Social Media

Playbook

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Create a simple “playbook” to become
social ready
Twitter
Get your team aligned to what you want to achieve 2 hours
by creating a social media playbook. Reach out to press
30 mins
On 1 side of A4 simply start by setting simple goals
such as “increase student footfall on a Thursday
night”.

Then set roles and responsibilities, such as Blogging

“operations manager to collate club photographers 1 hour Facebook
output” every Tuesday for use on social media. 2 hours

Determine the sorts of social networks you will try,

remember not to become silly busy and only tackle
what is realistic.

Once you have decided which social networks set

Competitor analysis
30 mins
time aside each week to spend time posting,
responding and creating.

Remember to review your results each week and

begin to adjust your strategy.

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Social Media Playbook

Social network/channel: Social network/channel: Social network/channel:

Post how often? Who? Post how often? Who? Post how often? Who?

Themes to post: Themes to post: Themes to post:

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Get help and support from your peers

SO ME Academy operates a Facebook group of social

media managers.

Why not share your ideas and get feedback on your

own ideas, pickup new ones and follow the latest trends
and industry news.

To join the SO ME Academy “Social media manager’s

community” just visit:

https://www.facebook.com/groups/someacademy/

Follow us on twitter

Or you can follow us on Twitter to learn more about our

training, latest news and ask us questions

@someacad

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