Get Ahead In The Digital World

BECOME
DIGITAL
MARKETING
PRO

www.beingtopper.net

+91-8700702530

Delhi
Jaipur
Ajmer
Beawer
 “UNLEASHING DIGITAL
OPPORTUNITIES BY BECOMING A
PART OF THE TRILLION DOLLAR
DIGITAL MARKETING INDUSTRY &
SECURE YOUR FUTURE”

Welcome to India's
Award Winning Best
Digital Marketing
Institute

BEING TOPPER PAGE 01

 ABOUT
BEING TOPPER
“How can a business increase its potential to change his
sales and revenue statistics magically?” The constant
brainstorming and deliberate intensive questioning actually
gave birth to BEING TOPPER DIGITAL MARKETING
INSTITUTE !

Having set up under the aegis of The Red Eyes, a

leading global institute for digital transformation
welcomes you to the brief description of our
organization.

The institution has strong leadership and provides a

clear vision and direction to every committed team of
professionals. It’s an ambience in which participants
want to stay and where everyone wants to grow and
make their organization visible in front of various
digital media platforms. Over a last few years, Being
Topper Digital Marketing Institute has been
encouraging professionals to think differently and
independently with our strategy module descriptor
based course curriculum.

BEING TOPPER PAGE 02

 ABOUT
BEING TOPPER
With a practical approach and exposure, we provide the
most comprehensive training that guarantees individual
innovative ideas to spread awareness regarding any brand,
products or services digitally and be a skilled digital
marketing professional. Our exclusive training program
enables each participant to define all online marketing
activities.

We as India's leading Digital Marketing Institute, have

helped innumerable individuals, students,
professionals, entrepreneurs and companies to expand
their abilities to capture market through various
digital marketing approaches.

Learning is such an interesting never-ending process

that can be done at any age, irrespective of any field!
We help you to learn more and earn more!

BEING TOPPER PAGE 03

 THAT'S WHY BEING
TOPPER IS BEST DIGITAL
MARKETING INSTITUTE

Rated 4.9/5
By Google

Design your Google

Creative Certified
Website

Learn from
Industrial Industry
Assignments Experts

Learn A-Z
Free Backup
of Digital
Classes
Marketing

BEING TOPPER PAGE 04

EMPOWERING
YOUR INSIGHTS AND SKILLS THAT
TRANSFORM CAREERS.

BEING TOPPER PAGE 05

BECOME DIGITAL MARKETING PRO
With India's Best 
ADVANCE DIGITAL MARKETING COURSE

DI GI TAL MARKETI NG COURSE

30+ Modules

Industrial Case Studies

Extensive Practical Assessment

BE
H EIIM
NAGN TSO
OP PW
FT ER
ARE LABS P
PAAG
GEE 0
066
BECOME DIGITAL MARKETING PRO
With India's Best 
ADVANCE DIGITAL MARKETING COURSE

ADVANCED OPTI MI ZATI ON

STRATEGI ES

Advanced Optimization

Must have tips & techniques for

optimization.

B
H E IIM
NAGNTSO
OPFP
TEWRA R E L A B S PA
P AG
GEE 0
067
BECOME DIGITAL MARKETING PRO
With India's Best 
ADVANCE DIGITAL MARKETING COURSE

MR. VI PI N KHUTAI L
MASTERCLASSES

Get trained by India’s #1 Digital Marketer.

Make money from blogging.

B
H E IIM
NAGNTSO
OPFP
TEWRA R E L A B S PAGE 06
8
BECOME DIGITAL MARKETING PRO
With India's Best 
ADVANCE DIGITAL MARKETING COURSE

GOOGLE CERTI FI CATES

Get 9+ Certificates from Google.

Digital Marketing tools worth

INR 90,000+ absolutely FREE.

BEING TOPPER PAGE 09

 FASTEN YOUR CAREER &
BUSINESS GROWTH
BECOME AN EXPERT IN...
Increasing online brand awareness
Bringing targeted traffic to website
Generate potential leads
Increase sales with less marketing expense

BEING TOPPER P
PAAG
GEE 0
103
 BECOME A GOOGLE & FACEBOOK
CERTIFIED PROFESSIONAL

One Training Program

9+ Certifications

6 Google Ads Certication

Ads Fundamental Video Advertising

Search Advertising Shopping Advertising
Display Advertising Mobile Advertising

Facebook Blueprint Certication

Google Analytics Certication
Google Mobile Sites Certification
Google Digital Sales Certification

BEING TOPPER PAGE 11

TOOLS &
SOFTWARE

TOOLS & SOFTWARE

WORTH
INR 90,000/-
ABSOLUTELY FREE

BEING TOPPER PAGE 12

QUICK SKILL
BUILDING COURSES

DIGITAL PLANNING DOMAIN

MARKETING WEB REGISTRATION N
OVERVIEW DEVELOPMENT HOSTING

CONTENT SEARCH KEYWORDS

MANAGEMENT ENGINE PLANNING
OPTIMIZATION AND RESEARCH

GOOGLE SEARCH ADVANCE ON OFF PAGE SEO

CONSOLE PAGE SEO

GOOGLE MY SEO TOOLS SEO

BUSINESS ALGORITHMS

BEING TOPPER PAGE 13

QUICK SKILL
BUILDING COURSES

PPC(GOOGLE SEARCH DISPLAY

ADS) MARKETING MARKETING
FUNDAMENTALS

VIDEO/YOUTUBE CONCEPT OF KEYWORDS

MARKETING REMARKETING PLANNING
AND RESEARCH

GOOGLE ADS CONVERSION SOCIAL MEDIA

EDITOR RATE OPTIMIZATION
OPTIMIZATION

SOCIAL MEDIA FACEBOOK LINKEDIN

MARKETING MARKETING MARKETING

BEING TOPPER PAGE 14

QUICK SKILL
BUILDING COURSES

TWITTER INSTAGRAM YOUTUBE

MARKETING MARKITING OPTIMIZATION

PINTEREST ADVANCE ADVANCE

MARKETING GOOGLE E-MAIL
ANALYTICS MARKETING

AFFILIATE GOOGLE GEO

MARKETING ADSENSE TARGETING

CREATING DIGITAL LEAD E-COMMERCE

MARKETING GENERATION MARKETING
STRATEGY & NURTURING

BEING TOPPER PAGE 15

QUICK SKILL
BUILDING COURSES

E-COMMERCE ONLINE ONLINE

DEVELOPMENT ADVERTISING REPUTATION
MANAGEMENT

INTERNATIONAL GRAPHIC
SEO DESIGNING
FUNDAMENTALS FOR BUSINESS

BEING TOPPER PAGE 16

 Digital Marketing
Overview
Definition of Digital Marketing.
Scope Of Digital Marketing
Trends Of Digital Marketing
Significance Of Digital Marketing
How It Is Different From Traditional Channels
Of Marketing

Planning Web
Development
Dynamic vs Static Website
What Are Responsive Websites?
Components Of A Website
Points To Consider While Designing A Website
Competitor Analysis

Domain Registration &

Hosting
What Is Domain Name
How To Choose Domain Name
What Is Web Hosting
How To Choose Hosting
Understanding c-panel

BEING TOPPER PAGE 17

 Domain Registration &
Hosting
What Is Shared Hosting.
What Is VPS (Virtual Private Server)
What Is Dedicated Hosting
What Is SSL
How To Create Business e-mail ids

Content
Management
Introduction To Inbound Marketing
Understanding content Marketing
Generating Content Ideas For Business
Effective Content Writing & Content Promotion
Where To Find The HOT Venues

Search Engine
Optimization
What is SEO and how it works?
How important is SEO
Is SEO necessary?
How SEO is done?
How does a search engine work step by step?

BEING TOPPER PAGE 18

 Keywords Planning and
Research
What are Keywords?
What keywords should I use for SEO?
Keyword or Search Query Types
How to research Google Keywords
Keyword Research Using Keyword Planner

Google Search
Console
What is Google Webmaster Tool in SEO?
What is the use of Google Webmaster Tool?
How do I set up Google Webmaster Tools?
What is Google Indexing in SEO?
What is Google Webmaster code?

Advance OnPage
SEO
Competitor Analysis
Initial Site Analysis
Analytics & Webmaster Code Integration
Site Map (HTML & XML)
Speed Analysis

BEING TOPPER PAGE 19

 Off Page
SEO
Types Of Links
Directory Submission
Profile Creation
Question/Answers
Business Listing & Classifieds

Google My
Business
What is Google my business?
What is the purpose of Google my business?
How does Google business work?
Does Google My Business Help SEO?
How do I optimize my business on Google?

SEO
Tools
Google Trends: SEO Checker Tool
Keywords Everywhere: SEO Keyword Tool
Ubersuggest: Keyword Tracking Tool
Woorank: SEO Ranking Tool

BEING TOPPER PAGE 20

 SEO
Algorithms
What is Google algorithm for SEO?
How often does Google change its algorithm?
What is Panda in SEO?
What is PENGUIN in SEO?
What is Rankbrain algorithm?

PPC(Google Ads)
Fundamentals
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation
Custom Audience
What is Bid and Budget?
Google Adwords Hierarchy
Understanding Account Structure
Case Studies
Advance Settings
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Conversion Tracking
Ad Scheduling & Delivery
Advance Settings
Competitor Analysis
BEING TOPPER PAGE 21
 Google Adwords Facts
Campaign Automation
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Adwords Billing
Adwords Tools
Adwords Examination Books

Search
Marketing
Types of Ads
Do's &Don't's of Ads
Keyword Match Types
Remarketing
Bid Strategies
DKI (Dynamic Keyword Insertion)
Count down Ads
Bid Adjustment
Ad Extensions
URL Option

BEING TOPPER PAGE 22

 Display
Marketing
Remarketing
CPM Vs CPC
Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads

Video/Youtube
Marketing
True View In-Stream Ads
True View Video Discovery Ads
Bumper Ads
Outstream Ads
Ad Sequence
Remarketing
Video Remarketing
What Is CPV?
Promoting Videos
Paid Advertisement on Youtube

BEING TOPPER PAGE 23

 Concept of
Remarketing
What is Remarketing?
How Remarketing Works
How to Create Remarketing list?
Benefits of Remarketing
Dynamic Remarketing

Keywords Planning
and Research
What are Keywords?
What keywords should I use for SEO?
How to research Google Keywords
Keyword Research Using Keyword Planner
Keyword or Search Query Types

Google Ads
Editor
What is Google Ad editor?
What are the benefit of using AdWords editor?
Expert campaigns from editor
Creation and editing of campaigns using ms
excel
Import new campaigns through editor

BEING TOPPER PAGE 24

 Conversion Rate
Optimization
CRO Strategy
Role Of Analytics
Remarketing Principles
Budget Allocation Over Digital Marketing
Role Of Testimonial & OtherSupportive Material

Social Media
Optimization
How do you optimize social media?
How does social media optimization work?
What are the benefits of SMO?
What is difference between SMO and SMM?
How social media helps in SEO?
Scope & Importance Of Social Media

Social Media
Marketing
What is social media marketing and how does it
work?
What social media marketing involves?
What are the benefits of social media
marketing?

BEING TOPPER PAGE 25

 Facebook
Marketing
Facebook Business Page Creation
Business Page Optimization
Facebook Ads
Facebook Retargeting
Lead Generation through Facebook

LinkedIn
Marketing
Creating Strong profiles on LinkedIn
Creating Company profiles
How to Post Jobs on LinkedIn
How to create Groups on LinkedIn
LinkedIn Ads
LinkedIn Retargeting

Twitter
Marketing
Twitter Profile Optimization
Using Hashtags
Increasing Followers
Twitter Ads
What is Re-tweet and Mention?
Lead Generation through Twitter

BEING TOPPER PAGE 26

 Instagram
Marketing
Creating A Business Page
Switching Accounts
Instagram Ads
Targeting

YouTube
Optimization
How to Upload Videos
On-Page Optimization of Videos
How to add End Screens &Annotation to Videos
& How to add Cards to Videos
How to add Subtitles to Videos in different
languages
SEO of Videos

Pinterest
Marketing
Introduction
Board Creation
Adding PINs
Pinterest Widgets
Ads

BEING TOPPER PAGE 27

 Google
Analyatics
Web Analytics & its importance
Introduction to Google Analytics
Essential Google Analytics Reports
Setting up Advanced Filters & Reports
Setting up Goals & Funnels
Tracking Conversion & Performance
Monitoring Traffic Sources &Behavior
Analytics For E-commerce
Analytics For E-mails
Advance URL Tracking

EMail
Marketing
Understanding & Benefits of Email Marketing
Permission Marketing & Spamming
Designing an Effective Email Campaign
Email Marketing Tools
Email Guidelines(CanSpam)
Tracking Email Marketing Reports
Blog Email Automation
Subscription Email Automation
How to Increase Open & Click through rates
eCommerce Automation
Creating Signup form for website

BEING TOPPER PAGE 28

 AffilIate
Marketing
Affiliate Marketing with its benefits
3A's of Affiliate Marketing
Ways of Affiliate Marketing and Success
How to make Money
Affiliate Marketing Agencies

Google
Adsense
What is Adsense?
Ads Placement
How to get approval for Adsense?
Block specific Sites or Category
How to gets Ads on your Blog/Youtube

Geo
Targeting
Introduction To Geo Targeting
IP Based Geo Targeting
Website Planning Based On Geographic
Targeting
How To Reach Visitors From Different
Countries

BEING TOPPER PAGE 29

 Creating Digital
Marketing Strategy
Examples of Integrated Marketing Plans
Using the Best Digital Marketing Channels for
Maximum Impact
Create an Integrated Digital Marketing Plan

Lead Generation
and Nurturing
Understanding & Importance
Landing Page Creation
Best Practices for Creation
Landing Page Optimization
Converting Leads into Sales
Lead Funnel

E-Commerce
Marketing
What is e-Commerce Marketing?
Categories of e-Commerce
E-Commerce scenario in India
SEO Strategy for e-Commerce Website
Digital Marketing in eCommerce
Types of e-payments

BEING TOPPER PAGE 30

 E-Commerce
Development
Creating e-Commerce Website
eCommerce CMS Management
Gateway Providers & Policies
Mobile Payments
Core Selling Strategies

Online
Advertisement
Online Advertising and its Types
Display Advertising
Rich Text
Pop Up and Pop Under
Contextual Advertising
Tracking and Measuring

Online Reputation
Management
Understand Online Reputation Management
Why is it required?
Why PR is more powerful than advertising?
Why ORM is Important?
ORM Techniques
How to Tackle Negative Feedbacks?

BEING TOPPER PAGE 31

 International SEO
Fundamentals
International SEO Myths
International SEO Strategy Development
Considerations For International SEO
Guide to International SEO

Graphic Designing
for Business
Graphic Design Fundamentals
Designing Online Documents
Designing - Canva

BEING TOPPER PAGE 32

 CERTIFICATES
YOU GET

BEING TOPPER PAGE 33

 BENEFITS & SCOPE

BEING TOPPER PAGE 34

FOR STARTUPS
Incorporating digital marketing for startups
can increase its awareness and sales.
Advertising mediums like radio, print, and
television have become traditional and
their customer reach potential has declined
considerably in this decade.

FOR STUDENTS
The scope of digital marketing is increasing
by leaps and bounds. New enterprises are
focusing more on digital marketing to boost
up their productivity. The recent years have
seen significant growth in this realm

FOR WORKING
PROFESSIONALS
As on date digital marketing industry is
supposed to be the highest growing industry
when compared to others.
A digital marketing knowledge will open doors
for better opportunities in not only a different
company but even in your current company

FOR ENTREPRENEUR
The benefits of digital marketing are frequent
and fruitful for entrepreneurs because there is
more that one mode of digital marketing
trends where business owners can publicize
their products.

BEING TOPPER PAGE 35

 WHOZ NEXT ?
Year 2010 Year 2013

Bhavish & Ankit Ritesh

Founded Agarwal
Founded

Year 2010
Vijay
Shekhar
?
it could be
Sharma
you..... Year 2008
Founded

Deepinder
& Pankaj
Founded
Year 2002

Anupam
Mittal
Founded
Year 1994
Vikaas
Gutgutia
Founded

BEING TOPPER PAGE  36

Career Options you can choose after
completion of
Digital Marketing Course

Designation
1. WEB CONTENT

2. ONLINE REPUTATION EXECUTIVE

3. FREELANCE DIGITAL MARKETER

4. DIGITAL ACCOUNT EXECUTIVE

5. WEB ANALYTICS EXECUTIVE

6. MARKETPLACE EXECUTIVE

7. ECOMMERCE SPECIALIST

8. ONLINE ADVERTISING SPECIALIST

9. DIGITAL CAMPAIGN PLANNER

10. SOCIAL MEDIA MARKETER

11. ADWORDS SPECIALIST

12. EMAIL. MARKETER

13. AFFILIATE MARKETER

14. SEO EXECUTIVE

15. EXECUTIVE

BEING TOPPER PAGE  37

 T O BE T HE
BEST
LEARN FROM THE
H*
BEST

Mr. Vipin Khutail

Founder & CEO - Being Topper
 yesterday

NOW
tomorrow

www.beingtopper.net 8700702530 Regular & Weekend

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