Answer:

Mercedes-Benz is world famous automakers of passenger, light

commercial and heavy commercial equipment’s. SL class of Mercedes is basically

a luxury sports car series. The Mercedes-Benz produce high profile luxury cars;

therefore, it targets the high-class customers.

As, the rich and younger males are passionate about the sports car, so,

companies like Mercedes-Benz targets Males of younger age.

The targeted customer profile in this advertisement is:

 Geographical: Metropolitan cities

 Demographical: Younger and middle-aged people with high income

 Psycho graphical: High class and high-status people

Further, the Slogan in this advertisement is “Men talk about

women, sports and cars. Women talk about men inside sports car.” Therefore,

company is positioning its product for the highly earning males who are loving

women, sports and cars. So, company is attracting mainly rich and young

customers through this advertisement.