PROJECT CHARTER

1. General Project Information

Brief Project Description To develop and execute a comprehensive travel and tourism promotion campaign
aimed at attracting visitors to a specific region, city, or destination.

Project Location Blue Area, Islamabad

2. Project Team
Name Department Telephone E-mail

Project Manager: Abdullah Kashif Operations +923347174753 Abdullahkashif1968@gmail.com

Abdul Latif Finance +92312560795 Being.soomro01@gmail.com

Adeel Malik Marketing +923319956726 Adeelmalik3622@gmail.com

Project Team Tour Guide, Employees,Beneits of all Stakeholders, Consumers, Natural and man made
Resources attractions,infrastructure.

Special Needs Itnerary Planning, Dietary Restrictions, Sensory sensitivities, Communication and information.

THE PROJECT RESOURCES AND COSTS

KEY  Abdul Latif Soomro
STAKEHOLDERS  Abdullah Kashif
 Adeel Malik

FINAL International Visitors

CUSTOMER
EXPECTED global connections and also exclusive access to special deals on flights, hotels, tour packages and
BENEFITS activities to customers

Project Scope Management

Project Purpose / Business Justification

a. Target location
b. Marketing and promotion
c. Tourism infrastructure improvements
d. Stakeholder engagement
Objectives (in business terms)
a. Increase visitor arrivals
b. Enhance tourism revenue
c. Promote local attractions and experiences
d. Collaborate with stakeholders.
e. Improve tourism infrastructure
Deliverables

Comprehensive marketing and promotion plan: This plan will outline the strategies, tactics, and timelines for the
travel and tourism promotion campaign, including target audiences, key messaging, content creation, media
channels, and performance metrics.

 Project Milestones

1
  Opening/Initiating - April12th , 2023
 Planning – May 23 th , 2023
 Executing – August 20th , 2022
 Montioring and Controlling – Nov 22nd , 2022

Closing – Jan 10th , 2023

Major Known Risks (including significant Assumptions) Identify obstacles that may cause the project to fail
Risk Risk Rating (Hi, Med, Lo)
Road Accident Hi
Scam Med
Illnesses Med

 Constraints

 Lack of awareness among people (Customers/Buyers)

 Water Availability
 Climate Factors
External Dependencies
Everyone involved in the project are too keen to start with it, it will be a success once it has started. The project will be of
success because the community as well is willing to assist, should one individual not make any efforts that will not stand
against the team also depending on the stakeholders to continue the project.

5. Communication Strategy (specify how the project manager will communicate to the Stakeholders e.g., Project Team members and
clients/beneficiaries, e.g., frequency of status reports, frequency of Project Team meetings, etc.

 Scheduled project team member meetings will be arranged weekly with adequate minutes noted of each meeting.
 Phone calls
 These meetings will be prearranged, formal with a list of discussions. Minutes will be circulated to other
stakeholders via e mail.
 One on one meetings will be held with sponsors and the relevant information documented and sighned by the
sponsor.

6. Sign-off Name Signature Date

(MM/DD/YYYY)
Abdullah Kashif
Project Manager Abdul Latif Soomro
Adeel Malik
Ubaidullah Mehmood
Riffat Abbass Rizvi
Facilitator