Scribd Logo
Upload

Welcome to Scribd!

  • 6 views

    Services Provided by

    Uploaded by

    Yashika Kukreja
    Flipkart is an e-commerce company founded in 2007 in Bangalore, India that provides online shopping and sells a range of products including electronics, books, apparel and more. It has received over $1.7 billion in funding from investors which valued the company at $15 billion in 2015. Flipkart uses a variety of marketing strategies including segmentation, targeting, positioning and the 7 P's to market its e-commerce services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Services Provided by

    Uploaded by

    Yashika Kukreja
    6 views8 pages
    Flipkart is an e-commerce company founded in 2007 in Bangalore, India that provides online shopping and sells a range of products including electronics, books, apparel and more. It has received over $1.7 billion in funding from investors which valued the company at $15 billion in 2015. Flipkart uses a variety of marketing strategies including segmentation, targeting, positioning and the 7 P's to market its e-commerce services.

    Original Description:

    PPT

    Original Title

    smppt-flipkart1-160905154628

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Flipkart is an e-commerce company founded in 2007 in Bangalore, India that provides online shopping and sells a range of products including electronics, books, apparel and more. It has received over $1.7 billion in funding from investors which valued the company at $15 billion in 2015. Flipkart uses a variety of marketing strategies including segmentation, targeting, positioning and the 7 P's to market its e-commerce services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views8 pages

    Services Provided by

    Uploaded by

    Yashika Kukreja
    Flipkart is an e-commerce company founded in 2007 in Bangalore, India that provides online shopping and sells a range of products including electronics, books, apparel and more. It has received over $1.7 billion in funding from investors which valued the company at $15 billion in 2015. Flipkart uses a variety of marketing strategies including segmentation, targeting, positioning and the 7 P's to market its e-commerce services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    SERVICES PROVIDED BY

    FLIPKART.COM
    Flipkart is an e-commerce company founded in 2007 by Sachin
    Bansal and Binny Bansal. It is registered in Singapore and it
    operates in India, where it is headquartered
    in Bangalore, Karnataka.Flipkart has launched its own product
    range under the name "DigiFlip" with products including
    tablets, USBs, and laptop bags.

    In May 2014, Flipkart received $210


    million from DST Global, in July 2014 it
    raised $1 billion led by existing investors
    Tiger Global and South Africa's media
    group Naspers and in May 2015 it raised
    $550 million from some of its existing
    investors. Flipkart's last fundraising round
    in May 2015 had pegged its valuation at
    $15 billion.
    SEGMENTATION
    TARGETING
    POSITIONING
    7 P’S OF FLIPKART’S
    SERVICES
    Product

    Physical Price
    Evidence
    7 P’s of
    Services Place
    Process

    People Promotion
    SERVICE MARKETING
    TRIANGLE
    TOTAL PRODUCT
    CONCEPT
    Augmented
    Product
    Formal
    Product

    Core
    Product

    You might also like