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Shopping Mall Project PDF
Shopping Mall Project PDF
Shopping malls
The latest trend in the corporate universe is of the emergence of the shopping malls.
Shopping malls are an emerging trend in the global arena. The first thing that
comes in our mind about the shopping malls is that it is a big enclosed building
housing a variety of shops or products. According to historical evidences shopping
malls came into existence in the middle ages, though it was not called so. The
concept of departmental stores came up in the 19th century with the Industrial
Revolution. Consumers wanted a better shopping experience and this demand
gave rise to the emergence of shopping malls in India .
Originally the first of the shopping malls was opened in Paris. Then the trend
followed in the other metros over the world, and there was a spree of shopping malls
coming up at various places. In this age of mass production and mass consumption,
the concepts of shopping malls is most modern method of attracting consumers.
The concept of shopping was altered completely with the emergence of these
shopping malls.
o The companies with superior resources would muscle out the ones inferior to
them.
o Monopolization of the organized retail sector
In India, the emergence of shopping malls has mostly altered the lifestyle of
the consumers. With the growth in income, changing attitudes, and also the
demographic patterns favor the emergence of shopping malls.
The shopping malls favor a growth in the Indian organized retail sector by
10% within 2010
There would be different formats of shopping malls depending on the region.
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BRIEF HISTORY
In the United States, people began moving to the suburbs during the
20th century. Shopping malls were built to serve consumers living in areas
outside of the cities. By 1916, a shopping mall called The Market Square opened
for business in Chicago, IL. The facility was comprised of 28 stores, apartments,
and offices. The Market Square was located in the expensive Lake Forest suburb
and is thought to be one of the first planned shopping centers in the U.S.
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Types of Shopping Malls
In general, you will find only regional centers, superregional centers, and
fashion/specialty centers on this Web site. Relatively few community centers
were chosen, but appear here because the center may have, at one time, been
considered a regional center. Only a few theme/festival centers were listed in
heavily urbanized areas, such as San Francisco, because of their particular
attractiveness or size. Finally, the new designation, lifestyle center, displays because
of their classic-mall type appearance even though they are without a classic-mall
anchor store.
Fashion/Specialty Centers
Characterized as higher end, fashion oriented centers between 80,000 and 250,000
sq. ft.
Community Centers
Characterized as having between 100,000 and 350,000 sq. ft. Usually two types
of anchors, such as a discount department store or large specialty/discount apparel
store.
Lifestyle Centers
A new designation that has a loose definition. Generally, it's a center that does not
have an anchor tenant in the classic sense (that is, a department store).
However, lifestyle centers increasingly have a cinema as a major tenant. Others
have just a small collection of exclusive shops.
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Outlet Centers
Characterized as manufacturers' outlet centers between 50,000 and 400,000 sq. ft.
Regional Centers
Characterized as having between 400,000 and 800,000 sq. ft. Usually two or
more anchors, such as a conventional department store, junior department
store, mass merchant, discount department store, or fashion apparel store.
Superregional Centers
Characterized as having over 800,000 sq. ft. Usually three or more anchors,
such as a conventional department store, junior department store, mass
merchant, or fashion apparel store.
Theme/Festival Centers
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COMPONENTS OF SHOPPING MALL
Food court
A shopping mall food court consists of food vendors offering a selection of
food. At a typical food court, food is ordered at one of the vendors and then
consumed at a seating area, which is normally a plaza surrounded by the counters of
the multiple food vendors.
Department stores
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OBJECTIVE
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2. FFECT OF SHOPPING MALLS ON THE SMALL RETAILERS ?
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Organized retailing has witnessed considerable growth in India in the last few
years and is currently growing at a very fast pace. A recent KPMG survey report
prepared for the FICCI states that organized retail, estimated as a $ 6.4 billion
industry in 2006, is projected to reach $ 23 billion by 2010. The share of
organized retail in overall retail sales is projected to jump from around 3%
currently to around 9-10% in the next three years. A number of large domestic
business groups have entered the retail trade sector and are expanding their
operations aggressively. Several formats of organized retailing like
hypermarkets, supermarkets and discount stores are being set up by big business
groups besides the ongoing proliferation of shopping malls in the metros and other
large cities. This has serious implications for the livelihood of millions of
small and unorganized retailers across the country. Need to Regulate Organized
Retail
Large format retailing is controlled and regulated across the world. The
experiences of Western European as well as South East Asian countries are
particularly relevant in this regard. However, an appropriate regulatory framework
for the organized retail sector in India has to be framed keeping in mind the Indian
specificities. India has the highest shop density in the world with 11 shops per 1000
persons, much higher than the European or Asian countries. The potential social
costs of the growth and consolidation of organized retail, in terms of displacement
of unorganized retailers and loss of livelihoods is enormous. Regulation in India
therefore needs to be more stringent and restrictive. There are broadly three ways in
which the adverse impact of the rapid and unbridled expansion of organized retail
can be felt:
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1. Around 95% of the 12 million shops in India have a floor area of less than 500
square feet. The impact of the growing market share for organized retailers is being
manifested in the falling sales for the unorganized retailers in several places.
The NSSO surveys already indicate a significant decline of more than 12.5
lakhs in the number of self- employed retailers in urban India (by current
weekly status) between 1999-2000 and 2004-05. Further acceleration in the
growth of organized retail would eventually result in making business unviable for a
large number of unorganized retailers, particularly in the event of a slowdown in
consumption growth and retail sales. In the backdrop of huge unemployment
and underemployment persisting in India, small-scale retailing still provides
livelihood security to around 20 million urban workers and 12 million rural
workers. Their displacement would further worsen the unemployment scenario.
2. Giant organized retailers use their monopoly buying power to squeeze small
producers of agricultural as well as manufactured products. The experience of
the farmers of developing countries with the giant food retailers has been
particularly bad. The farmers become dependent upon the inputs, credit and
technology supplied by the food retailers and end up being at their mercy in terms
of prices for their produce and quality standards. Contract farming, which is the
preferred mode of operations as far as the agribusiness corporations and food
retailers are concerned, has led to agrarian distress in many places.
Moreover, uncontrolled diversification in agriculture away from
foodgrains can imperil food security. In the backdrop of the crisis being already
faced in Indian agriculture, the entry of large retailers with monopsonistic control
can aggravate the situation.
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3. The proliferation of large format retail outlets reshapes the urban landscape in
myriad ways. Land use patterns change drastically, often in violation of city
plans. Given the unplanned and chaotic path of urban development witnessed in
India over the past decade and a half, and the pathetic state of urban infrastructure,
the proliferation of large format retailers will only accelerate the undesirable trends
of predatory real estate development and unsustainable pressures on urban
infrastructure and the environment. Rather than enhancing choices for the
consumers, especially the lower income groups, proliferation of large format
retail stores would kill competition, lead to closure of neighbourhood
markets and make consumers solely dependent upon the organized retailers. This
would also increase the propensity to use private vehicles for shopping thus
leading to more pollution. Regulation of the organized retail sector has to
address all these areas of concern mentioned above. Organized retail cannot be
allowed to grow in a way, which displaces existing unorganized retailers,
jeopardizing livelihoods in the absence of other employment opportunities. The
interests of the small producers, especially farmers, also have to be protected by
preventing the emergence of local monopolies/monopolies. It has to be ensured
that competition is not stifled and potentially monopolistic practices in credit, input
and output markets are not encouraged by the entry of large corporate retailers.
Moreover, undue pressure on urban infrastructure and the environment arising out
of the proliferation of large format retailers has to be prevented.
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INDIA
SCENARIO
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INDIA SCENARIO
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RETAILERS AND MALLS
India has emerged as the most attractive destination for retailers in 2007.
According to he latest AT Kearney study, for the third year in a row, India leads the
annual list of most attractive emerging markets for retail investment followed by
Russia and China. Organised retail, which currently accounts for only 4.6 percent of
the Rs.1,200,000 crore (US$270 billion) Indian retail sector, is expected to grow at
37 percent in 2007 and 42 percent in 2008, according to IMAGES India Retail
Report 2009. The report adds that organised retail in India has the potential to add
over Rs.1,00,000 crore (US$45 billion) business by the year 2010.
This is expected to create a demand for around 2,200 lakh sq.ft of retail space
by 2010. According to industry estimates, 270 lakh sq.ft of organised retail space is
currently available. Another 900 lakh sq.ft is expected to be added by 2008 from
263 mall projects. Of these, 180 lakh sq.ft is slated to come up in Delhi as well as in
Mumbai, 95 lakh sq.ft in Ludhiana, six lakh sq.ft in Chandigarh and 36 lakh sq.ft in
Ahmedabad. With the retail sector experiencing a boom, the country is witnessing a
spurt in extremely large retail spaces. Shopping malls with over 10 lakh sq.ft of
space have become the order of the day. About 20 of these are now at various stages
of construction across the country. In the National Capital Region (NCR),Unitech's
Great India Place has a million sq.ft of retail space. In Mumbai, at least eight malls
covering over 10 lakh sq.ft each, including R-Mall at Ghatkopar, and two malls of
over 10 lakh sq.ft, proposed for Thane.
In Bangalore, at least three malls with similar dimensions are under
development. Ludhiana will soon have a 16 lakh sq.ft mall by Today Homes.As the
competition in the market intensifies, mall developers are trying out all possible
ways to be different. Specialised malls, designer brands and multi- movie options
are marking the shopper's day out.Gurgaon, on the suburbs of New Delhi, has a
jewellery mall and will soon have an auto mall. Bangalore will get an exclusive
furniture mall. Two malls, first of their kind, targeting foreign tourists, will come up
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at tourist hotspots – Goa and Udaipur – with a projected cost of around Rs.90 crore
(US$22 million) each. A furnishings mall is coming up on Elgin Road in Kolkata.
And India's largest theme amusement park, Noida Entertainment City (E-City), will
stand upon 65,34,000 sq.ft (150 acres) approximately. Discount malls are also on
the rise. Top realtors and local retail chains are developing malls in regional
boroughs, specifically to sell premium branded goods at prices 30-40 percent
cheaper than the maximum retail price. At least 50 discount malls are expected to
come up in the next two years across the country, positioned in the middle-to-the-
premium end of the market.In what could perhaps become a trend in the booming
retail business, Reliance Retail, Future Group and Bharti-Wal-Mart are among
leading retail companies that are acquiring housing societies and colonies in
Ahmedabad to knock down and build mega-retail stores.
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MALL
MANAGEMENT
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Beyond professionals and people looking to relocate from Mumbai or even
overseas, are the older people who have sold a bungalow and want to live in
spacious,but easy-to-manage surroundings. Developers maintain that the bar for the
super-premium luxury housing has risen from Rs.9,511,938 (US$231,964) to over
Rs.19,023,918 (US$463,929) per unit. If the year 2006 was marked by some of the
country's biggest land deals, the future of India is set to usher in the gold rush of
realty.
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MACROECONOMIC FACTORS AFFECTING
DEMAND AND SUPPLY OF REAL ESTATE
Economic Growth
Sustained growth has made India the world’s fourth largest economy in terms of
purchasing power parity.Forex Reserves of US$175 billion (Dec 06)
(source:Reserve Bank of India), current GDP growth rate of 9.2 percent, positive
market sentiment and business optimism are expected to make India’s GDP the third
highest in the world by 2020 (source: KPMG). Economic growth over the past three
years has been consistent with an average annual growth rate of eight percent
(Above Fig) and, as this growth is led by investments in the economy, it is likely to
be more sustainable than earlier spurts in GDP growth. The agriculture sector has
minimal effect on retail real estate in India; hence a slowdown in agriculture doesn’t
affect the sector in a major way. The manufacturing sector, which is growing at 11
percent (source: Economic Survey of India 2006-07), has a positive impact on
industrial real estate but its effect on commercial real estate is marginal. It is
primarily the services sector that accounts not only for the majority of office space
absorption in India, but also fuels the growth in the residential and retail sector.
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GOOD MANAGEMENT STARTS AT THE TOP
There is a lot of discussion in the shopping centre industry as to the duties and
obligations of the effective shopping centre manager. However, in order for the
manager to be effective, the shopping centre owner has to set the table with a well
developed and leased shopping centre, state of the art facilities, clearly stated goals,
and clear policies and procedures to provide the proper environment.
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SHOPPING CENTRE CATEGORIES
There is often a question as to the differences between managing a very high-
end shopping centre and one that is aimed more at the middle to lower end of the
economic spectrum. Generally, day-to day management is the same for both with a
few exceptions. High-end centres most often have much higher level of finishes,
fewer kiosks, less banners and fewer amusements for children. In the high-end
centre the atmosphere is generally very serene, it may have substantial artwork, and
a very high level of cleanliness and maintenance. Additionally, restaurants and food
operations are more high-end and there are more personal services provided
High-end centres will almost always have valet parking, where a middle
market centre may or may not offer that service.High-end centres will often have
concierge services as do many middle centres, but in the high-end centres they will
often provide buying assistance, registration for gifts for weddings and showers,
package carryout, tickets to major entertainment events and even in one case,
transportation to and from the mall upon request. High-end merchants are quite
willing to pay higher rents and service charges, provided they are able to generate
sufficient volumes to support those costs. It is incumbent upon the owner to be sure
that there are sufficient trained personnel to meet the needs of the shopping centre.
management is most often off site, involves multiple smaller centres, and most often
operates from the owner's main office. Most often the maintenance, security and
marketing functions are handled by contract services. Accounting is most often done
in the home office as is lease administration.The manager reports direct to the owner
or the asset manager depending on the structure of ownership. The manager, in this
case, is responsible for all aspects of the centre's operation and has little staff
support for any of his or her activities. This is truly a 'hands on' manager.
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Mall Organisation
A larger property, or mall, will have a full-time on site staff. Generally, everything
but leasing will be under the general manager's control. Most often monies will be
collected on site, but in some larger companies rents will be sent directly to the
home office. The manager will have an experienced staff to take care of the various
modules of management, including security, marketing, maintenance and fiscal
responsibilities – such as reports to owners and lease administration.
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FACTORS FOR SUCCESSFUL SHOPPING CENTRE
MANAGEMENT
There is an expectation that the owner/developer will have chosen a good location
for the shopping centre and that the centre will be well designed and well
constructed. The developer/ owner will be expected to create a good tenant mix,
provide professional management and promote the centre in order to generate
maximum appeal to the centre's customers.
Technology Tools
The astute developer/owner will provide all of the most up-to-date tools and
technology to facilitate the efficient operation of the shopping centre. Those tools
will include computer programmes to provide the oversight and control the
maintenance of the shopping centre.Such programmes as 'Aware Manager provide
the management with a comprehensive maintenance management system.The
system will include work order or service request servicing with follow up
capability. The programme sets up preventative maintenance schedules and issues
reminders as the dates approach. Scheduling and purchasing are also modules within
the system, as is the tracking of insurance certificates and all correspondence
relative to the maintenance function.
Administration Programme
An effective administration programme will include lease summaries for all of the
leases within the shopping centre, to include all lease changes and/or options during
the lease term. Any early termination dates will be flagged and a reminder issued.
The comprehensive accounting and lease administration package should have
interface modules
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FACTORS FOR SUCCESSFUL SHOPPING CENTRE
MANAGEMENT
There is an expectation that the owner/developer will have chosen a good location
for the shopping centre and that the centre will be well designed and well
constructed. The developer/owner will be expected to create a good tenant mix,
provide professional management and promote the centre in order to generate
maximum appeal to the centre's customers.
Technology Tools
The astute developer/owner will provide all of the most up-to-date tools and
technology to facilitate the efficient operation of the shopping centre. Those tools
will include computer programmes to provide the oversight and control the
maintenance of the shopping centre.Such programmes as 'Aware Manager' provide
the management with a comprehensive maintenance management system. The
system will include work order or service request servicing with follow up
capability. The programme sets up preventative maintenance schedules and issues
reminders as the dates approach.Scheduling and purchasing are also modules within
the system, as is the tracking of insurance certificates and all correspondence
relative to the maintenance function.
Administration Programme
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Utility Management
Spreadsheet programmes are very effective in the setting up and tracking of budgets,
common area allocations and the tracking of tenant sales. A comprehensive utility
package is a must for all larger shopping centres. Utilities, including air
conditioning most often account for a very large percentage of the operating
expenses and a good oversight programme will control the usage to optimise the
system. State-of- the-art equipment should be provided to maximise security
effectiveness which may well include any needed site vehicles for patrolling the
parking lots, two way radios, television monitoring of
Value Enhancement
The effective manager's main job is Value Enhancement. There are any numbers of
ways this can be accomplished. The astute manager will spend a large amount of his
or her time visiting with the merchants to see how they are doing and what is
working for them and what is not. Along with being fully aware of the tenant's sales
figures, this puts the manager in a position to advise the owners of which tenants are
doing well, and why, and which ones are not doing well. This will help the owner
in making leasing decisions.
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Cost Management
The manager will be expected to maintain the property, at all times in first class
condition, but at an effective cost. One may argue that these expenses The manager
will be expected to provide accurate and timely accounting to both the owners and
the are passed along to the tenants and therefore is not that critical, but the astute
tenant is looking at his or her occupancy costs at each location and may well not
lease a new store or renew a lease where the expenses are out of line with the
competition.
Maintenance
Each customer coming into the property will expectfirst class cleanliness and state
of repair. The manager will be expected to maintain the property in a safe and
secure manner. If there is a perception that the centre has a high level of crime,
rowdy teenagers, or that there are an inordinate amount of car thefts or accidents on
the property,customers are likely to go elsewhere. Additionally, the manager will
constantly inspect the property to be sure that it is receiving the proper maintenance
to minimise or avoid major repairs.
Accounting
This includes the timely collection of monies owed to the shopping centre. Money
has a time value and if collections are allowed to build up, the owner is losing the
cash flow and the added value that those funds would represent. and timely
accounting to both the owners and the manager.
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Mall Security
Most large shopping centres today start with a strong security presence. One can
argue that this gives the feeling that there is a problem, but the truth is that a strong
security presence will almost assure that there will not be problems. It is much
easier to prevent security problems than it is to correct them after the fact. Security
can be anything from officers in blazers and slacks with a radio as their main tool to
full military uniforms with mace or guns as their main tools. This will depend on the
nature of the society, the trade area of the shopping centre and the nature of the risks
involved. Because of past problems, some shopping centres in Istanbul have metal
detectors at the entrances. It would not be their first .The manager will be expected
to provide accurate tenants. This includes the timely collection of monies owed to
the shopping centre. Money has a time value and if collections are allowed to build
up, the owner is losing the cash flow and the added value that those funds would
represent.
Marketing
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Tenant Programme
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CONCLUSION
The centre owners have the ultimate responsibility for these activities, but they are
best handled by an experienced shopping centre professional. The owners
requirements are set forth in the operating policies and procedures, the owners goals
and the limitations on the managers responsibility and authority. These must all be
clearly conveyed to the centre manager.The manager should be given authority
commensurate with the responsibility to get the job done, but should also be subject
to frequent reviews and to objective evaluations against the set standards.The
owners should not interface with tenants to the degree that it renders the manager
ineffective. Decisions beyond the manager's authority must be presented to the
owners and the owners must provide timely decisions or the tenants will feel no one
cares, especially the manager.
There is no one more concerned with the long-term welfare of the shopping
centre than is the owner. However, the typical owner is a very busy executive
creating new projects and making major decisions. The day-to-day management is
best left to a shopping centre professional in the area of management, with strong
ownership support and with realistic limitations and continuous evaluation. Stated in
terms of an old business axiom: 'trust, but verify'.
MALL DEVELOPMENT:
A PROCESS STUDY
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SOME OF THE BIGGEST MALL IN INDIA
• DLF Mall
• Garuda Mall
• Spencer Mall
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HIGH STREET PHOENIX
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ABOUT HIGH STREET PHOENIX
High Street Phoenix, (HSP) the first consumption centre developed in India,
covers 3.3 million square feet of space and houses over 500 brands , variety of F&B,
entertainment, commercial and residential complexes. Pioneered by The Phoenix
Mills Co.Ltd. and led by young Managing Director, Atul Ruia and his team of
professionals. At HSP, each zone has been specifically designed and been put
together in keeping with international experience and an answer to emerging urban
agglomerations typically defined as ‘mixed used developments’.
HSP in keeping with its proposition of ‘A Day Well Spent’, hosts stores in
leading national and international brands. It premiers a large choice in all most
every category be it clothing, appliances, accessories, jewellery or home decor and
for every taste a lip-smacking food court peppered around with various kiosks such
as books, a balloon store, ice candies and snacks. The consumption centre has 2
distinct shopping zones viz Skyzone which caters to women and the young urban
shopper. Grand Galleria which hosts stores that meet the impulse and aspirational
shopper. The zone is connected to the multiplex having a 2000 seating capacity with
7 digital screens. The heart of the centre defined as The Courtyard acts host to all
the fun and action taking place. The F&B segment asethically designed in the shape
of ribbons promises to be a gastronomical delight offering both local, national,
international treats. Located near it is the dining and seated area giving shoppers’
time to repose and rejuvenate and savor what the centre offers.
As an added extension to its various offerings, HSP has an added another level HSU
Units, which as a more mixed blend of offerings from jewellery, sweetmeats, ethic
artifacts, an opticians and a greetings and gift store.
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Last but not the least, is a fun zone for children, Orama that hosts the tallest
70 foot drop tower, and other games adding to the delight and mirth of the centre .
In the offing is the too be launched soon and the first of its kind super
premium/luxury destination in India, appropriately christened, ‘Palladium’ will be
launched shortly. The centre boasts of a 1300 car park area making it one of the
largest in the city. All in all there is something for everyone giving them an
experience and value to be cherished and a day well spent.
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HISTORY
Ruia’s – a brief history
The name ruia originates from ‘Rui’, which means cotton, and likewise, the
business history of the ruia family began with cotton trade. Mr. Ramnarain Ruia’s
futuristic approach took the family’s business interest to a manifold growth. The
family’s primary interest was in the field of cotton textiles. The family tree of the
Ruias is as under:
Mr. Ramnarain Ruia acquired the Phoenix Mills, the Dawn Mills, and the
Bradbury Mills thereby asserting the family as an integral part of the textile
business. With a continuing effort to dominate textiles, R. R. Hosiery and R. R
Textiles were set up for the manufacture of knitted cloth and garments.
The family also made its foray in the field of dyes, chemicals,
pharmaceuticals, agriculture, footwear and sugar. Color Chem., Indo Chem.,
Raptakos Brett, Kolhapur Sugar Mills, Noble Steel, Bombay Oxygen and Carona
Shoes were also set up with the support of the Ruia family. The erstwhile Ruia
Krishi Kendra, agriculture division was involved in grape farming and dairy.
The family was also instrumental in setting up ‘The Union Bank of India’
and ‘The New India Assurance’, which as of date are considered as one of the most
premium institutions. Pursuant to nationalization of the banking and the insurance
sectors, the family was forced to surrender these companies.
Along with the business activities the ruias also contributed substantially to
philanthropic purposes. The Ramnarain Ruia College, Matunga, founded in 1936 is
presently one of the leading science colleges in Mumbai. The family has also
contributed to a girl’s school at Andheri and girls school/college in rural Rajasthan.
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Apart from these educational institutions, the family has also contributed to a cancer
hospital at Tirupati.
In the world of sports, the Ruia family has strived to do its best to promote
games like Bridge, Badminton, Table Tennis, Golf and Horse Racing. In particular,
in duplicate Bridge, the family helped to bring India to the international circuit by
hosting tournaments and sponsoring events.
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CUSTOMER PROFILE
A survey undertaken at High Street High Street Phoenix reveals some interesting
characteristics about the nature of shoppers who frequent High Street Phoenix.
High Street Phoenix is popular for its shopping arcade with its stores in clothing,
fashion accessories, home décor and the like- traditionally considered to be a female
domain. At High Street Phoenix however, male shoppers outnumber female
shoppers, what with the food and entertainment zones tingling their tastes and taste
buds.
The shoppers are primarily those who have the money and enjoy living it up. They
fall in the age bracket of 18 to 35, with a huge following in students and new wage
earners with well-paying jobs. They are the free-spirited souls, mostly unmarried,
who frequent the place whenever they find the time or need a break or just wanna
hang out.
The most popular reason for their affinity to High Street Phoenix is the fact that
most of their family and friends they want to spend time with and enjoy with,
endorse it. Being a family get- away and a popular hang out among the GenX,
catering to a wide range of tastes, preferences and pockets makes it very easily a
popular choice for a day out or an evening out.
The average individual spending at High Street Phoenix ranges anywhere between
Rs.500 and Rs. 2,000 notching a much higher figure for family spendings. A
proportionately large number of shoppers travel over 10 km to visit High Street
Phoenix, their favourite mode of transport being their private vehicle.
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The typical shopper at High Street Phoenix falls in the Socio Economic Class A & B
(SEC A and B) who has a pocket and a mind of his own. He knows what he wants
and he knows High Street High Street Phoenix is the best place to get it!
TEAM OF DIRECTORS
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ANSAL PLAZA
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ABOUT ANSAL MALLS
Ansal Plaza is the oldest mulifacility, multispeciality, shopping mall of New Delhi.
This World Class, at Khel Gaon, New Delhi has an ampitheatre, a shopping
complex and twin basement parking - all to pamper the new age Shopper.
Covering an area of 35 acres, with International Brand at its doors, Ansal Plaza has
completed five years of establishment. Painted in starking Red and Blue, the
building of Ansal Plaza, attracts people from quite a distance.
Fast Facts
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Famous Facets:
The Brands
With the Top International Brands coming to this Delhis Oldest Shopping Mall,
Ansal Plaza still holds the attraction of the old days. The small rounded lanes
make it more beautiful
This Round lobby in the Ansal Plaza is a good place to sit down for some time.
With Greenery, a large LCD Screen and water fountains all around its a good place
to chat or to take a few relaxing moments while shopping.
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The Mall
This Contemporary piece of Design - Ansal
Plaza is filled with greenery and fountains. This
amphitheatre structured shopping Mall has an
array of brands under its roof. Ansal Plaza has
four floors in a semi - circle. Several popular
brands, entertainment centres and mini
playgrounds for children sprawl the mall. In the
entire Ansal Plaza, on all the floors there are
fountains, water cascades and environmentally
controlled temperature. The lobbies and
passages are furnished with granite and marble
flooring, making the shopping mall look more
attractive. Retail Brands like Adidas, Levis,
Color Plus, Reebok, United Colors of Benetton,
Weekender, The Book World have their own
place in Ansal Plaza.
Restaurants and food courts like Cafe Nescafe, Subway, Mc Donalds, Amorettos,
Hot and Juicy serve their best.
Built in a semi - circular fashion, it has a centre stage with a number of fountains.
As you step up the stairs of the mall, there is a range of brands displaying their
blends. The second and third floors are filled with Corporate Houses. These floors
are connected with elevators.
In Ansal Plaza there is a two level basement parking lot. The upper level can
accomodate upto 700 cars while another 300 cars can be spaced up in the lower
level
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Around Ansal Plaza
»South Ex Part I AND II : South Extension happens to be one of the most Buzzing
Shpping Complexes of South Delhi. With Top brands like VLCC, Woodland,
Lacoste, The Book Mark, TagHeuer, The Moti Mahal Deluxe, The Dar Saloon,
Wills and HSBC, HDFC Banks it is the Shoppers Favourite. From 10 o'clock in the
morning to the 11: 30 in the night, it is buzzing with people all the time
» Lajpat Nagar : For those who are looking for International Brands cum fairly
reasonable price, Lajpat Nagar is the place to go for. Shahnaz Husain, Ritu Wears,
West Side, Woodland, Bata, Liberty, Mc Donalds, Pizza Hut, State Bank Of India -
all run their shows here.
» Delhi Haat : The most welcoming place and Shopping Hub for any newcomer of
Delhi. A clear view of all the shopping things from different states of India are
showcased here, in Dehi Haat of South Delhi. Shop from here the various artifacts
of Indian States, as you savour the delicacies in the food courts here.
Suggestions:
• Ansal Plaza despite of being the oldest Mall of Delhi City has the best brand
under its roof. It has kept in with the changing times by welcoming the latest
brands in its shops.
• There is enough parking space to Park your own vehicle. Also there are lifts
to cover all the floors uptill the underground parking.
• Fast Food is easily available. With likes of Mc Donalds bringing along kids
cannot be a huge problem.
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• You can drop your hat while shopping in Ansal Plaza, seeing the variety of
Brands here. From traditional to ethnic - there is a whole range of clothes.
• Spring season is the best time to visit Delhi. Be here in this season to enjoy
the best. Shopping can fun in this time with malls early in the morning .
• There is no need to carry any extra baggage, as the Delhi City has all that is
required - International Malls, Shopping hubs, International Hospital, 24 Hrs
Open Medical Shops, Restaurants and Bars.
• Delhi Haat, Sarojini Nagar, Lajpat Nagar and South Extension are some of
the famous malls of Delhi. Apart for this, there are a number of Historical
places to see in Delhi - Qutub Minar, Lotus Temple, Red Fort, Akshardham
Temple, India Gate, Cannought Place, Chandni Chowk, Jama Mazjid,
Humanyus Tomb and Raj Ghat
• All sorts of food - Indian, South Indian, Chinese, Mexican and Continental
all is easily available here. Hotels from three star to five stars add to the Delhi
attractions.
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SHOOPNG MALLS OF LUCKNOW
45
SAHARA GANJ MALL
46
INOX MALL
The two important shopping malls in Lucknow are the Zee Mall (Fun
Republic) and the East End Mall (Wave) in Gomti Nagar and Sahara Ganj near
Shahnazaf Road, Hazratganj that is visited by more than thousands visitors daily.
Aminabad, can be compared to Chandni Chowk in Delhi and is the largest shopping
centre of the city daily visited by a huge number of consumers.
The Hazratganj market has a big shopping area where the buildings are of
colonial style buildings. Malls like Riverside - Pyramid has lavish shops and
showrooms of reputed brands do a good business in Lucknow. A number of
multiplexes like PVR , Wave, Sahara Ganj and Fun Cinemas beside or inside the
shopping malls of Lucknow offer world class movie watching experience to the
visitors. Other shopping centers of Lucknow are Chowk Old Lucknow, Alambagh,
Bhootnath and Kapoorthala,
47
SHARA GANJ
48
SAHARA GANJ MALL
In the state of Nawabs, the Sahara Ganj Mall looked like a fanfare. It was opened by
the chief Minister of Lucknow amongst a lot of pomp and Show. Awarded with
49
Unique Disabled, Friendly Initiatives, it has come out as a major project of Sahara
Group. Built in an area of 525, 000 sq. ft. It is considered as one of the most
expanded, massive and mammoth construction of Lucknow City. Being the first
Shopping Mall of Lucknow, it has more attraction attached to it then most of the
malls around the country.
Fast Facts
Famous Facets:
50
CNBC Award on World Disabled Day The Sahara Ganj City Mall, was awarded
with the BEST MALL for providing ease to the disabled people. It was the first shopping
mall coming up with the idea of providing path and facilities for the disabled to come and
shop at their own ease. The Award was given by the Uttar Pradesh Government. CNBC
Awaz accloded the same.
PVR
Its the famous Movie Theater which runs the shows all through India. Here too it
has a 4 Screen, state of art theater. With International Standards it is one of the
best things around. With a small Cafeteria of its own serving snacks and
beverages and a small place for Children to play, this PVR at Sahara Ganj Mall
represents the best out of sources.
THE MALL
51
Covering an Area of 525, 000sq ft and for floor including the ground floor, the
Sahara Ganj Mall is filled with a massive central area, spacious corridors and
designer lifts. The Mall has the highest security, providing the customers with the
most comfortable and soothing environment for shopping.
McDonald's, Copper Chimney, Barista, Bombay Blues to Moti Mahal of Delhi and
the Tunde Kebabi of the 'City of Nawabs are some of the names which can be seen
in the Sahara Mall Of Lucknow. It is one of its kind Mall which is open 365 days of
the year including the leading life style brands like Marks-n-Spencer, Big Bazaar,
Pantaloons, Pepe, Levis, Reebok, Lee Cooper, Rado, Gucci, Gess, Next, PVR , Toy
Story, Timex, Indigo National, Pro vogue and Planet Sports.
Big Bazar and Pantaloons are the main anchors of the Mall. The Sahara Ganj Mall
also has the PVR in its one side with 4 screens running at a time.
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»River Side Mall : Opened after the Sahara Ganj Mall, it is one of the Major malls
of Lucknow. It too houses the best brands in the country with food courts and
parking in its proximity.
» Fun Republic : This Multiplex has the Movie theater cum the lifestyle Shops to
shop from. From various indoor games like pool and bowling it houses the top
brands like Planet M, Mc Donalds, Lois Philip, Koutons, Allen Solly and the
Reebok. More brands are adding in the shopping list day by day.
• Sahara Ganj Mall is the first Shopping Mall, Lucknow City has. Not only an
eye catcher of the local residents, it has grabbed accolades from ousuders too.
With inbuilt State of Art of facilities, shopping can be a pleasent experience.
• Its the best place to shop from for disabled people. The path, parking and the
counters have been made with an eye to make the Shopping Eperience for the
disabled a memorable one.
• Keeping in view the hunger pangs one has while shopping, a number of food
courts have been lined up for a easy shopping day.
• Bring along your children - for there is enough space to keep them engaged.
• Lucknow, the City of Nawabs and Kebabs has a lot of History, still retained
in its yellow pages. There are a number of places around the city which
remind of the forelone years. Chota Imamabara, Bada Imambara, St. Francis
College, Ambedkar Memorial, Roomi Gate, Husainabad Clock Tower are
some of the wonderful tourist destinations Lucknow has.
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• The Food and Cuisines of Lucknow are world famous. Dum Pukht ( Low
Frying) Cuisines, Makkhan Malai, Kesar Pista Biscuits, Chaat, Biryanis are
some of the famous foods of Lucknow. Lucknow city also has the best
caterers in the town - Shukla Chaat in Ganeshganj, Moti Mahal, Radhey Lal
in Aliganj Chhappan Bhog in Sadar and Mahesh Sweets in Nirala Nagar are
the famous names of Lucknow. Other s like 'Oudhyana' 'Zaika' 'Royal Cafe'
'Falaknuma' 'Dastarkhwan' 'Daal Mein Kaala' 'Naushi-Jaan' serve the true
flavours of Lucknow Nawabs. And when you are in Lucknow don't forget to
try the Lucknawi Paan.
• Winters can be quite chilly, so if you are planning to visit the city in the
months of December and January, fill your bags with warm clothes.
54
FINDINGS
55
2. When asked what are the things they liked about shopping malls?
Response in percentage
price and service variety shopping environment & cleanliness
0%
20%
51%
29%
56
3. When asked, Where do they do their regular monthly shopping?
Response in percentage
come to the shopping malls go to the small retailer
0% 0%
45%
55%
4. When asked whether they are aware of the condition of the small retailer due to
theses shopping
mall
Response in percentage
people said yes people said no people said they don’t know
10%
23%
67%
5. When people from the young age group were asked where they prefer shopping
and why, this is what we found?
Response in percentage
of them preferred shopping in malls: price, environment and variety where the main factors
according to them.
of them preferred shopping in small retail outlets: distance of the shop from their
home, shopping habits were the main reason according to them.
11%
89%
After interviewing 10 small retail shop owner from various parts of the city this is
what I found
1. shop owners when asked about the effects on their business when ever there
is a shopping mall around the area
Response in percentage
said it affects their business very badly said it doesn’t affect their business
5%
95%
2. When asked, who according to them are the customers who are still loyal to
them
Manily People of the older age group for whom distance from there home is a
prime factor and the customer with whom they had a very good and long
relationship are the ones who are still loyal.
3. When asked about the strategies they are adopting to fight with the situation?
4. When asked should the government interfere in between and give them
protection?
Response in percentage
said yes, the government must act at once and give them some protection.
said they don’t know
3%
97%
SWOT Analysis of retail(shopping malls)…
Strength:
2. On an average a super market stocks up to 5000 SKU's against a few hundreds stocked
with an average unorganized retailer.
Weakness:
1. Less Conversion level : Despite high footfalls, the conversion ratio has been very low
in the retail outlets in a mall as compared to the standalone counter parts. It is seen that
actual conversions of footfall into sales for a mall outlet is approximately 20-25%. On the
other hand, a high street store of retail chain has an average conversion of about 50-60%.
As a result, a stand-alone store has a ROI (return on investment) of 25-30%; in contrast
the retail majors are experiencing a ROI of 8-10%.
2. Customer Loyalty: Retail chains are yet to settle down with the proper merchandise
mix for the mall outlets. Since the stand-alone outlets were established long time back, so
they have stabilized in terms of footfalls & merchandise mix and thus have a higher
customer loyalty base.
Opportunity :
3. Percolating down : In India it has been found out that the top 6
cities contribute for
66% of total organized retailing. While the metros have already been
exploited, the focus
has now been shifted towards the tier-II cities. The 'retail boom', 85% of
which has so far
been concentrated in the metros is beginning to percolate down to these
smaller cities and
towns. The contribution of these tier-II cities to total organized retailing
sales is expected
to grow to 20-25%.
4. Rural Retailing: India's huge rural population has caught the eye
of the retailers
looking for new areas of growth. ITC launched India's first rural
mall "Chaupal Saga"
offering a diverse range of products from FMCG to electronic goods
to automobiles,
attempting to provide farmers a one-stop destination for all their needs."
Hariyali Bazar"
is started by DCM Sriram group which provides farm related inputs
& services. The
Godrej group has launched the concept of 'agri-stores' named
"Adhaar" which offers
agricultural products such as fertilizers & animal feed along with the
required knowledge
for effective use of the same to the farmers. Pepsi on the other
hand is experimenting
with the farmers of Punjab for growing the right quality of tomato for its
tomato purees &
pastes.
Threats :
1. If the unorganized retailers are put together, they are parallel to a large
supermarket
with no or little overheads, high degree of flexibility in merchandise,
display, prices and
turnover.
In addition, the UPA Government should also abandon the moves to permit
FDI in retail trade through the back door, as in the case of the joint
venture between Wal-Mart and Bharti whereby the former proposes to
operate in the cash-and-carry segment while the
latter in the front-end. It is more than obvious that this proposed joint
venture is nothing but a subterfuge, to circumvent the existing policy
regime, which does not allow FDI in retail. The entry of giant MNCs
like the Wal-Mart, TESCO, Carrefour etc, besides accelerating
manifolds the already rapid growth of organized retail, would also sabotage
any attempt by the Government to regulate the sector in order to protect the
interests of the small retailers and farmers. The UPA Government should
take a categorical position on this issue. Not allowing MNCs to operate
in the retail sector should be the starting
point of the national policy on retail.
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