Operations Management

The Operation Process and Management of 1
Suzuki Philippines, Inc.
CHAPTER ONE
INTRODUCTION
I. COMPANY PROFILE
Suzuki Philippines, Inc. is a Japanese multinational firm highly recognized in
the vehicle manufacturing industry. The company specializes in producing
distinguished brands of motorcycle and distribution of compact vehicle. Suzuki has
established its reputation throughout the world and renowned for its trademark of
quality that offers both versatility and innovation. Its history is epoch-making in
itself and remains a significant part of the automotive revolution. We stand behind
this global symbol, spearheading in creating advanced value-packed products. We
strive to be the customer's brand of choice for having a name with the heritage of
trust and reliability.
About
Suzuki Philippines, Inc is a Japanese multinational firm highly recognized in
the vehicle manufacturing industry. The company specializes in producing and
distributing distinguished models of cars and motorcycles.

Company Overview
From industrial looms in 1909, Suzuki now produces a full range of
automobiles, including light trucks, off-road sport-utility vehicles, mini-cars, as
well as racing bikes, scooters, all-terrain vehicles, and marine outboard motors.
The Suzuki brand has a strong market base in Europe, particularly in Italy,
Germany, the Netherlands, and England.
Globally, Suzuki employs over 45,000 people, has 35 main production
facilities in 23 countries, and distributors in 196 countries. Its manufacturing
philosophy is grounded on providing value-packed, high-quality products offering
both reliability and originality. Suzuki R&D efforts are devoted to creating
products that will meet the challenges of the next generation.
Description
Suzuki has established its reputation worldwide for quality, versatility and
innovation and has created a heritage of trust and reliability.
Suzuki is one of the pioneers in the Philippine two-wheel industry. It boasts
of full barrage of motorcycle lines from business model and underbone solo and
sporty to scooter lines.
Suzuki takes pride in revolutionizing every Filipinos' way of ride with legacy
of world-class quality and formidable strength of its product.

II. VISION
Suzuki Philippines, Inc. aims to be the customer's brand of choice for having
a name with a heritage of trust and reliability, and for being a continuous
innovator and trendsetter in the Philippine motorcycle and compact vehicle
industry.
III. MISSION
We, the men and women of Suzuki Philippines, Inc., will provide this
country value-packed motorcycles and compact vehicles of highest quality,
affordability, safety and environment-friendliness; uphold operational efficiency
and excellence; ensure the best returns to all our stakeholders, partners and
employees; and strongly commit to uplifting the Filipino community's way of life
by providing them the best quality vehicles that offer not just ease in
transportation, but lifestyle options as well.
IV. CORPORATE PHILOSOPHY
Suzuki Philippines, Incorporated is wholly owned company of Suzuki Motor
Company Ltd. of Japan known for manufacturing superior quality motorcycle
models in the Philippines. Suzuki takes pride in its motorcycle line-up for leisure,
sport or business. Our company is the exclusive distributor of Suzuki Automobiles
and genuine spare parts here in the Philippines. This is supported by a highly
competent workforce that provides service and care to each and every Suzuki
vehicle.
Suzuki dealers nationwide enjoy great value and attractive incentives. For
motorcycles, there are currently thirty-nine (39) 3S shops that offer one stop sales
and servicing and the number is still growing.
Suzuki believes in "small cars for a big future" as it never ends to develop
new models that excite and yet putting the environment in mind.
The company also formulated the new blue print for growth as it refocuses
its sights on the emerging motorcycle solo-ride and tricycle market.
V. HISTORY
Since 1959, Suzuki came into the Philippine motoring scene through the
able management of Rufino D. Antonio and Associates Inc wherein they handled
nationwide distribution of Suzuki motorcycles.
In July 10, 1975, a joint venture between Suzuki Motor Co., Ltd. (Japan)
and Rufino D. Antonio and Associates, Inc was formed under the name of Antonio
Suzuki Corporation and this helped in the expansion of motorcycle sales in the
country.
Due to the economic crunch experienced right after the assassination of
Senator Benigno Aquino in 1984, Suzuki Motor Co., Ltd (Japan) took over the
operations from Antonio Suzuki Corporation. With this, in February 1985, Suzuki
Philippines, Inc. (SPH), a wholly owned company of Suzuki Motor Co., Ltd. (Japan),
was formally introduced to the Philippine market. (In 1990, Suzuki Motor Co., Ltd.
was changed to Suzuki Motor Corporation.)
Since then, Suzuki Philippines Inc. has been at the forefront of introducing
motorcycle models which enjoyed market acceptability. The steady shift of the
motorcycle market from mostly tricycle models to solo-ride models like privately
or company owned mopeds, scooter, and trail bikes has prompted Suzuki to
continuously come out with new models to cater to this market.
In 1990, SPH was the first motorcycle Company to export motorcycle
outside of the country, shipping 114 units to Suzuki S.A. in Guatemala.
At the peak of its motorcycle exportations in 1993, SPH shipped out 845
units to various customers such as Guatemala and others.
In 1994, SPH launched the Suzuki Crystal (RC110), the first 2-stroke
underbone motorcycle from Suzuki made available in the Philippine market. This
model set the new standards for speed, fashionable and effortless motorcycle
riding.
In 1996, the off-road market welcomed the arrival of the Suzuki TSR125
with motocross spec. linkage suspension and high capacity camel-back fuel tank.
1997 was the year when Suzuki ventured into the growing scooter market
with its introduction of the Suzuki SS100 Frontier Scooter, which was imported
from Taiwan.
In 1998, Suzuki came out with another 2-stroke underbone model in the
Suzuki Swing (SC110)
In October 1999, SPH also marked another milestone event in its history
when it took over the automobile operations of Suzuki in the country from
Pilipinas Transport Industries, Inc. (PTII). The expansion greatly strengthened the
company image and capability in carrying its four-wheel division.
In July 2000, Suzuki Automobile launched its flagship model - the Grand
Vitara - with its all-new 2.5 liter v6 engine, building on the rich heritage of the
Vitara model in the Sport Utility Vehicle (SUV) market. Automobile enthusiasts can
only look forward to upcoming new models, which will be launched locally after
successful introduction of these models in the international market.
2001 was the year the Suzuki Crystal was replaced with the new 4-stroke
underbone model Suzuki Shogun 110cc which emerged as the most powerful and
yet economical model in its class with its sophisticated twin dome combustion
engine design and its highly efficient internal cooling system that prevents
excessive engine over-heating.
In 2002, Suzuki introduced the Raider 125 - the motorcycle that will pave
the way for Suzuki to lead the sporty underbone category in the Philippine market.
In the same year, Suzuki launched a fashionable, powerful yet economical
underbone motorcycle – the Smash 110. In the middle of the year, Suzuki
introduced the Jimny 4x4. Powered by a 1.3L 16-valve engine, it was well
accepted by the market as a very affordable SUV with the price of a car.
In 2003, SPH strengthened its claim in the 125cc category when it launched
the Shogun R 125 with an increased 125cc engine for maximum power on the road.
In the same year, SPH introduced its 4-stroke backbone model for the
business category – the Suzuki Mola 125 (GS125). Also in the same year, the Grand
Vitara’s big brother, the XL-7, was launched in the fourth quarter of 2003. It was
powered by a class-leading 2.7L V6 24-valve engine with 5-speed automatic
transmission.
2004 was the year the Philippine market saw many innovations from SPH.
Suzuki made further developments on its underbone family model with the Shogun
R+’s awesome display of sleek sporty styling and coloring design. And in the same
year, harnessing the power of the 125cc engine, Suzuki launched the Shogun Pro
with the pro-clutch manual transmission.
In this year also, the flagship model of the Suzuki motorcycles came into
being – the Raider R150 – which is hailed as the king of motorcycles attributing to
its GSX-R inspired sporty design.
2004 was also the year when SPH increased the power of the GS125 which
developed into the GS150 or more popularly known as the Mola 150.
Also in that year, Suzuki spearheaded the first Suzuki Nationwide Endurance
Run. Its aim was to dispel the negative notion that motorcycle riding is unsafe and
that motorcycle riders have lesser traffic rights. It was also a way of showcasing
Suzuki’s widest range of motorcycle models from backbone to business models to
scooters and sporty underbone models. Since then, the Suzuki Nationwide
Endurance Run had become an annual nationwide two-wheel tour forwarding
motorcycling as an alternative lifestyle, while demonstrating the durability,
overall excellent performance and fuel efficiency of Suzuki motorcycles.
May 2005 was the launch of the Suzuki APV, offering the best value-for-
money van in the local market. Powered by a 1.6L, 16-valve engine and with a
seating capacity of 8 passengers, the APV had a price tag similar to a passenger
car, making it a popular choice for big families.
A few months later, in August 2005, Suzuki launched the much anticipated
Swift 1.5L hatchback and new Grand Vitara 2.0L. Both models were well accepted
and unit allocations to dealers were sold out even before stocks could arrive.
In 2006, SPH introduced new and fashionable decals for the Shogun Pro and
Shogun R+. This was also the year when the Raider Jr. or more popularly known as
the Raider J came into the scene. The Raider J is a 4-stroke sports motorcycle
engineered for the Philippine roads and the Filipino rider. Also in 2006, the new
Suzuki Smash Revo 110 was introduced to the market. Likewise, the Grand Vitara
2.7L V6 with 5-speed automatic transmission was brought in to cater to the luxury
market. It was the first in its class to have a keyless entry and start system, 6
airbags, leather interior, cruise control and 17” alloy wheels.
The scooter market began to expand and SPH came out with its weapon in
this category in 2006 – the Suzuki Step 125.
The following year (2007), another model in the scooter category was made
known and this was the Hayate 125. Unlike its competitors, both the Hayate and
the Step are fully equipped with an automatic transmission and a powerful 125cc
engine.
In that same year in April, Suzuki introduced the answer to the constant
increase in fuel prices worldwide – the Suzuki Alto. Right from the start, it was a
well accepted car with its very pocket friendly price and fuel efficient engine.
First time car owners were the main market for this vehicle.
With its commitment in bringing mobility to life, Suzuki Philippines has been
promoting safety riding since early 90’s. And in 2008, Suzuki formed its Safety
Riding Team conducting nationwide public safety seminars, actual training and
demonstration rides to educate riders and pedestrians alike to correct the
misimpression about motorcycles and improve the riding community’s knowledge
about road safety.
2008 was the year when the evolution of Shogun saga continued as SPH
unveiled its all-new Shogun Pro and Shogun R as it reinforces Suzuki’s presence in
the highly competitive 125cc market. These models are positioned as High-Class
Underbone motorcycles offering both “Highly Refined Craftsmanship” with
“Superior yet Fuel Efficient Engine Performance” at very competitive prices.
Likewise, also in 2008, the Step 125 stepped into higher level as it was enhanced
with new decals & color as well as the inclusion of a DC charger and its was aptly
called the Step Hi-Class 125
After three successful years of selling the 1st generation APV, Suzuki
introduced in February 2008 the enhanced version, the Suzuki APV Type II. It now
had a new coil spring rear suspension, bigger fuel tank, improved electronic
control unit and choice of 8-seater GLX or luxury 7-seater SGX versions. SGX
models were fitted with safety features such as dual airbags and ABS.
In May 2008, Suzuki launched the new Suzuki SX4 Sedan. Powered by a 1.6
liter engine mated to a 4-speed automatic transmission, the SX4 Sedan is Suzuki’s
very first entry in the local sedan market.
Coinciding with the Philippine International Motor show held at the World
Trade Center in August 2008 was Suzuki’s launch of the Swift with manual
transmission and Grand Vitara 2.4L 4x2 A/T with VVT. Since the Swift’s
introduction in 2005, the local market was clamoring for a manual transmission
variant to boost the Swift’s sporty image. For the Grand Vitara, the 2.4L VVT
variant replaced the 2.0L version as the market wanted a more powerful and fuel
efficient model.
And in 2009, Suzuki Philippines again wowed the Philippine market with the
unleashing of the new Raider Breed – the new Raider R150 with its new sportier
bodyworks it gives the rider one step closer to riding a true Suzuki GSX-R; the all-
new Raider J Pro with the evolutionary pro clutch feature for optimum riding
performance.
SPH has plans of expanding its localization program in line with the
government's program to establish backward linkages with allied companies in the
industry. Each tricycle model that Suzuki manufactures contains as much as 45%
local components, although the engine is still 100% from Japan.
Faced with the challenge of globalization and free trade that will allow
importation of low-cost motorcycles, Suzuki is geared to formulate its new blue
print for growth. Strategy is focused on increasing both the solo-ride market and
the tricycle segment. With current local population of more than 80 million and as
the country continues to industrialize, mobility becomes an acute necessity, and
here is where the motorcycle comes to the rescue as a safe, economical,
convenient and yet fashionable means of transportation. Indeed, Suzuki
Philippines, Incorporated shall persist to do its share in accelerating the progress
and industrialization of the country by introducing more dynamic products for both
motorcycles and automobiles as well as programs for the Filipino motoring public
harnessing the power of Suzuki’s Way of Life.

CHAPTER TWO
NATURE OF PRODUCTS
I. MOTORCYCLES
A. BIG BIKES
1. Bandit 650 S: STAYING AHEAD OF THE CURVE
Edgy, futuristic styling that keeps the
shapely 656 cm3 fuel-injected engine exposed
for ready admiration. A well-tuned chassis with
generous adjustability. Efficient half-fairing
with handy storage bays. Stay ahead of the
curve with the Bandit 650S's all-round performance.
2. GSR 750: COOL FUSION: DYNAMIC STYLE AND RIDE
A blend of the modern and the futuristic.
With a powerful 749cm3 four cylinder fuel-
injected engine. A cool fusion of technology,
performance and style. A motorcycle built for
fun and excitement. Richly entertaining for
proud, independent riders. Freedom calls.

3. GSX-R 600: MTHE TOP PERFORMER IN ITS CLASS
A lightweight chassis featuring a
compact wheelbase and race-developed
suspension. A compact, powerful 4-cylinder
engine delivering a real-world demonstration
of advanced race-proven technology. The
GSX-R600 - designed to be The Top Performer in its class, a total package designed
to Own the racetrack.
4. Hayabusa: ULTIMATE SPORT, IN TIMELESS STYLING
Unique, timeless styling sculpted for wind-
cheating aerodynamics. Long distance comfort
with effortless acceleration and sporty handling.
A full 1340cm3 of broad, muscular torque. The
Hayabusa1300. A two-wheeled legend in a class of its own, defining balanced
performance, defining Ultimate Sport.
5. V-Strom 650 ABS: TOUGH, SMART FORM
The new V-Strom 650 ABS styling, created
with a "tough x smart" theme, reflects its
upgraded adventure tourer performance. The
purposeful, poised form is composed with

compactly shaped bodywork using expressive painted sections and functional
black resin components - a combination that vividly accentuates the machine's
sporty profile.
Rider comfort is enhanced with a new windscreen, heat - and wind -
diverting designs and the slim bodywork.
B. UNDERBONE
1. RAIDER R 150: THE NEW RAIDER R150, RAIDER BREED, REBORN
The new Suzuki Raider R150 revolutionizes itseft as it gives the rider one
step closer to riding a true Suzuki GSX-R. History repeats itself as the new Suzuki
raider R150 emerges far ahead of the competition as the nation’s top-class sporty
underbone motorcycle, the leader of the pack. With its inspiration drawn from the
Suzuki GSX-R lineage, the new Suzuki Raider R150 once again sets high standards
in design, speed, power, and performance. The new Suzuki Raider R150. A sporty
motorcycle belonging to the breed that continually brings Suzuki far ahead of the
competition – the Raider Breed.

2. RAIDER J PRO
The Suzuki Raider J has never failed to lead the pack
in the country's 110cc motorcycle class.
Premiered as the sporty and trendy motorcycle
designed specifically for this country, the Suzuki Raider J
has achieved all high hopes placed on it ever since it was
launched years ago.
It has never ceased to outshine all other motorcycles in
its class. And to further strengthen Suzuki's presence in
the sports bike category - from the Suzuki Raider J, a new
breed is born.
3. SMASH 115
A PRACTICAL COMBINATION OF HIGH POWER AND FUEL EFFICIENCY, DETAILED WITH A HIGH
QUALITY AND ROBUST FEATURES. SUPERB ENGINE PERFORMANCE WITH LOW FUEL CONSUMPTION
At the heart of the ALL-NEW Smash 115’s smooth riding experience and easy
ownership is the powerful 4-stroke 115cc engine combining accessible, responsive
power with excellent fuel efficiency.
C. SCOOTER
1. NEX 115
A NIMBLE AND SPORTY FEEL THAT ALL GENERATIONS WILL ENJOY. The sleek
styling produces a design with a sporty impression that all generations will enjoy.
CLEAR AND SMART METER DESIGN. The display characters are large, with rich use
of color, to produce a bright and highly legible meter. More than just practical,
this smart design is also beautiful.
SMALL, SLEEK HEADLIGHT GIVES A TAUT AND TIDY EXPRESSION. In keeping with
scooter design trends, the headlight is set in the front panel. The lens area is small
and the edges of the headlight have a finned design, for a lean look.
FORM GIVES A FEELING OF COMPACT LIGHTNESS. At a glance, the form makes it
clear that this is a light and compact scooter, giving an impression of lightness and
easy ridability.
SIDE VIEW EXPRESSES A COMPLEX FORM AND A SENSATION OF SPEED. The
styling line leaps from the front to the rear, expressing the sensation of speed.
The complex surface composition gives a feeling of design character within
lightness, in a rich sculpted expression.
3. HAYATE 125 FI
Fuel Injection is a mechanical system that sprays
atomized fuel into the cylinder of an ' internal
combustion engine. It uses a computer box (Engine
Control Module) to interpret the different electronic
sensors that controls various operations such as ignition,
timing, and fuel to air ratio.
3. SKYDRIVE 12: A TRADITION OF EXCELLENCE AND INNOVATIVE TECHNOLOGY
Fascinating as the Japanese cloth “Kimono”, the
New SkyDrive 125 is reminiscent of a feminine beauty
in every curve and line. With its timeless beauty

seamlessly transformed into a futuristic and sporty design, the New Sky Drive is
surely to standout in every scene.
Sharp as the Japanese sword “Katana”, the New SkyDrive 125 is packed with
speed producing features. From its Innovative and Sleek Aerodynamic Design to its
Responsive Super CVT engine, the New Sky Drive will definitely generate thrill and
excitement.
Energetic as the Japanese armor “Kabuto”, the New SkyDrive 125 is driven
by a robust and dependable 125cc Super CVT Engine that delivers 9.3HP of raw
power, which transforms into a high-torque and economical engine performance.
D. BACKBONE
1. THUNDER 125
SUZUKI INTRODUCES TRENDSETTING BACKBONE CITY SPORTS BIKE
A trendsetting backbone city-sports bike has been introduced recently by
Suzuki Philippines, Inc., one of the key players in the local motorcycle industry.
Developed with superlative features at a competitive price range, the new Suzuki
Thunder 125 combines the sportiness of a street bike with the durability and
comfort of a backbone motorcycle — thus carving out a new niche, the backbone
city-sports bike category.
Due to the combination of its powerful 125cc engine, convenient handling
and stylish form, the new Suzuki Thunder 125 is perfect as an on-road street bike
for leisure/club riding. It is targeted at experienced male riders between 30-40
years old, who have the riding maturity to handle the Suzuki Thunder 125’s
relatively larger size, and is expected to appeal to solo riders who wish to upgrade
from a standard underbone model.
The new Suzuki Thunder’s 125cc engine delivers a well-balanced
combination of torque and power. Its PAIR (Pulsed Secondary Air Injection) System
delivers environment-friendly and fuel-efficient performance. Its backbone set-up
ensures a comfortable riding position as well as optimum handling stability and
maneuverability. Other superlative features include lightweight aluminum mag
wheels, integrated lower engine cowling, dependable front disc brake, dynamic
speedometer with gear indicator, a sporty muffler, and an electric/kick starter.
With the increasing popularity of backbone recreation models and sporty
street bikes in the Asian region, the new Suzuki Thunder 125 is slated to be a very
strategic model which will help establish Suzuki as a class-leading brand. Its top-
of-the-line features, high-torque 125cc engine, and sporty styling in a backbone

chassis make the Suzuki Thunder 125 the perfect machine for city streets, where
riding is an everyday adventure for motorcycle users in the urban setting.
2. MOLA 125: Usually used in public transportation.
3. GD 110: THE ADVANCED COMMUTER BIKE
Ready to meet your daily riding needs efficiently, economically and
comfortably.
NEW 4-STROKE 113CM3 SOHC. Efficiency and economy for you. The GD110's 4-
stroke SOHC engine, created with a close attention to delivering high combustion
efficiency and low mechanical losses, is a new standard-setter for economical,
fuel-efficient performance and user-friendly, low-environmental-impact operation.

FEATURES FOR LOW ENVIRONMETAL IMPACT. Inside the muffler, a metal
honeycomb oxidation catalyzer efficiently cuts down on carbon monoxide (CO) and
hydrocarbon (HC) emissions. Emissions are also reduced by the Suzuki PAIR
(Pulsed-secondary AIR-injection) system that injects air into the exhaust port to
ignite unburned gases.
HIGH EFFICIENCY DESIGNS. The new power plant’s high efficiency designs bring
you years of economical use. A digital DC-CDI system delivers highly optimized
ignition timing, enhancing fuel efficiency. Efficiency is further heightened by a BS-
type carburetor featuring smooth response to throttle action and a large-capacity
air cleaner box.
DURABLE AND EASY TO MAINTAIN. The GD110 shares with the rest of the Suzuki
lineup the renowned quality ensuring years of dependable service. Equipment that
contribute to the ease of maintenance include drum brakes which are not easily
affected by water or mud, a cassette-type oil filter, and easy-to-repair, easy-to-
replace 17-inch tube tires.

II. AUTOMOBILES
1. SUZUKI GRAND VITARA: URBAN CROSS COUNTRY VEHICLE
Since its debut in 1988, the Suzuki
Vitara has remained true to its
development concept as an “urban cross-
country vehicle.”
The Suzuki Grand Vitara
configuration is a 2.4L 4x2 AT model CBU
from Japan, this sports utility vehicle features a front-engine rear-wheel drive
configuration mated to a 4-speed automatic transmission drive train. It is powered
by a fuel-efficient, 2.4L 16-valve gasoline engine that delivers maximum power of
164hp @ 600rpm and maximum torque of 225Nm @ 4000rpm.
2. SUZUKI APV TYPE II SGX: ALL PURPOSE FUN
The Suzuki APV Type II SGX features
and performance have the unique
ability to keep all occupants sage and
sound until it reaches its destination,
thus making it all paragon of all-
purpose fun.
When it comes to people carriers, they should be all things to all people.
Many have been called and many have answered, but there is only one that
answers all of their needs – the Suzuki APV Type II SGX.
3. SUZUKI JIMMY: HIGH PERFORMANCE OFF-ROADER
The Suzuki Jimmy is often
described as an off-road icon, and is
recognized as Suzuki’s first global
success, allowing the Japanese vehicle
manufacturer to carve out a niche among
4X4 enthusiasts.
4. SUZUKI SX4 CROSSOVER: 0.
The new Suzuki SX4 Crossover gives
the feeling of heft and bulk of an SUV in a
compact body of a hatchback.
With its high ground clearance,
huge 16 inch alloy wheels, and roof rails,
the Suzuki SX4 Crossover looks like a compact SUV more than a hatchback. Its
headlights follow the curves of the car, giving it a fierce front fascia, with the
honeycomb grille and the chrome Suzuki logo. It also has black fenders, front and
rear bumpers, giving it a more sporty feel, and ready for rough roads.
5. SUZUKI SWIFT: RALLY-PROVEN GLOBAL APPEAL
This global car is produced at seven
plants around the world and is sold in more
than 100 countries and regions. Adding up
to its laurels, the Suzuki Swift has also
earned international accolades including 63
Car of the Year awards in 19 countries.
Since its international market launch in 2004, the Swift has been Suzuki’s
highest-selling compact car. With worldwide sales exceeding 1.8 million units, it
has become Suzuki’s highest-profile world strategic model.
6. SUZUKI CELERIO: COUTURE URBAN VEHICLE
The Suzuki Celerio is powered by a
newly-developed K10B, 12-valve, 3-
cylinder with 996cc engine displacement.
Not common among one-liter cars, the
Suzuki Celerio has a 4-speed gate-type

automatic transmission variant, in addition to the 5-speed manual transmission
model.
The Suzuki Celerio driving experience is characterized by linear response,
gentle roll movements, light steering feel, and good shock or vibration absorption.
7. SUZUKI ALTO: MORE THAN 30 YEARS OF PROVEN FUEL ECONOMY
One of the most popular
compact cars worldwide, the Suzuki
Alto is recognized for its fuel
efficiency, stability and affordability.
In its over 30-year history, the Suzuki
Alto has sold over 10-million units
worldwide – the testament to its solid
performance and universal appeal.

CHAPTER THREE
PRODUCT ORGANIZATION
Suzuki Philippines, Inc. has been one of the most successful dealers of
automobiles and manufacturers of motorcycles locally. Aside from topnotch
materials and groundbreaking strategy in processing these products, what is there
to consider is the infallible role of the operations manager.
I. ROLE OF PRODUCTION AND OPERATIONS MANAGER
A production manager is involved with the planning, coordination and
control of manufacturing processes. They ensure that goods and services are
produced efficiently and that the correct amount is produced at the right cost and
level of quality.
The scope of the job depends on the nature of the production system:
jobbing, mass, process, or batch production. Many companies are involved in
several types of production, adding to the complexity of the job. Most production
managers are responsible for both human and material resources.
The job role is also referred to as operations manager.

II. ORGANIZATIONAL CHART PRODUCTION

CHAPTER FOUR
PRODUCTION PROCESS
I. PROCESS CHART
BLANKING
In this process steel coils are cut into blanks of various shapes and sizes by blanking
machine.
PRESSING
In this process blanks are pressed to various panels by presses.
WELDING
Pressed pannels are welded together to form body shells.
PAINTING
Body shells are painted in various shades using automatic painting machine and robots.
MACHINING
Various raw material for engine components are machined using automatic machining
center.
ENGINE ASSEMBLING
The machined parts & various components of engine are assemble together to make
engine.
ASSEMBLY
Various components like,harness,glass, instrument panel,suspension,engine,wheels,seat, are
assembled in the painted body to make complete vehicles.
INSPECTION
Assembled vehicles are tested for their functionality and road worthiness.
CHAPTER FIVE
LAYOUT
I. LOCATION LAYOUT
Suzuki Philippines, Inc. recently inaugurated its manufacturing plant in the
Philippines at the Carmelray Industrial Park, Canlubang, Laguna.
The new factory not only allows the motoring giant a better opportunity to
produce more affordable motorcycles locally, with locally-sourced parts, it it will
also provide employment for about a thousand people living in the area.
II. PLANT LAYOUT
The new manufacturing plant, which stands on a 126,599 sq. meters land
area, started full operation last May of this year – two weeks ahead of schedule. It
has an annual production capacity of 200,000 units a year and is expected to
support Suzuki’s motorcycle production by 2013.

KEY PLAN
CHAPTER SIX
PRODUCTION CAPACITY
The Company enforces a “Different Model, Different Standard Time” System
of production. For example, one model of motorcycle (the GD 110) has a standard
time of 69 seconds. Meaning, for every one minute and nine seconds, one unit of
this model is completed and is ready for quality check.
On the other hand, the GSX-R 600 model has a standard time of 1 minute and 25
seconds, which is the longest standard time among all of the assembly line.
Therefore, for every 240 working hours (1 month of production):
240 hours = 864,000 seconds
864,000 = 12,522 units of GD110
69 seconds
CHAPTER SEVEN
SUPPLY CHAIN ANALYSIS
I. SUPPLY CHAIN PROCESS
THIRD TIER SUPPLIERS

Companies provide basic products like rubber, glass, steel,plastic and aluminium to the second tier
suppliers
SECOND TIER SUPPLIERS

These companies design vehicle systems or bodies for FirstTier Suppliers and OEMs. & Services which
include welding, fabrication, shearing,etc.
FIRST TIER SUPPLIERS

These companies provide major systems directly toassemblers.First tier suppliers are responsible
management of second-tier suppliers.
AUTOMAKERS/VEHICLE MANUFACTURERS/ORIGINAL EQUIPMENT MANUFACTURERS (OEMS)
Researching consumers’ wants and needs, automakers begin designing models.
DEALERS
Vehicles after ready are shipped to the authorised dealers of thecompanies. The dealers then sell
the vehicles to the end customers.
PARTS AND ACCESSORIES

These companies provide products like tires,windshields, and air bags etc. to automakers and dealers
or directly tocustomers
SERVICE PROVIDERS
Services to the customers include servicing of vehicles,repairing parts, or financing of vehicles. Many
dealers provide theseservices but, customers can also choose to go to independent serviceproviders.
II. SUPPLY CHAIN MANAGEMENT

The company works jointly with its suppliers to develop new products,
achieve high localization levels, and reduce cost and ensuring quality of products
by their vendors. Lean manufacturing and zero inventory are its goals. They
achieved this by forecasting for demand; taking an order; giving an accurate
promise date; sourcing and manufacturing the right goods; most important is that
there is neither a pillions of parts at manufacturing sites nor of finished product to
their warehouse or sellers.
The company has adopted the Japanese system, Just In Time (JIT) to
achieve higher operational efficiencies and reduce inventory carrying cost. To
achieve JIT material supplies, the company has given preference to locally based suppliers.
Over 76% of the company's 246 suppliers are located within 100 kilometers of
radius.
Suzuki supports its vendors in all possible ways: finding technology partners,
giving financial, technical and management support.
III. NEW SUPPLY CHAIN MANAGEMENT
The new supply chain has helped it achieve substantial cost reduction, from
production to distribution. The entire process is IT driven and any exception during
production, planning, and factory dispatch can be traced and corrective
action made with no delay
Prime driver with the supply chain project was to increase customer base in the
current economic downturn.

CHAPTER EIGHT
TOTAL QUALITY MANAGEMENT
Total Quality Management (TQM) means consistently and predictably
producing what the customer wants. TQM is not just an outcome, but a never
ending process of continually improving the delivery of what the customer wants.
I. ATTRIBUTES OF TQM AT SUZUKI PHILIPPINES
A. Kaizen
Japanese for "improvement" or "change for the
better” refers to philosophy or practices that focus upon continuous improvement
of processes in manufacturing, engineering, supporting business processes, and
management. Improving standardized activities and processes, kaizen aims to
eliminate waste.
B. Continuous Improvement
It starts with "Which procedures can be done better or more efficiently?”
Continuous development of managers and employees along with process improvement.
When everyone in the company accepts a degree of ownership , innovative ideas are developed
and ongoing improvements are able to be made with valuable organizational input.
C. Customer orientation
Customers are the heart of a successful business, employee’s commitment for
providing the best customer service possible and always looking for better
techniques for better customer satisfaction.
D. Strict work discipline for individuals and the organization
Defining rules for individuals and follow of the manufacturing protocol, to
produce homogenous product every time.
E. Integrity
Strong ethics are deeply entwined with TQM principles. Organizations which
embrace these concepts tend to make ethically sound decisions and the right
choices. As a result, solid business practices result and this adds significant value
to an organization.
F. Constant efforts to increase the productivity of labor and capital
Training and simulation and solving real time queries are some of the methods
of improving the productivity.
G. Team Work
Good relations among the employee and harmonic working condition are
handy in maintaining quality at Suzuki.

II. JAPANESE PRINCIPLES OF 5S FOR TQM
In order to bring an improvement in the overall processes and systems in
production and operations, Suzuki adopted the basic Japanese principles of 5S.
Also, efficient work and quality require clean environment, safety and disciplines.
The 5S are prerequisites for any improvement program. As waste is
potential gain, so eliminating waste is a gain. 5S Philosophy focuses on effective
work place organization, simplifies work environment, reduces waste while
improving quality and safety. There is no hope for efficiency or quality
improvement with dirty work place, waste of time and scrap. The five S stand for
the five first letters of these Japanese words:
A. Seiri – sorting out
B. Seiton – systematic arrangement
C. Seiso – spic and span
D. Seiketsu – standardizing
E. Shitsuke – self-discipline
A. Seiri
Sorting, keep the necessary in work area, dispose or keep in a distant
storage area less frequently used items, unneeded items are discarded.
Seiri fights the habit to keep things because they may be useful someday.
Seiri helps to keep work area tidy, improves searching and fetching efficiency, and
generally clears much space. Seiri is also excellent way to gain valuable floor
space and eliminate old broken tools, obsolete jigs and fixtures, scrap and excess
raw material.
B. Seiton
Systematic arrangement for the most efficient and effective retrieval. A
good example of Seiton is the tool panel. Effective Seiton can be achieved by
painting floors to visualize the dirt, outlining work areas and locations, shadow
tool boards. For improving changeover time with SMED or reduce machine
downtime throught Total Productive Maintenance (TPM) it is necessary to have
tools at hand. So a specific mobile tool cart was designed. An other example of
Seiton are "broom carts". As cleaning is a major part of 5S we custom made carts
to hold brooms, mops and buckets. Several carts have specific locations and all
employees can find them.
Seiton saying would be: "A place for everything and everything on its
place."
C. Seiso
Cleaning. After the first thorough cleaning when implementing 5S, daily
follow-up cleaning is necessary in order to sustain this improvement. Cleanliness is

also helpful to notice damages on equipment such as leaks, breakage and
misalignment. These minor damages, if left unattended, could lead to equipment
failure and loss of production. Regular cleaning is a type of inspection. Seiso is an
important part of basic TPM; Total Productive Maintenance and Safety matter
through cleanliness is obvious.
D. Seiketsu
Standardizing. Once the first three S have been implemented, it should be
set as a standard so to keep these good practice work area. Without it, the
situation will deteriorate right back to old habits. Have an easy-to-follow
standards and develop a structure to support it. Allow employees to join the
development of such standards.
The 3 firts S are often executed by order. Seiketsu helps to turn it into
natural, standard behaviour.
E. Shitsuke
Finally, to keep first 4S alive, it is necessary to keep educating people
maintaining standards. By setting up a formal system; with display of results,
follow-up, the now complete 5S get insured to live, and be expanded beyond their
initial limits, in an ongoing improvement way; the Kaizen way.
The effect of continuous improvement leads to less waste, better quality
and faster lead times.

CHAPTER NINE
CONCLUSION
From Japan to the Philippines, Suzuki has been one of the leading brands
when it comes to manufacturing motor vehicles. All sorts of lifestyle can be
deemed fit in the vast collection of products that they offer: from motorbikes to
four by four heavy duty vehicles, from business, to leisure, to style. That is what
Suzuki has imprinted on the minds of their consumers.
Suzuki Philippines, Inc., the Filipino-oriented subsidiary of Global Suzuki, is
the only “Auto-Moto” company that runs here in the country. “Auto-Moto”
meaning that they manufacture motorcycles and automobiles under only one
specific management. This only proves that they provide an excellent system of
managing their production processes – from the handling of raw materials up to
testing the final product. They have an infallible structure of systematic processes
and hierarchy of competitive workforce that provides service and care to each and
every Suzuki vehicle that comes as a product of this process.
They use various systems of quality management, because they know that in
their industry, the safety of the people who use their products is really an
essential factor in getting the consumers’ trust.
For almost 28 years of being in the business, they have accomplished quite
a lot of impressive awards that goes to prove that not only do they make a good
business but also, they know how fulfill their responsibilities to their consumers –
from giving them the value that they deserve and also by giving back in various
means.
The company also formulated the new blue print for growth as it refocuses
its sights on the emerging motorcycle solo-ride and tricycle market, and it does
not plan to stop where it is today.

CHAPTER TEN
GALLERY
APPENDIX
COMPANY DIRECTORY
Suzuki Philippines Head Office
126 Progress Avenue, Carmelray Industrial Park I, Carmeltown, Canlubang,
Calamba City, Laguna, Philippines
Trunkline: Toll Free Number:
(02) 902-1000 1-800-100-SUZUKI (789854)
SUZUKI DEALERS LIST
Suzuki Auto Manila Bay Exarich Commercial Multicab dealer
Diosdado Macapagal Boulevard Corner Sen. Gil J., Amang Rodriguez Ave, Pasig City 1600
Puyat Avenue, Pasay City Exarich Commercial- Mulitcab dealer Fairview
B148 L 25 Mindanao Ext., Brgy Lagro, Quezon City
Suzuki - Kapasigan, Pasig City Branch
Kapasigan, Pasig City, Metro Manila Suzuki Auto- Laguna
Areza Town Center, National Highway, Bgy.
Motortrade Suzuki 3S Canlalay, Binan, Laguna, Arreza Compound Inner
289 Suarez Street, Palatiw, Pasig City Rd, Biñan City
Suzuki Auto Quezon Avenue Suzuki - Poblacion Caloocan City Branch
1142 Quezon Avenue, Quezon City 337 A. Mabini Street, Poblacion, Caloocan City,
Metro Manila

Operations Management

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Operations Management

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The Operation Process and Management of 1

Suzuki Philippines, Inc.

Suzuki Philippines, Inc. is a Japanese multinational firm highly recognized in

the vehicle manufacturing industry. The company specializes in producing

distinguished brands of motorcycle and distribution of compact vehicle. Suzuki has

this global symbol, spearheading in creating advanced value-packed products. We

trust and reliability.

Suzuki Philippines, Inc is a Japanese multinational firm highly recognized in

the vehicle manufacturing industry. The company specializes in producing and

distributing distinguished models of cars and motorcycles.

From industrial looms in 1909, Suzuki now produces a full range of

automobiles, including light trucks, off-road sport-utility vehicles, mini-cars, as

Germany, the Netherlands, and England.

Globally, Suzuki employs over 45,000 people, has 35 main production

facilities in 23 countries, and distributors in 196 countries. Its manufacturing

philosophy is grounded on providing value-packed, high-quality products offering

products that will meet the challenges of the next generation.

innovation and has created a heritage of trust and reliability.

Suzuki is one of the pioneers in the Philippine two-wheel industry. It boasts

sporty to scooter lines.

of world-class quality and formidable strength of its product.

innovator and trendsetter in the Philippine motorcycle and compact vehicle

country value-packed motorcycles and compact vehicles of highest quality,

affordability, safety and environment-friendliness; uphold operational efficiency

transportation, but lifestyle options as well.

IV. CORPORATE PHILOSOPHY

Suzuki Philippines, Incorporated is wholly owned company of Suzuki Motor

Company Ltd. of Japan known for manufacturing superior quality motorcycle

sport or business. Our company is the exclusive distributor of Suzuki Automobiles

and servicing and the number is still growing.

its sights on the emerging motorcycle solo-ride and tricycle market.

nationwide distribution of Suzuki motorcycles.

Due to the economic crunch experienced right after the assassination of

was changed to Suzuki Motor Corporation.)

continuously come out with new models to cater to this market.

In 1990, SPH was the first motorcycle Company to export motorcycle

outside of the country, shipping 114 units to Suzuki S.A. in Guatemala.

units to various customers such as Guatemala and others.

Suzuki Swing (SC110)

company image and capability in carrying its four-wheel division.

successful introduction of these models in the international market.

excessive engine over-heating.

In the same year, Suzuki launched a fashionable, powerful yet economical

powered by a class-leading 2.7L V6 24-valve engine with 5-speed automatic

with the pro-clutch manual transmission.

its GSX-R inspired sporty design.

Suzuki’s widest range of motorcycle models from backbone to business models to

Endurance Run had become an annual nationwide two-wheel tour forwarding

motorcycling as an alternative lifestyle, while demonstrating the durability,

overall excellent performance and fuel efficiency of Suzuki motorcycles.

car, making it a popular choice for big families.

airbags, leather interior, cruise control and 17” alloy wheels.

this category in 2006 – the Suzuki Step 125.

demonstration rides to educate riders and pedestrians alike to correct the

misimpression about motorcycles and improve the riding community’s knowledge

about road safety.

Underbone motorcycles offering both “Highly Refined Craftsmanship” with

“Superior yet Fuel Efficient Engine Performance” at very competitive prices.

called the Step Hi-Class 125

very first entry in the local sedan market.

government's program to establish backward linkages with allied companies in the

local components, although the engine is still 100% from Japan.

importation of low-cost motorcycles, Suzuki is geared to formulate its new blue