 Index

 Introduction
o What propaganda generates in people
o What persuasive advertising tries to make
 Symbolic Landscape changes in the last 50 years
o Talk about
 Abercrombie
 Sex, Materialism, consumism
o Need to fit into society
 Coke
 Consumism
 There’s no ‘happiness’ without our product.
o The symbol of happiness.
 Politics
 The senate
o Is no longer a respected entity, and need
advertisement to show that they’re doing
something “good” for the population, and that we
need them.
o Insert a brief overview of the differences between propaganda and
persuasion (ignore the part that claims that persuasion has no
benefit), use previous examples.
 Propaganda
 Disseminates information in order to create an idea into
the individuals. (Dictionary Definition)
o Senate ads, fourth governance report
 Persuasion
 The addressing of arguments or appeals to a person in
order to induce cooperation.
o Cooperation could mean materialism
 To what extent does the symbols represented in persuasive advertising and
political propaganda influence our thoughts and actions?
o Two Positions:
o Greatly
 The objective of persuasive advertising and propaganda is
usually to convince people of something. This could be that the
individual needs a product or shall believe something.
 In persuasive advertisement, susceptible people are
those who seek acceptance, so advertisers target this
sector of the population and portrays that their product
is needed either for happiness (Coke), or to “fit” with
the society (Abercrombie)
 Propaganda uses other way of changing of way of thinking.
Like the senate ad, they are somehow claiming that we need
 them to have the Mexico “we all want,” their method involves
creating a dependency icon. Making the idea that we require
them to have a society, and that they are working.
o None
 Although, individuals have the ability to judge and know what
to do or not.
 But if people used always the ability to judge, and to
know what could be ethic, some historical events
would’ve not happened, such as the rise of Hitler

o So…. (Continuing with the last idea of the counter argument)

o To what extent our thoughts and actions influence our perception of
persuasive advertisements and propaganda?
 Greatly
 If we want to perceive something, we probably will.
 Knowledge by sense perception is subject to
interpretation.
o Our interpretation depends on our context, and
previous knowledge.
 For example.
o We won’t receive political propaganda the same
way if we are informed.
 Such as the fourth governance inform.
 The president claims that more
than one million jobs were created,
but he’s not counting all of those
who were lost, and is counting
those that are temporal.
 Continuing with last idea….
 So how is propaganda different from knowledge?
 Continue with last example as an motive to show that
they are different
 Explain how is propaganda used to spread ideas in the
wish of creating knowledge into the individual.
 Conclusion

o Why is it important to understand the difference between knowledge

and propaganda,
o Why is it important to be informed
 Use the example to the fourth governance report jobs.