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  • Learning Summary: Marketing Fundamentals:Who & When

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    isaiasScout
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    This document provides a summary of learning marketing fundamentals related to understanding customers. It outlines two steps - the first is to develop empathy maps and target personas to understand customers based on interviews. The second step is to understand the customer journey.

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    Curso de marketing

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    22429-61400-1-PB

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    This document provides a summary of learning marketing fundamentals related to understanding customers. It outlines two steps - the first is to develop empathy maps and target personas to understand customers based on interviews. The second step is to understand the customer journey.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Learning Summary: Marketing Fundamentals:Who & When

    Uploaded by

    isaiasScout
    This document provides a summary of learning marketing fundamentals related to understanding customers. It outlines two steps - the first is to develop empathy maps and target personas to understand customers based on interviews. The second step is to understand the customer journey.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    LEARNING SUMMARY

    M A R K E T I N G F U N D A M E N TA L S : W H O & W H E N

    STEP 1: UNDERSTAND YOUR CUSTOMER

    1) Develop Empathy Maps (based on interviews)

    2) Develop a Target Persona

    STEP 2: UNDERSTAND THE CUSTOMER JOURNEY

    © 2017 UDACITY ALL RIGHTS RESERVED

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