The text is written by Tatiana

Tatiana Maksimova and Elena Shapran Volodymyr

Volodymyr they are members the !al
East"#krainian $ational #niversity in #kraine% &irst they show the importance about the diagnostic in
economic activities of diferents enterprise in their country% $ext they explain the diagnostic's basic
content
content for example
example the study of economi
economicc sub(ect
sub(ectss and the process
process the perspec
perspectiv
tives
es and
decisionmaking of them% )ence the enterprice must analy*e the information produce in its context for 
plan and execute respective formalities administrative%

Moreover the authors expose that in #kraine don't have many research concernig the differents
approach to diagnostic activity enterprise as the main interest in scientific works is determine the
curren
currentt stat
status
us of econo
economi
micc sub(e
sub(ets
ts for
for give
give to admin
adminisistra
tratitive
ve staf
stafff a packa
package
ge%% This
This conta
contain
in
recomendations and process that aim to improve the organi*ation+s results%

Even so exist an approach that propose the diagnostics of marketing complex of enterprise  that
know the complexity of the economic activities of enterprise and analy*e the marketing's state and
properties% So this approach identify basci factors and study their causes changes influence and
conse,uences for formulate improvements and recomendations for the enterprise%

https:--senaintro%blackboard%com-bbcswebdav-institution-S
https:--senaintro%blackboard%com-bbcswebdav-institution-SE$A-Ve
E$A-Ventas-.//01/-2ontenido-!o
ntas-.//01/-2ontenido-!ocArtic-Approach
cArtic-Approach
3/1to3/1diagnostics3/1of3/1marketing3/1c
3/1to3/1diagnostics 3/1of3/1marketing3/1complex3/1of3/1indust
omplex3/1of3/1industrial3/1enterprise%pdf 
rial3/1enterprise%pdf 

 4ina Marcela 5on*6le* 5on*6le*

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