Mercedes-Benz was founded in 1926 by Karl Benz.

With over 170,000 employees

globally, it focuses on the development, manufacturing, and sale of passenger
vehicles, vans, and vehicular services. This company has grown to become one of the
most prestigious luxury passenger car manufacturers in the world. It is dedicated to
establishing long-term relationships with customers. The goal is for customers to
enjoy owning a Mercedes-Benz and be so pleased with their experience that they stay
loyal to the brand for a long time. In addition, the company has introduced a new
strategic direction that will focus on growth and profitability in the luxury market, as
well as achieving governance in electric engine and car operating systems to help the
company advance technologically. 

Customers have high power and high interest, according to the stakeholder interest
power grid. They were concerned with quality, values, and customer service. In this
case, they purchased Benz because it is a foreign car brand with a trustworthy
reputation over domestic cars. Expectations for the car’s quality and after-sales
service would undoubtedly be higher, particularly given Mercedes-Benz's emphasis
on customer experience. This demonstrates that customers are highly interested in
Benz’s products. According to non-consequentialism, customers have made numerous
attempts to have Mercedes-Benz repair the vehicle, but the issues with the vehicle's
quality and reliability remain. Customers would believe it was unethical of them to do
so. They may believe that Benz has broken ethical standards by ignoring customers'
health and safety needs, or that the company makes money by selling low-quality cars
to cut costs. As a result, an anti-Benz organization was formed to oppose Benz's
product and the reason customers have high power. Meanwhile, Benz has
transgressed the ethical theory of justice by refusing to reveal the truth about the
numerous repairs and car quality. Customers felt discriminated against and treated
unfairly because there were no apologies offered. Customer service is consistent for
western customers, but Chinese customers are treated differently. The public's
suspicions about Benz's safety concerns have damaged the company's reputation.

 
https://www.cgma.org/blogs/five-steps-to-improve-ethical-performance.html

https://www.daimler.com/investors/events/capital-market-days/2020-mercedes-benz-
strategy-update.html

Mercedes-Benz should carefully develop or examine its own codes of ethics in order
to promote an ethical culture. Through the process of examining the ethical codes,
employees may develop a greater understanding of the corporate goals and ethical
codes, enabling them to refrain from making any further mistakes that lead company
to discomfort and damage to the reputation. To quote the above as an example, Benz's
public relations department may have had insufficient internal communication, which
led to the public forming groups to oppose the company's product. The company must
review its own codes of ethics regularly to see if there has been any improvement.
Also, the company could establish a disciplinary policy for employees who violate the
standards, which could result in punishment like a reduction in salary or a warning
letter. In this case, the vehicle's problem persists despite numerous repairs. There is a
chance that some employees have prejudices against Chinese customers, resulting in
poor performance and sloppy work. Disciplinary action should be taken to implement
a zero-tolerance policy to protect the company's reputation.