Professional Documents
Culture Documents
Reflections
Student’s Name
University Affiliation
REFLECTIONS 2
Lessons learnt
The following is a SWOT analysis of the proposal that was carried in a bid for the
business to decide whether to introduce a new product to its range of stock. One should note that
this SWOT analysis is not a representation of the entire company, but the factors that may
influence the ability of the organization to present a new product. Internal and external factors
that popped out from the analysis had some strengths, weakness, opportunities, and threats.
Strengths
The proposal had some powers which projected the relevance to the audience. The
company decent relationship with consumers enabled an immediate market opportunity. The
organization boasts a strong sales staff who have extensive knowledge of existing products and
market factors. They have ensured that there is an excellent internal communication within the
firm. Strategies for marketing have already been created, and a good reputation when it comes to
Weakness
greatly struggling to archive the deadlines, a factor that may substantially affect production. The
data used is outdated (Carey, 2015). These may, in turn, mislead the company. The company is
experiencing a problem with cash flow and holding too much stock due to a small supply chain.
REFLECTIONS 3
Opportunities
There are some of the opportunities that are associated with the proposal. One of the
possibilities is the presence of similar commodities on the market that did not tend to be reliable,
and they are expensive. Also, the organization boasts loyal customers creating a ready market.
Threats
In any organization, there are always some treats and risks that may bring down the day
to day activities. In the company, local competitors have a substitute product which may cause
flooding in the market. They have also brought forth a new campaign for advertising forcing the
organization to go for ultra-modern strategies of marketing which may be quite expensive. Shops
References
Bağcı, M., & Karataş, M. (2017). The Investigation Swot Analysis of Muğla Marbles. Afyon
10.5578/fmbd.57409
Dick, W., Carey, L., & Carey, J. (2015). The systematic design of instruction (8th ed). Upper
Kumar, R., & Gupta, A. (2012). Relative Efficiency of Weaving Industry in India using Data