UPA20102 - Creativity & Innovation Semester II - Session 2018/2019

Individual Assignment
Instructions :
Students are required to produce a CONCEPT DESIGN on the following topic :

UTHM
RECREATIONAL PARK
Grading :
The report will be graded in terms of the quality of the report, and the flow and
direction of ideas. Please not cut-n-paste papers. The report accounted for 10% of
your grade. Grading shall be done as follow ;

Topic/Sub-topic Marks
1.0 Introduction 5 marks
2.0 Your Story, Vision and Mission 15 marks
3.0 Business Problem and Business 10 marks
Solution
4.0 For Whom 10 marks
5.0 SWOT Analysis 10 marks
6.0 Marketing Analysis 10 marks
7.0 1 YEAL GOAL 5 marks
8.0 Cost, Revenue and Key Partner 15 marks
9.0 Competitor Analysis 5 marks
7.0 Conclusion 5 marks
8.0 References (follow the APA system) 2.5 marks
9.0 Additional information (visual 2.5 marks
business canvas plan)
100 marks

Dateline :
The assignment dateline is on 18th April 2019 (Thursday) no later than 12.00 noon.
Those who submitted late will have their marks deducted.

Madam Anim Zalina binti Azizan

Lecturer
Department of Management and Technology
Faculty of Technology Management and Business
Universiti Tun Hussein Onn Malaysia
074533935/0176537678
animz@uthm.edu.my
UPA20102 - Creativity & Innovation Semester II - Session 2018/2019