Professional Documents
Culture Documents
ON
TATA Nano
SURVEYED BY:
AAKRITI BATRA
ANU KHATRI
ANURADHA SINGH
APOORVA SHARMA
GAGANDEEP KAUR
GURLEEN KAUR
Market Survey: Consumer’s View on TATA Nano
PERSONAL DETAILS
1. NAME:________________________________________________
4. OCCUPATION:___________________________
5. ADDRESS:_____________________________________________
1. What is the first thing which comes to your mind when you think about NANO?
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2. Instead of purchasing a Bike, will you prefer to go for a NANO
a) yes b) no
3. Which feature of Nano attracts you the most and inspires you to go for it?
a) Mileage b) design
a) Red b) Blue
c) White d) Yellow
e) Others- Specify
a) Yes b) No
c) Can’t say
a) Yes b) No
c) Can’t say
8. Which small car would you prefer to buy?
a) Alto b) Nano
c) Other
a) Yes b) No
c) Can’t say
_____________________________________________________________________________________
_____________________________________________________________________________________
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a) Low b) Average
c) Better
16. Do you think Nano is designed and built according India’s local weather and road conditions?
a) Yes b) No
c) Not fully
17. According to your opinion what can be done to improve Nanos’ sales in local markets?
d) Lower instalments
e) Others – Specify
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BHARATI VIDYAPEETH UNIVERSITY INSTITUTE
OF MANAGEMENT AND RESEARCH