GLOBAL Media

Exposure and Attention to media message

PPT
 Media exposure after wakeup (in home)

1.Wechat
• Notification for updates on infrequent
use app Physical exposure
• Notification message from a friend or
WeChat : Physical exposure,
Perceptual
Media exposure after wakeup (in home)

2. 2.Youtube
• Youtube watch searching
and watching their favorite
content anywhere anytime.
• Through physical exposure
information, got Perceptual,
Psychological demand.
 Media exposure after wakeup (in home)

3.News on Televison
• News on Television need
Physical exposure.
• For example, parents turn
on the TV in the house and
they walk pass so we
wouldn't pay much
attention to it.
 Media exposure after wakeup (in home)

• These operations
• Invitation to find 4. include physical
exposure, Perceptual,
friends via a dating
appadvertisement Psychologica.
on facebook
• showing
friendly user
app
• displaying
interesting
candidates
• successful
couple
experiences
• lifetime friends
 Media exposure after wakeup (in home)

105.8%
84.5%

95.8%

70.8%

94.9% 81.2%
5.Other
• Online games invitation to play the game while watching
youtube display of hero's features, functions of the games
on Facebook.These operations include physical exposure,
Perceptual, Psychological.
PART 02

Media exposure
during the day
 Media exposure during the day
Bus TV——Travel destination
advertisement
• On busTV these
operations include
Physical exposure
Perceptual and
Psychological.
• Country 's beautiful scenery
• The local culture and
tradition.
• Offers a package of tickets
plus a hotel discount from a
travel agency.
 Media exposure during the day
The role of busTV
• Bustv could get people to • Even if the
imagine themselves as if they passengers don't
were there at the want to hear it
destination, or if the person people cannot turn
stated to be interested in the it off the bus tv
place, they would start
searching for more message
from the media.
Thank You For Watching