Data Analysis for Project

Tutorial
Research Model – Topic 2 Remanufactured Products
Environmental Concern

H1 (+)
Attitude towards Recycling
H2 (+)

Subjective Norm H3 (+)

Purchase
H4 (+) Recycled/Remanufactured
Perceived Moral Obligation Products
H5 (+)

Convenience
H6 (+)

Perceived Behavioral Control

H7 (+)
Consequence Awareness
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 Description of Variables

Item code Variable name Source No. of Items

ENV1 to ENV4 Environmental Concern Chen & Tung (2014) 4

ATT1 to ATT4 Attitude towards Recycling Wan et al. (2014) 4

SUB1 to SUB4 Subjective Norm Wan et al. (2014) 3

PBC1 to PBC4 Perceived Behavioral Control Wan et al. (2014) 4

MOR1 to MOR3 Perceived Moral Obligation Chen & Tung (2014) 3

CONV1 to CONV3 Convenience Lee et al. (2014) 3

FAC1 TO FAC2 Perceived Lack of Facilities Chen & Tung (2012) 2

AWR1 to AWR4 Consequences Awareness Wan et al. (2014) 4

HAB1 to HAB4 Habit Limayem et al. (2003) 4

INT1 to INT5 Intention to recycle Chen & Tung (2010) 5

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Data Screening
 Check for data entry errors
 Can do sampling check
 Can do with frequencies and
descriptives

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Reliability of Measurement Scales

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Reliability of Measurement Scales

Variable N of Item Item Deleted Alpha

Environmental Concern 4 - 0.844
Attitude towards Recycling 4 - 0.757
Subjective Norm 3 - 0.921
Perceived Behavioral Control 4 - 0.770
Perceived Moral Obligation 3 - 0.893
Convenience 3 - 0.942
Perceived Lack of Facilities 2 - 0.833
Intention to recycle 5 - 0.949
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Table Presentation
Variable N of Item Item Deleted Alpha

Environmental Concern 4 - 0.844

Attitude towards Recycling 4 - 0.757

Subjective Norm 3 - 0.921

Perceived Behavioral Control 4 - 0.770

Perceived Moral Obligation 3 - 0.893

Convenience 3 - 0.942

Perceived Lack of Facilities 2 - 0.833

Intention to recycle 5 - 0.949

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Data Entry Sheet

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Computing Variables in your Model

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After Computing 1st Variables in your Model

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COMPUTE
 You will need to compute the variables in your model
 In this example of Topic 2 there are 8 variables as such you
have to compute 8 times.

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After Computing All Variables in your Model

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Running Frequencies Analysis

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Running Descriptive Analysis

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Results of the Analysis

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Table Presentation

Frequency Percentage
Gender
Male 51 34.0
Female 99 66.0
Ethnicity
Malay 43 28.7
Chinese 91 60.7
Indian 15 10.0
Others 1 0.7

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Results of the Analysis

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Table Presentation

Variable Mean Std. Deviation Skewness Kurtosis

ENVIRONMENT 6.235 0.882 -2.012 7.699

ATTITUDE 5.667 1.112 -1.528 3.275

SN 4.648 1.526 -0.834 0.154

PBC 4.942 1.225 -0.750 0.776

MORAL 5.982 1.004 -1.512 4.300

CONVENEINCE 4.813 1.626 -1.145 0.795

LACK 5.377 1.357 -0.939 1.275

INTENTION 4.451 1.624 -0.640 0.033

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Running Correlation Analysis

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 Results of the Analysis
Correlations

ENVIRONMENT ATTITUDE SN PBC MORAL CONVENEINCE LACK INTENTION

ENVIRONMENT Pearson Correlation 1 .431** .054 .209* .620** .065 .260** .070
Sig. (2-tailed) .000 .514 .010 .000 .432 .001 .397
N 150 150 150 150 150 150 150 150
ATTITUDE Pearson Correlation .431** 1 .544** .372** .413** .556** .035 .477**
Sig. (2-tailed) .000 .000 .000 .000 .000 .672 .000
N 150 150 150 150 150 150 150 150
SN Pearson Correlation .054 .544** 1 .719** .085 .728** -.141 .762**
Sig. (2-tailed) .514 .000 .000 .299 .000 .086 .000
N 150 150 150 150 150 150 150 150
PBC Pearson Correlation .209* .372** .719** 1 .067 .631** -.165* .635**
Sig. (2-tailed) .010 .000 .000 .413 .000 .044 .000
N 150 150 150 150 150 150 150 150
MORAL Pearson Correlation .620 ** .413** .085 .067 1 .061 .300** .035
Sig. (2-tailed) .000 .000 .299 .413 .455 .000 .667
N 150 150 150 150 150 150 150 150
CONVENEINCE Pearson Correlation .065 .556** .728** .631** .061 1 -.078 .818**
Sig. (2-tailed) .432 .000 .000 .000 .455 .340 .000
N 150 150 150 150 150 150 150 150
LACK Pearson Correlation .260** .035 -.141 -.165* .300** -.078 1 .073
Sig. (2-tailed) .001 .672 .086 .044 .000 .340 .373
N 150 150 150 150 150 150 150 150
INTENTION Pearson Correlation .070 .477** .762** .635** .035 .818** .073 1
Sig. (2-tailed) .397 .000 .000 .000 .667 .000 .373
N 150 150 150 150 150 150 150 150
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
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Table Presentation

1 2 3 4 5 6 7 8

1. ENVIRONMENT 1

2. ATTITUDE .431** 1

3. SN 0.054 .544** 1

4. PBC .209* .372** .719** 1

5. MORAL .620** .413** 0.085 0.067 1

6. CONVENEINCE 0.065 .556** .728** .631** 0.061 1

7. LACK .260** 0.035 -0.141 -.165* .300** -0.078 1

8. INTENTION 0.07 .477** .762** .635** 0.035 .818** 0.073 1

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Running Regression Analysis

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Regression Analysis - Assumptions

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Regression Analysis - Assumptions

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 Results with Outliers
Model Summaryb
Std. Error of the
Model R R Square Adjusted R Square Estimate Durbin-Watson
1 .876 a .768 .757 .80099 1.711
a. Predictors: (Constant), LACK, ATTITUDE, PBC, MORAL, ENVIRONMENT, CONVENEINCE, SN

b. Dependent Variable: INTENTION

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients Collinearity Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) -.832 .551 -1.508 .134
ENVIRONMENT .021 .108 .011 .195 .845 .477 2.094
ATTITUDE -.029 .089 -.020 -.323 .747 .442 2.264
SN .381 .078 .358 4.896 .000 .306 3.273
PBC .113 .086 .085 1.312 .192 .384 2.602
MORAL -.153 .088 -.094 -1.735 .085 .552 1.812
CONVENEINCE .535 .065 .535 8.244 .000 .387 2.583
LACK .246 .053 .206 4.681 .000 .847 1.181
a. Dependent Variable: INTENTION
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Results without Outliers
Model Summaryb

Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson

1 .897a .805 .795 .72175 1.711
a. Predictors: (Constant), LACK, ATTITUDE, PBC, MORAL, ENVIRONMENT, CONVENEINCE, SN

b. Dependent Variable: INTENTION

Coefficientsa
Unstandardized Standardized Collinearity
Coefficients Coefficients Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) -.844 .497 -1.699 .092
ENVIRONMENT .051 .098 .028 .526 .600 .475 2.104
ATTITUDE -.033 .080 -.023 -.412 .681 .441 2.267
SN .308 .071 .293 4.317 .000 .302 3.316
PBC .106 .078 .081 1.353 .178 .384 2.606
MORAL -.181 .079 -.114 -2.273 .025 .551 1.813
CONVENEINCE .601 .060 .615 9.973 .000 .366 2.733
LACK .261 .047 .223 5.510 .000 .852 1.173
a. Dependent Variable: INTENTION

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Table Presentation

Hypothesis Variable B Std. Error Beta t-value p-value

H1 ENVIRONMENT 0.051 0.098 0.028 0.526 0.600

H2 ATTITUDE -0.033 0.080 -0.023 -0.412 0.681

H3 SN 0.308 0.071 0.293 4.317 0.000

H4 MORAL -0.181 0.079 -0.114 -2.273 0.025

H5 CONVENEINCE 0.601 0.060 0.615 9.973 0.000

H6 PBC 0.106 0.078 0.081 1.353 0.178

H7 LACK 0.261 0.047 0.223 5.510 0.000

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References
References

Chen, M.-F., & Tung, P.-J. (2014). Developing an extended Theory of Planned Behavior model
to predict consumers’ intention to visit green hotels. International Journal of
Hospitality Management, 36, 221-230.
Chen, M-F., & Tung, P-J. (2010). The Moderating Effect of Perceived Lack of Facilities on
Consumers’ Recycling Intentions. Environment and Behavior, 42(6), 824-844.
Essoussi, L. H., & Linton, J. D. (2010). New or recycled products: how much are consumers
willing to pay? Journal of Consumer Marketing, 27(5), 458-468.
Kanchanapibul, M., Lacka, E., Wang, X., & Chan, H.K. (2014). An empirical investigation of
green purchase behavior among the young generation. Journal of Cleaner Production,
66, 528-536.
Leary, R.B., Vann, R.J., Mittelstaedt, J.D., Murphy, P.E., Sherry, J.F. Jr. (2014). Changing the
marketplace one behavior at a time: perceived marketplace influence and sustainable
consumption. Journal of Business Research, 67(9), 1953-1958.
Lee, Y., Kim, S., Kim, M., & Choi, J. (2014). Antecedents and interrelationships of three types
of pro-environmental behavior. Journal of Business Research, 67(10), 2097-2105.
Limayem, M., Hirt, S. G., & Cheung, C. M. K. (2003). Habit in the Context of IS Continuance:
Theory Extension and Scale Development, in Proceedings of the 11th European
Conference on Information Systems, C. U. Ciborra, R. Mercurio, M. de Marco, M.
Martinez, and A. Carignani (Eds.), Naples, Italy, 19-21 June 2003.
Wan, C., Cheung, R., & Shen, G. Q. (2012). Recycling attitude and behaviour in university
campus: a case study in Hong Kong. Facilities, 30(13/14), 630-646.
Wesley, S.C., Lee, M.-Y., & Kim, E.Y. (2012). The role of perceived consumer effectiveness
and motivational attitude on socially responsible purchasing behavior in South Korea.
Journal of Global Marketing, 25(1), 29-44.
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Appendix
 Appendix
 1 copy of Questionnaire
 Paper Cuttings
 Relevant Computer Outputs

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