I really like how the pieces have been styled in quite a symbolic, impressionistic way.

This may be to
represent the close relationship that Louis Vuitton has with art and the many artists which have
collaborated to create and inspire collections.

Marc Jacobs was to create the

first ready to wear collection. At
the time Jacobs was a new and
young designer who was
quickly becoming a rising star
with many awards to his name.

This is evident throughout the

article and what Jacobs
achieved at Louis Vuitton.

‘A leap of faith’...I really like this quote....throughout the

article about the creation of the Louis Vuitton ready to wear
collection is the recurring image of taking risks, pushing the
boundaries and challenging the customary.
 The brands reputable heritage for luxury,
skilled craftsmanship, attention to detail and
quality are represented throughout all aspects
of the article. I like this quote...it is almost like I love this powerful and persistent image of
a synopsis of the article and it stands out by the
‘wreaking mischief’...I think it encapsulates the
use of the signature Love magazine font. birth and success of the ready to wear
collection.

There is a strong sense of innovation from

the article: showing how Jacobs created
something ‘new and young’ aswell as
keeping Vuitton’s strong heritage and core
values, resulting in the relevance of Louis
Vuitton in a modern day fashion market.

I like this image of juxtaposition as I think

it’s a strong factor in the article: the balance
between the new, fresh ideas for the ready
to wear collection and the heritage and
This reminds me of what I have learnt so far
values of the luxury luggage brand.
about Public Relations...the use of innovative
techniques and technology and the idea of
Links back to the purpose creating a brand and image, not just
of the article...I like this promoting the product. The idea of artist
idea of a ‘British slant’ and collaborations and visual merchandising to
think this could be a inspire and add novelty.
stronger aspect of the
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pieces were inspired
by.

This featured could be

emphasised as this
collection was ‘a real
benchmark’, Marc
Jacobs, for Louis
Vuitton ready to wear
and a recurring factor
in the article.

The article begins with a cover page which

is emblematic of the style of Love
magazine; like block printing. They always
use this ‘stamp’ to illustrate the
photographer, fashion editor and the
writer.

I like the use of the logo and monogram on

the mannequins – it’s almost like a way of
elucidating that although the brand has
developed and changed, the core values
and qualities which Louis Vuitton boasts are
evident in all they do.