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Levi's® Holiday 2018 Evaluation: Najjira P. Hadji Rashid
Levi's® Holiday 2018 Evaluation: Najjira P. Hadji Rashid
Hadji Rashid
BBARC 3-1 (11AM – 1PM)
Media and Information Literacy
08/02/2019
The best gifts are the personalized ones, customized by the giver to best express love for the
2. What do you think is the purpose why the creator produced this message?
To sell the not so known proposition of this clothing lines- their Tailor Shop can
customize a jacket or a pair of jeans bought from their stores. With this, they want
Everyone in general. But, although it was not directly implied, looking at the strategy use
as an appeal, it is mainly intended to anyone who want to make their purchased ordinary
jeans personalized.
It is. Jeans/outfits mainly differs from threads or fits – but this ad went extra mile as it tap
It is appropriate. Since this has a storyline, it is well conveyed and the story is well
6. How does the material attract your attention? What are the techniques used?
I was attracted since jeans advertisement are usually all about models wearing the
product of a certain brand. What made this attractive is that it went outside the
with the Customer and potential buyers by Emotional appeal through satisfying the need
for something new- in the standpoint of customization, Appeal need for getting
acceptance or inclusion of person with disability. Imagine how a blind person get to
I couldn’t express how I appealing this advertisement is. GIGIL Philippines is spot on (as
usual). Just like the Jollibee ad series, it promotes not just the brand but the true spirit of
the season and essence of us being thoughtful and the values we keep and uphold.