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Fundamentals of
Strategic Management

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Fundamentals of Strategic Management | Guidelines | How to Join?


Date: 25th August 2022 | Time: 9am – 4pm | Thursday

▪ Streaming
Link will be shared with Top 500 Registered Participants

▪ Recorded Training Premiere Videos Links


(i) Youtube Premiere Video Link https://www.youtube.com/channel/UCM1sjlrrdDzESP0T7jAiWhQ

(ii) Facebook Premiere Link https://www.facebook.com/dngacademy.Official

▪ Final Assessment Link https://docs.google.com/forms/d/e/1FAIpQLSdcjw__v39PsqZSutAYBTci6n7fYUqjAC014NCUV3ie3umL1g/viewform

▪ After Course Completion, result will be shared with you via registered email.
Please contact our VOC Team via
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Overview
This course is developed to all who wish to
understand fundamental of Strategic Management
and its implementation in the Organization. Using
Most applicable Strategic Management Tools,
Techniques and Templates. This course is comprised
of 8 hours.

Who Should Attend?


• Supply Chain, Operations, HR, Sales & Marketing,
IT, Finance, R&D and Innovation Professionals

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Topics Covered:
• Strategic Management
• Strategy
• Level of Strategy / Strategy Pyramids
• Processes of Strategic Management
• Strategic Management Tools
• SWOT Analysis
• PESTLE
• VMOST
• Porter’s 5 Forces Model
• McKinsey’s 7-S Model
• Balanced Business Scorecard (BBS)
• Fishbone / Ishikawa Diagram
• Ansoff’s Matrix
• Boston Consulting Group / BCG Matrix
• Business Model Canvas www.dngacademy.com
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Learning Outcomes:
• Define and understand Strategic Management &
Strategy, Levels of Strategy.
• Describe Corporate Strategy, Business Strategy,
Functional Strategy and Processes of Strategic
Management.
• Formulate Strategy, Implement Strategy, Evaluate
and Analyze Strategy.
• Application of Fundamental Strategic
Management Tools, Techniques, Templates, i-e,
SWOT Analysis, PESTLE Analysis, Porter’s Five
Forces Model, VMOST, Mckinsey’s 7S Model, BBS,
Ansoff’s Model, BCG Matrix, and Business Model
Canvas.
• Develop Customized Strategy of any organization
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What is Strategic Management?


The Process by which the guiding members of an
organization envision its Future and develop the
necessary procedures and operations to achieve that
future.
(Goodstein, Nolan, and Pfeiffer)

What is Strategy?
High Level Action Plans to devised by higher
management to achieve vision and mission of
organization.

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Levels of Strategies?
Three types of Strategies
1. Corporate Strategy
2. Business Or Competitive Strategy
3. Functional Or Operational Strategy

Examples
Real World Examples

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1. Corporate Strategy?
What business or Businesses the firm should be in?

Components of Corporate Strategy


i. Visioning
ii. Objective Setting
iii. Allocation of Resources
iv. Strategic Trade-offs

Examples
Unilever decision to separate Beverage Business as a
separate Company “Ekka Terra”
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2. Business Strategy?
How each Business attempts to achieve its Mission
within its chosen area of activity.

Examples
Real World Examples

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Sales & Marketing Strategy

3. Functional Strategy? Finance Strategy


How the different functions of business support the
Corporate and Business Strategies. They are Supply Chain Strategy
concerned with how the various functions of the
organization contribute to the achievement of Operational Strategy
Strategy.

Human Resource Strategy


Examples
Revising Work Instructions and Shifts Rotation of Research & Development Strategy
Workers to improve productivity.

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Processes of Strategic Management


1. Pre-planning
2. Strategic Planning
3. Deployment
4. Implementation
5. Measurement & Evaluation

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Strategic Management Tools


1. SWOT
2. PESTLE
3. VMOST
4. Porter’s 5 Forces Model
5. McKinsey’s 7-S Model
6. Balanced Business Scorecard (BBS)
7. Fishbone / Ishikawa Diagram
8. Ansoff’s Matrix
9. BCG Model
10. POPIT
11. Business Model Canvas
12. Stakeholders Wheel

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SWOT Analysis
1. Internal Strengths & Weakness
2. External Threats & Opportunities

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PESTLE Analysis
Following External Factors are Analyzed.
1. Political
2. Economic
3. Social
4. Technological
5. Legal
6. Environmental

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VMOST Model
1. Vision
2. Mission
3. Objectives
4. Strategies
5. Tactics

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Porter’s Five Forces Model


Following Five Factors are Analyzed.
1. Bargaining Power of Buyers
2. Bargaining Power of Suppliers
3. Threat of New Entrants
4. Threat of Substitute
5. Rivalry Among Existing Competitors

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McKinsey’s 7S Model
Hard S
1. Strategy
2. Structure
3. Systems

Shared Values

Soft S
1. Skills
2. Style
3. Staff

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Balanced Business Scorecard


BBS is strategy performance management tool, used
by the managers for M&E purpose.

Well-structured with following factors.


1. Financial
2. Customer Relationship
3. Internal Processes
4. Education & Growth
5. Vision & Strategy

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Business Model Canvas


BMC is Strategic Management tool, used to develop
new Business Model, also used to align Strategy with
Vision & Mission of organization.

Following 9 fundamental elements are assessed and


analyzed.
1. Key Partners
2. Key Resources
3. Key Activities
4. Cost Structure
5. Revenue Streams
6. Channels
7. Value Propositions
8. Customer Relationship
9. Customer Segments www.dngacademy.com
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Ansoff’s Matrix
It is also called as Product/Market Expansion Grid, is
Strategic Planning Tool, used to devise strategies for
future growth.

1. Marketing Penetration (Existing Products & Existing


Market)
2. Product Development (New Product & Existing Market)
3. Market Development (Existing Products & New Markets)
4. Diversification (New Products & New Markets)

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BCG Matrix
It is also called Growth-Share Matrix, is a Portfolio
Planning Model used to analyze Products in Business
Portfolio.

Products are classified into 4 distinct groups.


1. Star (High Market Growth & High Relative Market Share)
2. Cash Cow (Low Market Growth & High Relative Market Share)
3. Question Mark (High Market Growth & Low Relative Market
Share)
4. Dog (Low Market Growth & Low Relative Market Share)

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Training Completed

Please proceed for Final Assessment ………..


Next Page……

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Please Complete Final Assessment


Link:
https://docs.google.com/forms/d/e/1FAIpQLSdcjw__v39PsqZ
SutAYBTci6n7fYUqjAC014NCUV3ie3umL1g/viewform

Time: 1 Hour | 25th August 2022 | Thursday


Final Assessment Comprises of 5 Sections.
Section 1 - Assessment Information
Section 2 - Participants Information
Section 3 - MCQs ------------------------- (20 Marks)
Section 4 - True or False ------------------ (05 Marks)
Section 5 - Short Q & A -------------------- (05 Marks)
Section 6 - Feedback & Suggestions

For more details, Please Contact


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Learn | Train | Earn

Fundamentals of Strategic Management | Guidelines | How to Join?


Date: 25th August 2022 | Time: 9am – 4pm | Thursday

▪ Streaming
Link will be shared with Top 500 Registered Participants

▪ Recorded Training Premiere Videos Links


(i) Youtube Premiere Video Link https://www.youtube.com/channel/UCM1sjlrrdDzESP0T7jAiWhQ

(ii) Facebook Premiere Link https://www.facebook.com/dngacademy.Official

▪ Final Assessment Link https://docs.google.com/forms/d/e/1FAIpQLSdcjw__v39PsqZSutAYBTci6n7fYUqjAC014NCUV3ie3umL1g/viewform

▪ After Course Completion, result will be shared with you via registered email.
Please contact our VOC Team via
dngacademy@yahoo.com; OR info@dngacademy.com; www.dngacademy.com
dngacademy@yahoo.com info@dngacademy.com www.dngacademy.com
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Thank You

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After Course Completion, result will be shared with you via registered email.
Please contact our VOC Team via
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