Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Phase 0 - Recognize
strategic management in the real world context

1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Strategic Management
Course Code 212053
Course Type Theoretical Can be yes ☒ No ☐
enabled
Number of Credits 3

2. Description of the activity

Type of Numbe
the Individual ☒ Collaborative ☐ r of 2
activity: weeks
Moment of Unit
Initial ☒ ☐ Final ☐
evaluation Intermediate:
Delivery Environment of the
Evaluative score of the
activity: Monitoring and Evaluation
activity: 25
and Environment
Starting date of the
Deadline of the activity: 14/02/2019
activity: 01/02/2019
Competence to develop:
The student recognizes the course structure and the importance of
strategic management in the real world context
Topics to develop:
Course contents and environments recognition
Steps, phases of the learning strategy to develop
Phase 0 - Recognize strategic management in the real world context
Activities to develop
Individual
The students must develop the following activities:
1. Update its profile (including picture)

2. Review all environments and contents of the course and download

and analyze the syllabus of the course, at the Knowledge
Environment.

3. On the Initial Environment, General forum (Social Interaction

Forum), participate sharing the following:

 Name, Skype user, professional profile, expectations with

this course and the course language (English).

4. Identify your tutor and send an invitation to get communication

on skype. Include in the message the following: Name, course,
group number.

5. Read the following article, attached as Annex 1 - Strategy for

Start-Ups, at the Collaborative Learning Environment:

GANS, J., SCOTT, E. L., & STERN, S. (2018). Strategy for Start-
Ups. Harvard Business Review, 96(3), 44. Retrieved from:
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebs
cohost.com/login.aspx?direct=true&db=buh&AN=129192265&la
ng=es&site=eds-live

6. Visit the Practice Learning Environment and read the Guide for
the use of educational resources – Mind Map.

7. Based on the article, use the online tool: GoConqr, to create a

mind map, describing the crucial decisions to start a business.

Make sure you include images to explain your ideas, also, your
name and group number.

8. Write a conclusion (100 to 200 words paragraph), answering the

following question:

Is important to invest time and effort to make management

decisions, in order to define the strategy before a new business
start running?
 9. With the aim of sharing your ideas with your group mates, post
your conclusion on the Collaborative Learning Environment Forum

10 . Consolidate all evidences in a creative PowerPoint presentation,

according to the guidelines given below in section Products to
deliver by student, and name it with the following structure:

 Strategic Management_Phase 0_Name_Group number

Environme
nt for the Initial, Collaborative Learning, Monitoring and Evaluation
developme and Practice Learning Environments
nt
Individual:
Each student submits to the Monitoring and Evaluation
Environment a PowerPoint presentation including:

 Cover (Activity tittle, Student name, Group

Number, Date)
 Profile update screenshot (Activity 1)
Products
 Social Interaction forum participation
to deliver
screenshot (Activity 3)
by student
 Skype invitation student-tutor screenshot
(Activity 4)
 Mind map image (Activity 7)
 Screenshot of conclusions posted on the
Collaborative Learning Environment forum
(Activity 9)
 References

General guidelines for the collaborative work

Planning of  Recognize and get familiar with the virtual

activities for campus, its different environments and
the activities.
development  Review frequently News and General forums.
of  Develop a personal agenda to achieve all
collaborative proposed activities.
work  Do not leave everything to the last minute.
  Participate on due time posting relevant
information on the forums.
 Respect copyright, citing the sources.
 Use correct English grammar and spelling
 In case of doubt, ask in advance to the due date
Roles to  Compiler
perform by  Reviewer
the student  Evaluator
in the  Deliveries
collaborative  Alerts
group
Compiler: Consolidate the document constituted as
the final product of the debate, taking into account
that the contributions of all the participants have been
included and that only the participants who
participated in the process are included.

Reviewer: Ensure that the writing complies with the

rules of presentation of work required by the teacher.

Evaluator: Ensure that the document contains the

Roles and
criteria present in the rubric. You must inform the
responsibilit
person in charge of the alerts so that you inform the
y for the
other members of the team in case any adjustments
delivery of
have to be made on the subject.
products by
students
Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to
the other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document

Use APA format. Edition 6th

Use of The APA Standards is the most used style of
references organization and presentation of information in the
area of social sciences. These are published under a
 Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
sixth edition of the Manual of the APA Rules, such as
references, quotations, elaboration and presentation
of tables and figures, headings and seriation, among
others. You can check how to implement them by
entering the page

http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=
In the agreement 029 of December 13, 2013, article
99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
“To plagiarize is to present as your own work the
whole or part of a writing, report, task or document of
invention performed by another person. It also implies
the use of cites or lack of references, or includes cites
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
profit, educational resources or results of research
products, which have intellectual rights reserved for
the University”.
Plagiarism
policy The academic punishments that the student will face
are:
a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.

To know how the documents must be cited, check the

following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
edición. Taken from
http://centrodeescritura.javerianacali.edu.co/index.ph
 p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

4. Evaluation rubric

Evaluation rubric

Activity Individual Collaborativ

☒ ☐
type: Activity e Activity
Moment of Unit
the Initial ☒ Intermediat ☐ Final ☐
evaluation e:
Assessed Performance levels of the individual activity Scor
Aspects High score Media score Low score e
The student
submits a
complete
PowerPoint The student
presentation, submits a
according to the PowerPoint
given presentation,
The student
guidelines, also, but it is not
does not
develops a according to
submit a
Recognition complete profile the given
PowerPoint
of the course update, review guidelines or
presentation or 10
structure all the activities
it does not
environments proposed to
include any of
and contents of recognize the
the required
the course, course
activities
liaise with structure are
skype as an not complete
alternative or well-
communication developed
channel and
post its
personal
 presentation on
the Social
Interaction
forum
(up to 10 (up to 5 (up to 0
points) points) points)
The student
submits a
The student
creative mind The student
creates a mind
map, does not
map, but it
presenting a create a mind
Comprehensi does not
consistent map to
on of the evidence
structure, evidence the
importance clearly all four
describing all importance of 10
of making decisions to be
four decisions making
decisions in made in order
and its decisions to
order to run to run a
importance to run a business
a business business
start running a
business
(up to 10 (up to 5 (up to 0
points) points) points)
The student
writes a
conclusion The student
evidencing a writes a The student
proper conclusion, does not write
Understandi
understanding but, its content a conclusion in
ng of the
of the strategic does not relation to the
importance
management in evidence an strategic
of strategic 5
a real world understanding management
management
context, of the in a real world
in the real
including some proposed context
world
of the contents reading
context
explained in the
proposed article
(up to 5 (up to 3 (up to 0
points) points) points)
Final score 25