Iden Tify: Mia-Rose Hogg

E N
ID Y
F
MIA-ROSE
I
HOGG
T
GRAPHIC DESIGN
INITIAL
THOUGHTS.
My initial thoughts for the brief were how to place-make were to find an interesting place to
do, as otherwise people wouldn’t be interested in the output. However after a lot of research-
ing I realised that it wasn’t the place that mattered only how you re-created the space and or
branded it to something authentic, but also to ensure that the audience is a priority s these
are the people who live in these towns.
RESEARCH & DEVELOPMENT MIA HOGG | UNIVERSITY OF HUDDERSFIELD | U1760963
IDEA
1. This lead me to my first idea for Identify- To create a boardgame which is inspired
entirely by the abandoned theme park in Chorley-Camelot Theme Park. This idea
would include creating a boardgame map design and logo for the game. More im-
portantly, I believe this idea would create a sense of place towards the theme park
as it merely exists now, with the use of the map/way-finding system which I would
create through illustrations influenced by images I took when I visited and from
memory. But also the idea has the potential to bring more awareness to the way
we treat the environment/planet, as the map will act as almost alternate dimension
which exist in parallel to the human world. It will contains the exact same locations
and infrastructure as when it was heavily populated , but it will be much darker/
colder and eerier. This perfectly captures the horror-set vibe you feel when visiting
abandoned places.
After sketching and drawing up some rough game board ideas, i came to the con-
clusion that game boards now are out of date. I felt I needed to re-create some-
thing more recent and less traditional to meer the client base needs I was after.
RESEARCH & DEVELOPMENT
D AV E D R A W S
When visiting the Manchester print fair we bumped into a guy named
Dave, he did some cool doodle type work which i thought was really
interesting to look at. I think what draws the attention is the lack of
colours and the bold but so busy flat illustrations. Dave said he has
been doodling all his life but it has only really been in the past two
years that it has become a career where he has worked on building
his own business as well as doing freelance illustration work. Dave © 2017 Dave Draws
started his art career in Berlin where he would regularly exhibit on the Online Store by Big Cartel
Berlin Art scene but when it was when he moved to Manchester that
his career really took off. Recently Dave has started documenting
Manchester city centre and other Manchester areas in a series of
Doodle Maps. These show the well known and less well known areas
of the city in a quirky and imaginative way, interspersed with sprawl-
ing patterns and funny characters. Dave also does a lot of freelance
work with his doodle maps and in the past year alone has done
murals for Unilad, Manchester Arndale and the Renaissance Hotel,
as well as jobs further afield in Hong Kong, Aberdeen and London.
N E I G H B O R H O O D F E S T I VA L -
P O S T E R
The neighboorhood festival poster is different to most illustrations as it

makes use of a very strict colour palette, not only that but the illustra-
tions look really neat but are also very doodle-like. These are the sort of
illustrations I want to achieve within the gameboard as I want it to look
to a professional quality but without looking too neat and tidy. I actually
couldn’t find the designer behind the poster, but I admire his work very
much.
© Image credit- The Deaf

Institute
MIA HOGG | UNIVERSITY OF HUDDERSFIELD | U1760963
I first came across Elenor’s work when visiting
a local fashion store- Primark. I noticed it was

a map but in the style of doodled illustrations.
What is interesting about her work is that she
uses both 3d and 2d aspects in order to make
certain aspects stand out, like when using
negative space to bring your attention towards
it. Within my gameboard I want to use a similar
technique in order to grab attention.
She is a London-based graphic designer and

illustrator with 12 years experience of working on
interesting, creative and high-profile projects.
Stevenson has been in and out of graphic design
doing a variety of different things like branding/
typography and illustrative work. I feel like this is

evident within her work as everything works so well
together there is no clash between anything.
E L E A N O R S T E V E N S O N
CAM PRIMARY RESEARCH
E LOT
PR I M ARY R E S E ARC H Inspired by the legend of King

Arthur, the ill-fated park was
boarded up after being open to the
public for nearly 30 years. Owners
Knights Leisure said bad weather
and high profile events, like the
2012 Olympics and The Queen’s
Jubilee, caused low visitor num-
bers - and so the decision was
made to shut the park down.
Decapitated statues, graffiti-cov-

ered restaurants and decaying
roller coasters that nature is
reclaiming - the Camelot theme
park is not such a fairy tale
attraction any more.
“The Lancashire park closed
down in 2012 and these photo-
graphs reveal its eerie remains.
Many of the old rides have been
dismantled, but the Knightmare
roller coaster, one of the park’s
most well-known thrills, still
remains, albeit in a dilapidated
state.
During the height of its populari-

ty, Camelot was one of the north
west’s most prominent tourist
attractions, featuring a range of
offerings like the amusement
ride Excalibur 2, and hosting
live jousting in an arena.”- The
Daily Mail
When visiting this abandoned place it was tech-

nically illegal, and we did get thrown out by se-
curity twice. But just looking around somewhere
where nobody no longer goes has such an eerie
feel to it, and just makes you think what it would
be like for humans not to exist again. The post
apocalyptic visions , for me, is what made it so
interesting. And evidently a lot of others as look-
ing on forums a lot of people do visit regardless
of the no entry signs.
All of the buildings and roller coasters were

all partly demolished but from what was there
, I could still make up for the lost parts in the
gameboard map through imaginations.
PRIMARY RESEARCH
PRIMARY RESEARCH
A sketch of one of the castles at Camelot,

originally this was a bumper car ride. Now just
a worn down empty building, has the potential
to be a priority building in the game due to it’s

aesthetic and size.
I drew out more iconic buildings which would

identify the map and sanction it into different
sections, I would probably go for a cowboy sort
of theme for this one as the wooden buildings
and the style really match the indian cowboy
vibe. I drew this from the angle I captured it from
and from a isometric /above angle which could
be developed into one of the maps.
PRIMARY RESEARCH
As previously mentioned I wanted to combne flat design and 3d

aspects , so I attempted a building in Photoshop using the pic-
tures I took for reference. The bluebell mutton building, however
I did change the style of bulding. The illustration went a little too
realistic for my liking but I found it difficult to do a sketchy version
wthout it looking unprofessional.
For my map I wanted to go for an illustrative styled

map which included abstract and sketchy scenery
like trees. I drew this up and then went over it in
illustrator and really liked the effect it gave.
My second idea was influenced by my research into urbex exploration (abandoned

places) and becoming completely aware of the amount of people who are interest-
ed and so curious about abandoned places across the UK.
Within my research I came across a range of forums which concern themselves

with urbex exploration, which gave me the idea to create a digital website which
would be specifically aimed at urbex exploreres and combine and cover all of the
topics which are raised on forums. The website would give details/images and an
overall ambience of a range of places, I could also explore the possibilities for an
app to be created which would take into account the persons location(UK based)
and show the places to visit near them through the use of a map, within the app
the digital magazine would load too. The advantages of this idea is the fact that
they are so many possibilities.
After advancing my ideas and developing some brief logos and website layouts, I
decided that the idea is too excessive for the brief. Because of the extreme depth
and details I would have to go through to complete and finalise the idea, I feel if
I was to carry on that i would lack purpose and a character to create a visually
inspiring pitch for the specific locations I am trying to express. Mainly, the reason
for this is due to unreasonable amount of places which are possible for this idea.
IDEA
2.
LOGO / TITLE MOCK UP IDEAS
I quite like the formation of the type within this I like the idea behind this one and it probably I am fairly fond of my final idea as I’d say it is
title, as the text itself is not legible and so goes could have potential if cleaned up properly, as unique and unlike any other as it combines
against the “rules” of design almost. I feel this if the font was changed ,perhaps to something traditional hand-made graphic design. Although
mirrors the characters/personalities of those handwritten by myself to give off the graffiti my photoshop skills could be improved, in terms
who I am aiming the website at - the rebellious vibe to match the aesthetics of the majority of of shadows. The idea is supposed to show
side of scoiety. The name “forbidden” came these places. I like the typography blown up to again the ignorance of urbex explorers and their
from within my research from which I learn’t large proportions ; this makes the text engaging daring attitude towards going to off-bound plac-
that people often go to prohibited locations. The which personally, i think is extremely important es. I love the paper cut-out idea and will prob-
disadvanatage of this is the simple fact that it is for a logo/title. The title and slogan contradict ably explore further by actually using card and
unreadable and so pointless, in my opinion, to each other to create an unusual but interesting a scalpel. The upside down “R” is supposed to
be considered an icon for the website. However, outcome. The idea came from the fact that the signify the derelict and upside down version of a
I could try improve this to make it more visible target audience quite obviously ignore signs place that was once successful .TW
to read (through colour and more re positioning) which discourage urbex exploration.
MIA HOGG | UNIVERSITY OF HUDDERSFIELD | U1760963
WEBSITE MOCK UP IDEAS
I trialed out one of my mock up logos into a website layout, just as

reference to show a much minimalised and sophisticaed layout
which makes it much easier to navigate on than previously. Includ-
ing linked background images.
An example of one of the urbex explorer

pages, showing the cluttered and unorganised
layout.
IDEA
3.
My last initial idea which I ended up developing into a final thing was to do paper
cut ous to represent/ and or rebrand a town through the use of a variety of icons
which make up a town’s reputation.
The idea itself was initially thought of after looking at other re-brands and noticing
how much of a modern thing it was becoming. Instead of a city I chose the town
I lived in as I noticed a lot of business’ would come and go from the area and its
reputable comments were no longer.
I felt this idea was my strongest out of the three as it had such a broad traget
audience, rather than singling one group of society out like the rest. Also the idea
didn’t have a theme to which I had to stick to meaning I could experiment a lot with
it based on an ordinary town.
Similar to what I am trying to create the “I AMSTERDAM” project

was a regeneration project by the ad agency Kesselskramer (in
conjunction with Amsterdam Partners) as a promotion for the city of
Amsterdam. It was made by twenty well-known photographers (who
were local to the city) to capture the city from their own perspec- © l AM AMSTERDAM
tives, resulting in a personal and diverse portrait of contemporary Website
Amsterdam. The idea behind and mission of I amsterdam has been
described in the manifesto. The starting point is the Amster- dammer,
city ambassador. I amsterdam is the slogan for both people and the
area. I amsterdam allows people to voice their pride and confidence
while expressing support and love for their city. I amsterdam can be
used in many ways, but must always come from the people; this is
the slogans true power. The people who live here, the people who
work here, the people who study here, the people who visit here and
the people who come to Amsterdam seeking a better future are, in
the end, the best evidence for why Amsterdam is a city of choice. I
amsterdam should embody the spirit of Amsterdam, and therefore
its use will create a city brand recognized the world over. In the end
the re-branding was very successful as the logo celebrated Amster-
dam’s citizens in all their diversity. And the campaign ialso ncluded a
gigantic three-dimensional version sculpture of the logo infront of the
renowned Museumplein. Here, it’s become a Amsterdam monument,
with visitors photographing themselves with the letters on a daily
basis.
I A M A M S T E R D A M
©charactersf.com
Website
S A N F R A N C I S C O
“ L O O K C L O S E R ”
For the San Francisco Design Week, American studio Character

designed “Look Closer” : hand-fabricated sculptures in wood and
mirrors representing initials of this event. By placing them in industri-
al, urban and natural environments, they wanted to show that design
is all around us and builds our world’s structures. The project was
successful due to the unique and original idea behind it the sculp-
tures made visible to us of the complex and intricate systems behind
the ideas we often breeze right past. Although the piece probably
isn’t as well known as I amsterdam I still believe it’s important and an
interesting piece of design as it reminds us of the notion that design
is all around us. Sometimes I think we need a peek from behind the
scenes/atmosphere to really appreciate and understand what we
have. With paper cut outs I experimented with really showing the
rawness and reality of Mirfield, similar to this exhibition, without the
mirrors.
MIR
FIELD
MIRFIELD
Mirfield is a small town with a big prostitution

problem and civil parish in Kirklees, West York-
shire, England. Historically part of the West Rid-
ing of Yorkshire, it is on the A644 road between
Brighouse and Dewsbury. It’s a small town that
could more than likely need a re-branding due
to it’s reputation going downhill from what i
remember it being.
My first paper cut out consisted around creat- I added a skateboarder to represent the
ing memorable aspects of mirfield and merging skatepark, a robin hood silhoette through ru-
them together to create “Mirfield”. So the main mours within the town who say he was buried in
silhoette is of Patrick Stewart- a well known actor the woods. And a windmill and barn to show the
who originates from Mirfield . I then went onto farming and green characteristic to the town.
adding a load of different aspects like lightbulbs Overall, I was happy with the outcome and it
as it represents “Speights” the ligh shop as when turned out looking like a very clean piece of
asking other people what they know about Mir- design. The disadvantage of this being that the
field nearly all of them said that shop. Probably colours didn’t really mean anyhting.
because it’s hard to miss, but even so it was all
about making the cut out authentic to Mirfield.
FIRST CUT OUT
Within my primary research

and exploring Mirfield as a
whole, i wanted to be able to
portray the town with an array
of colours which sums it up
accurately. To do this, I took
a wide variety of pictures and
colour swatched the colours
which stand out/ repeat a lot
within the town. I felt like it was
important to be able to get a
taste from the town through
colour usage so it is relatable
to those who live there.
COLOUR SCHEME
Using the colour scheme I created in the previ-

ous page I started out again with my second cut
out, already this felt more personal to Mirfield. In
this cut out I preferred the rugged and handmade
feel to it; in comparison to my other which was
very neat and clean. Similar to the last one I
used icons of things which represent Mirfield .
I used a variety of cloth, paper and card to

create the final outcome. Also as i wanted my
final to be on billboards promoting the town
I went with the phrase “the town is paper but
the memories are not”- meaning that the town
is fragile with it’s reputation but the memories
are solid and just to reminisce and realise how
great Mirfield is would be a start to help re
brand the town.
THE MAKING OF
FINAL

Iden Tify: Mia-Rose Hogg

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E N

The neighboorhood festival poster is different to most illustrations as it

© Image credit- The Deaf

a local fashion store- Primark. I noticed it was

She is a London-based graphic designer and

typography and illustrative work. I feel like this is

PR I M ARY R E S E ARC H Inspired by the legend of King

Decapitated statues, graffiti-cov-

During the height of its populari-

When visiting this abandoned place it was tech-

All of the buildings and roller coasters were

A sketch of one of the castles at Camelot,

to be a priority building in the game due to it’s

I drew out more iconic buildings which would

As previously mentioned I wanted to combne flat design and 3d

For my map I wanted to go for an illustrative styled

My second idea was influenced by my research into urbex exploration (abandoned

Within my research I came across a range of forums which concern themselves

LOGO / TITLE MOCK UP IDEAS

I trialed out one of my mock up logos into a website layout, just as

An example of one of the urbex explorer

Similar to what I am trying to create the “I AMSTERDAM” project

For the San Francisco Design Week, American studio Character

Mirfield is a small town with a big prostitution

Within my primary research

Using the colour scheme I created in the previ-

I used a variety of cloth, paper and card to

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