AGENDA

1. Minister’s Welcome

2. Tourism Outlook Presentation

3. Panel Discussion
i. Moderator Questions
ii. Audience Questions

1
 2019
Bermuda Tourism Outlook
OPPORTUNITIES & CHALLENGES
Executive Summary 2018 vs 2015
PERCENTAGES ARE % CHANGE COMPARING 2015 AND 2018

46% 21% 67% 73%

LEISURE AIR ARRIVALS AIR CAPACITY OF GROWTH IN LEISURE
LEISURE AIR SPENDING AIR ARRIVALS CAME
FROM VISITORS UNDER
AGE 45

LEISURE AIR ARRIVALS

BOSTON 69%

59%
28%
NEW YORK
CRUISE ARRIVALS 21%
WASHINGTON DC 44% HOTEL OCCUPANCY
TORONTO 30%
Airlift & Cruise Calls
FORECASTS FOR THE YEAR
 Air Capacity
650,000
604,522 608,988
600,000 -4%
586,292
561,189
550,000
503,421
500,000

450,000

400,000

350,000

300,000
2015 2016 2017 2018 2019 Projections
 -27,929
CHANGE YOY

-14%

13,542
13,542
16,102
13,100
13,100
16,548
13,702
15,202
19,528
JFK Air Capacity

15,510
17,760
21,140
18,352
21,232
2019 Estimated
22,052

6
18,352
22,368
22,052
15,810
21,948

2018
21,056
13,702
20,040

2017
18,712
13,260
13,641
14,918
13,702
16,142
14,540
12,376
14,296
13,220
13,702
13,768
15,376

25,000

20,000

15,000

10,000

0
5,000
 Newark Air Capacity

5,294

5,307
5,224
5,201
6,000

5,146

5,146
4,980
4,482
5,000

4,011

3,372
4,000

3,154
3,000 CHANGE YOY

2,000 6,151
+49%

843
1,000
332

2017 2018 2019 Estimated

7
Air Capacity & Visitor Air Arrivals (vs Avg)
25%
20%
15%
10%
5%
0%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
-5%
-10%
-15%
-20%
Air Capacity Air Visitor Arrivals

8
 Bermuda Seasonal Flights
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
USA NEW YORK JFK (AA, JetBlue, Delta)

NEWARK EWR (United April 29th-Aug 19th)

ATLANTA ATL (Delta)

BOSTON BOS (Delta, JetBlue)

CHARLOTTE CLT (AA June 8th - Aug 17th)

MIAMI MIA (AA)

PHILADELPHIA PHL (AA)

WASHINGTON, DC DCA (AA June 6th - Aug 19th)

CANADA TORONTO YYZ (Air Canada, WestJet)

UK LONDON LGW (BA)

Direct Daily

Direct, Not Daily

Not Direct

9
2019 Cruise Calls
30
27
25 25
25 24 24
22
21
20

15 13

10

5 4
3
2 2
0

2016 2017 2018 2019 Projected

Increased cruise calls in non-summer months is a recent trend.

10
National Tourism Plan
STAYING ON-PLAN IN 2019
117
 OBJECTIVE:
Progress the strategies of the
National Tourism Plan without
taking our eye off the ball on
2019 industry performance
 FOCUS CITIES
 NEW YORK CITY
 BOSTON
 WASHINGTON, DC
 PHILADELPHIA
 TORONTO

NURTURE CITIES
 HARTFORD  DALLAS

 ATLANTA  CHICAGO

 BALTIMORE  SAN FRANCISO

BTA 2019 Strategic Priorities
1. Deliver balanced growth, with an emphasis on the non-summer seasons
2. Concentrate our efforts on our must win/have Experience Enthusiast,
Adventure Seeker and Jetsetter segments, and invest for the future in
nurturing our Active Family segment
3. Make Bermuda easier to experience
4. Empower Bermudians to participate in the tourism economy
5. Motivate our stakeholders to engage and act on the NTP through
engagement, education and role modeling best practice

15
 NTP Implementation

INFO SESSIONS WORKING RAPID CYCLE INTEREST TRAINING OTHER

GROUPS INITIATIVES GROUPS ACTIVITIES
17
47
2019 Visitor Micro-Segments
MUST WIN

AFRICAN
MICRO BABYMOONERS
AMERICANS

MUST
HAVE

DESTINATION
MICRO SUPERYACHTS
WEDDINGS
 Generating Demand
AA Philly Daily Charlotte AA
Bran Service Service Resumes
d Resumes Apr 4 June 8 AWARENESS
Boston EWR Service Virtuoso Canada & RELEVANCE

Pink Blitz Mar Resumes Apr Travel Blitz Nov

INFRASTRUCTURE
Sale 12-14 29 Week 18-22
NYC DC Blitz AA Service IMEX TEAMS & GROUPS
Blitz Feb May 14- Resumes June Splash America
27-28 16 6 Sale Sept 10-12 YEAR-ROUND

Bermuda Summer Fridays

Brand

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Spa Month
World Sailing
Conference Nov 3-12
Intl Natl. Trust MS Amlin World Triathlon
Organizations Bermuda
Mar 27-30 Apr 27
David Tutera Wedding
Symposium
Apr 1-3
 ITU World Triathlon
Bermuda

Signature Events*
Bermuda Marathon Bermuda Triple
Weekend Apr 27
Crown Billfish
Jan 14 - Feb 1 Tournament
USTA National Tennis Jul 19-23
Atlantic Rally for
Championship Cruisers ICC Cricket T-20
Apr 15-21 May 5-16 Aug 15-25
Antigua Bermuda
World Par 3
Race Marion Bermuda Destination Bacardi Keelboat
Championship
May 9-17 Race Dockyard Regatta
Mar 9-10
Jun 14 Jul 1 Nov 15-17
Rugby 7’s Round the
Tournament Sound
Mar 15-16 Oct 6
Bermuda Triangle of Sailing

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Restaurant Harbour Good Bermuda Day Bermuda International Gombey

Weeks Nights Cup Match Summer
Friday May 24 Festival
Jan 17-Feb 3 Apr 17 Events
Apr 19 TBA
Aug 1-5
Bermuda Festival
of the Performing Peppercorn Bermuda Heroes Made in Bermuda
Arts Ceremony Weekend Bermuda National Trust
Jan 19 – March 9 Apr 24 Jun 13-18 Festival Walk-About
Aug 31 - Sept 3 Dec 6
YEAR-ROUND *Dates Subject to Change
 NTP Strategic Pillars
AWARENESS &
RELEVANCE INFRASTRUCTURE INNOVATION YEAR-ROUND

GREENER LOCAL INVOLVEMENT TEAMS & GROUPS

Teams & Groups: The Opportunity

BY 20 25…
Bermuda will become known
as an exclusive, convenient
and sought-after destination
for specific groups –
especially in the non-
summer months
10 9
2019 Teams & Groups
TEAMS & GROUPS

49 7,000 18,000
Groups Attendees Room Nights
Meetings & Events Brand Video
Sports Tourism Strategy

New strategy shared with

stakeholders in March

An action item tactic of the

National Tourism Plan
 2019 NTP Working Groups

Awareness & Relevance Infrastructure Local Involvement Innovation

Babymoons Accessibility CTA Syllabus Reboot African Diaspora Heritage Tr.
Rapid Cycle Working Group Working Group Working Group
Vacation Rentals
Working Group

Work Completed Work Underway Work Underway Work Underway

Airbnb Experiences INNOVATION

Prepare your experience and content for

submission
Dec 2018
Review Airbnb quality standards – to
check experience fit with Airbnb
Nov 2018

Attend BTA/Airbnb Information Launch of

Sessions experiences
Nov 2018 Mar 2019
Submit to Airbnb for
review Jan 2019

Oct Nov Dec Jan Feb Mar Apr

2018 2019

Contact abbexperiences@bermudatourism.com to receive additional information

Hamilton Visitor Services Centre

Official
Opening
April 2019
Reimagining the Waterfront Front Street Entry

View from Harbour

St. George’s VSC
 New facility inside
Gosling’s building on York
Street

 Will fit seamlessly with

town’s charming
architectural heritage

 Will connect visitors with

experiences in east end &
island-wide

 Official opening April 2019

 Stakeholder Workshops
TripAdvis
or
Apr 24
INNOVATION
BTAConne Google Verification/ My
ct Business Google Verification/ My LOCAL
Jan 16 Mar 12-14 Business INVOLVEMENT

TripAdvis BTAConne Jun 5

or ct
NSSCNational Service
Standards Certification
Feb 13 May 8

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Certified Tourism NSSC – Information Certified Tourism

Ambassador Sessions Ambassador
Feb 23 Sept 2-6 Sept 25
Certified Tourism NSSC – Application Certified Tourism
Ambassador Process Ambassador
Mar 20 Sept 6-27 Oct 26
Certified Tourism Certified Tourism
Ambassador Ambassador
Apr 24 & 27 Nov 20 & 23
117
GoToBermuda.com/BTA
CLICK PRESENTATIONS
Panel
 Panelists
 Aaron Adderley – Skyport

 Kendaree Burgess – Bermuda Chamber of Commerce

 Kevin Dallas – Bermuda Tourism Authority

 Min. Zane DeSilva – Ministry of Tourism & Transport

 Nathan Kowalski – Anchor Investments

 Tim Morrison – Bermuda Hotel Association