Consumer Behaviour towards Mattress

This the response sheet to collect the responses from customer/consumer of mattress.

The research infrastructure support is being provided by Sheela foam Ltd. (Sleepwell).

Section “A” Demographic profile of the population.

1. Age - 16 -23 24 – 31 32 – 39 40 – Above.

2. Gender - Male Female Prefer not to say.
3. Household structure - Single Married Nuclear Family Joint Family.
4. Annual household income - Rs 6,49,999 Rs 7,00,000 – Rs 14,99,999 >15,00,000.
5. Highest education attained - 10th/12th Under-Graduate Post – Graduate.
6. Occupation - Self-Employed Private – Employee Government – Employee
Student Housewife Retired Unemployed Diploma Other.
7. Hometown - ___________________________

Section “B” General questions about mattress.

1.How often do you buy a new mattress?

Once in a year, Twice in a year, Once in a five year, Once in a ten year, Depends on
your need.

2.Where do you usually buy your mattresses?

Online Offline Both (online & offline).

3.Among the following enlisted Mattress brands, are you familiar with any?

Sleepwell Kurlon Wakefit Peps Century Other.

4. Among the following enlisted brands, for which one do you have the most positive impression of?

Sleepwell Kurlon Wakefit Peps Century Other.

5. If you were to recommend a mattress to a friend, which mattress would you recommend?

Sleepwell Kurlon Wakefit Peps Century Other.

6. How much are you willing to spend on a new mattress?

Under Rs 2,000 Rs 2,000 – Rs 5,000 Rs 5,000 – Rs 10,000 Rs 10,000 – Rs 20,000
Above Rs 20,000.
7. What factors are most important to you when choosing a mattress?
Comfort Durability Motion Isolation Temperature Regulation Price
Warranty & return policy Brand.
8. With regard to your current use of mattress, do you have any pain or discomfort when you sleep?
Yes No Maybe.
9. What types of mattress advertising do you find most effective?
Clear & Concise messaging Demonstrating comfort & support Engaging visuals social proof
& Customer testimonials Digital Marketing & Targeted advertising.
10. Where do you see mattress advertising most often?
Television Online platform Print Media Billboards & Outdoor advertising Online review &
influencers Showrooms & retail stores.
11. How likely are you to buy a mattress after seeing an ad for it?
Very unlikely 1 2 3 4 5 Verly likely

12. What would you like to see improved in the mattress customer service experience?
Improved responsiveness and timeliness of customer service Faster and more efficient
communication channels,
Clearer and more detailed product information, including materials and certifications Flexible and
hassle-free return policies Enhanced post-purchase support and proactive follow-up with customers.
13. Why would you recommend any mattress?
Superior comfort and support for a restful sleep Excellent motion isolation, minimizing disturbances
for couples,
Effective temperature regulation, promoting a cool and comfortable sleep environment,
 Positive personal experience with the mattress, waking up refreshed and pain-free,
Good value for the price, offering a balance of quality and affordability,
Positive reviews and recommendations from other customers,
Trustworthy brand reputation and reliable customer service,
Long warranty and flexible return policy, providing peace of mind.

Section C: - Please indicate the extent of your agreement with the following statement on a 5- point scale. (Please circle your answer)

1 2 3 4 5

Strongly Disagree Disagree Neutral Agree Strongly Agree

Formalization
1.Please rate your overall satisfaction with your current mattress. 1 2 3 4 5
2.How likely are you to recommend your current mattress to 1 2 3 4 5
others?
3.To what extent do you consider the brand reputation when 1 2 3 4 5
purchasing a mattress?
4.How important is price in your decision-making process when 1 2 3 4 5
buying a mattress?
5.How much does the comfort level of a mattress influence your 1 2 3 4 5
purchase decision?
6.How important is durability/longevity when selecting a 1 2 3 4 5
mattress?
7.To what extent does the design/style of a mattress influence 1 2 3 4 5
your purchase decision?
8.How much weight do online reviews and ratings influence your 1 2 3 4 5
mattress purchase decision?
9.How important is the warranty offered by the mattress 1 2 3 4 5
manufacturer?
10.How likely are you to switch brands or try a different mattress 1 2 3 4 5
type in the future?
11.How much does the availability of different mattress sizes 1 2 3 4 5
influence your purchase decision?
12.How likely are you to research and compare different mattress 1 2 3 4 5
options before making a purchase?
13.How much does the environmental sustainability of a mattress 1 2 3 4 5
influence your purchase decision?
14.To what extent does the convenience of purchasing a mattress 1 2 3 4 5
online impact your decision?
15.How important are additional features like temperature 1 2 3 4 5
regulation or motion isolation in a mattress?
16.How likely are you to seek recommendations or advice from 1 2 3 4 5
friends or family before buying a mattress?
17.How much does the reputation of the retailer/seller influence 1 2 3 4 5
your decision to purchase a mattress?
18.How important is the ease of returns or exchanges when 1 2 3 4 5
considering a mattress purchase?
19.How likely are you to consider a mattress from a new or 1 2 3 4 5
lesser-known brand?
20.How much does the availability of financing options impact 1 2 3 4 5
your decision to purchase a mattress?
21. How satisfied have you been with the customer service you 1 2 3 4 5
have received from mattress retailers?
Email: -

Signature: - ___________________________

Thank You So Much for Valuable time & Support.