Professional Documents
Culture Documents
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A gallery of Polaroid color pictures.
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The PortrelllC/I CI" fUM I 'OU//II1 ~ICIIIOII .1101 /1110 I 'IJC/lll1illg chlflellf 1I11d)'.
01., Ih' sub/.el lomllhing 10 do. /I .. III .dd Im",,1 .nrl "IIX your model .. w.lI.
How to make better Polaroid color pictures: Know your camera.
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Models 2fXJ, 2010. 230, 220: Set tlte film speed dlel
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10 75. Thtm sel the ligMing selector . ..
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Mod" 101; 5,1 th' 111m sel,cror
ALSO FLASH
lo ll MO<1&/. Rememoel it> clt&ek rite mm p.d 101 All Mod.,.: R . member to Ch.ck Ih. 111m reCk lor
. ny Sp,C,., Tn"lue"OM 101 lit, LID ~onllol. eny sp' Ciei Instructions lor tit. LID con/lo.
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Some problems. Pull the white tab completely out of Never pull two whIte tabs in a row.
II you don't get an image or it is the camera. After taking a picture, pull the white
faintly white, your film was either After taking the pictu re, pUll the white tab all the way out of the camera and
overexposed or lightstruck. Check tab completely out of the camera. then pull the yellow tab all the way
you r film setting. The proper setting Otherwise, when you then pull the out, too. Never pull a white tab when
w ill eliminate overexposure. The film yello w tab, the whi te one will be a yellow tab is in view. II you pull a
will be lightstruck if you pulled the dragged into the camera leaving a white tab and a yello w tab doesn',
black safety cover before closing the rectangle of orange or pink on your pop into view, do not pull another ,
film pack in the camera, or il you reo color picture (or mottled gray on a white tab (see the next section) .
moved the pack from the camera after black and white picture). Your pictu r es may look like one
pulling the safety cover. shown below if you pull two white
If you r picture is black or has a fai nt tabs in a row. In some instances you
black image, check to be sure the will jam the camera and get no pic
camera is set lor the type of film you ture whatsoever. Sometimes you can
are using . If the setting was correct, save the film pack as shown in the
perhaps you didn't reset the #3 next section.
button before shooting the picture
(which means theshutterdidn'topenj.
If neither of these is the problem,
check the camera battery (it should
be repl aced every year) . If all of these
possible causes have been elimi
nated , the shutter may be damaged.
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Take the camera to your dealer or
contact Polaroid Customer Service
for assistance (see p. 23 for address).
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If the yellow tab fall s to pop out. Pull straight, pull fast.
This failure may stem from several Incompletely developed pict ures
things. You may have held the upper such as the one below - are usually
slot closed (as in the picture at right) caused by "mistracking." This means
when you pulled the while tab. Your you pulled t he yellow tab out at an
or exit door slot. Below are directions 1. Pull the white tab straight out 01
on how to save the pack if the yellow the camera and discard it.
tab fails to pop out. 2. Grasp the yellow lab in the center
1. Push the back door latch just as between your thumb and forefinger.
I you do when loading the camera and
lift up the door slowly and genlly.
Never grip it in the corner.
3. With your elbow out and you r up
I Take care not to jiggle or li ft the film
pack out of its pOSition, To prevent
per arm parallel to your shoulder, pull
the yellow tab straight out. Pull quite
this, put a linger on the edge of the fast, but don't whip it out and don't
pack to hold it secure as you lift the stop o r hesitate.
door. (If the film pack does lift up, the
negative for the next picture will be
fogged , giving a white picture, but all
the rest in t he pack will be all righl.)
2. Usually, you will see a crumpled
yellow tab. Pull it out of the film pack
gently and discard it. (Infrequently
the yellow tab may have caught part
way through the camera rollers.
Never attempt to push it through t he
rest of the way. Instead, work it back
ou t of the rollers as you continue lilt
ing the door to the full open position.
When"the tab is completely free, pull
it out of the camera and discard it.)
3. After you 've discarded the yellow
tab. unfold the next white tab (but Pull out c,umple d ye llow t. b end dl$Clfd I t. Pull white !e b .!,algl>! out.
• don 't pull it) so that it sticks out be-'
yond the camera.
Glose the camera, making sure tha t
both sides lock. The white t ab will be
sticking out of the slot and you can
resume picture-laking. •
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Develop color pictures 60 seconds or Use the Cold-Clip
more. Develop black and white Always develop pictures the full
pictures lor 15 seconds. len£;th of time. If you have color pic
An underdeveloped Polacolor picture tures that are dull, with muddy colors,
lacks brilliance and has pink-tan over poor contrast and tiny cracks or abra
tones. If it is developed for as little as sions, the film was too cold when you
10 to 20 seconds, it will be very or developed it. This may happen when
ange, with a faint, hardly discern ible temperatures fall below 65° . Use the
image. Cold-Clip that came packed w ith your
An underdeveloped black and white camera to prevent this. If in doubt
picture is gray and muddy-looking about the temperature, use the Cold
Clip anyway. W8,m Cold· Cllp la, ~ mfnU !9. belo ,e u.'n~.
with no rich blacks. It may also be
mottled or blot chy. 1. Set the LID control two marks to
ward lighten.
After pulling the yellow tab to remove
the packet from the camera, do not 2. At . least five minutes before you
separate the picture f rom the nega need to use it, put the clip in an in
tive until after the full recommended side pocket so body heat will warm it
development time. "P
Develop color pictures for 60 seconds 3. No more than ten seconds after
if the temperature is 70°F or above. pulling the yellow tab o ut of the cam
Be low 65°, use the. COld-Clip. Read era, put the picture inside t he Cold
the film instructions carefu lly. If you Clip.
are in doubt, let the picture develop 4. Immediately place the Co ld-Clip in P~f pICfU'. Immedl. rel y info COld·Cllp.
a few seconds longer. 11 will not hurt a pocket where body heat will keep it
the picture and may help it a lot. warm . If the temperature is near
Black and white pictures should be freezing , hold the clip between body
developed for 15 seconds. It is better and arm to be sure it stays warm
to overdevelop than to underdevelop. enough.
When it is cold, increase the develop 5. After developing the picture for a
ing time - up to 45 seconds at full 60 seconds inside the COld-Clip,
35 ° F. Carefully read the instructions remove it and separate it in the usual
pac ked with the film. way.
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Sharpen your shooting eye.
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Move In close.
Move in close lor lIash.
Relax your subjects.
At 3 J.i leel picture js much mo". d'~matlc. FIUh pictures 8'" 1>9n.. , CIO. .. ,,,. lao . Gj_e het something to do.
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For lIash , place the sub ject near a
about an arm's length in front of the Frame your scenics.
wall.
background. If you have a white wall The first picture lacks something in
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Accessories for your camera add to the fun.
Nothing beats the fun of seeing your picture right on the Cloud Filter' gives added punch to your black and white
spot But have you ever taken a picture of yoursel f ? A outdoor shots. An orange liller , it improves the cont rast in
portrait shot in which the head fills the whole print? A pictures Showing an ex panse of sky and clouds.
close-up of a beautiful rose? An au tomatic time exposure
UV Filter" enhances outdoor co lor pictures. It removes ex
of the city a t night aller a ra instorm? You can do all of cess blue and makes colors look more natural. II's espe
these things with th e Polaroid Land camera accessories cially effective when photographing snow or beach scenes .
described below. Each one opens up new possibilities
fo r your camer a. Development Timer clips to the camera strap and ens ures
accuracy in picture development, avoids wasting film be
Portrait Kit makes beautiful head and shoulder portraits as
cause of improper picture development. It is especia lly
c lose as 19 inches. Lens and view-focus adapter clip right useful for color pictures.
to the camera . (#581A for Model 250, #581 for all other
models except 104. 125, 210, 215 and 220.) Flashgun clips right to your camera and lets you photo
graph indoors in color or black and whi te. It is synchro
Close-up Kit opens a whole new world of fun. You can
nized with the shutter and requires no distance setting.
take pictures as close as 9 inches from your subject so that
Flash shots are truly automatic.
flowers, pets, stamps and coins can be precisely reco rded.
(#583A lor Model 250, # 583 for all o the r models except • For use with all automatic models except 104, 125, 210,
104, 125,210,215 and 220,) 215 and 220.
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Clo . e,up Kit lei s you 'hoot 8' clos . U 9". C loud FU' er brigh l e"S conltast belw een cloud. a nd s ~ y.
Sell- Ilme t l et. yo u lIel i nto Ih. p lclwe. UV Fillet t emo.e, u ce,s blu8 Iro m ouldoor COlor shols.
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Make copies and enlargements of
your favorite Polaroid pictures.
SeU- timer lets you get in the shot. Simply set the release Everyone will want to share your favorite pictures, but
and walk into the picture. In a few seconds the shutter don·t worry. Copies and enlargements - both in black
snaps automatically. and white and color - are easy to gel. They are available
Cable Release fits over the shutler and lets you trip the from Polaroid Copy Service or directly from your dealer.
shutler without danger 01 moving the camera. Useful fo r Whether you want to d uplicate color or black and w hite
automatic time exposures. pictures. reproductions are sharp, clea r and remarkably
faithful to your original Polaroid picture. Orde ring is easy
Carryin g Cases make it easy to carry everything necessary since each package of Polaroid film contai ns an order
for on-the-spot picture taking. The #322 (center) holds form for copies in either 2'/1" x 3 '/~" or 3'/." x 4 '/~" size.
camera, flashgun, several boxes of film. flashbulbs and ac Enlargements may be ordered to 5" x 7" or 8" x 10". You
cessories. The #324 (right) is larger and has fitted acces can also order holiday greeting cards featuring your favor
sory compa rtments. The #326 is a compartmented budget ite Polaroid land pictures. Service is prompt and con
priced case. venient. It's as nea r as your mailbox and as handy as your
Polaroid Picture Album is a convenient way to store and daily postal delivery.
display 72 pictures, either black and white or mounted
color shots. They lie flat in strong transparent jackets,
protected by durable padded vinyl covers. Eight subject
index cards are included.
o...lopmtnl 11m".
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H(>u•• hunrlng; P'(>~rTy ~' . 'm. 1'0 .nd II }.
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Thirty picture-taking ideas for your Polaroid Color Pack Camera.
Here are th irty bright pict ure·taking 4. Trick or treal get all your pictures together.
ideas (reprinted through the courtesy It makes a big hit w ith kids on t he
of POPULAR PHOTOGRAPHY MAGA 9. Taking orders.
Hallowe'en trail when you open the
ZINE) . Chances are you have tried door and take a picture of them. While If you have an extra little business at
some of them, but we'll bet that they are jabbering about tricks or home, let your camera help you take
others are brand new to yo u. Here treats, you can peel off the picture for orders. You can't very well carry
are suggestions of ways you can earn them. The ir parents will bless you too, around a dozen fancy decorated
money with you r camera, save money both lo r the wonderful souvenir and cakes, but a dozen color snapshots
with your camera and just have more for cutting down on the candy load. will make them look as good as they
fun with your camera. faste. If you do home dressmaking,
5. Senior prom. take pictu res of your clients wearing
1. New baby.
The most exciting social event in the each new d ress, skirt or coat, so that
First of all, shoot through the nursery
school year is the senior prom and the prospective customers can see how
, window as soon as the baby is on best way to keep it fo rever is with well your work fits. If you want to sell
display. Use flash fo r color, or black Polaroid pictures. The senior class some fu rnitu re, carry a snapshot with
and white without flash. A picture fo r can make arrangements with either you.
each set of grandparents, a picture the school newspaper photographer
fo r bragging allhe office and a picture 10. House huntlng_
or an outside class photog rapher to
for the baby book are the minimum do a portrait of every couple at the When you are looking for a new house
usually required. Later on pictu res of prom and deliver it on the spot. Prom o r ideas for building one, keep you r
mother with baby, mother with fJow tickets can be p riced to inc lude the camera with you constantly. Take pic
ers, presents, visitors, doctor and p icture costs, which are usually much tures of any house you might co nsider
nurses are all desi rable parts of the lower than regular nightclub-type buying, and perhaps a long shot of t he
family album. And of cou rse, leaving pictures. neighborhood. The pictures will be a
the hospital and arriving at home big help in family deliberations. If you
complete the story. Note to prospec 6. For the servi ceman. p lan to build, snap details of houses
tive fathers: when your wife packs Send a raft of family snapshots to the that have features you like, and show
her suitcase to leave for the hospital, serviceman away from home. And them to your architect.
don't just stand there pacing the floor don't fo rget his best girl. Or you can
- pack your camera case. take a tip from a Red Cross chapter in 11. .ProPl!trty clalms_
Texas and send your serviceman a lit If ypu have property that is to be taken
2. Growing up_
t le kit of taped messages from the over fo r use in highway development
To most parents childhood is just one
family along w ith the Polaroid snap o r some simi lar p roject, take a t ip
headlong race to outg row clothes.
shots. from professional real estate ap
This can make a very cute growing-up
praisers. Make a complete Polaroid
picture series. On each birthday take
1. Buying new furnishings. photo record of your property before
two special pictures of the child, one
Buying new furnilure or major appli and after it is taken over. This way
in last year's birthday outfit, one in to
ances often involves opinions and de you will have g raphic evidence to
day's. Pose the child against a car
cisions from members of the family support any c laim you may make for
penter's rule, and see the numbers
who cannot go along on the shopping fair recompense. For example, a new
disappear as the child shoots up.
t rips. Bring home Polaroid snapshots highway may leave your roadside
of the available choices and everyone stand intact, but remove all the park
3. A picture 01 thanks.
can go over them together. If you hap ing facilities for your customers, thus
One place where a picture is really
pen to be furnishing an empty room, cutting your business. If you have
worth more than a thousand words is photograph the room too, and try out before-and-after pictures of your
an instant thank-you photo. For in different arrangements with cutouts parking and business activities you
stance, take a picture of the baby wi th of your furniture pictures, just like a can demonstrate the extent to wh ich
the present that just arrived from fond professional set designer. Or, take a the highway has affected your busi
relatives or friends. Send it right off picture of your room furn ish ed as is ness. If you need to make a land
instead of the formal note of gratitude, and try out pictures of the new furni scaping claim, photograph the trees
and you will bring double joy to the ture in place of the old. and plantings in detail before they
giver. What grandmother would not are bulldozed away. To illustrate a
beam to have a picture of the grand 8. Boat shopping. change in g rading, photograph the
child wearing the new sweater? What When you make t he rounds of boat slope before and after with a post
grandfather would not get a kick out yards, snap details of the boats that and carpen ter's rule to show the
of seei ng an instant snap of the grand interest you and compare them at difference.
son with his new sled? Instant thank your leisure. Take your pictures with
you snapshots w ill get there fast by someone actually on deck or in the 12. Insurance claims.
airmail, and w ill give a fi rst-hand look cabin. You'li see immediately which The best way to forestall any p rob
-- at the present in action. boat is t he best buy fo r you w hen you lems in insurance claims is to have 17
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pictures 01 everyth ing you insure will let you shoot your prize flowers so sidered something speCial for chil
household ilems, jewelry, fu rs, silver, that they fill the picture and each de dren's term papers and homework,
whatever. Then if you ever do have to tail is captu red. Photograph flower ar but many schools now require it.
make a claim, there is no question rangements and centerpieces that Photography too is coming to playa
what you are talking about. A quick you would like to do again somet ime bigger part in a child 's schoolwork,
Polaroid picture 01 your jewelry may or that a friend would like to try. and many kids now find they can add
help the police to recover it if it is Photograph your garden club or fair a 10110 the presentalion if they borrow
stolen. And should you have a fire, entries and winners. the family'S Po laroid camera. Chil
photographs of each room in your dren we know have illustraled science
house will help you recall the con 16. Do-II-yourself guides.
rep orts, home-making projects, art
tents. Put the p ictures in your bank Take a lesson f rom industry and
history, current events, botany stud
vaull, and update them at least once make your own p icture guides for
ies, in fact, most 01 the current
a year or whenever you buy a major anything around the house that needs
curriculum.
item. Instructions - how to turn the heater
fauna in the area) ; current events, The folks at home will know it for
15. Flower•.
both worldwide and local; pictures of sure when your on-the-spot Polaroid
There is no end to the uses of Polar
places the class is plann ing to visit; land vacation p ictures arrive in the
oid photography w ith flowers. Take
civics and good ci t izenship. Instant mail while you are still away! To
pictures of successful garden layouts
pictures can also be used to develop your fr iends and family the Golden
to use as a guide for next year's plant
the ch ild ren 's pride in doing good Gate Bridge, the Statue of liberty,
ing. When you see a garden you like, work. Post snapshots of honor-roll Grand Canyon, the Eiflel Tower or
take snaps of it for adapting the ideas students, team winners, children with the Taj Mahal never looked so good
to your own space. Photograph your top attendance reco rds, etc. as the day you posed beside them.
own prize blooms so people can see
your accomplishments later on. A
Polaroid Close-Up Kit attachment
19. Term papers and homework.
Time was when typing was con
You'll have everybody wishing they
were there. And yours is one card
nobody will throw out. If you are ,.
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traveling alone, use the Self-Timer students who swapped Polaroid 30. How to make a pop art cut-oul
or show some friendly bystander how pictures for a night's lodging, ex For a party or a fund-raising attrac
to take your picture. And take one quisite meals and magnificent wine tion, try taking your pictures against
of him to relurn the courtesy. If you at a tiny French vineyard. And a humorous backgrounds such as a
travel with a group, you can an take Polaroid camera is almost a standard strongman, a mermaid, or a clown.
turns. The thing to remember Is that part of the press kit for most cor Each background has a cutout in
people make the picture l or the respondents traveling in the Soviet which the subject puts his head.
stay-aI-homes. Familiar faces in ex Union or other countries where These backdrops can be painted in
citing places afe what the homefol ks people don't mix too freely. So take strong, vivid colo rs for color pictures
really want to see. a tip from the pros. Take your Polar or In various shades of grey for black
oid camera when you travel. and whites. For color pictures be
24. Instant tra ...e11ov. sure to keep backdrop colors strong
It is amazing how much more the trip 27. Comic sholl. and bright, since pastels and soft
will mean to you when you keep a For an exciting party make a clipping shades are often disappointing.
log at instant Polaroid pictures as collection of newspaper and maga
you travel. You will be more alert to zine stories and ads showing people An easY-fo-make background
catch things of unusual interest, so from all walks of life, in all sorts of Material needed :
that you will simply see more. And activities. Take a Polaroid portrait of
you will end up with a complete 'h " composition board 4' x 8'
each guest as he arrives at your party
picture record that will hold the trip and then paste each face, cut out in 1" x 2" strappIng,
together lor you to relive long after. silhouette, over a face in a Clipping. 25 linear feet
Start out with an empty album and Try to make the wildest combinalions
fill it with landmark pictures as you you can, and then have each guest 2" x 3" studs,
go along. Famous places, new friends, act out his new personality. The 2 (7 ft.) lengths
great views, fascinating wildlife, whole party will be choking with
historic buildings, whatever appeals laughter. Felt-nib markers, artist's oil paints,
to you. Use your imagination to work slgn-palnter's paints, poster paints or
in key identifications - the kids 28. Cut lund-raising expense• . spray cans of paint, claw hammer,
pointing to a roadsign, your wife with Every fund raiser who uses pictures keyhole saw, paint brushes, nails.
the local newspaper, the hotel can cut expenses considerably with Cut a 4' x 8' sheet down to 6' if de
marquee. Polaroid prints and slides. Among sired. Around the edges of the sheet
25. Vacation new. picture•• the many uses we've heard of are and on the back side, nail strapping.
prints for campaign leaflets and Cut 2 x 3's to the desired lengths
Your local paper may very well have
brochures; for publicity in news and nail them to one piece of strap
room for a picture of you on vacation
that you can ai rmail back while it papers, company papers and club ping. Toenail the bottoms to the
bulletins; as personal souvenirs for flooring, as a brace, when permis
is still news. Remember that the
volunteer telephone, door-la-door sible.
paper is in the news business. Try
to make it newsworthy, either be and business fund raisers on the job.
The cost of mak ing your own Polaroid Infinite variations are possible.
cause of the locale, an interesting
pictures is far less than calling in a Cut out holes for heads with a key
activity, or a meeting with somebody
special. Attach a brief note with the professional photographer, and a hole saw. Apply one or two coats of
newspaper essentials - who, what, good deal faster. white paint and dry. Paint on designs
when and where. Also give your home using a targe soft brush and colorful
address, and any commun ity activities 29. For the organization. paints. To use spray paints, cut spray
you may be in. If your company, club Whether it's a Christmas Bazaar, an masks from old man ila folders, or use
or fraternal organization has news Alumni Dinner or a School Fair, a masking tape and newspapers. Felt
papers, bear them in mind for vaca Polaroid camera booth is a good nib markers may also be used.
tion pictures too. method for raising money. It's also
sure to make a h it with everyone. And For more complete information, con
26. MakIng friends. it works for just about every organiza tact Polaroid Customer Service, Cam
Your Polaroid Land camera can make tion, church, school, hospital or bridge, Massachusetts 02139.
friends for you in every direction, and social club. 8e sure to take color
add immeasurably to your trip. It is portraits. You and your customers
an automatic conversallon-starter at will be particularly pleased with the
the pool, on the patio or in the club pictures you can take with a Polaroid
car. A Polaroid picture is a great Color Pack Camera equipped with
and lasting way to swap names, ad the Portrait Kit. And you'll be sur
dresses and fa ces with new friends prised how much money you can
you hope to meet again. We know of make. 21
A gallery of Polaroid color pictures.
L.,. ,",.nooll /lglII Wlt," lit, .un I. tOw ",.k•• 1111. p/eru•• of •
I>/olld. '1111 .lId • P./om/no /11 • w"u, /ltld • • 'udy III y.lIo w•.
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Burt Glinn, well-known professional Do you know about our Conlent.
photographer writes: " I wa s photo Customer Service Department?
graphing a tourist advertising cam
paign for the Government of India. Please write Customer Service, Po Introdu ction. 3
It was November and the monsoons laroid Corporation, Cambridge, Mas
had ended and the cities were at the ir sachusetts 02139, if you have A gallery of Polaroid color
best. In Madras, in Old Delhi, and
finally in the Cra wford Market of
Bombay we found those merchants
questions that haven 't been answered
or if you wish more detailed Informa
tion. Be sure to send sample pictures
pictures.