GROUP ASSIGNMENT

COMPANY : TUTTI FRUTTI

GROUP MEMBERS : 1) SAIDATUL NURUL AAINAA BT ZAILAN

2) IDATUL MUZINI BT ABDUL MUJIB
3) NURKHAIRUNNISA BT MOHAMAD KHALID
SECTION : 05
LECTURER : AHMAD HAFIZI B. AHMAD GIRAN

INTRODUCTION

Tutti Frutti is one of the leaders for breakfast specialized restaurants which offer the
highest quality food for a relaxing sensation. Tutti Frutti started their grand vision in 1992 for
successful. Tutti frutti is sliced fruit which has been candied or dried to preserve it. The
companys success has earned the Best Franchise of the Year 2012 at the Malaysian Franchise
Awards 2012 as well as the Most Promising Entreprenuership Award at the 5th Asia Pacific
Entreprenuership Awards 2011 Malaysia. In 2012, Naza Tutti Frutti became the first frozen
yogurt chain in the country to receive halal certification for its products and outlets from the
Islamic Development Department of Malaysia.
Tutti Frutti is a kind of mixture of fruit and nuts and normally mixing into ice cream and
with some sweets. It is also a favorite of all children, teenagers and adults nowadays. Tutti Frutti
in Malaysia is known as frozen yogurt or yogurt ice-cream. It is ice-cream with you can enjoy
it mixing with nuts, sweet, cereal or choc chips. There are quite many country own the license of
Tutti Frutti, included Malaysia. Other country are Singapore, Thailand, Cambodia, Brunei, Qatar
and Asia, Middle East Countries or African Nations.
Tutti Frutti vision is to deliver the best customer experience and provide the highest
quality products at a reasonable price, which all people can enjoy their products. It means to
serve the best and good quality to the customer at a n affordable price. Tutti Frutti mission is to
produce the highest quality frozen yogurt for people all around the world to enjoy it. Tutti Frutti
use only finest dairy products to make the premium frozen yogurt products. The yogurt cultures
are living bacteria in your yogurt. To have a certificate for yogurt cultures they must have the
count of amount of living bacteria. Tutti Frutti products from Tutti Frutti products were certified as
live cultured. One of Tutti Frutti product, premium frozen yogurt is already a certified Kosher by
the Orthodox Union.
A potential benefit from Tutti Frutti is can help the immune system and preventing
constipation, diarrhea, and bloating. Tutti Frutti even can prevent colon cancer. It is low blood
pressure and low cholesterol, which mean it suitable for older people. It also can help improve
immune function and prevent infections also reduce inflammation. More benefits like improve
mineral absorption, prevents harmful bacteria and help distressing. Tutti Frutti has made the
best to get the healthy product for everyone. They have been provided the best and healthy
yogurt for all of their consumers.

Tutti Frutti frozen yogurt is very popular because of their healthier. Their taste and quality
of the yogurt is not so mild and with variety of flavour, which included their TF original, taro-bly
delicious, vanilla, yo-yogurt, very berry raspberry, royal red velvet, p-nut butter, must be
coconut, mint chocolate, melony felony and more. Tutti Frutti is a self-service restaurant, which
all their customers can make their own frozen yogurt and choose themselves topping or mixer. It
is a new concept of restaurant which all customers can make themselves a frozen yogurt for
themselves. By the way, Tutti Frutti price range is all pay by the weight of how many frozen
yogurt plus the topping.
In the self serve frozen yogurt concept has really become a giant major city around the
world. If you are interested with Tutti Frutti in business, please do not spend a lot of time to
consider about this great business and directly call one of our friendly sales associates. From
them, they will give any information what u need to open a Tutti Frutti store.

PRODUCT / SERVICE
Tutti Frutti have more than 40 flavours and also more than 40 toppings. Their product is
not all provides at an outlet, only some outlet have most of the flavour or more wide varieties to
choose. Almost every outlet will have the original, vanilla and chocolate flavour. They have
topping like fruit; peach, grape, banana, passion, pineapple, strawberry, blueberry and more.
Besides, it is also have a choice in other types of topping like nuts, almost, cereal, choco ball,
rainbow rice, gummy bear and more. They also have liquid topping like strawberry and
chocolate liquid.
Tutti Frutti Frozen Yogurt have special and good quality yogurt which taste great and good
in nutrition. They are now serving international with soft frozen yogurt brand of Well Spring. It is
no sugar mixed, smooth base frozen yogurt, and natural flavours. It works to the best by giving
the best services and healthy products. Tutti Frutti often launches their new product every
month to surprise their customers. Its product also were reached the customer need especially
is for youngest. It is often have discount, promotion or offers to clear off all the old stock. Its
brand are very safe for the general income, which it is now a stable and world known brands.
PROCESS
Tutti Frutti always promotes their new flavour to attract new customer and promote about
their incoming event. Most of it for special days like Valentines Day, Mothers Day, Merdeka and
other special days, you can get a promotion like 50 percent discount for second cup of Tutti
Frutti frozen yogurt with every purchase above RM20. The latest promotion ongoing is student
discount and ladies day. Student offer is getting 10 percent offer for every cup by presenting
your student ID. As for ladies day, ladies can enjoy 15 percent off; this is for all females Tutti
Frutti fans. All this technique is to promote their new event and new flavours.

In Tutti Frutti company has a provide training for their employee to improve their services
and to get them updated. They also provide good environment for their employee for training
using good equipments and also facilities which had prepare by their company. Tutti Frutti
requires providing the best training for all employees. Tutti Frutti, is a own independence
company because they does not have any sponsor of partner to support in their financial.
Tutti Frutti has a 150 franchise outlet around the world and the franchise of them will have
provided them a yogurt machine for all of the outlets. For any construction or maintenance will
be fully pay for the franchise and of course it have lease agreement. Based on what a Tutti Frutti
select a franchise or open a new store they would provide a site selection or
development, financials, training, and opening your new store. Tutti Frutti always promotes their
brands using all kind of method like billboard, banner, TVC and more. Mostly they start it at the
month of September.
PROFITABILITY
The cost that you need when you want to start your own Tutti Frutti store is counting the
size on the space and about the cost range is between RM180,000 to RM 300,000. And for the
initial investment, the cost how many you have need is minimum of RM150,000 in cash or in
liquid assets.
About the Tutti Frutti is a royalties in money, it was just open and cares for the success of
the franchise. And we understand that for the first years are basically is the hard years when
opening a business and that was why we provide a free royal for them period in 3 years for the
franchisees. Beyond this 3 years, Tutti Frutti should be decide to carry out a royalties and the
maximum amount will be on 5 percent.
On a corporation standard, marketing department of Tutti Frutti will analyzing your
location. Besides that the target market also will be first to open and also would offer a materials
what they support are available during in any time and also to provide for all franchises. The
new materials, public campaigns and also the local area would help to build your brand until
success and you will have a access to our 24 per 7 which is marketing account website and
also the industry relationship would to know that would check a requirement of what you need
before to build the profits.
Besides that, there are two types of marketing fees. One I called co-operated marketing
fees in 3 percent of gross revenue and that is the fees of collected on a monthly basic and the
second one is called local marketing and their fees is 2 percent and that is tracked for every
location, but it were not have collected by the officer.
The process of a training for a new franchisees is absolutely need. In their training
program, they would has received a lot of feedback and they also make sure all the franchisees
were ready to find the place to start the business operations for their own stores.

Besides that, Tutti Frutti would provides two of types of training, one training in one day
and the venue is their own corporate and the second is onsite training in three days and the
venue or place is at the franchisees location. Besides for their mature training program and also
all the manuals, operation templates and guides, they have would be have a best of knowledge
about the business of Tutii Frutti in the world. And also they even have a video and burn in DVD
and leave behind for remind the franchisees of the training.
Actually Tutti Frutti also has available or provided franchisor place or ground to build on
their own store and start their own business but however, Tutti Frutti them would be entertain
these all of full of words of agreements with existing franchisees.
If franchisor was very confuse or afraid about the location where to build on their own
store. Do not worry, Tutti frutti would help franchisor and they also would referring you to their
own network of leasing brokers as this is also one of service of them and they should be
responsibility in this service. In basically, franchises has a many area or location of a place to
give a franchisor to build on their own store and this they was very familiar about all this process
and also to be more effective. And this process would be maintain in every day and easy for
franchisor.
Based on franchise agreement, in general, when you want to start your business you
must waiting between 4-6 months and it also would take in anywhere. In a franchise agreement,
there were a rule before the franchisor start the business, the franchisor must signing in the
agreement first then they would just can plan about their own business.

ORGANIZATIONAL STRUCTURE

Izham Hakimi Hamdi

(Franchisor Chairman)

Wan Khairul Annuar

(Senior Operations Manager)

Zamri Ibrahim
(Operation Executive)

Zuraidah Abdul Rahim

(Sales Executive)

CONCLUSION
As the conclusion, we would like to say that Tutti Frutti yogurt strives to provide the
highest quality frozen yogurt that is out on the market today. Their yogurt is Live Culture
certified. They provides an array of flavors in order to give their customers a wide range of
choices as well as room to be creative and innovative with the option of mixing up the yogurt
and toppings. At Tutti Frutti, their goal is simply to bring customer satisfaction and create a
positive atmosphere for friends, family, and all those who just want to enjoy great refreshing
frozen yogurt.
Moreover, there are substantial health benefits to eating frozen yogurt. Tutti Frutti frozen
yogurt contains probiotics, which means for life, which have been used for centuries as natural
components in health-promoting foods. Research suggests that certain probiotics, in sufficient
quantities, may have beneficial health effects. Their products have not been evaluated by the
U.S. Food and Drug Administration and are not intended to diagnose, treat, cure or prevent any
disease. Due to their popular self serve concept, Tutti Frutti outlets are able to operate
effortlessly and efficiently with minimal overhead costs.

REFERENCES

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http://www.tuttifruttimalaysia.com.my/
http://www.tfyogurt.com/
http://fruttienterprenuer.blogspot.com/
http://yoflavor.com/
http://www.thestar.com.my/story.aspx?file=% 2f2012%2f4%2f18%2fmetrobiz
%2f11111991