LEA R N I N G

How SketchUp and a Good Brief can Enhance

your Concept Art
by Samantha I Kio Kung a year ago 5 MI N R EAD

My general workflow of creating projects is to give myself a brief or a story first, so that I
can have a clear mind of what I need to create in the next step.

The plot of this project is that after the invaders (butchers) destroyed the peaceful town,
they burned the whole town down and in its place, created their own twisted den filled
with criminal activity and illegal trade. I firstly brainstormed the keywords before
expanding outwards and establishing the groundworks for a bigger picture.
Since the story setting is located in a Medieval town, I gathered references online to
better understand the structure of Medieval buildings. I sketched out the buildings from
the references, creating various thumbnails in elevation view and quarter view as well.
However, I ran into the trouble of the design looking too similar to the references and
lacking in uniqueness.

After that, I exaggerated some areas of interests, both adding and subtracting elements
to make it look more interesting and lively. After finalising the design, I created a model
using SketchUp to ensure the proportions and perspective were correct. 3D software is a
handy tool to set up my lighting in the scenes and that gives me a guideline to paint
further details.
After designing the architectural prop, it gave me an idea of how the whole town looked
like. I wanted to focus more on the lifestyle. The idea of it was to create a three-quarter
design depicting the outdoor trading space and the general layout of the marketplace. I
plotted out the basic shapes and forms with SketchUp first, putting in human dummies
for scale. Afterwards, I worked on line art to add more details before I moved on to
rendering.

Having created the three-quarter view design, I moved on to designing the production
shot, to capture the key moment. At this stage, I spent some time on gathering
references and to get a feel of the environment. My idea was to create a bustling
marketplace and to illustrate how citizens interacted in the space and went about their
daily lives: celebrating with friends and selling goods. I roughly sketched out the overall
composition and started adding details. Having loose line work makes my ideas come
up faster. After planning out the whole layout, I put the characters in to add more stories
inside.

After that, I wanted to draw one more marketplace production shot to challenge myself.
This time trying something totally different from my usual painting workflow. In this
painting, I tried to draw as detailed as I could. Even if it was a small object, I still spent
the time rendering the texture out. In addition, I also wanted to make use of colour to
talk about the story, creating a cheerful and peaceful atmosphere.
Based on the story, the town was occupied by invaders (butchers) and eventually turned
into a ruined den of villainy. I set the location to swamp tribe and designed butchery as
the main architecture. I firstly collected the references of butcheries, to familiarise
myself with the grungy brick and stone texture.

After that, I used ZBrush to create rock tiles that helped me visualise texture and mood
colour.
Creating small callouts next to the architecture made the overall design look more
complete and interesting and also helped me understand the condition of where the
butchers work. And the mood painting was to show how the swamp village looked at
nighttime, with fireflies flying around. I wanted to create a feeling of mystery and
fantasy.

Once I was done with the exterior of the butchery, I moved on to designing the interior. I
gathered references of a butchery kitchen and analysed it. I had to make sure my design
looked like a butchery kitchen and the elements inside were in the right place. I did not
want it to be too high fantasy and chose to keep it grounded.

To make it look more interesting, I put some graffiti on the wall and water leaking as
well. By following the “big, medium, small” theory, I made the soup pot bigger to
highlight it as the focal point and added highlights at the entrance to lead the eyes from
entrance to the soup pot. This created a walking path for characters to walk through the
space.

Having finished all the props, I started creating keyframe design. Firstly, I created
various thumbnails by using different techniques.

"Blocked out the big shapes using 2-3 shades and drew line art on top for further details"
"Played around with texture brushes"

The keyframe below was to illustrate the swamp environment with overgrown
vegetation by using the photo-bash technique. When creating composition, I always
used leading lines to lead the eyes from foreground to background or vice versa. This
can help create depth and show the movement of a scene. As always, to check the
proportion, I created a guideline to check the 1,2,3.

Once I was done the environment concept design, I started designing characters with
weapons that fit into the environment. My design process of designing characters is
similar to designing architectural props. I researched the butchers’ costume first. Since
they lived in swamp and their purpose was to destroy the order of the world, I wanted to
create a beefy looking character who made use of animal fur and bones and skulls.

To make the weapons look more dangerous and twisted, I used sharp shapes and
irregular form. To make it easily build in 3D afterwards, I rendered the weapons in
details and to show various materials.
D IS CO V E R T HE   R O O K IE S

Inspiration Community

Schools Contests

Resources Schools

News Studios

Learning Discord

Careers Shop

A BO UT   US

About

Team

Advertise

Media Kit

Helpdesk
This is the first time for me to breakdown my project’s process and to go into details
about it. I hope the content of this article was useful to the readers. Thanks for reading.

SH AR E Y O U R TH O U GH TS O N TH I S P O ST

1 Comment So

Add a comment...

Valérie Bilodeau
Awesome work!
Like · Reply · 22w

Facebook Comments Plugin

R E AD M O R E P O STS B Y TH I S AU TH O R

Samantha I Kio Kung

While studying architectural design, I became interested in game and film concept
design. I have a passion for designing environment, character and prop design.

N EW ER P O S T O LDER P O S T

Rookie Awards 2019 - Winners How to create a Photorealistic

Announced Alien Spacesuit with Maya and
ZBrush