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 Concept housing͟ is a proposed venture that will

offer interior designs for homes, offices, societies etc in Jammu. Concept housing
will provide access to products t complement the design consulting services
including furniture both new and antiques , decorator fabrics and home and office
accessories. The ventures offer the personalized services he target market
desires.

Recent market research indicates a growing need in the

area for interior design consulting services and products Concept housing will
provide and the market it will serve. The population of Jammu has significant
quantity of wealthy households that are conscious of the appearance and feel of
their home and office.

The approach to promote concept housing will be

through establishing relationships with key people in societies and then through
their referrals. Concept housing will offer design based solutions according to
client͛s taste, budget, use and goal for the space. The other options like design
services, and value based pricing will differentiate concept housing from rest of
the competitors.

Total revenues in the first year are projected to be____

_________. The venture will show increasing profits in year 2 and 3 with revenues
projected to increase to almost________________.

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1.p To secure a market share of ___% of total market potential of _______.
2.p Realize an average of ________sales each month for the first year.
3.p Generating minimum revenue of ___% from product sales.
4.p To achieve break even in 3 years.



Concept housing is an interior design services for discerning, quality conscious
clients that seek assistance in their design choice for their primary residences,
vacation homes, and business. Concept housing will provide design resources and
products to its clients through special purchase of furniture, fabrics and
accessories.

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1.p -rovide the highest quality interior design consulting experience possible
2.p Sell specially selected products to these clients to further meet their
interior design needs.
3.p Communicate with our client base through the website and personalized
communication techniques.

p Retain clients to generate repeat purchases and initiate referralsp
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Concept housing is a start-up business that will offer comprehensive interior
design services for home and office. This business will assist those that want to
have guidance and council in developing a basic design concept of their project, to
the person that desires someone to take it from concept to complete
implementation. Concept housing will offer the ability for clients to purchase new
and antique furniture, art work, decorator fabric, and home accessories.pThe
website ___________________will be used as another way to communicate the
services available and provide a portfolio of the work accomplished.



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Concept housing focuses on providing interior design consulting. This is
complemented by specially purchased furniture, art pieces, decorator fabric, and
accessories for the home and office. The sales process will begin with interior
design consulting services, and then progress on to offer specially selected
components to complement the design theme

-roducts available through Concept housing include:

-p Îurniture available through special purchase arrangements with 

-p m selection of decorator fabrics from
-p mccessory and art pieces available through wholesale shows.
-p mntiques acquired for specific client needs through an arrangement with a
local antique buyer and through direct purchases through other sources.

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vur competition is primarily from other interior designers. Looking at a broader
picture, there is competition from the "_____________" resource providers and
retail stores and websites that include the following:
-


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- Îemale, married and have attended college.

- Have children, but they are not necessarily at home

- m combined household annual income greater than_______

- vwns their home, townhouse and/or condominium valued at over_______

The following is known regarding the profile of the typical resident of Jammu:

__% have lived in the area for seven years or more

__% are between the ages of 35 and 44.

__% have completed some college.

__% are managers, professionals and/or owners of a business

__% are married.

__% have no children living at home

__% own their residence


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|nterior designers-

House of Îabrics-

Website providers-

Îurniture shops-

mntique Shops-


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The primary sales and marketing strategy for Concept housing includes these
factors:

- m premier interior design consulting experience that provides impressive client

service throughout.

- The sale of other complementary products that adds value for the client's total
experience

- -roviding a experience that will result in repeat business for home and/or office
needs.


  


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-p vur marketing strategy is based on superior performance in the following
areas
-p Unique consulting services.
-p Excellent client service and support regardless
-p -roduct choices specifically chosen for each individual client project
-p vverall quality of the experience and the result



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ÿewspaper mdvertisements: Select advertisements in the Daily Excelsior.
Television mdvertisements: Select ______________ local television shows.

Website:

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Concept housing will be differentiated from other interior designers by the value
it offers in quality, sought-after products not found through other designers or
store choices, and through the excellent service and support it offers. Client
follow-through will be impeccable. This competitive edge leverages the same
proven factors that indicated higher success rates for interior design services.

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The key to our sales strategy is referrals from pleased clients that are proud of the
result Barton |nteriors provided them and pleased to tell their friends--people
much like them. Keeping in contact with past clients to acquire repeat business
and to remind them of this referral opportunity will be key. Sales activities will
depend on creating awareness about the services concept housing offers and
then build on each and every client as they make the decision to refer to others.

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The financial plan contains these essential factors:

1.p Growth rate:

2.p mverage sales per month:
3.p Continue to fund the growth of the business from the revenues it
generates.

Îinancial risks:

-p Slow sales resulting in less-than-projected cash flow.

 -p Unexpected and excessive cost increases compared to the planned
expenses
-p m parallel entry by a new competitor further diminishing revenue
generation potential.

Break even analysis:

Start up summary: (Balance sheet predicted)