RENCANA PEMBELAJARAN SEMESTER

SOCIAL MEDIA MARKETING

Disusun Oleh :

SEKOLAH TINGGI MANAJEMEN INFORMATIKA DAN KOMPUTER ROSMA

PROGRAM STUDI SISTEM INFORMASI
2020

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DIAGRAM ANALISIS HASIL PEMBELAJARAN MATAKULIAH SOCIAL MEDIA
MARKETING

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 SEKOLAH TINGGI MANAJEMEN INFORMATIKA DAN KOMPUTER ROSMA
PROGRAM STUDI SISTEM INFORMASI
MATA KULIAH
Social Media Marketing
OTORISASI
Capaian Pembelajaran (CP)
Deskripsi Mata Kuliah
Materi Pembelajaran / Pokok
Bahasan
RENCANA PEMBELAJARAN SEMESTER
KODE Rumpun Mata Kuliah BOBOT(sks) SEMESTER Tgl Penyusunan
Sistem Informasi 3
Dosen Pengembang RPS Koordinator RMK Kepala Program Studi
Lila Sertiyani, S.T, M.Kom
CPL-PRODI
P4 Memiliki pengetahuan sesuai dengan capaian pembelajaran program studi S1 sistem Informasi
KU12 Memiliki kecakapan hidup sesuai capaian pembelajaran program studi Sistem Informasi
KK3 Mampu menyusun ide bisnis berbasis IT
KK17 Mampu memanfaatkan ICT sebagai alat bantu untuk keunggulan perusahaan
CP-MK
M1 Sosial Media Marketing
Mata kuliah ini mengajarkan kepada mahasiswa tentang konsep dan praktek social media marketing
SUB-CP-MK
1. Why social media merketing is important
2. What will you get off of social media marketing ?
3. Choosing the proper social media site for your marketing work
4. An introducting to facebook
5. Setting up a facebook page
6. Establising the best facebook posts
7. Keys for running a facebook page
8. Working with Facebook Groups
9. Creating Facebook Ads
10. District Types of Ads You Can Use on Facebook
11. How Much Money Should You Spend on Facebook Ads
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12. Working with Facebook Analytics
13. Using Facebook Live
14. Vital Considerations For Using Facebook for maketing Purposes
15. YouTube
16. What you need for advertising on YouTube
17. Making the Most of Youtube
18. LiVe Streaming on YouTube
19. Using Youtube Analytics
20. Instagram
21. Using Instagram Correctly
22. Marketing on Instagram
23. Twitter
24. Optimizing your Twitter Account
25. Getting the Most Out of Your Tweets
26. Paid advertising on twitter
27. Pinterest
28. Marketing Ideas on Pinterest
29. How to Advertise on Pinterest
30. Snapchat
31. The Basic option for Advertising on snapchat
32. LinkedIn
33. Using your profile to market yourself
34. Advertising on LinkedIn
35. Google Plus
36. How to Get Google Plus to Work For You
37. Setting Up Circles
38. Sending Email Through Gmail
39. Using Google Hangouts for a Video Chat
40. Using AdWords and +Post Ads on Google Plus
41. Reddit
42. Finding the Right Spot on Reddit
43. Planning your Reddit Posts
44. Hosting an AMA or IamA Event
45. Getting a Paid Ad on Reddit
46. Tumblr

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 47. Planning your Tumblr Blog
48. Making your tumblr blog outstanding
49. Can you get paid Ads on Tumblr ?(It Might Cost Too Much)
50. Quora
51. Using Quora Correctly
52. Using Quora for Marketing
53. Periscope
54. Running a quality periscope session
55. Using periscope correctly
56. Goodreads
57. Working with Goodreads
58. Using Goodreads as an autor
59. Flickr
60. How To use Flicker
Pustaka Utama :
Gray, Noah . Fox, Michael(2018). Social Media Marketing : Step by Step Instructions for advertising your business
on facebook, youtube, instagram, twitter, pinterest, linkedin and various other platforms.

Pendukung :

Media Pembelajaran Perangkat Lunak : Perangkat Keras :

Microsoft Word Proyektor , Papan Tulis ,Spidol, Penghapus
Tema Teaching
Matakuliah Syarat
Mg Sub-CP-MK (sbg Indikator Kriteria & Metode Materi Pembelajaran Bobot
Ke- kemampuan akhir Bentuk Pembelajaran [Pustaka] Penilaian[%]
yang diharapkan) Penilaian [Estimasi
Waktu]
1 ▪ Why social Ketepatan dalam menjelaskan : Kriteria : ▪ Kuliah dan ▪ Why social media 5%
media ▪ Why social media Ketepatan dan diskusi merketing is
merketing is merketing is important penguasaan [TM 3 x important
important ▪ What will you get off Bentuk non-test 50”] ▪ What will you get
▪ What will you of social media : off of social media
get off of social marketing ? Tanya jawab marketing ?

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 media ▪ Choosing the proper ▪ Choosing the
marketing ? social media site for proper social media
▪ Choosing the your marketing work site for your
proper social marketing work
media site for
your marketing
work [C2, A2,
P1]
2 ▪ An introducting Ketepatan dalam menjelaskan : Kriteria : ▪ Kuliah dan ▪ An introducting to
to facebook ▪ An introducting to Ketepatan dan diskusi facebook
▪ Setting up a facebook penguasaan [TM 3 x ▪ Setting up a
facebook page ▪ Setting up a facebook Bentuk non-test 50”] facebook page
▪ Establising the page : ▪ Establising the best
best facebook ▪ Establising the best Tanya jawab facebook posts
posts facebook posts ▪ Keys for running a
▪ Keys for ▪ Keys for running a facebook page
running a facebook page ▪ Working with
facebook page ▪ Working with Facebook Groups
▪ Working with Facebook Groups
Facebook
Groups [C2, A2,
P1]

3 ▪ Creating Ketepatan dalam menjelaskan : Kriteria : ▪ Kuliah dan ▪ Creating Facebook 5%

Facebook Ads ▪ Creating Facebook Ketepatan dan diskusi Ads
▪ District Types Ads penguasaan [TM 3 x 50”] ▪ District Types of
of Ads You Can Bentuk non-test Ads You Can Use
: on Facebook

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 Use on ▪ District Types of Ads Tanya jawab ▪ How Much Money
Facebook You Can Use on Should You Spend
▪ How Much Facebook on Facebook Ads
Money Should ▪ How Much Money ▪ Working with
You Spend on Should You Spend on Facebook
Facebook Ads Facebook Ads Analytics
▪ Working with ▪ Working with
▪ Using Facebook
Facebook Facebook Analytics
Live
Analytics ▪ Using Facebook Live
▪ Using Facebook ▪ Vital Considerations ▪ Vital
Live For Using Facebook Considerations For
▪ Vital for maketing Purposes Using Facebook
Considerations for maketing
For Using Purposes
Facebook for
maketing
Purposes
[C2, A2, P1]

4 ▪ YouTube Ketepatan dalam menjelaskan : Kriteria : ▪ Kuliah dan ▪ YouTube 5%

▪ What you need ▪ YouTube Ketepatan dan diskusi ▪ What you need for
for advertising ▪ What you need for penguasaan [TM 3 x 50”] advertising on
on YouTube advertising on Bentuk non-test YouTube
▪ Making the YouTube : ▪ Making the Most of
Most of ▪ Making the Most of Tanya jawab Youtube
Youtube Youtube ▪ LiVe Streaming on
▪ LiVe Streaming ▪ LiVe Streaming on YouTube
on YouTube YouTube ▪ Using Youtube
▪ Using Youtube ▪ Using Youtube Analytics
Analytics [C2, Analytics
A2, P1]

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5 ▪ Instagram Ketepatan dalam menjelaskan : Kriteria : ▪ Kuliah dan ▪ Instagram 10%
▪ Using Instagram ▪ Instagram Ketepatan dan diskusi ▪ Using Instagram
Correctly ▪ Using Instagram penguasaan [TM 3 x 50”] Correctly
▪ Marketing on Correctly Bentuk non-test ▪ Marketing on
Instagram ▪ Marketing on : Instagram
[C2, A2, P1] Instagram Tanya jawab

6 ▪ Twitter Ketepatan dalam menjelaskan : Kriteria : ▪ Kuliah dan ▪ Twitter 10%

▪ Optimizing your ▪ Twitter Ketepatan dan diskusi ▪ Optimizing your
Twitter Account ▪ Optimizing your penguasaan [TM 3 x Twitter Account
▪ Getting the Twitter Account Bentuk non-test 50”] ▪ Getting the Most
Most Out of ▪ Getting the Most Out : Out of Your Tweets
Your Tweets of Your Tweets Tanya jawab ▪ Paid advertising on
▪ Paid advertising ▪ Paid advertising on twitter
on twitter [C2, twitter
A2, P1]
7 ▪ Pinterest Ketepatan dan penguasaan Kriteria : ▪ Kuliah dan ▪ Pinterest 5%
▪ Marketing Ideas dalam : Ketepatan dan diskusi ▪ Marketing Ideas on
on Pinterest ▪ Pinterest penguasaan [TM 3 x Pinterest
▪ How to ▪ Marketing Ideas on Bentuk Non 50”] ▪ How to Advertise
Advertise on Pinterest Test : on Pinterest
Pinterest [C2, ▪ How to Advertise on Tanya jawab
A2, P1] Pinterest
UJIAN TENGAH SEMESTER
9 ▪ Snapchat Ketepatan dan penguasaan Kriteria : ▪ Kuliah dan ▪ Snapchat 5%
▪ The Basic dalam : Ketepatan dan diskusi
option for ▪ Snapchat penguasaan

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 Advertising on ▪ The Basic option for Bentuk Non [TM 3 x ▪ The Basic option
snapchat [C2, Advertising on Test : 50”] for Advertising on
A2, P1] snapchat Tanya jawab snapchat
10 ▪ LinkedIn Ketepatan dan penguasaan Kriteria : ▪ Kuliah dan ▪ LinkedIn 15%
▪ Using your dalam : Ketepatan dan diskusi ▪ Using your profile
profile to ▪ LinkedIn penguasaan [TM 3 x to market yourself
market yourself ▪ Using your profile to Bentuk Non 50”] ▪ Advertising on
▪ Advertising on market yourself Test : LinkedIn
LinkedIn [C2, ▪ Advertising on Tanya jawab
A2, P1] LinkedIn
11 ▪ Google Plus Ketepatan dan penguasaan Kriteria : ▪ Kuliah dan ▪ Google Plus 5%
▪ How to Get dalam : Ketepatan dan diskusi ▪ How to Get Google
Google Plus to ▪ Google Plus penguasaan [TM 3 x Plus to Work For
Work For You ▪ How to Get Google Bentuk Non 50”] You
▪ Setting Up Plus to Work For You Test : ▪ Setting Up Circles
Circles ▪ Setting Up Circles Tanya jawab ▪ Sending Email
▪ Sending Email ▪ Sending Email Through Gmail
Through Gmail Through Gmail ▪ Using Google
▪ Using Google ▪ Using Google Hangouts for a
Hangouts for a Hangouts for a Video Video Chat
Video Chat Chat ▪ Using AdWords
▪ Using AdWords ▪ Using AdWords and and +Post Ads on
and +Post Ads +Post Ads on Google Google Plus
on Google Plus Plus
[C2, A2, P1]
12 ▪ Reddit Ketepatan dan penguasaan Kriteria : ▪ Kuliah dan ▪ Reddit 5%
▪ Finding the dalam menjelaskan : Ketepatan dan diskusi ▪ Finding the Right
Right Spot on ▪ Reddit penguasaan [TM 3 x Spot on Reddit
Reddit ▪ Finding the Right Spot Bentuk Non 50”] ▪ Planning your
▪ Planning your on Reddit Test : Reddit Posts
Reddit Posts ▪ Planning your Reddit Tanya jawab ▪ Hosting an AMA or
▪ Hosting an Posts IamA Event
AMA or IamA ▪ Hosting an AMA or ▪ Getting a Paid Ad
Event IamA Event on Reddit

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 ▪ Getting a Paid ▪ Getting a Paid Ad on
Ad on Reddit Reddit
[C2, A2, P1]
13 ▪ Tumblr Ketepatan dan penguasaan Kriteria : ▪ Kuliah dan ▪ Tumblr 5%
▪ Planning your dalam menjelaskan : Ketepatan dan diskusi ▪ Planning your
Tumblr Blog ▪ Tumblr penguasaan [TM 3 x Tumblr Blog
▪ Making your ▪ Planning your Tumblr Bentuk Non 50”] ▪ Making your tumblr
tumblr blog Blog Test : blog outstanding
outstanding ▪ Making your tumblr Tanya jawab ▪ Can you get paid
▪ Can you get blog outstanding Ads on Tumblr ?(It
paid Ads on ▪ Can you get paid Ads Might Cost Too
Tumblr ?(It on Tumblr ?(It Might Much)
Might Cost Too Cost Too Much)
Much) [C2, A2,
P1]
14 ▪ Quora Ketepatan dan penguasaan Kriteria : ▪ Kuliah dan ▪ Quora 5%
▪ Using Quora dalam menjelaskan : Ketepatan dan diskusi ▪ Using Quora
Correctly ▪ Quora penguasaan [TM 3 x Correctly
▪ Using Quora for ▪ Using Quora Correctly Bentuk Non 50”] ▪ Using Quora for
Marketing ▪ Using Quora for Test : Marketing
▪ Periscope Marketing Tanya jawab ▪ Periscope
▪ Running a ▪ Periscope ▪ Running a quality
quality ▪ Running a quality periscope session
periscope periscope session ▪ Using periscope
session ▪ Using periscope correctly
▪ Using periscope correctly
correctly [C2,
A2, P1]
15 ▪ Goodreads Ketepatan dan penguasaan Kriteria : ▪ Kuliah dan ▪ Goodreads 5%
▪ Working with dalam menjelaskan : Ketepatan dan diskusi ▪ Working with
Goodreads ▪ Goodreads penguasaan [TM 3 x Goodreads
▪ Using ▪ Working with Bentuk Non 50”] ▪ Using
Goodreads as an Goodreads Test : Goodreads as
autor ▪ Using Goodreads as an Tanya jawab an autor
▪ Flickr autor ▪ Flickr

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 ▪ How To use ▪ Flickr ▪ How To use
Flicker [C2, A2, ▪ How To use Flicker Flicker
P1]
UJIAN AKHIR SEMESTER
Catatan :
1) TM : Tatap muka , BT : Belajar Terstruktur , BM : Belajar Mandiri
2) [TM 2x50”] dibaca : 2 sks x 50 menit = 150 menit
3) [BT+BM: (1x50”)]dibaca : belajar terstuktut dan mandiri 1x 50 menit
4) Mahasiswa memahami Why social media merketing is important [C2,A2,P2] : menunjukkan bahwa sub-CPMK ini mengandung kemampuan ranah
taksonomi kognitif level 2(memahami), ranah taksonomi afektif level 2 (menanggapi) dan ranah taksonomi psikomotorik level 1(meniru)

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 SEKOLAH TINGGI MANAJEMEN INFORMATIKA DAN
KOMPUTER ROSMA
PROGRAM STUDI SISTEM INFORMASI

RENCANA TUGAS MAHASISWA

MATA KULIAH SOCIAL MEDIA MARKETING
KODE SKS 3 SEMESTER
DOSEN
PENGAMPU
BENTUK TUGAS

JUDUL TUGAS

SUB CAPAIN PEMBELAJARAN MATA KULIAH

DISKRIPSI TUGAS

METODE PENGERJAAN TUGAS

1.
BENTUK DAN FORMAT LUARAN
a. Obyek garapan :
b. Bentuk Luaran :
INDIKATOR , KRITERIA DAN BOBOT PENILAIAN
a. Hasil analisis (%)
b. Hasil dokumentasi (%)
JADWAL PELAKSANAAN

LAIN - LAIN
Tugas wajib
DAFTAR RUJUKAN

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 SEKOLAH TINGGI MANAJEMEN INFORMATIKA DAN
KOMPUTER ROSMA
PROGRAM STUDI SISTEM INFORMASI

RENCANA UJIAN TENGAH SEMESTER MAHASISWA

MATA KULIAH SOCIAL MEDIA MARKETING
KODE SKS 3 SEMESTER
DOSEN
PENGAMPU
BENTUK UJIAN TENGAH SEMESTER

JUDUL UJIAN TENGAH SEMESTER

DISKRIPSI UJIAN TENGAH SEMESTER

METODE UJIAN TENGAH SEMESTER

BENTUK DAN FORMAT LUARAN

a. Obyek garapan :
b. Bentuk Luaran :
INDIKATOR , KRITERIA DAN BOBOT PENILAIAN
Hasil analisis (100%)
JADWAL PELAKSANAAN

LAIN - LAIN

DAFTAR RUJUKAN

13
 SEKOLAH TINGGI MANAJEMEN INFORMATIKA DAN
KOMPUTER ROSMA
PROGRAM STUDI SISTEM INFORMASI

RENCANA UJIAN AKHIR SEMESTER MAHASISWA

MATA KULIAH SOCIAL MEDIA MARKETING
KODE SKS 3 SEMESTER
DOSEN
PENGAMPU
BENTUK UJIAN AKHIR SEMESTER

JUDUL UJIAN AKHIR SEMESTER

DISKRIPSI UJIAN AKHIR SEMESTER

METODE UJIAN AKHIR SEMESTER

1.
BENTUK DAN FORMAT LUARAN
a. Obyek garapan :
b. Bentuk Luaran :
INDIKATOR , KRITERIA DAN BOBOT PENILAIAN

JADWAL PELAKSANAAN

LAIN - LAIN

DAFTAR RUJUKAN

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