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    Anonymous QbhhJ4q5zA
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    The advertising campaign plan outlines using bright colors like green, red, and orange to create a youthful identity for the YourFood brand. The theme will show food being delivered to different locations, depicting how it saves the day and makes things better. Regional identity will be created by featuring regional foods and slang, while youthfulness will come from ads showing young people. At least two social groups - office workers and goth friends - as well as students and radio DJs will be represented.

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    Advertising Campaign Planning

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    The advertising campaign plan outlines using bright colors like green, red, and orange to create a youthful identity for the YourFood brand. The theme will show food being delivered to different locations, depicting how it saves the day and makes things better. Regional identity will be created by featuring regional foods and slang, while youthfulness will come from ads showing young people. At least two social groups - office workers and goth friends - as well as students and radio DJs will be represented.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    23 views2 pages

    Advertising Campaign Planning

    Uploaded by

    Anonymous QbhhJ4q5zA
    The advertising campaign plan outlines using bright colors like green, red, and orange to create a youthful identity for the YourFood brand. The theme will show food being delivered to different locations, depicting how it saves the day and makes things better. Regional identity will be created by featuring regional foods and slang, while youthfulness will come from ads showing young people. At least two social groups - office workers and goth friends - as well as students and radio DJs will be represented.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    ADVERTISING CAMPAIGN PLANNING

    PRODUCT YourFood
    SLOGAN Great local scran saves the day.
    FONT
    Broudway for the slogan

    Plume Advertising Std Regular for the company name


    COLOUR SCHEME There are lots of bright ‘youthful’ colours for example:green,red and
    orange.

    THEME FOR CAMPAIGN Food delivered at different locations. Food saves the day and makes
    things better.

    HOW REGIONAL AND


    Youthful identity is created: adverts features young people and
    YOUTHFUL IDENTITY ARE
    there are lots of bright colours for example:green,red and orange.
    BEING CREATED
    Regional identity is created: using regional food and slang.

    HOW WILL AT LEAST TWO Workers at an office.


    SOCIAL GROUPS BE
    Friends who are goths.
    REPRESENTED?
    Students

    Radio DJ’s
    Font

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