HISTORY

The character of a company

The stamp it puts on its products, services and the marketplace - is shaped an d def ine d over time. It
e vo lves. It deep ens. It is e xp re ssed in an e ve r -chang ing co rpo ra te cu ltu re, in transformational
strategies, and in new and compelling offerings for customers. IBM's character has been formed over nearly 100
years of doing business in the field of information-handling. Nearly all of the company's products were designed and
developed to record, process, communicate, store and retrieve information - from its first scales, tabulators and clocks to
today's powerful computers and vast global networks. IBM helped pioneer information technology over the years
and it stands today at the forefront of a worldwide industry that is revolutionizing the way in which enterprises,
organizations and people operate and thrive. The pace of change in that industry, of course, is accelerating, and its
scope and impact are widening.

STRENGTH and WEAKNESSES OF IBM

Strengths- their brand name, good will and their penetration in high computer hard-wares, high end OS, applications, and
specialized software.
Weakness- their less penetration in large consumer Base, low end products, least market size (I don't mean market value),
exodus of talent. They don’t take pain to retain talent.

STRATEGIES BEING EMPLOYED

1. Innovation that increases competitiveness and differentiation, sparks customer centricity and drives growth.
2. Manage transformation through organizational change and improved workforce management using
analytics.
3. Improve forecasting and reporting, develop predictive capabilities, reduce enterprise risk, and optimize your
finance organization.

PRIMARY REASONS FOR BEING A GLOBAL BRAND

To succeed in today's environment, businesses need to lead through increased complexity and volatility,
drive operational excellence and enable collaboration across enterprise functions, develop higher quality leadership and
talent, manage amidst constant change and unlock new possibilities grounded in data
Short History of Intel Corporation
I n t e l i s a n American multinational c o r p o r a t i o n a n d t e c h n o l o g y c o m p a n y h e a d q u a r t e r e d i n
S a n t a C l a r a , California (colloquially referred to as "Silicon Valley") that was founded by Gordon Moore and
Robert Noyce. It is the world’s l a r g e s t a n d h i g h e s t v a l u e d semiconductor chip makers based on revenue, and is
the inventor of thex86 s e r i e s o f microprocessors: the processors found in most personal c o m p u t e r s
( P C s ) . I n t e l s u p p l i e s p r o c e s s o r s f o r computer system manufacturers such as Apple, Lenovo (formerly IBM),
HP, and Dell.

Strengths
Being known as a globally recognized brand name and strong brand loyalty, having dominant and pioneer supplier
of microprocessors for PC’s, being the world’s biggest semiconductor chip producer, and lastly, serving as the most
beneficial hardware supplier.
Weaknesses
Uses divisive strategies in defense of its market position against its competitors, the decreasing financial
revenue, lastly, having its retail prices higher compared to its competitors.

Strategies being employed

1. Cloud and data center - The main difference between a cloud and a data center is that a cloud is an off-premise form
of computing that stores data on the Internet, whereas a data center refers to on-premise hardware that stores data
within an organization's local network.
2. Many variations of connected things
3. Memory and programmable solutions
4. Connectivity
5. Moore’s law - Moore's law is the observation that the number of transistors in a dense integrated circuit doubles about
every two years.

Reasons being a global brand

Products
There is no doubt that most products passed by the R&D labs of Intel corporation have been fantastic. This proves serious
attention to quality control. The Intel pentium series was the series which really made Intel a behemoth of the
microprocessor industry. This was because the performance of the pentium series was beyond comparison and at the same
time, the marketing team was running on full engines for Intel corp. This resulted in generation of word of mouth, good
margins for selling the products, as well as the trust of the sellers and the buyers on the product. Thus, the products and the
accompanying reliability on the products are the core reason for the success of Intel corporation.
Reaching out to the masses
It is a known fact and most marketers know it – marketing a technical product, or a product which cannot be seen by the
customer, is really difficult. It was even more difficult in the selling age of 1990’s and 2000’s. So kudos to the marketing
team at Intel who started the mass marketing of Intel and made it a household name. Today, even people who do not have
much to do with computers, know that Intel is the processor they want to have.
Intel inside
Probably one of the longest running and smartest advertising tactics is the one employed by Intel. Intel, looking at
its brand pull and its quality of products has tied up with all the major manufacturers of desktop and laptop computers. The
microprocessors are mostly being provided by Intel. What this does is, it reinforces the brand image in the eyes of the
consumer. If these top companies are ready to tie up with Intel, than the product must definitely be good.