Individual assignment:

Choose one company and study the management concept theory applied in that company.
Discuss the problem and issues exist in the company and give recommendation.

Company: 99 speed-mart
Introduction and background.
1987

The seed of 99 Speedmart was sown in the form of a traditional “mom and pop” sundry mart called
Pasar Raya Hiap Hoe by the founder Mr. Lee Thiam Wah in Tepi Sungai, Klang.

This humble beginning has allowed Mr. Lee to gain firsthand knowledge and insights into the
sundry retail market through personal interactions with customers and suppliers.
1992-1998

The very first store that bore the name “99” opens in Klang Utama. Pasar Mini 99, represented the
very first step Mr.Lee takes to realize his vision of building an integrated chain of mini-marts.

With sheer dedication and hard work, Mr.Lee expanded Pasar Mini 99 to eight other outlets in
Klang ala chain store format.

2000

Amidst the growing popularity of Pasar Mini 99, 99 Speedmart name was launched with new store
opening at Batu Belah, Klang with an intensive expansion strategy geared to help the chain
increase market penetration and share. It also represents more than just a rebranding exercise and
entails the introduction of a fresh approach in interior as well as exterior set up to enhance the
visibility of the shop and the comfort of shopping.
2002

A new head office and distribution centre was completed in October 2002 at a cost of RM6.5
million.

This warehouse is a 80,000 square feet facility, complete with centralizes stacking, storage and
warehousing capabilities.
2003

2 years effort in refining the 99 Speedmart concepts produced encouraging results from increasing
customer traffic volume and new store openings. This breakthrough convinced Mr. Lee that a new
super chain of 99 Speedmart mini markets was ready to take-off. Thus, all the Pasar Mini 99 stores
were rebranded as 99 Speedmart.
2006

99 Speedmart received its first Consumer Choice Award from the Ministry of Domestic Trade,
Malaysia. This milestone marking award proved 99 Speedmart’s success in winning customers’
hearts and minds.
2007 - 2008

The 2nd distribution centre idea was conceived in late 2007, and completed by July 2008. It was
designed to enable the chain to expand its network of mini markets nationwide to reach out to
more customers while continuously introducing new and innovative products and services.
This warehouse is 110,000 sq.ft. leveraging on a large chain supported by 2 fully-integrated
distribution centres, we work in synergy with an advanced logistic system. Therefore 99 Speedmart
is able to achieve optimum economies of scale via bulk purchases of goods thereby achieving
increased efficiency and reduced costs.

2008
On 1st November 2008, 99 Speedmart launched its 100th outlet in Pinggiran Batu Caves.

2010

99 Speedmart's 200th outlet in Bandar Baru Selayang, Batu Caves opened on 27th June.

2011

Our 3rd distribution centre is 110,000 square feet and located in Balakong. It successfully started
operation on 14th October.

2011

300th outlet opened in Banting Sungai Emas on Christmas Day, 25th December.

2013

400th outlet opened in Bandar Baru Ampang on 6th January.

2013

99 Speedmart's Sabah Branch Office and 4th Distribution Centre launched.

This Distribution Centre is 10,144 square feet and located in Kota Kinabalu, East Malaysia. It
successfully started operation on August.

2013

On 28th December 2013, 99 Speedmart launched its 500th outlet in Telipok Ria, Kota Kinabalu.

99 Speedmart mini market 1st outlet in East Malaysia.

2014

ur 5th Distribution Centre with 120,000 square feet and located in Rawang, Selangor.

It started operation on 20th October 2014.

2014

99 Speedmart's 600th outlet in Saujana Rawang, Selangor opened on 9th November 2014.
2014

99 Speedmart awarded First Consumer Choice of the year 2014 from the Ministry of Domestic
Trade, Malaysia.

2015

East Malaysia Integrity office and distribution centre expected to be completed in June 2015.
This head office is 90,000 square feet and located at Kota Kinabalu.

2015
99 Speedmart Head Quarter under building construction. Expected ready by September 2015.

Warehouse & Logistic

With our 3 Distribution Centres, we are able to meet the demands of the rapidly expanding chain of
99 Speedmart outlets.
Well-organized and managed distribution centre have provide complete order cycle such services
as transportation, labeling, packaging and order-fulfillment. Our distribution centre’s sole mission is
to provide outstanding service to 99 Speedmart outlets,
with the most efficient and cost effective methods which makes 99 Speedmart able to achieve
economies of scale and also
reduced costs.
Centralize Purchase and Delivery

Total of 300,000 square feet

of warehouse capacity Automated computer system
to increase efficiency 100 trucks and lorries for transport
and quick delivery

Small-pack size to meet customer requirements and needs Labeling Put-away facilities

Management Concepts and Applications/Management

Definition and Meaning
Meaning

Management Process
As there is no universally accepted definition for management, it is difficult to define it.

But a simple traditional definition, defines it as the "art of getting things done by others". This
definition brings in two elements namely accomplishment of objectives, and direction of group
activities towards the goal. The weaknesses of this definition is that firstly it uses the word "art",
whereas management is not merely an art, but it is both art and science. Secondly, the definition
does not state the various functions of a manager clearly.

A more elaborate definition given by George R. Terry, defines management as a process

"consisting of planning, organizing, actuating and controlling, performed to determine and
accomplish the objectives by the use of people and resources." Firstly it considers management as
a "process" i.e. a systematic way of doing things. Secondly it states four management activities:
Planning, organizing, actuating, and controlling. Planning is thinking of an actions in advance.
organizing is coordination of the human and material resources of an organization. Actuating is
motivation and direction of subordinates. Controlling means the attempt to ensure no deviation
from the norm or plan. Thirdly it states that manager uses people and other resources. For
example a manager who wants to increase the sales, might try not only to increase the sales force,
but also to increase advertising budget. And fourthly, it states that management involves the act of
achieving the organization's objectives.

Definitions
A few definitions by experts are:

"Management is an art of knowing what is to be done and seeing that it is done in the best possible
manner." (planning and controlling)
F.W. Taylor (father of scientific management)
"Management is to forecast, to plan, to organize, to command, to coordinate and control activities
of others."
Henri Fayol (father of modern management)
"Management is the process by which co-operative group directs actions towards common goals."
Joseph Massie
"Management is that process by which managers create, direct, maintain and operate purposive
organisation through systematic, coordinated and cooperative human efforts."
McFarland
"Management is the coordination of all resources through the process of planning, organising,
directing and controlling in order to attain stated goals."
Henry Sisk
"Management is a social and technical process that utilises resources, influences human action
and facilitates changes in order to accomplish an organization's goals."
Tho Harmann, William Scott
"Management is a process of working with and through others to achieve organizational objectives
in a changing environment, central to this purpose is the effective and efficient use of limited
resources."
Rovert Kreitner