R E A D I N G AT PH PE R A

ENT
YI C
C EI TSYH IW
P RSI T RE A
R 'TSE G
C ILCU BL IPTREERSAECNYT SI N I T I A T I V E

SOLAR
How to Write an
Effective Copy
PARTNER AND GROUP WORK EXPECTATIONS

HERE ARE 5 WAYS TO IMPROVE YOUR COPY

1.) SILENT
When your partner is

speaking you need to be

quiet.

2. .) )D OON 'RT IFEL ONOTD R E A D E R S

2
WITH INFORMATION

Face your
Save extraneous body
details towards
for long-form ads.

Otherwise, only focus on the most important

your partner.
aspects of your product.

3.) LISTEN 
Listen attentively! You

should be able to

summarize, clarify and

question your partner's

thoughts and feelings.

4.) AFFIRM
4.) UNDERSTAND
Confirm what your
YOUR COMPETITION
partner said by
How does your product stand out from the

summarizing, clarifying or
competition? Why should buyers use your product?

asking questions.

5.) RESPOND
State your own thoughts,

ideas or questions to your

partner.

READING APPRENTICESHIP STRATEGIC LITERACY

INITIATIVE