your
ads to the webpages found in Google’s Content Network that are
related to your business. This being said, you can measure and
optimize the performance results of your ads and campaigns that
will result in an increased return on investment.
 68
As you read successful stories of entrepreneurs who re-
sorted to Google AdWords capabilities, you will only learn that at
one point of their lives all they needed to do was to put their trust
in what Google AdWords can do.
 69

The Google In-Game Advertising Benefits

for Online Marketers

The leading social games publishers are all flocking in

Google’s in-game advertising. Some even use social networks like
MySpace and Facebook to publish their platforms. This way,
Internet users can play with their social and real life friends
whenever they want to get connected.
What are some of the benefits that marketers can enjoy
when they employ Google in-game advertising? There are a lot of
benefits.

Google in-game advertising has been proven effective be-

cause it can attract a great deal of audiences who are called
casual gamers. Casual gamers are connected in various websites
like social networking sites. These audiences are looking for
entertainment and Google in-game advertising provides the
entertainment they want. Based on records gathered by Playfish,
there is an average of 35 minutes spent by every user per day in a
single game alone. This in turn generates over one billion min-
utes of play time for one month.

Because of this, marketers take advantage of Google in-

game advertising to get benefited as well. Such benefits that
marketers will enjoy include:

1. extended scope for your video ads wherein ads ap-

pear in between every game, after the game or at the start of the
game
2. in-game advertising also permits branding famili-
arity among the players and this branding can result in consider-
able increased number of customers
 70
3. in-game advertising is also an effective opportunity
to attract customer sponsorships because you can go directly to
the publishing partners who might want to do business with you
via integrations
4. a new generation of social gamer is booming in the
market comprised of Internet users of different ages, back-
ground, demography, and interest. They are the perfect target for
your in-game advertising because they could probably be a
member of any social networking websites that allow informa-
tion sharing

So, it is no longer a big surprise to know that there are

many online marketers who resort to Google in-game advertising
because of its wide scope and indispensable strategy for advertis-
ing.
 71

Introduction to Google's Content Network

Google technology is powered by thousands of high qual-

ity websites under what is called Google Content Network.
Google Content Network can be associated with an octopus and
the websites that comprise the whole network can be associated
with the octopus’ tentacles. Whatever website will Google acquire
it still belongs to the same body or network, and it still functions
based on the objectives set by the head.

The Google Content Network is supported by first-rate

websites, blogs, news pages and other sites that chose to partner
with Google. The sites that belong in the network are being
displayed to meet AdWords ads, another product of Google. This
is because such sites can do advertising and marketing. This
process will reach their targeted audiences, consumers, and
enable them to maintain the loyalty of their customers.

Every day, hundreds of thousands of ads and campaigns

are published in content networks to market and advertise
whatever product and service a business produced. These ads are
published in the form of content materials.

Google’s Content Network is already considered the larg-

est network. It is designed for contextual advertising both in
virtual world and in the real world. And so, if you are into adver-
tising and marketing, you can take advantage of Google’s proven
targeting display of website and webpages.

With over 20 languages in over 100 countries, Google

Content Network has potentially gathered 75 per cent of Internet
users in the world. The probability of reaching out for potential
audiences and customers are high enough to get a considerable
control over your advertising impact and results. This means, if
 72
you choose to advertise with the use of Google Content Network
along with Google Search Network, you can immediately reach
out to three users from four Internet users in the whole world.
This is because everything is powered by Google’s extensive web
search and linguistic processing technology.
 73

Advertiser Education: Conversion Tracking

& Bid Management

As an advertiser and marketer you have to be fully in-

formed in what conversion tracking and bid management can do
in increasing your ROI and in making your business successful.
This way you can properly address any concerns and challenges
that may create conflicts in making your advertising campaigns
more effective and cost-efficient.

What does conversion tracking mean?

Conversion tracking is widely employed in online adver-

tising. The conversion happens by the time an Internet user
clicks on your ad. The click will be converted based on user’s
behavior that is considered significant—which can be through
purchase, page view, registration, and other possible leads.

There are Google tools made available to conduct such

conversion. Once the conversion takes place, you will learn
whether your ads are effective or not. This will also be helpful in
identifying keyword matches that are relevant to your ads.

What does bid management stand for?

On the other hand, bid management can also improve the

value of your keyword search. Through the assistance of conver-
sion optimizer, used in bidding management, your website can
get higher conversion rate from the search inquiry of a particular
keyword.
When conversion rates are optimized, bidding manage-
ment generates substantial performance. Obtaining bid man-
agement is connected in predicting the possible performance of
 74
your ads. But this prediction can vary, especially if there are
intense competitions going on outside the scope of your website.
To maintain good performance, you can use conversion
tracking tool for your campaign ads. This way you can bid strate-
gically and you can further maximize your return on investment.
In this process, you should know the keyword costs so you can
compare the costs with the revenue that will be coming in your
business. This way, you will determine whether you need to
increase your bids to generate more ROI or not.
 75

Demographic Bidding on Google's Content

Network

There are numerous sites that offer demographic bidding,

especially in Google Content Network. This is why there are
many marketers who acquire demographic bidding services
because such sites will help them gain additional control over
their ads and campaigns’ performances. If you will acquire
demographic performance reports you will know which among
the ads and campaigns you created are giving the best results and
gaining great attractions from the Internet users or your targeted
audience.

Some of Google Content Network sites that offer demo-

graphic information of audiences are social networking sites (e.g.
Friendster, YouTube, MySpace, Facebook and many more). With
the help of Google’s Content Network, you can employ system-
atic and scientific method of refining your target audiences. They
can be refined by their age, location, background, gender or
combination of specific criteria.

With demographic bidding, you can monitor the visibility

of your campaigns, increase the frequency of appearance of your
ads to a particular demographic classification, or you can also
restrict the appearance of your ads based on your required
preference. This way you can manipulate the results of your
return on investments or you can also meet the ROI goals you set
prior the generation of the campaign ads.

Through demographic report you can perform optimiza-

tion for your demographic bidding campaigns. There are even
suggested demographic reports that can be used. Such reports
are based on conversion rates of demographic segments. This
 76
means if you generate increased bidding you make will make
your ad appearance more visible.

Additionally, you can make specialization of your demo-

graphic campaign via creative and enhanced formats to target
specific group of audience. And if your target audience that
doesn’t provide you with significant ROI, then you can opt to
hide your ads even if they increase your ad traffic.
 77

Google Earth: Your Cyber-Friendly Map

With Google’s expanding global business solutions, it has

now introduced the Google Earth—a virtual global program.
Google Earth was formerly called Earth Viewer. It was created
and programmed by one of Google’s business solutions, the
Keyhole, Inc.

Google Earth is available in English, German, Swahili,

Portuguese, Dutch, Italian, Japanese, French, Traditional Chi-
nese, and Spanish. Hence, exploration of maps can be done with
freedom because everything is explained in your language of
choice.
An in-depth exploration of any place on Earth can be exe-
cuted via satellite imagery, terrain, maps, 3D buildings, and most
interestingly you can also extend your exploration to galaxies. So
if you are into geographical content exploration you can take
advantage of Google Earth’s wide ranging features.

To enjoy such service developed by Google, you can

download the software on your personal computer. It works in
computers with Windows 2000, Windows XP, Vista, iPhone,
Linux, and Mac operating system. If you cannot install it, you can
add Google Earth in your browser’s plugin (Firefox, IE6, or IE7).

Google Earth’s Impact

When Google Earth was released in mid of 2006, it had

instantly stirred the public’s interest. Google Earth between
2006 and 2007 has drawn an increase in media coverage, and
anything related to virtual globes. This shows how the public
immediately become more interested in geospatial technologies
and applications.
 78
However, there are some criticisms and issues of national
security and privacy concerns raised because of using Google
Earth. Some claim that Google Earth has initiated invasion of
national privacy that can pose some threats to the overall secu-
rity of a country or region. This if not handled with proper
administration will cause abuse of usage. Some critics also say
that Google Earth can also act as an instrument for future terror-
ism actions and damage of rights to privacy.
 79

Google Tools Make You Gain Virtual Power

It is a fact that Google has it all. Virtual-worlds platform

and tools have been developed by Google to meet every specific
need of the users. With tools powered by Google, you can search
for particular information. You can acquire highly important
resources like maps and geospatial content, and other useful and
advantageous functions with just a click away. With thousands of
Google tools made available for users’ convenience, each con-
cerns made for Google search will be properly addressed.
Here are some of the Google categories that can cater us-
ers’ desires, requests and requirements. Every category comes
with specific example of Google tools as well.

1. The fundamental tools include Google Reader,

iGoogle, Google Docs, Google Picasa, Google Desktop and Note-
book among others. These tools are used for basic computing
tasks.
2. The maps and travel tools are the tools you need if
you want to explore places on the surface of the earth and of the
sky and galaxies. Such tools under this category are: Ride Finder,
Google Earth, Google Sky, Google Mars, and Google Transit
among others.
3. The miscellaneous Google tools enable you to max-
imize your time enjoying diverse things with Google Pack, Google
Gadgets, Google Alerts and Applications, and Google Gears
among others.
4. The third party tools consist of Googlematic,
Google Babelplex, Cooking with Google, Goofresh and Simply
Google tools that can be used for further web exploration.
5. The web browsing and development tools allow you
to create websites the easiest way possible. This includes Google
Website Optimizer, Google SketchUp, Google App Engine, and
many more.
 80
6. The social networking and communication tools
give you the access to keep in touch with everybody you wish to
communicate with. Google Friend Connect is the way to go.
7. The custom search tools enable you to narrow your
search results to make researching as efficient as possible.

Google tools are indeed wide-ranging. At present, Google

is continuously increasing the number of Google tools that are
being developed to address more and more specific user needs.
 81

Optimizing for Success on Google's Con-

tent Network

Optimization is essential in getting high rate success on

Google’s Content Network. Without optimization, there wouldn’t
be any improvement in the performance of ads and campaigns of
AdWords, even if creating and editing procedures of keywords
are done.

Optimization is comprised of proven techniques in en-

hancing the quality of your keywords and everything about your
ads and campaigns. You are benefited when you employ optimi-
zation in your ads because this process is not just cost-efficient—
it lowers the price you have to pay when an Internet user clicks
on your ads.

To maintain your high position on the search result page,

you can take advantage of optimization tips and strategies so you
can increase the success rate of your campaigns and ads.

The Seven Pointers to Remember in Targeting Successful

Optimization

1. You have to identify the advertising objectives that

will define the overall impact of your campaigns.
2. Organization of your account should be maintained
at all times to achieve maximum efficiency and effectiveness of
each ad created. This can be done by using the appropriate
language to be used and locations to be targeted.
3. Direct to the point targeted advertisement cam-
paigns should be created properly.
 82
4. Systematic selection of relevant keywords, includ-
ing the keyword replacement should be set. Duplicated keywords
should be avoided as well.
5. Optimization of your website for conversion should
be done with the use of conversion optimizer tool.
6. Do campaign testing, evaluations, and modifica-
tions to empower the results of your ads.
7. Regularly track and monitor the performance of
your account.

Once you stick to the pointers set to achieve successful op-

timization as you use Google Content Network, you will obtain
more clicks, increase your website traffic, acquire more custom-
ers, and most especially increase your ROI.
 83

Top 3 Reasons Why You Need to Advertise

Your Business on Google

If you are thinking about excellent platform and effective

ways to market your business, then you should not be thinking
twice about how well Google can do this for you. We are all very
well aware at how powerful Google is on the online arena.
Almost everything on the Internet is all about Google, so there is
no reason to doubt the capacity of Google and its advertising
arms like AdSense to make your business well known on the
Internet.

Apparently, the presence of many competitors in the In-

ternet makes other people think and doubt the capacity of the
Google AdSense as the right avenue to advertise their own busi-
ness. However, they may think the otherwise when they realize
the following reasons why they need to advertise their business
on Google:

a. It is cheap and inexpensive. With Google AdSense

you no longer need to spend huge amount of money just so you
can make your advertising plans work. All you need to do is to
have your website registered with Google AdSense and make
things happen for your business.
b. It is not complex and difficult. Unlike with the oth-
er advertising platforms, advertising your business with Google
AdSense is possible in just a matter of a few clicks. No extra
steps to take, no hidden charges to worry. All is plain and sim-
ple.
c. It is easy to earn. With Google AdSense, all you
need to worry about earning a lot on your business is to have a
powerful website content. The strength of your website is con-
tained within how well your keywords have been implemented,
 84
how dense these keywords are positioned on your site, and how
frequent you make an update on it. When all these things are
done, then you can be assured of a better and performing busi-
ness website.
 85

Top Grossing Tips on How to Effectively

Earn Revenue from Your Website

When you built your website, you are entertaining the idea
that somehow you will need to earn something from your web-
site. It is a common fact that every website that is built whether
it is made and designed for business or for persona use, that
website is expected to generate money for the developer. This is
the common perception of many, however, not many people are
able to realize that.

When you build a website, you have to make a positive

projection about how this website can potentially earn money for
you. The following tips below can help you generate the money
that you want from your site:

a. Have your site linked to another website. When

you link your website to another website, you are opening the
possibility of earning more chances of obtaining visibility on the
Internet. When you are able to acquire that great visibility, you
are giving your website the chance to get more traffic, and in
effect, is equivalent to more money.
b. Open your website for any potential advertisement.
The advertisements that you are able to solicit from advertisers
can be the main source of your income. With more advertisers
that get into your website, the more money that can get into your
pocket. Therefore, opening your website to more advertisers can
generate more probabilities of earning more money.
c. Make sure that you website gets the highest page
rank. If there is one way that can help you make appealing to the
advertising companies, it is your page rank. The higher your
page ranks, the more you become appealing and trusted by the
advertisers.
 86

Why We Need to Hire a Google Adwords

Consultant

In the business sector, it always matters when you have a

person to consult to in times of critical decisions to be made. The
work of the Google Adwords consultant is not limited to deter-
mining the best advertising campaign materials that you can use
with your site. The consultant can greatly contribute in produc-
ing the best decisions to make on how you can place the site on
its best foot forward because he is considered to know what
works best based on his wide experience and knowledge.

Specifically, we need to hire a Google Adwords consultant

because we would like to make sure that all else in our advertis-
ing campaign is effectively maximized. Below are some of the
reasons why there is a need to hire a consultant:

a. The consultant can dramatically lower down your

marketing expense. The right strategy that the consultant can do
on your marketing campaign can potentially create a more
inventive and genuine ways to attract potential customers for
your business. This in effect will create an impact on your busi-
ness sales.
b. The consultant can offer your business other well
tested marketing tools in as far as Google Adwords is concerned.
Using the consultant’s abilities and skills in the usage of market-
ing campaign tools, your business can take advantage of this.
c. The consultant can work on monitoring how well
your marketing campaign is competing with the rest of the
competitors. This can help you create a perfect avenue to attack
your competitor’s marketing campaigns better.
 87

The Helpful Benefits of Google Analytics

Tutorial

In general, having knowledge in Google Analytics is very

helpful to any website owner because this tool will permit you to
have good analysis on where the traffic is. Although acquiring
Google analytics tool and perception is a little tedious and stre-
nuous at a certain point, the benefits are just very enormous
after. With the Google Analytics tutorial, you will be adept in the
following skills:

a. You will be able to learn how to determine the fun-

damental sources of site traffic and essentially allow you to earn
great revenue on your site. This is primarily achieved by learning
what sort of website addresses is best to be referred.
b. You will be able to learn how to cross reference all
your campaign materials using the return of investment monitor-
ing mechanism. This is specifically done by knowing how much
is spend on different advertising media used such as paid engine
search as against other forms of marketing forms.
c. You will be equipped with skills on choosing the
best search terms that can be referred based on the search en-
gine’s diagnosis. Since, your core knowledge in learning Google
Analytics is lifted from learning the behavior of the search en-
gine, you have an advantage of knowing which search terms are
usually encountered by the search engine.
d. You will be able to learn which sites are very popu-
lar on your site. With the use of the Google analytics, you will be
able to have a clearer view which sites are most attractive to the
people who visit your site.
 88

Learning the ABCs of Google Earth Pro

Google Earth Pro is probably one of the famous search

maps that have landed the Internet so far. However, no matter
how much great fame this Internet feature has attained, not a lot
of people cared about knowing the fundamentals and basics of it.
In fact, when you ask Google Earth Pro users about what fea-
tures are they using in Google Earth, about 70% of them will only
know a thing or two about its features.

The Google Earth Pro gives people the capability to search

locations in a very easy way and at most of the times in a lot
faster manner. Getting your site plans imported is done in just a
matter of click and having them shared to your associates has
never been a problem. Above all, exporting captured images in
high quality to a document or a website is capable of being done
without too much complications.

Unlike the other free Google Earth like Google Earth Plus,
the Google Earth Pro has added features on it that are not visible
on them. However, the good thing about these 3 versions is that
they are all containing the same type of imagery databases. This
goes to say then that the level of image resolution and details and
the satellite imagery’s age are similar and one.

With Google Earth Pro, you can expect a rather faster per-
formance with a very simple process to undertake in using its
movie maker feature, and your Geospatial Information System
can maximize its potential using the Google Earth Pro’s data
importer feature. And lastly, the Google Earth Pro is providing
both e-mail and chat technical support usually open in the
Pacific Standard Time.
 89

How to Efficiently Increase Visitor Satis-

faction and Loyalty with Google

It is the desire of every website owner to make their visi-

tors become satisfied with the contents that they come across on
your website. The objective of producing highly satisfied visitors
is to turn these into regular customers. This marketing strategy
has been long running and keeping this principle has made a lot
of online businesses survive very long in the online industry.

As claimed, it is a lot easier said than done when we would

like to produce a satisfied visitor. Much more that it becomes
difficult when we are able to put a claim that we have earned the
loyalty of this satisfied customer. However, no matter how
difficult this can be, trying these basic steps will somehow help:

a. When a visitor gets into the site, make sure that

you give the right amount of content. It is the fundamental
reason of every visitor to find something worthwhile on the
website. Do not waste the time of visitor by giving him or her
nonsense and irrelevant content as this usually pulls away loyal
customer.
b. Do not force visitors to leave any personal informa-
tion like e-mail address as part of your e-mail marketing plan.
When a visitor is being forced to leave any personal information,
he usually remembers that incident on that site. This gives him a
bad experience about your site, thus forcing, him to not visit your
website the next time.
c. Give some freebies. A website visitor always enjoys
the feeling of being appreciated by all the freebies that he or she
receives from you. It is more likely that he or she will remember
your website if a good freebie was handed to him or her.
 90

Top 2 Reasons Why We Leverage on

Google’s Developer Tools

The Google has made use of different tools and instru-

ments in developing the applications and features that are
present on every product and service that it offers. Some of these
applications have been developed using some of the more power-
ful scripting languages such as Ajax and Perl.

These developer tools should be properly leveraged in or-

der to ensure that whatever happens with the feature or the
software itself, you have the power as the user to fix and resolve
the rising issues.

The coming of a better technology prompted many devel-

opers to adapt into the open source programs. The open source
code is the next genre of software development. For this reason,
users must take advantage in leveraging on knowing the ins and
outs of developer tools specifically the Google’s Developer Tools.
Below are the reasons that you may find interesting on leverag-
ing in developer’s tools:

a. Leveraging on Google’s developer tools allows you

to understand the fundamental things that you need in order to
debug and troubleshoot any issues that may arise with your
Google product. There are times that you may not be able to
understand why certain things happen when they are least
expected to happen.
b. Leveraging on Google’s developer tools allows you
to host through the Editor of the Google Gadgets section. With
the use of the Gadget editor, you can substantially create, modify,
and edit every important section of the program. This gives you
the ability to further control how the feature primarily behaves
 91
and reacts under specific circumstance. This ability is consid-
ered to be getting deeper into the Google code which is a funda-
mental control over the Google product.
 92

Reduce Google Chat and E-mail Technical

Support Costs by Enhancing Self-Service
Online

Every website that provides technical assistance at one

point thinks about how they can make their clients/customers
become self-sufficient in terms of knowledge and skills. This is
one of the major agenda that technical support services have
been thinking about – how they can eliminate the use of live
technical support and make their clients self-reliant.

One of the clear reasons why chat and e-mail technical

support services is being perceived to be eliminated is due to the
operating cost that this service is causing the support provider.
The cost that allowed for this support service to happen is no
joke. In fact, with just the operational cost of this, it can reach up
to a million dollars at a conservative.

One of the foreseen and immediate means to combat this

high cost in maintaining and facilitating the technical support
services is by making its clients self-sufficient in knowledge via
its online knowledge based support. The self service online is
proven to make the clients self reliant in looking for the best
resolutions for their concerns and issues. These self-service
online comprises of knowledge base information, self-help tools
to facilitate diagnosing the issue, and toolkits to help facilitate
the troubleshooting steps.

With this self-service online help that many websites have

developed, there is now an effective means and methods to
drastically reduce the operating costs in sustaining a chat and e-
mail technical support service provided to clients. This is an-
 93
other breakthrough that majority of technical assistance provid-
ers are going to deliberately love about and enjoy.
 94

Visualize, Analyze and Share: The Distinct

Characteristics of Google Map Earth

The Google Mapping Services specifically the Google

Earth and Google Earth Pro are the mapping services of Google
that are bounded by these three distinct characteristics:

a. Visualize. The Google Earth and Google Earth Pro

apart from its feature to explain the captured image, is also able
to make a visual representation of this image either in a 2D or 3D
imaging. With its ability to visualize, it can also transfer and
export the image to more than a thousand different locations
either by physical address or geospatial axis based on a spread-
sheet. The visualize feature of Google Earth Pro is capable of
incorporating the Geospatial Information System data in various
file forms such as .tab.
b. Analyze. Good analysis on the coordinates begins
with effective analysis on the image that was captured. With the
embedded capability of Google Earth pro to perform calculations
a lot faster, analysis is made a lot easier and lesser complicated.
c. Share. The sharing capability of Google Earth Pro
allows you to have a view on any visual representations on
Google’s original file form. And with the updated version of the
Google Earth Pro, you can be capable of getting additional
instruments used for measuring the location axis either in square
foot or mile.

These three distinct characteristics that are manifested on

Google Earth Pro make it possible for anyone to come up with
the most powerful and highly scaled presentation or documenta-
tion. And as the industry is putting more emphasis on the utility
of these features, Google is prompted to develop far better in its
new and latest mapping service.
 95

Analyze Website Traffic through Google

Web Analytics

Google Web Analytics is a tool designed for anyone who

owns a website. It is an instrument that will help any website
contain the best elements that any website can have ranging
from good selection of keywords to having the right density of
keywords. Above all, the Google Web Analytics will help you
understand how your website is capable of achieving this amount
f traffic.

The web analytics tool of Google helps any website owner

understand who its expected viewers and visitors are. This
analytic tool helps any website owner understand how every
visitor sees the whole website giving real time updates about how
each visitor discriminates the website and its content. Above all,
the analytic tool from Google lets any website owner understand
which marketing plans are working the best for them and the
website.

The traffic that your website is generating can be best in-

terpreted by the tool that is capable of making an aggressive
evaluation and assessment on the return of investment of every
marketing tool that you use. And with the visitor navigation that
is capable of being able to identify the area where it needs im-
provement, the more it becomes easier for any other tool to
identify where the traffic can be best achieved.

With the use of the Google Web Analytics tool, there is an

easy way that one can use to identify the various sources of web
traffic (either from the direct traffic brought to us by direct
visitors and site referral and links).
 96

The Unrevealed Tips to Top Google Ad-

Sense

Google AdSense is one of the top money making sites

there is in the Internet. A lot of people are engaging into doing
Google AdSense because of the easy money that it is able to bring
into someone else’s pocket.

However, not all people who engage in Google AdSense

have what it takes to succeed. Well, the thing is, the successful
ones happen to have discovered the secrets towards attaining the
top. As for the others, these tips and techniques happen to
remain a secret to them.

a. Never put any advertisement on a page that is

empty. Logically, when the page is empty and void, all the
advertisements that may crawl into it will most likely be not
relevant because Google will not have a way to determine what
sort of ads are best to be placed on an empty page when it begins
analyzing it.
b. Always explore your choices by asking. Google has
a set of knowledge base online that you can use to make sure you
are doing the right things on your page. If you are not sure about
what you are doing, then you can ask by all means the Google
support team. You can have a better choice if you know what
your choices are going to be, right? Remember, asking is never
wrong, assuming is!
c. Always take note of your keywords and how dense
they are on your page. Keywords are such a big deal in ranking
and earning money via AdSense. It is with keywords that Google
sees your relevance and presence. Thus, it is very important that
you are fully aware about how well distributed your keywords are
and how dense they are on your page.
 97

The Knowledge that Google Adwords

Learning Centre Bridges to Us

The industry of business and marketing is such a highly

competitive industry and as such learning and acquiring knowl-
edge is very much needed and at times required. Google Ad-
words as one of the major marketing avenues that most Internet
marketers are using is offering on its site a knowledge base that
can help people obtain and acquire knowledge.

The Google Adwords Learning Center is a Google website

where combination of various knowledge and learning are stored
and deposited. This Google Adwords Learning Center was
designed to cater all types of Google users – Google Adwords
Advertiser, Google Adwords and Advertising Professionals, or
anyone who fall interest to learn just anything about Adwords.

The Google Adwords Learning Center is a free training

that one can acquire in order to have sharper knowledge about
Adwords and its different functionalities. The Learning Center of
Google Adwords offers the multimedia-base and text-based
lessons that fit all types of audience. Just like any other knowl-
edge base, the Google Adwords Learning Center is also providing
a way to assess how much the learner has achieved and learned.
An online exam is being provided by the knowledge base.

With the knowledge base of the Google Adwords Learning

Center, the learner will be able to acquire knowledge about the
basics of Adwords included on which are the features and the
benefits that can be derived out of using it. It also includes all
the policies that make up the whole Adwords important of which
are the link policies, trademarks and copyrights policies, and the
editorial and image advertisement policies.
98
 99

Are the Google Apps for Your Domain All

Set to Meet the Expected Outcome?

Have you ever wondered how you are able to exchange e-

mail messages with your friends and relatives using Google? Or
have you been wondering about how you are able to get online
and chat with all the people on the Google and exchange con-
cepts in an interactive manner? Well, this is all possible because
of the Google Apps or Google Applications for your domain.

Google Apps are applications that allow you to communi-

cate and channel all your communications for free from e-mail to
instant messaging, and even synchronized calendar activities all
in your chosen, preferred domain names. The Google Apps
Domain lets you own all of these features without having the
need to sacrifice your identity.

What is good about Google Apps for your domain is that

all these features are hosted and powered by Google which
means that there is no need for you for any additional hardware
to buy and attach or any software that you need to download and
install and essentially maintain. In addition to that, setting up
the Google Apps for your domain is very easy to do and it is very
hassle free.

In as far as the mail service is concerned, the migration

from the software based e-mail programs such as Outlook is
simply done by drag and drop method – very simple and easy to
do. Lastly, with the new Google Apps for your domain, you can
have mobile support from the Gmail Mobile application making
it easier for you to access your mailbox in any place you want.
 100

What is Hot and New with Google Sket-

chup Pro 6

Google is committed towards making great technological

innovations. Everything about Google Sketchup Pro version 6.0
is all about advancements, creative inventions and unequalled
excellence. With the new Google SketchUp 6.0, it is now possible
to put together in one mainstream, any 3 dimensional (3D)
models with 2 dimensional elements such as photos, texts,
artwork and even personalized, handwritten notes in order to
produce interactive results.

The new Sketchup Pro 6.0 mixes the high end 2D and the
3D tools in order to manipulate, create and produce accurately
and dimensionally designed presentations similar to a computer
aided drafter design. The Google Sketchup Pro 6.0 has embed-
ded palettes that allow a user to sketch and draw in 2D and 3D
forms. It also permits to position your designs utilizing the real
coordinates and able to share these using another feature known
as the 3D warehouse.

What is more exciting about Google Sketchup Pro 6.0 is

that it is capable of exporting your 3D designs into a real and
CAD like format apart from the other acceptable design formats.
Essentially, with the new and exciting Google Sketchup Pro 6.0
you can also export your 2D vector designs into a more realistic
design format and create a forceful dynamically paged docu-
ments and designs.

Adding more to that, the newly designed Google Sketchup

Pro 6.0 has integrated all the needed tools that allow any user to
create and deliver a specific design using one software only.
Above all this new and exciting added feature in the Sketchup
 101
Pro 6.0, what is essential is that it now provides technical assis-
tance via e-mail support.
 102

Getting a Surefire Increase in Website

Conversion Rates

Conversion rate is a very important aspect that a lot of

website owners are very concerned about. The conversion rate in
a very simple discussion is the figure that represents the poten-
tial clients that may opt to buy your product. This is the rate (in
percentage format) that represents an attempt to visit the site
and purchased a product and service to your site.

Getting this done is probably one of the challenges that

website owners are facing. However, there are surefire tips that
can help augment the number of potential buyers that you may
have on your site. Below are some them:

a. Be clear, direct, and honest with what you are sell-

ing on your website. People on the Internet can easily sense
honesty and sincerity. As a website owner who tries to make an
upsell, you need to make sure that you directly give your poten-
tial client the information that they need. If it is necessary, you
can cite the pros and cons of the product that you are selling.
This way you are building a lifelong trust with your client.
b. Discuss the policies that you have. Policies are of-
ten misunderstood and overlooked aspect of selling. Most
potential clients may not care about these policies but it is your
duty as a seller to keep the clients informed about this. This
gives you the chance to prove your honesty and sincerity in
dealing with clients.
c. Give your clients various forms of payment meth-
ods. The flexible your payment methods are the better it would
be to your clients. People who are buying from the merchant
usually ask for flexible payment methods and terms. It is best
that you have these pieces of information ready.
 103

The Flexibility of Google to Post All Kinds

of Content

Google as an advertising platform is capable of accepting

numerous kinds of contents that you can post to it – from e-
mailing ads to IM brigade, to map servicing.

With Google, you can extend help in shopping, browsing

through the web using any of the Google products such as Google
Chrome, Google Maps, Google Mobile, or Google News. If you
want to obtain help in posting sorts using the chat, e-mail, and
social networks, you can get by a little help by using these Google
products: Gmail for the e-mail, Google Groups and Orkut for the
others. There are also advertising services that Google offers such
as the AdSense and the Adwords – these are some of the more
popular advertising sites used by Internet marketers.

Google is indeed very powerful in allowing all types of

posts. This is made possible because of the varied products and
services that it can offer to its users. More exciting to this is that
Google comes in different languages mainly French, Russian,
Spanish, Filipino, and dominantly English.

The marketing campaigns that can be posted on almost

every product that Google offers are relatively free. Although
there are some Google products that are requiring a specific
amount before you can make any post, the charge is usually
minimal by nature.

As the new century starts to unfold, there are more and

more things that Google has to offer. Now, as it tries to unleash
its Google Video, people will now have more capability to make
 104
campaign postings not only through texts and letters but appar-
ently in videos.
 105

Effectively Sell Online via the Google Prod-

ucts and Services

The Internet is such an effective way to sell any product or

service that you want. The online as the avenue to make busi-
ness is considered one of the best places where you can earn
great amount of income. And being able to hit the right website
where you can sell your product is ultimately your bonus.

Google products and services such as the Google mail, the

Google chat, the Google AdSense and Adwords are few of the
products that one can use in order to sell your products online.
In fact, these are some of the notable services and products in the
Internet that a lot of people use in their online business. Specifi-
cally, the reasons below can help you understand why these
Google products are amazingly suggested:

a. Google has a distinct set of followers. The Google

website, through the years, was able to establish its own set of
followers and patrons. These people are the loyal visitors and
users of the site. With such a great number of followers, selling
your products online via these Google products shall never be a
wrong option in any way.
b. Google has numerous products and services that
you can use. When you use Google as your main platform to sell
your products online, you are not only limited towards using a
single service. Any account that you have with Google is tied up
with majority of the other services being offered by it.
c. Google is trusted. When you sell products online,
you need a marketing website that is trusted and has credibility
that is not tainted. Google is one of them.
 106

The Best Way to Appear on Google Maps

for Free

Google Map is a web service mapping application that is

available for free. This technology is being powered and pro-
vided by Google which is responsible in powering up numerous
mapping services on the Internet including the Google Ride
Finder, Google Mars, and Google Moon to name a few.

Some of the mapping features that are being offered for

free by Google Maps are street mapping, route planning for cars
and bicycles for pedestrians, and location planning for many
countries all over the globe. Many people and business people
see this as a better opportunity for them to get marketed and
noticed by their potential clients.

One of the widely used platforms being used by Google

maps is the Google Earth, a standalone application program
compatible to work with MS Windows, Linux, and Mac OS. This
is being widely used because it offers more worldwide-viewing
capabilities. In addition, this is one of the more prominently
being used by both the potential clients and the online business
owners.

If you are using the Google Earth, the best way to make
your campaign advertisements appear on it is to focus your
presence in countries which are directly covered by some of the
major Geospatial Information Systems particularly in the Euro-
pean parts of Ireland and United Kingdom. There are also
countries from the Asia Pacific that has larger visibility on the
Geospatial Information Systems; and with the use of the high
quality and resolution that imaging systems are using, it is best
 107
suggested that you make an appearance on sites that are visibly
captured by these imaging systems.
 108

A Close Encounter with Google Adwords

API

Not a lot of people understand why APIs are very impor-

tant to Google Adwords. In fact, not too many people even know
that APIs are part of the Google Adwords. Well, I guess, this is
one of the things that generally of Google users have in common.

Adwords API allows you to build and deal with advertising

campaigns, advertising groups, and even keywords in a very
effective and efficient way. With the use of the Adwords APIs,
you can effectively produce suggested better keywords for your
page that can essentially produce greater traffic for your website.

The Adwords API makes use of the SOAP technology or

the Simple Object Access Protocol as its central technology for its
messaging feature. SOAP is a compatible protocol with Adwords
that makes use of the Extensible Markup Language (XML) and
Hypertext Transfer Protocol (HTTP).

The Adwords API is a composition of various web service

and these services have been integrated in a uniformed and
collected manner in order to achieve greater efficiency. Below
are some of the web services included with Adwords API:

a. The Campaign Service. This web service allows any

user to make, edit, modify, and list any advertising campaign.
This gives the user the capability to control any advertising
action made.
b. The Ad Group Service. This web service allows any
user to make any advertising group, list an advertising group,
and associate any advertising group with any other campaign.
 109
Apart from that, it also allows any user to take action on those
associated advertising groups.
 110

What are the Expected Skills from a Google

Adwords Professional?

The soaring high demand for Google Adwords consultants

prompted Google to launch its maiden program known as the
Google Adwords for Professionals in 2004. This program will
help potential consultants help increase the number of Google
Adwords potential clients with their Adwords campaigns.

As part of the professional jobs that these consultants do,

the following rigid tasks are asked to be performed:

a. A consultant who undergoes in the Google Adwords

Professional training is required to perform overall evaluation
and analysis on the client’s website along with how the Internet
industry sees it impact the business industry.
b. A consultant who undergoes in the Google Adwords
Professional training is required to analyze and evaluate the
central keywords presents on the client’s website to determine its
substance and content.
c. A consultant who undergoes in the Google Adwords
Professional training is required to make and produce an adver-
tising campaign copy in order to promote and market the website
of the client in the Google Adwords.
d. A consultant who undergoes in the Google Adwords
Professional training is required to come up with a pre-
determined and pre-assessed budget appropriation for the
Adwords marketing campaign, advertising schedule, and poten-
tial targets to network the campaign material.
e. A consultant who undergoes in the Google Adwords
Professional training is required to come up with a pre-
determined and pre-assessed appropriation for the maximum
 111
CPC or cost per click and the landing page for the specific key-
words.
f. A consultant who undergoes in the Google Adwords
Professional training is required to make the necessary follow-
throughs and monitoring of the advertising campaign.
 112

Making the Right Decision about Google

Earth Enterprise

The Google Earth Enterprise is an Internet tool that pro-

vides help to people such as organizations, companies, universi-
ties, hospitals, and even government institutions in terms of
capturing imageries of any geospatial information type. The
Google Earth Enterprise allows its users to capture this image in
either 2D or 3D format. Essentially, the Google Earth Enterprise
and its ability to capture image can help a person or an organiza-
tion to facilitate faster decision making, share information, and
collaborate information to make people well informed.

There have been a lot of questions raised about putting

Google Earth Enterprise a place in any organization. Seemingly,
even when it is a common fact that Google Earth Enterprise can
really make things a lot easier for the organization, company
leaders are taken aback about making the Google Earth Enter-
prise part of the organizational system.

So, when do we know if Google Earth Enterprise fits right

to an organization? Below are some of the considerations to take
that can help you decide whether or not you are making the right
decision about Google Earth Enterprise:

• When your organization possesses big amount of

geospatial information then the use of the Google Earth Enter-
prise is intelligently needed.
• When you are in search of a more secure and
tightly guarded system or mechanism that you want to posi-
tioned behind any firewall systems, then it is most appropriate to
have the Google Earth Enterprise.
 113
• When your organization has a Geospatial I.S area,
then having the Google Earth Enterprise can help you achieve
the right amount of information that you want.
 114

Hot Tips to Improve Your Site’s Visibility

The Internet is such a big and dynamic source of updated

information. These pieces of information are used to make
people informed, make an upsell, advertise a product or service,
or basically shouting out somebody’s opinions and concepts. But
whatever the reasons are, the common thing about it is that
every website desires to be able to generate traffic on their
website as an indication of the site’s visibility.

Any website needs to have visible presence on the Inter-

net. However, this may be the general sentiment of most website
owners but they do not know how they can do it. Below are some
of the ways on how you can improve the visibility of your web-
site:

a. Keyword density. Make sure that your website is

densely written with keywords. These keywords are basically
what search engines are looking for in every website. The key-
words that are positioned on your website should have relevance
and significance as equated on your web content. Make sure,
too, that they are densely distributed meaning a specific number
of keywords are reached to make them visible and relevant.
b. Content. Every visitor who makes an attempt to
visit any site is attracted by what he is able to see and read on the
website. This means that the initial thing that a website needs to
make it visibly appealing to the readers is that it should have
meaty and bold contents – contents that are appealing to the
interest of the majority.
c. Links. Make sure that you are able to build links on
your website. The more links that are embedded on your site,
the better it shall look to appeal to the search engine.
 115

Hot and Sizzling Tips to Increase Website

Conversions and Sales

There are so many websites on the Internet that are gen-

erating more traffic but failed to increase their conversion rates
and apparently not being able to sustain the sales quota that it
desires. This is the common problem that a lot of website owners
are having dilemma to resolve. However, as the Internet grows
rapidly, more and more companies are being established in the
hope of trying to help these websites achieve higher conversion
rates and substantially sustain their sales growth.

When you are aspiring for a greater visibility on your web-

site, you also need to aspire to achieve higher conversion rate in
order to sustain the sales growth. In order to achieve that, the
following sizzling tips are being suggested:

a. Progressive maintenance on the website. Websites

and their contents lose their touch at a certain point because
visitors are often seeing new things from time to time. It is a
must that every website owner initiates progressive maintenance
on their website. This means that contents that are not driving
good traffic should at once be deleted and contents that are
seemingly attracting more visitors should be enhanced.
b. Re-design the website once in a while. The graphi-
cal aspect of your website needs to be re-evaluated, re-assessed,
and re-designed at a certain point. This allows the website to
have a new, fresh look in the eye of the visitor.

Although it is very strenuous to sustain your conversion

rate and your growth sales all at once, having it done is never
impossible.
 116

The Google Site: A Better Way to Promote

your Books

If you are involved in producing and manufacturing books

either being reproduced online or offline, you will need to find a
better way on how you can market and make it visible to the
buying public. You will need to find a site which can help you
drive more visibility and make a mass appeal. More often, the
Google website is considered as the main avenue of marketing
and advertising a product such as a book.

But, why advertise and market the book using the Google
site? What are the potential benefits that you can obtain out of
using the Google site as your main avenue to advertise your
book?

a. Google is known to have a credibility that is out-

standing. Many people who use the Internet trust Google. With
the established credibility that was earned all thru out these
years, truly, Google is one of the pillars in advertising and mar-
keting.
b. Google is offering free marketing services. The Ad-
Sense and Adwords products are some of Google’s main market-
ing arms. These marketing platforms are fundamentally free of
any charge delivered to us by Google. If you are thinking about
advertising your product outside these two marketing arms of
Google, then you must be really out of your mind.
c. Google is one of the best search engines. Being a
search engine, it is given the privilege to work on analyzing every
website that it encounters on the Internet. Google is giving its
members the privilege to know what sort of best things that
needs to be included on a marketing campaign in order to rank
well and high.
 117

Showcase the Most Relevant Products and

Earn the Best Results

When you are thinking about how you are going to make
an impressive showcasing of your products on your website via
the Internet, you will need to make a good organization of your
thoughts in order to come up with the best showcasing.

It is best to remember that products whether they are lit-

tle or expensive, need to be arranged based on the relevance
before they are showcased to the consuming public. The organi-
zation of the products on your website indeed makes a great deal
to a lot of viewers. So, how are you going to make the arrange-
ment in order to have an effective showcase? Below are a few
tips that you can use:

a. Categorize. When you are faced with a great di-

lemma on how you need to make a good showcase of your prod-
ucts, you need to make sure that you know how to categorize
them. Putting the right category creates a sense of balance in
determining the relevance of the products on the perspective of
your potential clients.
b. Dry run your category. When all the categories are
finished and done, you can make a dry run on this. Showcase the
category to the consuming public and have it run for about a
week. If things are not working based on the category then you
have to think of another way to showcase your products.
c. Modify the category. When the category did not
seem to work based on the baseline that you have set, then it is
high time to make the necessary modifications. You can inter-
change your categories to come up with a new set of relevance on
your products, but this time, concentrate on modifying only the
things that did not make the initial showcase a success.
 118

Learn More about Google AdWords in Ad-

words Learning Center

For those analysts, marketers or even casual people who

are interested to know both the basic and advance information
about Google AdWords can check out for the available Google
AdWords learning center on the Internet. Many of these are
provided by the Google itself.

Apparently, Google AdWords pertains to the management

tool of pay per click (PPC), which allows users to set up their own
keywords, links, creatives, ad groups and many more. Some
people might say that the concept of PPC is simple enough.
However, when one will consider the entire factors around the
setting up of different campaigns and ad groups, including costs,
and creatives, the concept of PPC will already appear too confus-
ing to some people—especially to the ones who are new to this.

When finding any AdWords learning center. Individuals

are suggested to take those learning materials that are offered
through text or multimedia. Any of the two are offered for free;
the sole thing that is needed by an individual to invest is his time.
Of course, it will be a lot better if an individual who are studying
this will also take up all of the quizzes since this will help him to
fully understand the concept.

There are quite a few online trainings that are offered on

the Internet. These trainings are open to any individuals who are
interested to learn more about Google AdWords. And these aim
to sharpen the trainees’ knowledge when it comes to AdWords.
Some of these trainings also give their trainees the choice to pick
the lessons that they want to learn. But of course, it would still be
best to follow the lessons catalog.
 119

Google Analytics Help: An Online Tutorial

Decisions play a major role in operating a business. This is

why informed decisions are really vital to ensure success rather
than confusion. The same concept is applicable for the Internet
as well as websites. And this is why information tool is really
essential, especially when it talks about one’s own website.

One of these tools is Google analytics engine. This tool is

easy to use and this provides web statistics for free. To those who
are still unaware on how to use this tool, Google analytics help
are provided below to uncover the actual potential of Google:

Step 1: Create an Account for Google Analytics

The software of Google Analytics is provided by Google for
free. Basically, creating a Google Analytics account is too simple.
One would only need to have an I.D. in Gmail email. After this,
one can already proceed to the website of Analytics engine and
sign up his website for Google Analytics.

Step 2: Setting up of Tracking Code for Google Analytics

A person can install a tracking code into his website by
simply clicking on the link of Add Website Profile. After this, he
may scroll down and insert in the URL as to which home page he
wants to set up the tracker to.

Step 3: The Dashboard of Google Analytics

Google Analytics dashboard is actually the Google home
page. In this page, one can access the information he wants
about his website. Once a person has already signed up into the
system website, he will be automatically directed to the file of
website profiles.
 120

Google Projects and Its Wonders

Staff writer of aka Blud James Erickson wrote a blog that

describes the wonders of Google projects. According to him, he
was able to appreciate the marvel of Google projects when he was
chosen to participate in the projects for Google “beta” such as
company based e-mail, Google page maker and analytics. Erick-
son said that he has been recently playing with Google Analytics
as well as with the developments over its forerunner, Urchin.
And his experience was outstanding, he said.

Erickson also mentioned that he was actually not expect-

ing something so exciting from the Google page maker. But to his
surprise, Google has exceeded his expectations. Because of this,
he was able to say that based on his personal experience to use
this product, he is expecting people who will also be using this to
find nothing else because of the simple web interface it provides.
In fact, he said that he suggested his wife to use the same thing.
And like what he expected, his wife did not encounter any trou-
bles while using the feature. Take note, his wife is not an expert
in handling computer according to Erickson. She is simply
knowledgeable on its basics such as the Microsoft office—just
that.

Apart from his wife, Erickson said that he also introduced

this feature to his friends. And from that he was able to conclude
that even those who only have basic computer knowledge is
capable to make a good looking web page through the use of this
tool. He also said that the most interesting feature, which he
discovered on this project, is the capability it provides to log in to
Google chat through the use of his own domain name.
 121

Google Word: Allowing People to Write

Directly Online

Individuals who are acquainted in the technological

world—the computer namely—is given with two choices: to keep
on using Google Word Processor otherwise called as Google Docs
or shift to Microsoft Office online.

It is given that when an individual wants to use any type of

office program, he is required to purchase some costly software
to be loaded to his computer. This choice however is not very
ideal because it wastes some valuable resources. Good thing,
there is now a far better alternative—to utilize an online office
program.

The two online office programs that are considered to be

the most ideal to use are Google Docs and Microsoft Office
online. Google Docs contains Google Word Processor. Through
the use of the Google version, individuals can possibly make
documents from a scrap online. The entire basics are presented
here—from making a list of bullets, changing fonts, adding
tables, and many more. But the best thing about Google Docs is it
is made available to the public for free.

On the other hand, it is claimed that the online Office Pro-

gram provided by Microsoft is already left behind this time
because people are expecting to see Word, PowerPoint, and Excel
online in 2009 beta format. Good thing, Microsoft still have an
unfading advancement—their ever in demand Office software.

So, to those people who do not want to spend a good

amount of money in buying Office software, they may simply
prefer to use the free Google Docs online office program and
 122
allow the Google Word to help them complete their writing
stuffs.
 123

Ways to Effectively Manage Pay Per Click

Bid

Pamela Nelson, a writer of Practical e-commerce, said that

pay per click bid management always involves the management
of the performance of keywords in every engine independently.
By simply knowing the impact of the keywords, it will be easier
for people to identify the next action to make on improving the
overall performance of their accounts.

According to Nelson, it is recommended to look at the

present data for a month and then, sort out the data according to
three criteria: cost per click, number of clicks, and cost per
conversion. The first section pertains to those keywords that
gained clicks but was not able to convert. The second section
refers to the keywords that were not able to gain click. And the
third section pertains to the group of keywords that have pro-
duced conversions.

The following discussions explain how it works:

• For the converted keywords, individuals may per-
form a comparison between the optimal costs per conversion
with the cost per conversion, which they want to attain. They
may also adjust bids to shift position if the cost of the keyword is
too expensive.
• For the keywords with clicks but have low conver-
sions, individuals may identify the ways to develop the landing
page call into action. Here, it has to be assured that the land page
will reflect the message of the ad.
• For the keywords with zero clicks, this simply
means that the ad does not look too attractive to draw the atten-
tion of the searcher. If this is the problem, individuals may
 124
rewrite the ad with different versions—versions that make an
impact when it is read.
 125

The New Adwords Management Tool: Ad-

Words Dominator

The AdWords Dominator is viewed as the first all-in-one

tool for AdWords management throughout the world, which is
especially designed for Pay Per Click advertisers. This tool flaw-
lessly incorporates with Google to provide all the critical data of
an individual as well as campaign management and metrics into
one without meeting too many complications.

Matt Levenhagen of Campaign Blast stated that those ad-

vertisers who were able to work with the interface of Google
AdWords are surely aware how cumbersome and time consum-
ing it is to process all of the critical data using this. Good thing,
this was alleviated by AdWords Dominator. Levenhagen said that
through the use of AdWords Dominator, one can easily perform
everything on his desktop—making AdWords fun again to its
users.

Indeed, the availability of AdWords Dominator has pro-

vided people with complete control over the entire functionality
of AdWords directly from the desktop. More significantly this
also helps people to manage keywords. Set the bids. Shift and
modify the ads. Set up new AdWords and campaign. And analyze
on tables and graphs the changes in the ads, which is affected by
performance.

Specifically, the following are some of the functions of

AdWords Dominator to its users:
• Provides limitless account functionality
• Supplies single screen interface for trouble-free ac-
cess to the entire campaigns
 126
• Manages and controls the entire aspects of Ad-
Groups and Campaigns
• Provides list import and management of keywords

It is because of these functions why Levenhagen suggested

all the marketers out there to take the advantage brought by the
functionality of AdWords Dominator. Marketers who are going
to use this tool is claimed to generate more money.
 127

Google Forums Reveal Google Secrets

Everyone is aware that Google presently provides the fin-

est overall-purpose search engine on the World Wide Web.
However, many among the people nowadays failed to seize it to
its best advantage. Normally, people are used to use one to two
keywords only whenever they are performing their search. Sure,
this strategy makes a quick search; although, this is not too
precise. Now, one of the current Google forums on the Internet
presents the secrets when searching through the use of Google.

Google is certainly a potent tool that can both ease and

improve the Internet exploration of its users. However, it has to
be taken note that the best options for Google search require
more than just simple keywords. To provide further explanation,
the following were collated to present some of the lesser-known
options when searching in Google:

• Tricks of Syntax Search

The use of special syntax is one way of saying to Google to
limit the searches to particular characteristics or elements of
Web pages. Users may use the following tricks of syntax search:
Intext; Intitle; link; and the use of a site.
• Google as Swiss Army
Users should be aware that Google offers a lot of services
to help its users accomplish their tasks easily and speedily. Like
for instance, Google provides online calculator that allows users
to perform math as well as conversions. There is also a Google
service wherein users may check if they have spelled a word
correctly.
• Extended Googling
Google provides a head start to its users to help them fo-
cus on their searches, one of the ways it presents is the use of
Google groups.
 128

Implementing Google Website Registration

Way back in 2006, the Associated Press made a report

that discussed about Google website registration. The report said
Google will adhere to the services given by the crowded field,
which is to register website addresses in a step intended in
promoting more usage of the leader’s free software products for
online search. This is the very first time Google has joined into
the Domain business.

The company, which is The Mountain View, presents its

recent service in a partnership with eNom and GoDaddy.com.
These two are among the many administrators that assist web-
sites to formally register their names with domains such as
“.com,” “.biz,” “.info,” and “net.” The report said that the service
offered by Google will only require $10 fee each year and will
only handle website addresses that end in four suffixes as what
was already mentioned. The truth is there are 250 and above
suffixes in the master directories of the Internet.

Now, those websites that have their domains registered

through Google will be set up to function automatically with
numbers of the company products, which includes Google Apps
for the domains, e-mail, instant messaging, Google Page Creator,
and calendaring. However, the configuration will not limit the
websites to take advantage of other services offered by the rivals
of Google such as Microsoft, Time Warner’s AOL, and Microsoft.

So anytime now, people can already add their URL to

Google. Through this, they will be able to share their place on the
Internet with Google. Individuals out there are actually encour-
aged to join here since Google constantly add and update latest
sites to their index.
 129

Updated Ways on How to Improve Search

Engine Ranking

Today, many individuals are valuing the guidelines and

tips on how to improve search engine ranking on Google, which
are being published in newsletter or on the Internet. This is why
numbers of articles are being written about this topic. Unfortu-
nately, several of these articles are written almost similarly—
tackling the same thing. This one although is purposely written
to provide an updated information about the effective ways to
improve one’s search engine ranking on Google.

The following are the updated information on how to im-

prove page ranking on Google:

1. Target Those Inbound Links

Remember this, Google ranks the pages depending to the
numbers of links that are pointing to these pages. So, if one page
has numbers of links that point back to it; this will be placed by
Google in a higher rank. Therefore, it is essential for one to get
the most possible links to point back to his page.
2. The Title Tag
The title of the page is being valued by Google. Meaning,
the title should be placed in between the HTML tags in the
heading section of the web page.
3. Pages Should Magnify Keyword Density
Google is giving so much importance to the keyword den-
sity of a page. Simply, because this is greatly valued by Google in
determining the level of rank they may give. It will be a lot better
if this topic will be closely studied by visiting the sites that pro-
vide detailed instructions.
4. Links Loaded with Keywords
 130
Links that point to a page should contain helpful key-
words. This way, there is a great probability for a page to achieve
higher ranking.
 131

Catherine Seda Released a Book about

Search Engine Advertising

These days, people are normally drawn to the belief that

before an entrepreneur can lure his clients to his websites, he
should first have a dazzling graphics and a big name to effectively
achieve it. But the book of Internet strategist and marketer
Catherine Seda, which is entitled “Search Engine Advertising:
Buying Your Way to the Top to Increase Sales,” eliminates this
wrong belief and replaces it with a more practical and truthful
one saying that “what really matters is a high up placement in
search engine of a website to draw great numbers of visitor into a
website”.

Certainly, once a website took a high place on the search

engine, numbers of visitors are sure to come as well. Now, the
question is how can it be done? Simply, Seda took an effort to
clearly discuss into her book the ways on how to magnify a
website into a search engine. First, she focused in outlining the
strategies involved in selecting the precise keyword positions.
According to her, an entrepreneur can draw more visitors to his
page by using this strategy.

Secondly, Seda describes as to how can someone turn his

ad copy that is performing poorly to achieve its desired target.
She also discuss in her book the proper way to evaluate and
correct low visitor into buyer conversions.

The features of this book are claimed by many to comple-

ment the needs of those who are just beginning in Internet
marketing. The information included inside is expected to serve
as a great help for them to apply web strategy immediately.
Meanwhile, advance marketers can also find a help on the guide-
 132
lines provided by the author in analyzing and improving their
recent results.
 133

Google AdSense Learning Resources:

Learn and Earn with Google AdSense

While AdWords advertisers pay Google on pay per click

advertising, Google AdSense allows website publishers earn
revenue from their web content pages as Google’s place ads on
their website. Google pays publishers on pay per click and pay
per impression advertising.

Google AdSense is free. Google welcomes website pub-

lishers to apply online provided that program policies are com-
plied with. As a guide to website publishers and those who look
forward on learning Google AdSense, Google provides help
information about Google AdSense.

Google AdSense Learning Resources provide information

as to how you would like your AdSense be on your website. It
can either or both AdSense for content pages and AdSense for
search. AdSense for content pages shows the ads within the
content of the page as reader’s scrolls down the page. AdSense
for search on the other hand, provides website publishers to add
a search box on their site, which will allow visitors to search and
lead searchers to search result pages. AdSenses publishers
generate their earnings from the ad clicks made by user on the
search results page. Website publishers generate earnings when
appropriate ads are added on your website.

Google AdSense Learning Resources also provides infor-

mation on how to customize ads appearance on your website.
Google AdSense provides options for website publishers to
choose the kind of ads to add on their websites. Ads can take the
form of text ads, image ads, video ads, link units or themed units.
 134
The style of your AdSense search box or search results page can
also be customized.

The payment system and how much a website publisher

earns will depend on the how much advertisers bid on the pub-
lisher’s website. Website publishers normally receive a portion
of what advertisers pay.
 135

Learn to Track and Create Higher Conver-

sion Rates with Google Analytics

As AdWords is an expense to advertisers, AdSense is an

income to website publishers. Both parties would find Google
Analytics helpful in finding out how advertiser’s and website
publisher’s are performing in terms of website traffic. Google
Analytics allows you to learn more about viewers of your website
and how they explored your website. In this way, you are able to
improve your website information either by writing better ads to
strengthen your marketing strategy of creating higher conversion
rates.

Google Analytics is a tool that helps website owners in

finding out which keywords attract most desirable prospects. It
also draws information as to which advertising copy pulled the
most responses, and what landing pages and content generated
money. Google provides learning guides for website owners on
the application of Google Analytics and is available free. Google
Analytics has a Help Center that serves as the learning resource
for Google Analytics users.

The following are topics that Google Analytics Learning

Resource or Help Center provides:

1. How to Start Google Analytics- Includes information

guide on Google Analytics, basics knowledge about Google
Analytics, Glossary of Terms, Troubleshooting Installation and
Tracking Code Installation.
2. Tracking Central- Includes guides on how to track in-
formation downloaded to the website, track e-commerce revenue
transaction, domains and directories. It also provides informa-
 136
tion on the basics of tracking, ad campaigns and track trouble-
shooting.
3. Account Administration- It includes discussion on user
permissions and other account issues.
4. Common Tasks- Includes goals and funnels, managing
profiles, tagging links and filters.
5. AdWords- Provides guide on how to link Analytics to
AdWords, Online campaigns and traditional media campaigns.
6. Reports Central- Includes the basics in reporting, types
of reports, access reports, reports on troubleshooting and data
control report.
 137

A Closer Look at the Google Enterprise

Solutions

While Google.com provides quick search engine to Inter-

net users for free it also has paid search engines for enterprise.
Google has designed Google Enterprise Solutions to help compa-
nies search and access information from all corners of the busi-
ness enterprise.

Google Enterprise Solutions provide employees with the

simplest, fastest and safest way to search information including
intranets, document and content management systems, file
servers, corporate desktops and business applications like CRM
and business intelligence.

With Google Search Appliance or Google Mini search box,

you are able to access the up to the minute enterprise informa-
tion. A new feature of the Google enterprise solutions is the
Google OneBox for Enterprise. Google OneBox for Enterprise
delivers relevant, real-time information from enterprise sources,
such as CRM, ERP and business intelligence systems, based on a
user's search query. It provides users with secure access infor-
mation from phone book listings to graphs of inventory levels
and sales trends.

Benefits of the Google OneBox for Enterprise

1. Informed decisions are made faster as information from

enterprise systems are easily and access on real time with the use
of a single search box.
2. Able to view all sides of an issue with relevant informa-
tion from multiple systems as presented in a unified user inter-
face.
 138
3. Focus on the subject being searched. View only OneBox
results, which are relevant to the search query.
4. Only appropriate information is viewed. It provides ac-
cess only to contents, which are allowed to be viewed, It is there-
fore providing secure access on control capabilities of the
respective enterprise systems.
 139

Google AdWords Learning Resources:

Learn What is Has to Offer

On the right hand side of a Google Website Search Results

under Sponsored links box are ads known as AdWords. Ad-
Words is Google’s main source of revenue. It offers pay per click
advertising and site targeted advertising both on text and banner
ads.

Advertisers display their ads on Google and pays Google

only when people click their ads. Google website provides learn-
ing resources to help AdWords advertisers, Google Advertising
Professional or those who are interested in learning about Ad-
Words. It offers free training online both on multimedia and text
lessons depending on the type of learning style learners prefer.

Google AdWords Learning Resources guides you on how

to create ads and choose keywords related to your business.
Advertisers are guided on how to target the right user with the
right content. Right keywords will lead Google searchers on
looking to make a purchase or do business with your company by
clicking click your ad and learn more about your offer.

Advertisers can set a daily budget of spending to pay

Google for AdWords. Google AdWords Learning Resources
helps advertisers provide keyword traffic and cost estimates. In
this manner advertisers are informed on how to choose right
keywords and maximizing your budget. With Google you only
pay when your ad is click and not when your ad is displayed on
Search Results.

Google AdWords Learning Resources provides advertisers

guides on how to set your ads based on local and regional target-
 140
ing. These means advertisers should set their ads that they will
appear only to people searching in a particular state, city, or
region. There is no point of paying Google for ads wherein
people will find your product or service beyond reach.
 141

The New Features of Google Analytics

Google Analytics is a free service that allows website own-

ers to measure the success of their web sites. Google today has
introduced a new enterprise version of Google Analytics. The
new enterprise version provides a more powerful analysis in
generating detailed statistics about website visitors.

Features of the New Enterprise Google Analytics

1. Advanced Segmentation features, which isolate and

analyze specific parts of your traffic. The program has predefined
custom segments such as “All visits”, “New Visits”, “Returning
Visitors”, “Paid Traffic”, “Non-Paid Traffic”, “Direct Traffic” and
“ Visits with Conversions”. You may also create a new custom
segment such as isolating visitors by region, for example tracking
the number of visitors in California. This feature also allows the
application of segments to compare current or past data per-
formance on a side by side report.
2. Motion Charts feature plot data in five dimensions. Us-
ers select metrics for the x-axis, y-axis, bubble size, and bubble
color and view how these metrics interact over time. The use of
metrics allows users to compare and expose data relationship.
3. Custom Reports. This feature allows users to create,
save and edit custom reports. Create reports that you would
present information that way you would want to see.
4. Faster Implementation. With the Google Analytics
tracking code pasted into each of your website pages, tracking
starts immediately.
5. Custom Dashboards. There is no need to dig through
reports. Put information on custom dashboards and email to
others.
 142
6. AdWords Integration. Buy keywords on AdWords and
use Analytics, which of those keywords are appropriate for your
business.
7. Internal Site Search. This allows users to see how visi-
tors explored the site.
8. GeoTargeting. Allows users to identify visitor’s loca-
tions and set geographic markets.
 143

Decrease Visitor Bounce Rate: Impressing

Profit

The reason why employers seek to employ the use of web-

sites to sell their products or services is simply caused by profit.
With having a website or not, the only difference is the profit to
be derived from it, or if the website is used incorrectly, the
expense.

Of course, it cannot be denied that having a website

printed along with the company card is good for the eyes of any
beholder. This makes having websites seem good to have, and in
this scenario is the flaw.

When people browsing the Internet are looking for spe-

cific items to buy, they don’t necessarily linger and because of
this, they bounce away. As much as the colorfulness of the web-
site is concerned, to a harried person, it is just colors.

They tend to think of it in terms of a nuisance, or much

like a TV commercial.
In websites, the people must always see first:
• What they want.
In this, giving them bits and pieces of the products will
not humor them.
They might not even see the humor at all, as they’ve al-
ready exited.
And as follow up to this, the website developers must:
• Expect the questions to be asked by the visitors,
and be ready with the answers, posted on easily seen areas of the
website.
 144
The result would most probably be less colorful, but there
will definitely be a decrease in the bounce rate. And while ap-
pearances do matter, decreasing the bounce rate is something
that must be answered first.

It’s always best to remember that no matter how flashy

the website may be, there are still other websites out there that’ll
offer the same product. This is what the visitors are thinking, so
try to sell and not impress.
 145

Google Analytics in 60 Seconds: Placement

Targeting Advertising Instructions

The main thing is website advertisements is that they are

convenient to use, but are highly difficult to understand. Imagine
what it must be like to have products or services posted online to
be sold.

Of course, this is not just the case of ‘You post it, I buy it…’
scenario. It involves more than that, and because of this involves
better advertising methods like placement targeting than the
ones used by the conventional selling process.

The hard part in selling products online is that there is

nearly no haggling and speaking involved, so there is limited
customer-seller relationship. This makes advertising harder as
the customers should be able to trust the words of someone
they’ve never seen, and whose words are just posted on the
website advertisements.

Besides, having the right words to say, or the right type of

catchy designs, what else is needed?

• Put it in the proper place.

This is common knowledge, as people don’t intentionally
put things where they don’t belong, unless they want to. The trick
here is to find out where the website advertisements really
belong. So by use of placement targeting, which is used by
Google’s Adwords and Analytics, advertisements for golf balls are
put with websites for golf. Imagine, seeing advertisements for
golf balls on a construction site’s website.

Placement targeting is also good for:

 146
• Picking the right spot.
There are many places to put the advertisement, and
placement targeting sees to it entirely with the assurance that it
will be put on the best place. So start to search for ‘Google Ana-
lytics in 60 Seconds: Placement Targeting’. This will make the
person understand placement targeting better, along with in-
structions on its use. And it’s just a minute, so it’s so short it
won’t eat up any person’s time.
 147

Increase Visitor Satisfaction: Sticking to

the Basics

The most problematic of all things is that people vary, and

while there will instances that this is an advantage, in creating a
website this could be a problem. The main idea behind websites
that sell is to make them really sell. A pissed-off visitor is as likely
to buy from an offending website as an elephant is to sprout
wings and fly.

So what can the website owner do?

Stick to the Basics

In creating the website, the formula should always be to-

wards profit and not a portrait.
There are two basic must-have’s in websites that should
sell:
• It must present the whole product in as short as a
few sentences
• And that the visitor/buyer must see it in good light.

In failing to do any of these, profit is not created. Remem-

ber, words that go for long ways off irritate the visitors, and they
usually move off to other websites. The website’s products may
be World’s best, but if it is poorly presented it will not be bought
at all.
Of course, there’s also the website design to figure out.

In sticking to the basics, the design should match up with

the products and to what visitors want to see. In doing this, the
website should not really confuse the visitor with its features,
buttons as well as colors.
 148

Colors should not be hard for the eyes. Failing to choose

the proper color effects increases the likelihood of visitors bounc-
ing off for other websites. So by sticking to the basics, the web-
site’s owner is guided by the product, which he wants to sell, and
not by the appearance of a good portrait.
 149

Eliminate Guesswork from Site Designs:

An Expert Help

The main feature that makes websites separately superior

from other forms of advertising is that it is able reach out to
other people faster and more efficiently. Aside from being the in-
thing with businesses, it is now profit-wise to have one. And for a
website that is profit-oriented, the main goal is to sell, in which
case its designs and function would more likely be towards it.

The problem in this scenario lies on the fact that not all
persons are capable of making a decent enough website. Some
even fail miserably at it, and if these were the cases, then it can
also be seen as they can’t even design a website properly.

They can hire experts to do it for them. It saves more

money than having to waste money on self-made designs for
websites that may not even work at all.

Picking colors is not as easy as coloring things from a col-

oring book. In this case, it may be as hard as answering a com-
mon question of children, ‘Why is the sky blue.’

Site design does not only involve the picking of colors. It

also involves the process of choosing where the buttons go, or
what features to put and where, as well as what messages to say
and how.

Presentation is everything, and with expert help the crea-

tion of a website’s design would no longer make the owner suffer
sleepless nights. And there are also added benefits to this like
having experienced people enhance the website on proper times
 150
and provide a design that fits advertising, selling and presenta-
tion parameters.

Of course, this expert help can be dispensed with if the

owner knows his way around websites, and should be treated as
an expense made for profit.
 151

Increase Time Spent on your Site: Arousing

the Curiosity

The commonly held thinking on an increase and decrease

is that the former is good, while the latter is bad. In the case of
websites, increasing the visitors’ time on the website is definitely
good. Of course, to say that it is profitable is half-hearted, as not
all who linger buys, but as a whole, the more people who linger
longer create bigger profit.

So how can a person make visitors linger?

Start Advertising

Always remember that a known website name, through

advertising, is more likely to make visitors linger than an un-
known website. That’s pretty simple today, especially with the
use of Google’s Adwords, though using this could be very expen-
sive.

Marketing the Website Itself on Other Forums

In this, there can be all sorts of forums, may it be Internet

or not. It could be by word-of-mouth, or in using the Internet,
through blogs or other websites that offer shout-outs or bulletin
posts.

Owners of websites could get involved with people’s on-

line groups, and on the whole, introduce his website and its
products when the right situation is present. Just remember to
be respectful and avoid being pushy as they might view the
website in bad light and not visit it at all or stay for short periods
 152
of time. In this way, the visitors linger through the use of arous-
ing their curiosity about the website.

And all in all, it is all just about spreading the word out to
other people, in a way, that will increase their curiosity and make
them visit it, and hopefully, stay longer.
 153

Why Add Site Search to Your Website?

A website owner who has a successfully running website

might want to add one important feature. Some readers might
want to know more information without going out of the website.
This is what adding site search to the website can do.

Why add a site search?

Having a site search will provide more interactivity with

the readers. It encourages them to stay more in the website.
Second, when shoppers use the search tool in the website, it
means that they already have something specific in their mind on
what they are searching for.

A website owner has different options for a search engine.

He can use a CGI across his website or he can have JavaScript in
individual pages. Remotely hosted search CGIs are considered to
be the easiest way to add site search to website.

All he has to do is sign up with a search service like Google

Custom Search Engine. This will allow the users not only to
search in the website but also to create collections to search
within. The users will find this more interesting since a website
owner can even give specific sites in the search results. More-
over, the website owner can also invite his community to con-
tribute sites to the search engine.

However, there is a drawback in using Google search ser-

vice. One drawback is that a website owner is limited to the
features that the search company offers. Second, he can only list
pages that are live on Internet. There is also no assurance that
the newest pages shall be added to the search database as soon as
possible.
 154

The Communicate and Collaborate Process

under Google

Goggle has recently made announcements on the release

of its new premier edition under Google Apps, which aid indi-
viduals in the communication and collaboration process. This
new release shall be combining Gmail, Google Talk, Google
Calendar.

This tool is said to be a reliable online communication and

collaboration solution offering a 10 GB webmail storage and 24
hours and 7 days technical support. Further, since these are all
hosted by Google, there is no need to install or download a
hardware or software. There is also minimal set-up and mainte-
nance.

What is promising about this edition? The Google Apps

Premier edition is said to be posing a big challenge against
Microsoft Office Suite. The main reason is that it is an affordable
option from existing office communication and collaboration
tools.
Another benefit is that individuals can store documents
online and be able to collaborate with his other colleagues in
different locations. There is also a 99.9% uptime ad technical
support, which shall be useful especially for enterprises. Some of
the included applications includes the following:

First, Gmail can now offer 10 GB instead of the 2 GB of-

fered before. The application can now be run in mobile phones
and can be accessed from other non-Goggle mail accounts.
Second, an individual can also access Google Talk, which
allows file-sharing, IM and voice calls. IM capabilities are also
 155
built in the Gmail app and can be utilized without the Gtalk
client.

There are a lot of Google Apps that an individual can ac-

cess such as Google Calendar, Google Page Creator and others.
 156

Goggle Apps Premier Edition is meant for

Enterprises

Google initially offered free applications for small and

midsize enterprises. However, the Google Apps Premier Edition,
which offers collaboration and management features, is meant to
target enterprises of all sizes including large companies. This
new edition is composed of basic suite online desktop applica-
tions that cost 50 dollars annually for each user.

What are the new features? Google steadily wants to

transform from just a search engine pioneer to an Internet
advertising and business application master. This is the reason
why Google Apps Premier Edition was created. It added Google
Docs and Spreadsheets, application level controls to Goggle
Calendar, Gmail, Google Talk and Start Page applications.

Under the new Google Docs and Spreadsheets, enterprises

can allow its many employees to work on the same document
simultaneously. Moreover, revisions and edits can also be kept
track. Application-level control features would also allow admin-
istrators to set limits on the documents shared inside and outside
an enterprise.

Secondly, Google Apps Premier Edition is supporting the

apps with a 99.9 percent uptime service-level agreement. Enter-
prises shall also have 10GB of storage per user and application
programming interfaces. The latter would enable data migration,
user provisioning, single sign-on, and mail gateway connectivity,
which would enable the enterprise to customize their e-mail
service.
 157
The new features under the Google Apps Premier edition
is believed to be the basic factor in attracting enterprises. If an
enterprise would like to have basic business applications, spread-
sheets, word processing and email service rolled in one applica-
tion, then Google Apps Premier Edition is a good and practical
choice.
 158

Information about Google Checkout Sand-

box

A website owner who are selling some services and prod-

ucts are probably familiar with Google Checkout sandbox. This is
just one of the order processing systems provided under Google
Checkout. To understand the concept more, a website owner
must know the difference between the Google Checkout sandbox
and production environments.
Google checkout sandbox is only a testing environment to
see whether a website owner’s integration is not affecting real
transactions. To avoid confusing the buyers, it is better to not
show the sandbox in his Google Checkout.

Meanwhile, the production environment would allow the

capture of funds from buyers when they have placed orders. The
production environment can only be used when the testing of the
Google Checkout sandbox has been completed.

How to Sign Up for Sandbox

1. To be able to sign up for sandbox, the website owner

must first create a sandbox buyer account and a sandbox mer-
chant account at Google. He must remember to create a separate
buyer and merchant sandbox account because he cannot pur-
chase items from himself.
2. The sign-up process for sandbox is the same as the sign-
up for production environment. The main difference is that
sandbox is a test system. Therefore, there is no need to enter real
credit card numbers, social security numbers, or other informa-
tion. The only requirement is to be able to give a valid email
address as a username.
 159
3. When a website owner has created an account for the
sandbox environment, it doesn’t mean that he has automatically
created an account for the production environment.
 160

Google Site Search: Learning Its Benefits

Google Site Search is a service under Google that offers

quality search to websites together with a flexible cloud comput-
ing. It allows website owners to implement search functionality
which is considered useful and familiar with website visitors.

Google Site Search Features

The Google site search has enhanced index coverage. It of-

fers an extensive and comprehensive search results on any
website because it crawls and indexes more content.
It has date biasing and top results biasing. Date biasing
means that website owners can influence search results by the
age of their documents. Top results biasing means that there are
some sections of the site that can appear at the top of the search
results.
It can also be customized in a way that search results in-
terface are integrated with the overall look and feel of the web-
site.

Benefits of Google Site Search

Since Google Site Search is easy to customize and imple-

ment, many website owners prefer it. In addition, it only costs
100 dollars annually for up to 5K pages and 500 dollars for 50K
pages. Second, Google site search is also a good indicator that
websites are showing in Google’s global search.

Using Google site search can also help website owners to

figure out how well they trust different pages on a site or a subset
of sites. This happens because of link popularity and other off
site relevancy measurements. In short, if a website is easier to
 161
find, then it is also easier for the website owner and the others to
cite the archived content.
 162

How to Build Effective Websites?

Every website owner whether selling a product or not

wants his website to be effective. Building a website is easy but
the question lies on whether it shall reach the target audience as
effectively.

Learn the Tips

1. The first consideration is to be able to build a website

based on the evaluation of the website audience. Knowing what
they want would help the website owner to customize his content
to fit their interests, needs and expectations. Building a website
means that he will be competing with so many websites offering
the same products and information.
2. A website owner must also remember that even if he
has a great product to sell, the design of the web spells a big
difference on its success. He must make sure that the created
website shall look professional
3. Once a website owner has created a professional look-
ing website, the next step would be how his website can be found
by the target audience. Search engines such as Google can do this
work. Google will make sure that the website shall appear among
the top search results. It uses a secret automated software algo-
rithm to rank websites. One of the ways to increase traffic to
websites is to determine the keywords that the customers will
surely use. Another way is link popularity wherein Google shall
rank the website based on the linked sites there.

Making sure that the target audience shall find the website
is not the last step in building an effective website. Website
owners must also make sure that the contents shall be interesting
enough for people to stay and browse.
 163

Running a Google AdWords Campaign

An individual who wants to sell his products and services

fast could benefit from Google Adwords campaign. It is said that
an individual can set it up so easily in a few minutes and get good
money in a few days.

What is Google AdWords campaign?

It refers to small pay per click ads that can be seen on the
right side of Google search results. It offers highly targeted text
and image ads based on what words people will be using to
search for the product.
Running a Google Adwords Campaign Tips

First, an individual must establish his goals and targets.

Would he want to have 100 sales in a month? Having some
targets will aid in creating a basis for the campaign whether to
position the product or just recapture sales.

Second, individuals must have a list of keywords, which

can be learned from SEO books. It is also better to create a
campaign using brand names to be able to create some familiar-
ity with Adwords platform.

Third, individuals must also strategize to be able to save

money from his Google Adwords campaign. He must be aware
that he doesn’t have to appear in the top three results. Being on
the first page is enough.

Fourth, using Google Adwords campaign is good because

an individual gets his targeted audience. It is better to have a few
targeted audiences than have thousands of untargeted audiences
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because the former has bigger possibilities of buying than the
former.
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Issues on Google Book Search

Google Book Search is a tool from Google that gives text of

books that Google scans and eventually stores in its digital
database. It started in 2004 as Google Print. A user searching for
books may use Google Book Search, which gives an interface
showing some pages from the searched book. It also contains
some advertisements and links from the publisher of the website
and the sellers of the book.

However, not all the pages of the book can be viewed in

Google Book Search. Through the use of access limitations and
some security measures, Google was able to limit the number of
viewed pages and also prevents people from printing and copying
some of the text.

Current Issues on Google Book Search

Presently, Google was able to reach an agreement with

various authors and publishers in their various lawsuits against
Google book search. Google shall be paying 125 million dollars to
settle claims, which is said to be small, compared with its avail-
able 14 Billion cash. It is also said that with the settling of these
claims, Google and other parties came out as winners.

Why is that? Google was able to acquire the digital rights

of the books, which means more content to monetize. Other
search engines don’t have access to this, which gives them a
competitive advantage.

The authors and publishers also are winners because they

have an initial settlement and at the same time some revenue
from out of prints works. These revenues would never have been
earned through the usual means.
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The Future of Google OpenSocial

Google OpenSocial refers to a set of common application

programming interfaces that application developers may utilize
to be able to create applications that work on any social networks
or hosts that wants to participate. This was released in the year
2007 and all applications that implemented OpenSocial APIS is
interoperable with any social network system that supports
them.

When Google OpenSocial was implemented, it experi-

enced several problems in terms of vulnerabilities in security. It
also did not work so well at the start when it can only be run on
Orkut, which is owned by Google. It also has a limited number of
gadgets. Another criticism was that it was easily cracked for as
short as 20 minutes.

What are the benefits?

OpenSocial does not have its own mark-up language: De-

velopers use normal Javascript and html. The main benefits of
Google OpenSocial is that it can be used by developers using
their existing front end code and pattern it after OpenSocial. The
creation therefore of applications is easier with Google OpenSo-
cial.

Secondly, there are applications that have full functional-

ity on profile with regards to specific rules of every host. Face-
book limits its functionality to the canvas page and therefore has
limited features. Google OpenSocial, however, is silent when it
comes to rules and policies of the hosts. There are no rules on
whether advertising is accepted or if a developer can get inside
without application. It is the hosts that make the policies while
the APIs offers maximum flexibility.
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The future of Google OpenSocial is quite bright because

there is no need to learn another mark-up language for every
social network platform and also its flexibility in terms of rules
and policies.
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Information about Google Search Company

Google is a search company based in the United States. It

earns revenues through advertising, which is related to Internet
searches, social networking, video sharing and others. The
Google office is located in Mountain View, California and has
approximately 20 thousand employees as of September 2008.
Google is founded by Larry Page and Sergey Brin, both of which
are PhD students at Stanford University.

History of Google Search Company

Google initially started as a research project for Larry

Page and was later joined by Sergey Brin. They made a hypothe-
sis that a search engine would be able to make analysis on the
relationships between sites and eventually give better ranking
results in accordance with the number of times it was searched.
Google Products and Services

There are various products and services that Google has

created for the public and enterprises. In addition to these,
Google has also earned from the following:

1. Advertising – It is claimed that 99% of Google’s current

revenue is derived from advertising programs. In 2006, it was
reported that Google earned 10.4 Billion dollars in revenues vis-
à-vis a measly 112 Million dollars in licensing. It has become very
effective with its DoubleClick technology and Google Analytics.

2. Software – Google is also a popular search engine ser-

vice and is considered to be the most used search engine with a
53.6 market share. Google has indexed billions of web pages
using keywords and operators.
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Later, Google also launched its own email service called
Gmail, which specifically offers a spam-filtering technology and
the ability to use Google technology to search emails.
There are other products and services that have been quite
popular and effective. The future holds a lot of possibilities in
terms of what Google might be thinking of doing next.
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Different Ways to Post Content on Blogger

Blogger is the blogging platform and community of

Google. You can get free or paid blog hosting services from
Blogger.

For recreational bloggers, getting a free Blogger account

would be enough. For business blogs however, they can opt for
premium services or host their Blogger blogs in a third party
hosting company.

You need to have a Google account if you want to try the

services of Blogger. Once you have an account, simply log-in to
blogger and use the blog creation wizard to start blogging.

Your Blogger account can be integrated on any desktop

based content management system. Just configure your CMS
application to include your blog on its list of web logs. You can
now write your blog entry on your desktop and publish it through
the file transfer utility of your CMS application or blog client.

You can also use email services to post to your Blogger

blog. You need to get the Blogger address where you can send
the email post. You can find this address on you dashboard
under the posting utilities.

The subject field in your email will be the post title. Type
the content on your email and send it to the blogger post address.
Your post will be published automatically by Blogger.

You can also post blog entries on Blogger using your mo-
bile phone. Just check if this service is supported by your carrier.
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Blogger is one of the most popular blogging platforms to-
day. You can use this Google service to answer your personal or
business blogging needs.