Competitive Analysis of Food Delivery Apps

The Food delivery apps came into limelight when Swiggy started its first online food delivery
platform in 2013, after which many platforms for delivery of foods came up, Zomato entered
into the race only by 2014 but has since then captured a huge market share.

Competitive Analysis:
Competit Swiggy Zomato Food Panda
ors
Overview
USP No Minimum order “Zero commission Tie up with over
criteria and model" is introduced 4000 restaurants
Fastest and accurate for partner restaurants, and full-time live
delivery times as they by which they give chat support.
have own delivery more discounts to
boys. customers.

Famous Biryani, Chinese, Specialized Local foods

for Indian cuisines are cuisines(pizza –burger)
famous also are into
Café coffee day,goli
vada pav.
Customer Target audience are Mainly 18-30 age Young population
Segment people between the group also teenagers
age 18-55(students, are attracted as they are
entrepreneurs or specialized in Pizza
professionals working in
MNC’s)
and burgers.
Website Clean and clutter Easy to browse Difficult to
less website and place and browse.
order.
Alexa Global Global rank: 1110 Global rank : 45356
Ranking rank:87,541, Rank Rank in India: 156 Rank in India: 4233
in India:5350

Play 4.2 4.3 3.2

store
rating
Time to On time delivery The reliability of Bad reviews on
deliver on-time delivery is time taken to
only 50:50. deliver.

Positioni Swiggy has been Zomato positions Newly entered

ng of creating its own brand its cloud kitchen as into cloud kitchen
cloud – ‘The Bowl a Zomato by acquiring
kitchen Company’ for its Infrastructure Holachef.
cloud kitchen. Service where it
promotes third-
party brands.
No of 10 million 50 million 10M + downloads
download downloads and 12 downloads and and 10mb size
s and size mb space 21mb size.
of App
Loading Very slow ( 5.959 Average (1.67 Fast (1.377 Seconds),
Time seconds), 95% Seconds), 55% of 66% of sites are
sites are faster sites are slower. slower.

Strengths 1.‘No Minimum Order 1.Zomato drives a 1. Nightlife guide

Amount’ option as lot of search with menus,
they have own traffic. pictures and map
delivery boys 2. Huge market locations.
2. They can track data share. 2. Tie up with
of delivery timing, 3. “Zero many local
delivery feedback etc commission restaurant.
and attribute it to each model" launched
of the delivery which helps in
personnel. giving more
3. They onboard discounts to
only those customers.
restaurants on
their platform
which maintain a
minimum quality
standard.
4. Digital
Marketing
strategy applied.
Weaknes 1. Swiggy charges Zomato relies on 1. Zero quality
s about 18-20% third-party control .Onboards
commission from logistics platforms any restaurant on
restaurant partners to ensure delivery. the platform
2. Swiggy lags without looking at
behind in search hygiene & quality
traffic and hence factors
trying to divert the 2. Highly
user base to its unreliable.
mobile and web 3. Fake ratings:
apps. Foodpanda forces
every restaurant’s
rating to stay
above 3 stars.

Offers Offers only for Many offers given Available

new customers as they have zero
commission
model.
Distance 7kms radius 7kms radius 9kms radius free
Covered of cost.
Price Shows Real rates Shows marked-up Shows marked-up
prices. prices.
Reviews Their ratings are Very poor
fine-tuned. If customer service
review is not and hence bad
favorable, they ratings by
hide the review. customers

Locations 25 Cities 24 Countries 43 Countries

served
Ways of They offer free Online presence, Online presence,
Promotio delivery above 150 offers tie up with local
n INR which is vendors
attractive.
Response Fastest response Fast Online chat
time to time support present to
customer respond fast.
s
Followers 174K likes and 1.2 million likes 2.9 Million Likes
on followers and followers and followers
Facebook
Bounce 43.40% 34.60% 47.20%
Rate
Mode of Wallet Wallet Juspay
Payment Credit/debit Cod PayTM
UPI/BHIM Credit/debit cards
PhonePe / BHIM UPI
Food Cards Net banking
Net Banking Pay later Cards / Netbanking
Mobikwik

Available Android or iOS applic Windows Android,iPhone,Wind

On: ation Phone, iOS, Android, ows Phone
Universal Windows
Platform (Windows 10
Mobile, Windows 10)
Fund Raised by the delivery apps(Amount in Million USD)

Funds Raised
300

250

200

150

100

50

0
2010 2011 2012 2013 2014 2015 2016 2017
Swiggy 18.5 75.5 155.5
Zomato 1 4.5 6.8 70.6 113.8 163.8 163.8 243.8
FoodPanda 28 80 210

Swiggy Zomato FoodPanda

As per Similar Web the Total Number of visits is higher for Zomato when
compared with Swiggy.
Market Share 2018
Swiggy Zomato Foodpanda
14,000,000 10,500,000 1,200,000

Market Share

5%

Swiggy

41% Zomato
54%
FoodPanda

Conclusion:
Zomato and Swiggy are currently the market leaders in the food delivery platform as per
the analysis, in order to build a food delivery platform, the main criteria would be to satisfy the
customer needs like faster and reliable delivery.