General Motors India Pvt.

Ltd

Presented By:- VIVEK KUMAR

SHAN BIRLA
PRAVEEN
DEEPU GUPTA
ANSHULPARIHAR
 PROFILE OF GENERAL
MOTORS
• General Motors India, incorporated in 1994 as a 50:50 joint venture
company with the CK Birla Group of Companies , became a fully owned
subsidiary of GM in 1999 when GMOC bought the remaining
shares.
• The company was restructured in 1999 and was converted from a Public
Limited company to a Private Limited company.
• It offers products under the Chevrolet brand in the country.
• Registered Office :-General Motors India Pvt. Ltd.
Chandrapura Industrial Estate Halol -389351

Distt. Panchmahals , Gujrat .

• Marketing Office :-General Motors India
Sixth Floor, Tower-'A'
Global Business Park
Mehrauli-Gurgaon Road
Gurgaon-122 002 Haryana, India
G.M. OBJECTIVES

• SATISFY CUSTOMERS WITH

BETTER PRODUCTS

• GROW THE BUSINESS IN

FUTURE YEARS
• BECOME PROFITABLE
 General Motors Brands in India

AVEO
• AVEO UVA
•BEAT
•CAPTIVA
•CRUZES
•OPTRA
MAGNUM
•SRP
•SPARK
•TAVERA
 Swot Analysis

• S – STRENGTH
• W – WEAKNESS INTERNAL

• O - OPPORTUNITIES
• T – THREATS EXTERNAL
 STRENGTH
• General Motors Corporation is the largest automobile manufacturer in
the world.
• GM strengthened its presence in India with new product launches Chevrolet
Optra in 2003 and Chevrolet Tavera (Multi Utility Vehicle ) in 2004.

• General Motors India to showcase six new products/concepts at the 2010

Auto Expo :-
Chevrolet Camaro , Chevrolet Spark Electric, Chevrolet Aveo Sedan (CNG) ,
Chevrolet Captiva Xtreme, 2010/11 Chevrolet Volt Production Show Car,
Chevrolet Camaro, Chevy WTCC Cruze,

• TECHNOLOGY POTENTIAL

• Brand name, customer loyalty, dealer network.

 CONTI..
• The Chevrolet brand clearly is established for quality,
reliability, safety, innovation, value for money
proposition, environment-friendliness and customer
care.

• GM India has expanded its dealership network to 95

sales points and over 110 service centers.

• Principal Competitors :- Ford Motor Company; Ford

Motor Credit Company; Honda Motor Co., Ltd.; Hyundai
Motor Company; Mazda Motor Corporation; Mitsubishi
Motors Corporation; Nissan Motor Co., Ltd.; Suzuki Motor
Corporation; Toyota Motor Corporation; Volkswagen AG.
 WEAKNESS
• G.M. too vertically integrated.
• Product Design Problems - Public Acceptance
And Reduction Of Cycle Time.
• Market Share And Profitability.
• Unresponsive corporate culture (saw the signs,
didn't change strategy), union contracts, pension
obligations, high health care cost.
 Opportunities
• Oct 19, 2009: General Motors To Launch Minivan In India, In
Early 2010 .
• Gurgaon, Haryana, December 7, 2009 /India -- General
Motors India today announced that GM has entered into a
collaboration with Shanghai Automotive Industry Corporation
(SAIC) to develop and manufacture commercial vehicles and
other competitive products for India and export markets.
• "On November 20, 2007, GM announced that it had plans to
triple its sourcing of auto components from India for its
worldwide operations, to $1 billion over the next three years.
At this time, the company is spending $300 million on
sourcing there .
 Conti..
• The General's market share has come in at 22.4 percent,
a notable gain from the 19.1 percent share the
automaker averaged throughout the third quarter of 2009.

• Oct 19, 2009: General Motors To Launch Minivan In

India, In Early 2010.

• Retool for fuel-efficient cars, both in North America and

in the BRIC countries (Brazil, Russia, India, China),
escape from obsolete dealer network commitments as
they go bankrupt, possible U.S. bailout and restructuring
of health care and pension obligations.
.
 THREATS
– Rising fule prices.
– Growth of competitors.
– Pension payouts.
– Increased healt care cost.
– Rising supply costs i.e steel.
– Entry by new Competitors. New competitor in home market, Price wars
with competitors

Price pressure from substitute products.

GM received loans from European
governments in 2009 . reduced its ownership stake in European operations