SCOTCH BRITE FLOOR CLOTH

Identify influences of attitude formation for following consumer profile: Housewife, SEC B,
household size – 5 and domestic help present

Cognitive (functional) Affective (emotional) Behavioural (Loyalty/Pop

influences)
1. Effective in cramped 1. Feels satisfied 1. Won’t buy it again.
spaces
2. Easy to wash the cloth 2. Difficult to clean floor 2. Will not recommend it
with large carpet area to others
3. Easy to remove tough 3. Body posture is affected. 3. Will prefer using a spray
stains mop.
4. No need to tell the maid 4. Demo on videos
how to use it
5. Brand extension with
other products
 SCOTCH BRITE FLOOR CLOTH
Identify influences of attitude formation for following consumer profile: Housewife, SEC B,
household size – 5 and domestic help present

Cognitive (functional) Affective (emotional) Behavioural (Loyalty/Pop

influences)
MMT Ad
• Cognitive: • Affective: • Behavioural:
• Need not have to worry post
• Guarantee/assurance booking • Expecting to change
• Hassle free • Will get assured help at a attitude from jugaad(not
rescheduling click/call to rely on luck) tendency
• Easy of accessibility to a secured platform.
• Quick • Convenience
resolution/confirmation • One platform for all
• Used humour, visuals
• Regular updates (celebrities)
travel needs
• Typical middle class family • Will stick to MMT as it
• Free 24x7 customer who is unaware about provides end to end
support cancellations and reschedules support for the trip
• Just more than a or going on a foreign trip for
the first time. • Will definitely
booking platform • Positive reinforcement recommend to others