Professional Documents
Culture Documents
Global Strategy
Overview: Emerging Market
Financial
Infrastructure
Market
Inefficiencies
Philippines
Export led economy
Member of ASEAN
High economic growth
Large consumer market
Privatization initiatives by government
Vision
2011
- Purchased Chowking stores
-Purchased 54% share of BK
Titans, Inc. (Philippines),
- Obtained 50% of San Pin Wang
in China
* 2001 stores in Philippines and
468 stores in foreign countries
International Operations
PHP 70.00
• Revenue growth of 9%-18%
PHP 60.00 Gross between 2006 and 2011
revenue
• Income growth of -3%-20%
PHP 50.00
PHP (Billion)*
PHP 30.00
PHP 20.00
PHP 10.00
PHP 0.00
2006 2007 2008 2009 2010 2011
Year
*1 US$ = 42.7 PHP(Philippine
Peso)
Global Expansion Strategy
Target
Expats
Initial
International
Strategy
Plant
the
Flag
Global Expansion Strategy
Large
Filipino
population
New
International
Strategy
High
growth
fast food
market
Analysis of Strategy
Limited markets to target
Retainnon-Filipino customer base through
improving quality, consistency and
standardization
Generic menu
Emphasis on research to provide localized food
menu
Avoid excessive localization